Heilmann, Pia; Saarenketo, Sami; Liikkanen, Katja - In: International Journal of Energy Sector Management 7 (2013) 2, pp. 283-302
Purpose – The purpose of this study is to examine what kind of motives and practices company has for employer branding in power industry. The objective is to find out the benefits of employer branding and how it is targeted towards potential and current employees. In addition, the aim is to...