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Results 1- 50 of 68
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Title
1
Pitfalls of post-model-selection testing: experimental quantification
Year:
2011
Person:
Demetrescu, Matei
;
Hassler, Uwe
;
Kuzin, Vladimir
Publisher:
Springer
Published in:
Empirical Economics
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2
Identitätsorientierte Markenführung in kleineren und mittleren Business-to-Business-Unternehmen : eine empirische Analyse
Year:
2011
Person:
Langhof, Lars André
Publisher:
Hamburg : Kovač
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3
A class of efficient and modified testimators for the mean of normal distribution using complete data
Year:
2011
Person:
Al-Hemyari, Z.A.
;
Hussain, I.H.
;
Al-Jobori, A.N.
Publisher:
Inderscience Enterprises Ltd
Published in:
International Journal of Data Analysis Techniques and Strategies
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4
The influence of TQM practices on supply chain collaboration: a proposed model for the service industry
Year:
2011
Person:
Darmawan, Nathan
;
Sim, Jia Jia
;
Arumugam, Veeri
;
Chow, Kim-Wai
Publisher:
Inderscience Enterprises Ltd
Published in:
International Journal of Services, Economics and Management
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5
The Estimation of Causal Effects by Difference-in-Difference Methods
Year:
2010-09
Person:
Lechner, Michael
Institution:
School of Economics and Political Science, Universität St. Gallen
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6
Inference on Time-Invariant Variables using Panel Data: A Pre-Test Estimator with an Application to the Returns to Schooling
Year:
2010-01-15
Person:
Chatelain, Jean-Bernard
;
Ralf, Kirsten
Institution:
HAL
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7
Inference on Time-Invariant Variables using Panel Data: A Pre-Test Estimator with an Application to the Returns to Schooling
Year:
2010-01-15
Person:
Chatelain, Jean-Bernard
;
Ralf, Kirsten
Institution:
HAL
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8
Inference on Time-Invariant Variables using Panel Data: A Pre-Test Estimator with an Application to the Returns to Schooling
Year:
2010-01-15
Person:
Chatelain, Jean-Bernard
;
Ralf, Kirsten
Institution:
HAL
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9
Inference on Time-Invariant Variables using Panel Data: A Pre-Test Estimator with an Application to the Returns to Schooling
Year:
2010-01-15
Person:
Chatelain, Jean-Bernard
;
Ralf, Kirsten
Institution:
HAL
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10
Preliminary test estimation of the parameters of exponential and Pareto distributions for censored samples
Year:
2010
Person:
Kibria, B.
;
Saleh, A.
Publisher:
Springer
Published in:
Statistical Papers / Springer
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11
The Hausman pretest estimator
Year:
2010
Person:
Chmelarova, Viera
;
Hill, R. Carter
Publisher:
Elsevier
Published in:
Economics Letters
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12
The "right" consumers for better concepts : identifying consumers high in emergent nature to develop new product concepts
Year:
2010
Person:
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
Published in:
Journal of marketing research : JMR ; 47
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13
The "right" consumers for better concepts : identifying and using consumers high in emergent nature to further develop new product concepts
Year:
2010
Person:
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
Publisher:
Hanover, NH : Tuck School of Business at Dartmouth
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14
Werbewirkung vorhersagen
Year:
2010
Person:
Mumme, Hans
Published in:
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
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15
The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products
Year:
2009
Affiliated person:
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
Published in:
MSI reports : working paper series
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16
Effectiveness of price discounts and premium promotions
Year:
2009
Person:
Palazon, Mariola
;
Delgado-Ballester, Elena
Published in:
Psychology & marketing ; 26
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17
Wenn der Recall den Nutzen überlagert! : was nützen übertroffene Benchmarks, wenn die Kommunikation floppt?
Year:
2009
Person:
Ohnemus, Ralph
;
Lebok, Uwe
Published in:
Planung & Analyse : Zeitschrift für Marktforschung und Marketing ; 36
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18
The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products
Year:
2009
Person:
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
Published in:
MSI reports : working paper series
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-
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19
The role of country of manufacture in consumers' attributions of blame in an ambiguous product-harm crisis
Year:
2009
Person:
Laufer, Daniel
;
Gillespie, Kate
;
Silvera, David H.
Published in:
Journal of international consumer marketing ; 21
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20
Forecast mean squared error reductionin the VAR(1) process
Year:
2009
Person:
Lindstrom, J. Fredrik
;
Holgersson, H. E. T.
Publisher:
Taylor and Francis Journals
Published in:
Journal of Applied Statistics
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21
The Impact of a Hausman Pretest on the Size of Hypothesis Tests
Year:
2008-04
Person:
Guggenberger, Patrik
Institution:
Cowles Foundation for Research in Economics, Yale University
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22
Verfahren des Werbemittel-Pretesting
Year:
2008
Person:
Trommsdorff, Volker
;
Becker, Justin
Published in:
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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-
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23
Diagnostisches Pretesting mittels apparativer Verfahren : Erfahrungen aus der Werbeforschung
Year:
2008
Person:
Keitz-Krewel, Beate von
Published in:
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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-
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24
Marketinglab : evaluatives Pretesting mit der GfK Testmarktwelt
Year:
2008
Person:
Högl, Siegfried
;
Hertle, Thomas
Published in:
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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-
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25
Weiterempfehlung als Marketingziel : Analyse, empirische Prüfung und Managementimplikationen
Year:
2008
Person:
Markert, Gunnar
Publisher:
Wiesbaden : Gabler
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26
Emotional or rational advertising? : A fatal error in communication and advertising research
Year:
2008
Person:
Haimerl, Elmar
Published in:
Yearbook of marketing and consumer research ; 6
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27
Konzepttest
Year:
2008
Person:
Hagstotz, Werner
;
Schmitt-Hagstotz, Karin
Published in:
Verfahren, Datenauswertung, Ergebnisdarstellung
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-
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28
Antecedents of true brand loyalty
Year:
2008
Person:
Kim, Jooyoung
;
Morris, Jon D.
