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Year of publication
Subject
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Testmarkt 65 Test market 54 Pretest 14 Consumer behaviour 13 Konsumentenverhalten 13 Theorie 11 Theory 11 Werbewirkung 11 Deutschland 10 Germany 10 Advertising effects 9 Simulation 9 pretest 9 Marktforschung 8 Produkteinführung 8 Befragung 7 Market research 7 Innovation 6 Innovation management 6 Innovationsmanagement 6 Interview 5 Consumer goods industry 4 Digital platform 4 Digitale Plattform 4 Estimation theory 4 Experiment 4 Fragebogen 4 Konsumgüterindustrie 4 Product management 4 Produktmanagement 4 Promotional materials 4 Schätztheorie 4 Werbemittel 4 Werbung 4 Absatzprognose 3 Advertising 3 Beziehungsmarketing 3 Brand image 3 Brand management 3 Competition 3
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Online availability
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Free 19 Undetermined 12 CC license 2
Type of publication
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Article 48 Book / Working Paper 38
Type of publication (narrower categories)
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Article in journal 25 Aufsatz in Zeitschrift 25 Aufsatz im Buch 17 Book section 17 Graue Literatur 9 Non-commercial literature 9 Hochschulschrift 7 Thesis 7 Working Paper 7 Arbeitspapier 6 Dissertation u.a. Prüfungsschriften 4 Bibliografie enthalten 3 Bibliography included 3 Collection of articles of several authors 3 Sammelwerk 3 Article 2 Konferenzschrift 2 Aufsatzsammlung 1 Conference proceedings 1 Research Report 1 Systematic review 1 Übersichtsarbeit 1
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Language
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German 44 English 38 Undetermined 5
Author
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Hoffman, Donna L. 4 Kopalle, Praveen K. 4 Novak, Thomas P. 4 Davidson, Russell 3 Ellman, Matthew 3 Hiller, Kerstin 3 Hurkens, Sjaak 3 Högl, Siegfried 3 Mason, Charles F. 3 Phillips, Owen R. 3 Adriaans, Jule 2 Al-Momani, Marwan 2 Auspurg, Katrin 2 Bledow, Nona 2 Bohmann, Sandra 2 Busemeyer, Marius R. 2 Danilov, Dmitry L. 2 Dawod, Abdaljbbar B. A. 2 Delgado-Ballester, Elena 2 Delhey, Jan 2 Estatico, Sabrina 2 Gierl, Heribert 2 Goebel, Jan 2 Griese, Florian 2 Groh-Samberg, Olaf 2 Guggenberger, Patrik 2 Haimerl, Elmar 2 Heckhausen, Jutta 2 Heise, Bettina 2 Hinz, Thomas 2 Huber, Christoph 2 Huber, Jürgen 2 Höfer, Björn 2 Jasny, Ralf 2 Kirchler, Michael 2 Kroh, Martin 2 Lengfeld, Holger 2 Lersch, Philipp M. 2 Liebig, Stefan 2 Lindner, Florian 2
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Institution
All
Deutschland / Statistisches Bundesamt 2 Center for Economic Research <Tilburg> 1 Cowles Foundation for Research in Economics, Yale University 1 Economics Department, Queen's University 1 Springer Fachmedien Wiesbaden 1 Verband der Hochschullehrer für Betriebswirtschaft / Wissenschaftliche Kommission Produktionswirtschaft 1
Published in...
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen 3 Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management 3 Fundamentals of marketing research ; Vol. 3 2 Handbuch Kommunikationsmanagement 2 Hochschulschriften zur Betriebswirtschaftslehre 2 Jahrbuch der Absatz- und Verbrauchsforschung 2 Planung & Analyse : Zeitschrift für Marktforschung und Marketing 2 SpringerLink / Bücher 2 Band ... der Schriftenreihe Spektrum Bundesstatistik 1 Barcelona GSE working paper series : working paper 1 Basler Schriften zum Marketing 1 CESifo Working Paper Series 1 CESifo working papers 1 Cowles Foundation Discussion Papers 1 Die Betriebswirtschaft : DBW 1 Discussion paper / Center for Economic Research, Tilburg University 1 Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg 1 Econometric Reviews 1 Econometric reviews 1 Economics Letters 1 Essays in experimental economics : decisions, beliefs, and market behavior in finance 1 European journal of marketing : EJM 1 Fundamentals of marketing research ; Vol. 2 1 Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung 1 Gabler Edition Wissenschaft 1 Handbook on cross-cultural marketing 1 IAB-Forschungsbericht : aktuelle Ergebnisse aus der Projektarbeit des Instituts für Arbeitsmarkt- und Berufsforschung 1 International journal of advertising : the quarterly review of marketing communications 1 Involving customers in new service development 1 Jahrbuch Seniorenmarketing 1 Journal of Risk and Financial Management 1 Journal of advertising : official publication of the American Academy of Advertising 1 Journal of econometrics 1 Journal of economics & management strategy : JEMS 1 Journal of international consumer marketing 1 Journal of marketing research : JMR 1 Journal of risk and financial management : JRFM 1 Konsum und Verhalten 1 MSI reports : working paper series 1 Marketing : ZFP ; journal of research and management 1
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Source
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ECONIS (ZBW) 68 USB Cologne (EcoSocSci) 8 RePEc 6 EconStor 4
Showing 1 - 50 of 86
Did you mean: subject_exact:"protest" (318 results)
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Generalprobe für den Zensus 2022: Erkenntnisse aus der Pilotstudie zur Haushaltebefragung
Estatico, Sabrina; Tornow, Tobias; Walther, Sabrina - In: WISTA – Wirtschaft und Statistik 73 (2021) 4, pp. 126-136
Im Zuge des Zensus 2022 werden grundlegende Daten über die Bevölkerung und die Wohnungssituation in Deutschland erhoben. Die Haushaltebefragung auf Stichprobenbasis ist Teil des Zensus 2022, sie wird mit vergleichbarer Methodik wie beim Zensus 2011 durchgeführt. Um das Erhebungsverfahren und...
