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consumer decision-making 1 prefabricated house 1 qualitative research 1 strategic purchase 1
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English 1
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Koklic, Mateja Kos 1 Vida, Irena 1
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Managing Global Transitions 1
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A Strategic Household Purchase: Consumer House Buying Behavior
Koklic, Mateja Kos; Vida, Irena - In: Managing Global Transitions 7 (2009) 1, pp. 75-96
The aim of this study is to examine consumer house-buying behavior from the consumers’ perspective. In view of the existing literature exploring consumer decision making, the purpose of this research was threefold: (a) to propose a conceptual model of consumer decision making within the frame...
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