;
Swait, Joffre
Published in:
Journal of advertising : a professional journal devoted to the advancement of advertising as a communication industry ; the official publication of the American Academy of Advertising ; 37
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29
"Marktforschung plus" integriert Werbung und Imagepflege - Seniorenscouts : der persönliche Draht macht Silber-Surfer zu Verbündeten
Year:
2008
Person:
Wild, Alexander
Published in:
Jahrbuch Seniorenmarketing ; 3
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30
A Monte Carlo Study for Pure and Pretest Estimators of a Panel Data Model with Spatially Autocorrelated Disturbances
Year:
2007-12
Person:
Baltagi, Badi H.
;
Egger, Peter
;
Pfaffermayr, Michael
Institution:
Center for Policy Research, Syracuse University
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31
Testing for a unit root in the presence of a possible break in trend
Year:
2007-10
Person:
Harris, David
;
Harvey, David I.
;
Leybourne, Stephen J.
;
Taylor, A. M. Robert
Institution:
Granger Centre for Time Series Econometrics, School of Economics
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32
Pretesting : "before the rubber hits the road"
Year:
2007
Person:
Pieters, Rik
;
Wedel, Michel
Published in:
The Sage handbook of advertising
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-
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33
Pretesting questionnaires : content analyses of respondents' concurrent verbal protocols
Year:
2007
Person:
Bolton, Ruth N.
Published in:
Fundamentals of marketing research ; Vol. 3
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34
The effect of pretest method on error detection rates : experimental evidence
Year:
2007
Person:
Reynolds, Nina
;
Diamantopoulos, Adamantios
Published in:
Fundamentals of marketing research ; Vol. 3
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35
Exploring phenomenological research : pre-testing focus group techniques with young people
Year:
2007
Person:
Kenyon, Alexandra J.
Published in:
Fundamentals of marketing research ; Vol. 2
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36
Emotionale oder rationale Werbung? : über einen verhängnisvollen Irrtum in Kommunikation und Werbeforschung
Year:
2007
Person:
Haimerl, Elmar
Published in:
Jahrbuch der Absatz- und Verbrauchsforschung ; 53
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37
Unit Root Tests Allowing for a Break in the Trend Function at an Unknown Time Under Both the Null and Alternative Hypotheses
Year:
2006-09
Person:
Kejriwal, Mohitosh
;
Perron, Pierre
Institution:
Department of Economics, Boston University
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38
Learning from experiments involving users in service innovation
Year:
2006
Person:
Magnusson, Peter R.
Published in:
Involving customers in new service development
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-
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39
Can One Estimate the Unconditional Distribution of Post-Model-Selection Estimators ?
Year:
2005-04
Person:
Leeb, Hannes
;
Pötscher, Benedikt M.
Institution:
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität
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40
Sind Key Informants verlässliche Datenlieferanten?
Year:
2005
Person:
Hurrle, Beatrice
;
Kieser, Alfred
Published in:
Die Betriebswirtschaft : DBW ; 65
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41
Kreativität und Controlling? Wie geht das zusammen und welchen Sinn machen Pretests?
Year:
2005
Person:
Glagow, Hella
Published in:
Handbuch Kommunikationsmanagement
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42
Internetgestützte Pretests mit Attention Tracking
Year:
2005
Person:
Scheier, Christian
Published in:
Handbuch Kommunikationsmanagement
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-
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43
Local influence in null intercept measurement error regression under a student_t model
Year:
2005
Person:
Labra, Filidor
;
Aoki, Reiko
;
Bolfarine, Heleno
Publisher:
Taylor and Francis Journals
Published in:
Journal of Applied Statistics
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44
On the harm that ignoring pretesting can cause
Year:
2004
Person:
Danilov, Dmitry L.
;
Magnus, Jan R.
Published in:
Journal of econometrics ; 122
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45
Can One Estimate the Conditional Distribution of Post-Model-Selection Estimators?
Year:
2003-11
Person:
Leeb, Hannes
;
Potscher, Benedikt M.
Institution:
Cowles Foundation for Research in Economics, Yale University
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46
Maximum Likelihood Ratio based small-sample tests for random coefficients in linear regression
Year:
2003-08-25
Person:
Petzold, Max
;
Jonsson, Robert
Institution:
Nationalekonomiska institutionen, Handelshögskolan
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47
Validierung von AD*VANTAGE®/ACT als Werbewirkungsindikator
Year:
2003
Person:
Högl, Siegfried
;
Meyer, Susanna
;
Gierl, Heribert
Published in:
Jahrbuch der Absatz- und Verbrauchsforschung ; 49
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48
Werbe-Pretests : Praxis und Erfolgsfaktoren
Year:
2003
Person:
Trommsdorff, Volker
Publisher:
Hamburg : Gruner + Jahr
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49
Die Wirkung von TV-Werbung auf den Absatz : Bestimmungsfaktoren der Werbewirkung
Year:
2003
Person:
Högl, Siegfried
;
Meyer, Susanna
;
Gierl, Heribert
Published in:
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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50
Bootstrap Tests: How Many Bootstraps?
Year:
2001-03
Person:
Davidson, Russell
;
MacKinnon, James G.
Institution:
Economics Department, Queen's University
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