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Generalprobe für den Zensus 2022 : Erkenntnisse aus der Pilotstudie zur Haushaltebefragung
Estatico, Sabrina; Tornow, Tobias; Walther, Sabrina - In: Wirtschaft und Statistik : WISTA (2021) 4, pp. 126-136
Im Zuge des Zensus 2022 werden grundlegende Daten über die Bevölkerung und die Wohnungssituation in Deutschland erhoben. Die Haushaltebefragung auf Stichprobenbasis ist Teil des Zensus 2022, sie wird mit vergleichbarer Methodik wie beim Zensus 2011 durchgeführt. Um das Erhebungsverfahren und...
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Model selection and post selection to improve the estimation of the ARCH model
Al-Momani, Marwan; Dawod, Abdaljbbar B. A. - In: Journal of Risk and Financial Management 15 (2022) 4, pp. 1-17
The Autoregressive Conditionally Heteroscedastic (ARCH) model is useful for handling volatilities in economical time series phenomena that ARIMA models are unable to handle. The ARCH model has been adopted in many applications that contain time series data such as financial market prices,...
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Model selection and post selection to improve the estimation of the ARCH model
Al-Momani, Marwan; Dawod, Abdaljbbar B. A. - In: Journal of risk and financial management : JRFM 15 (2022) 4, pp. 1-17
The Autoregressive Conditionally Heteroscedastic (ARCH) model is useful for handling volatilities in economical time series phenomena that ARIMA models are unable to handle. The ARCH model has been adopted in many applications that contain time series data such as financial market prices,...
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Dokumentation zum Entwicklungsprozess des Moduls "Einstellungen zu sozialer Ungleichheit" im SOEP (v38)
Adriaans, Jule; Griese, Florian; Auspurg, Katrin; … - 2021
Im Rahmen eines einjährigen Entwicklungsprozesses wurde das Fragebogenmodul "Einstellungen zu sozialer Ungleichheit" unter der Leitung der Infrastruktureinrichtung SOEP entwickelt und in der 38. Welle der Haupterhebung des Sozio-oekonomischen Panels erstmalig erhoben. Das finale Fragebogenmodul...
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Dokumentation zum Entwicklungsprozess des Moduls "Einstellungen zu sozialer Ungleichheit" im SOEP (v38)
Adriaans, Jule; Griese, Florian; Auspurg, Katrin; … - 2021
Im Rahmen eines einjährigen Entwicklungsprozesses wurde das Fragebogenmodul "Einstellungen zu sozialer Ungleichheit" unter der Leitung der Infrastruktureinrichtung SOEP entwickelt und in der 38. Welle der Haupterhebung des Sozio-oekonomischen Panels erstmalig erhoben. Das finale Fragebogenmodul...
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Forecasting vector autoregressions with mixed roots in the vicinity of unity
Tu, Yundong; Xie, Xinling - In: Econometric reviews 42 (2023) 7, pp. 556-585
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Bubbles and financial professionals
Weitzel, Utz; Huber, Christoph; Huber, Jürgen; … - In: Essays in experimental economics : decisions, beliefs, …, (pp. 68-111, 172-225). 2020
The efficiency of financial markets and their potential to produce bubbles are central topics in academic and professional debates. Yet, little is known about the contribution of financial professionals to price efficiency. We run 116 experimental markets with 412 professionals and 502 students....
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Die Befragung als Instrument in der wissenschaftlichen Arbeit, Teil 2, Empfehlungen für die Arbeit mit schriftlichen Fragebogen
Lehmann, Günter - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 51 (2022) 10, pp. 53-58
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The role and influence of test houses in gambling regulation and markets
Casey, Donal - In: The Global Gambling Industry : Structures, Tactics, and …, (pp. 165-178). 2022
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Imminent entry and the transition to multimarket rivalry in a laboratory setting
Mason, Charles F.; Phillips, Owen R. - 2016
In this paper we study the behavior of rivals when there is a known probability of imminent entry. Experimental markets are used to collect data on pre- and post-entry production when there is an announced time of possible entry; some markets experience entry and other do not. In all pre-entry...
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Imminent Entry and the Transition to Multimarket Rivalry in a Laboratory Setting
Mason, Charles F. - 2016
In this paper we study the behavior of rivals when there is a known probability of imminent entry. Experimental markets are used to collect data on pre- and post-entry production when there is an announced time of possible entry; some markets experience entry and other do not. In all pre-entry...
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Optimal Crowdfunding Design
Ellman, Matthew - 2016
We characterize optimal reward-based crowdfunding where production is contingent on an aggregate funding threshold. Crowdfunding adapts project-implementation to demand (market-testing) and its multiple prices enhance rent-extraction via pivotality, even for large crowds, indeed arbitrarily...
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Optimal Crowdfunding Design
Ellman, Matthew - 2016
This paper investigates the optimal design of crowdfunding where crowdfunders are potential consumers with standard motivations and entrepreneurs are profit maximizing agents. We characterize the typical crowdfunding mechanism where the entrepreneur commits to produce only if aggregate funding...
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Bubbles and financial professionals
Weitzel, Utz; Huber, Christoph; Huber, Jürgen; … - In: The review of financial studies 33 (2020) 6, pp. 2659-2696
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The impact of indigenous administrative norms on cross-cultural research : leveraging smartphone platforms to reduce potential bias threats
Rhodes, Eric S. - In: Handbook on cross-cultural marketing, (pp. 187-202). 2020
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Qualitätssicherung sozialwissenschaftlicher Erhebungsinstrumente
Menold, Natalja (ed.); Wolbring, Tobias (ed.) - 2019
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Studie zur Validierung der Persönlichkeitsmerkmale Abenteuerlust und Routineverhalten
Gansser, Oliver A.; Schutkin, Andreas - 2014
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Expertenbefragung zu Abbrüchen bei der Personalsuche in der IAB-Erhebung des Gesamtwirtschaftlichen Stellenangebots
Kubis, Alexander; Müller, Anne; Rebien, Martina; … - 2013
Im Rahmen der IAB-Erhebung des Gesamtwirtschaftlichen Stellenangebots (EGS) werden Betriebe gefragt, ob sie im Jahr der Befragung die Personalsuche für offene Stellen abbrechen mussten, weil keine geeigneten Bewerber zu finden waren. Unklar bleibt bisher jedoch, ob dieser Suchabbruch das...
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Imminent entry and the transition to multimarket rivalry in a laboratory setting
Mason, Charles F.; Phillips, Owen R. - In: Journal of economics & management strategy : JEMS 25 (2016) 4, pp. 1018-1039
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Optimal crowdfunding design
Ellman, Matthew; Hurkens, Sjaak - 2016 - This version February 2016
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The 'Right' Consumers for Better Concepts : Identifying and Using Consumers High in Emergent Nature to Further Develop New Product Concepts
Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P. - 2010
While much research has emphasized improving current new product concept techniques, little work has focused on trait-based approaches that specify which consumers are the "right" ones to use in the new product development process, particularly in the consumer goods industry. We propose that the...
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The "right" consumers for better concepts : identifying and using consumers high in emergent nature to further develop new product concepts
Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P. - 2010 - Rev.
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Sportindustrie als ökonomische Testumgebung
Weimar, Daniel - 2015
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The Impact of a Hausman Pretest on the Size of Hypothesis Tests
Guggenberger, Patrik - Cowles Foundation for Research in Economics, Yale University - 2008
This paper investigates the size properties of a two-stage test in the linear instrumental variables model when in the first stage a Hausman (1978) specification test is used as a pretest of exogeneity of a regressor. In the second stage, a simple hypothesis about a component of the structural...
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The effect of product placement on persuasion for mobile phone games
Lin, Hui-fei - In: International journal of advertising : the quarterly … 33 (2014) 1, pp. 37-60
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Fallstudie Barclaycard : Absatzsteigerung durch Pretesting und AttentionTracking
Egner, Steffen; Piaskowy, Verena - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 60 (2014) 3, pp. 82-88
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Unit roots, cointegration, and pretesting in VAR models
Gospodinov, Nikolaj; Herrera, Ana María; Pesavento, Elena - In: VAR models in macroeconomics - new developments and …, (pp. 81-115). 2013
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Hedonic or utilitarian premiums : does it matter?
Palazon, Mariola; Delgado-Ballester, Elena - In: European journal of marketing : EJM 47 (2013) 8, pp. 1256-1275
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Expected price and user image for branded and co-branded sports apparel
Gloria Wu, D.; Chalip, Laurence Hilmond - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 3, pp. 138-151
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Evaluation of the convergence between “self-reporters” and “proxies” in a disability questionnaire by means of behaviour coding method
Baena, Isabel Benítez; García, Jose Padilla; Ongena, Yfke - In: Quality & Quantity: International Journal of Methodology 46 (2012) 4, pp. 1311-1322
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A note on the (in)consistency of the test of overidentifying restrictions and the concepts of true and pseudo-true parameters
Guggenberger, Patrik - In: Economics Letters 117 (2012) 3, pp. 901-904
In the linear instrumental variables model, we characterize fixed alternatives against which the test of overidentifying restrictions (OR) is inconsistent. When there is the notion of a “true parameter”, we relate this inconsistency result to the literature on optimality properties of...
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The influence of location-aware mobile marketing messages on consumers' buying behavior
Gröppel-Klein, Andrea; Broeckelmann, Philipp - In: Quantitative marketing and marketing management : …, (pp. 353-377). 2012
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Identitätsorientierte Markenführung in kleineren und mittleren Business-to-Business-Unternehmen : eine empirische Analyse
Langhof, Lars André - 2011
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Weiterentwicklung der Testmarktsimulation : eine neue Methode für den Verbrauchsgüterbereich
Höfer, Björn - 2010
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The "right" consumers for better concepts : identifying consumers high in emergent nature to develop new product concepts
Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P. - In: Journal of marketing research : JMR 47 (2010) 5, pp. 854-865
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Werbewirkung vorhersagen
Mumme, Hans - In: Fundraising im Non-Profit-Sektor : Marktbearbeitung von …, (pp. 208-217). 2010
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Whose crystal ball to choose? : individual difference in the generalizability of concept testing
Peng, Ling; Finn, Adam - In: The journal of product innovation management : an … 27 (2010) 5, pp. 690-704
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Weiterentwicklung der Testmarktsimulation : eine neue Methode für den Verbrauchsgüterbereich
Höfer, Björn - 2010
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Bootstrap tests: How many bootstraps?
Davidson, Russell; MacKinnon, James - 2001
In practice, bootstrap tests must use a finite number of bootstrap samples. This means that the outcome of the test will depend on the sequence of random numbers used to generate the bootstrap samples, and it necessarily results in some loss of power. We examine the extent of this power loss and...
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Bootstrap Tests: How Many Bootstraps?
Davidson, Russell; MacKinnon, James G. - Economics Department, Queen's University - 2001
In practice, bootstrap tests must use a finite number of bootstrap samples. This means that the outcome of the test will depend on the sequence of random numbers used to generate the bootstrap samples, and it necessarily results in some loss of power. We examine the extent of this power loss and...
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On the harm that pretesting does
Danilov, Dmitry L. (contributor); Magnus, Jan R. (contributor) - 2001 - [Elektronische Ressource]
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Prognose des Absatzpotentials innovativer Produkte unter Anwendung virtual-reality-basierter Produktvisualisierungen
Heise, Bettina - 2009
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The role of country of manufacture in consumers' attributions of blame in an ambiguous product-harm crisis
Laufer, Daniel; Gillespie, Kate; Silvera, David H. - In: Journal of international consumer marketing 21 (2009) 3, pp. 189-201
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Effectiveness of price discounts and premium promotions
Palazon, Mariola; Delgado-Ballester, Elena - In: Psychology & marketing 26 (2009) 12, pp. 1108-1129
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Wenn der Recall den Nutzen überlagert! : was nützen übertroffene Benchmarks, wenn die Kommunikation floppt?
Ohnemus, Ralph; Lebok, Uwe - In: Planung & Analyse : Zeitschrift für Marktforschung und … 36 (2009) 2, pp. 38-42
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The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products
Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P. - In: MSI reports : working paper series (2009) 2, pp. 3-17
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Prognose des Absatzpotentials innovativer Produkte unter Anwendung Virtual Reality-basierter Produktvisualisierungen
Heise, Bettina - 2009
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Emotional or rational advertising? : A fatal error in communication and advertising research
Haimerl, Elmar - In: Yearbook of marketing and consumer research 6 (2008), pp. 46-71
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Verfahren des Werbemittel-Pretesting
Trommsdorff, Volker; Becker, Justin - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 921-942). 2009
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