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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen (3)
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1
Article
Pitfalls of post-model-selection testing: experimental quantification
Year:                     
2011
Person:  Demetrescu, Matei; Hassler, Uwe; Kuzin, Vladimir
Publisher:  Springer
Published in:  Empirical Economics
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2
Book / Working Paper
Identitätsorientierte Markenführung in kleineren und mittleren Business-to-Business-Unternehmen : eine empirische Analyse
Year:                     
2011
Person:  Langhof, Lars André
Publisher:  Hamburg : Kovač
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3
Article
A class of efficient and modified testimators for the mean of normal distribution using complete data
Year:                     
2011
Person:  Al-Hemyari, Z.A.; Hussain, I.H.; Al-Jobori, A.N.
Publisher:  Inderscience Enterprises Ltd
Published in:  International Journal of Data Analysis Techniques and Strategies
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4
Article
The influence of TQM practices on supply chain collaboration: a proposed model for the service industry
Year:                     
2011
Person:  Darmawan, Nathan; Sim, Jia Jia; Arumugam, Veeri; Chow, Kim-Wai
Publisher:  Inderscience Enterprises Ltd
Published in:  International Journal of Services, Economics and Management
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5
Book / Working Paper
The Estimation of Causal Effects by Difference-in-Difference Methods
Year:                     
2010-09
Person:  Lechner, Michael
Institution:  School of Economics and Political Science, Universität St. Gallen
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6
Book / Working Paper
Inference on Time-Invariant Variables using Panel Data: A Pre-Test Estimator with an Application to the Returns to Schooling
Year:                     
2010-01-15
Person:  Chatelain, Jean-Bernard; Ralf, Kirsten
Institution:  HAL
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7
Book / Working Paper
Inference on Time-Invariant Variables using Panel Data: A Pre-Test Estimator with an Application to the Returns to Schooling
Year:                     
2010-01-15
Person:  Chatelain, Jean-Bernard; Ralf, Kirsten
Institution:  HAL
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8
Book / Working Paper
Inference on Time-Invariant Variables using Panel Data: A Pre-Test Estimator with an Application to the Returns to Schooling
Year:                     
2010-01-15
Person:  Chatelain, Jean-Bernard; Ralf, Kirsten
Institution:  HAL
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9
Book / Working Paper
Inference on Time-Invariant Variables using Panel Data: A Pre-Test Estimator with an Application to the Returns to Schooling
Year:                     
2010-01-15
Person:  Chatelain, Jean-Bernard; Ralf, Kirsten
Institution:  HAL
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10
Article
Preliminary test estimation of the parameters of exponential and Pareto distributions for censored samples
Year:                     
2010
Person:  Kibria, B.; Saleh, A.
Publisher:  Springer
Published in:  Statistical Papers / Springer
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11
Article
The Hausman pretest estimator
Year:                     
2010
Person:  Chmelarova, Viera; Hill, R. Carter
Publisher:  Elsevier
Published in:  Economics Letters
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12
Article
The "right" consumers for better concepts : identifying consumers high in emergent nature to develop new product concepts
Year:                     
2010
Person:  Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P.
Published in:  Journal of marketing research : JMR ; 47
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13
Book / Working Paper
The "right" consumers for better concepts : identifying and using consumers high in emergent nature to further develop new product concepts
Year:                     
2010
Person:  Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P.
Publisher:  Hanover, NH : Tuck School of Business at Dartmouth
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14
Article
Werbewirkung vorhersagen
Year:                     
2010
Person:  Mumme, Hans
Published in:  Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
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15
Article
The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products
Year:                     
2009
Affiliated person:  Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P.
Published in:  MSI reports : working paper series
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16
Article
Effectiveness of price discounts and premium promotions
Year:                     
2009
Person:  Palazon, Mariola; Delgado-Ballester, Elena
Published in:  Psychology & marketing ; 26
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17
Article
Wenn der Recall den Nutzen überlagert! : was nützen übertroffene Benchmarks, wenn die Kommunikation floppt?
Year:                     
2009
Person:  Ohnemus, Ralph; Lebok, Uwe
Published in:  Planung & Analyse : Zeitschrift für Marktforschung und Marketing ; 36
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18
Article
The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products
Year:                     
2009
Person:  Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P.
Published in:  MSI reports : working paper series
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19
Article
The role of country of manufacture in consumers' attributions of blame in an ambiguous product-harm crisis
Year:                     
2009
Person:  Laufer, Daniel; Gillespie, Kate; Silvera, David H.
Published in:  Journal of international consumer marketing ; 21
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20
Article
Forecast mean squared error reductionin the VAR(1) process
Year:                     
2009
Person:  Lindstrom, J. Fredrik; Holgersson, H. E. T.
Publisher:  Taylor and Francis Journals
Published in:  Journal of Applied Statistics
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21
Book / Working Paper
The Impact of a Hausman Pretest on the Size of Hypothesis Tests
Year:                     
2008-04
Person:  Guggenberger, Patrik
Institution:  Cowles Foundation for Research in Economics, Yale University
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22
Article
Verfahren des Werbemittel-Pretesting
Year:                     
2008
Person:  Trommsdorff, Volker; Becker, Justin
Published in:  Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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23
Article
Diagnostisches Pretesting mittels apparativer Verfahren : Erfahrungen aus der Werbeforschung
Year:                     
2008
Person:  Keitz-Krewel, Beate von
Published in:  Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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24
Article
Marketinglab : evaluatives Pretesting mit der GfK Testmarktwelt
Year:                     
2008
Person:  Högl, Siegfried; Hertle, Thomas
Published in:  Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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25
Book / Working Paper
Weiterempfehlung als Marketingziel : Analyse, empirische Prüfung und Managementimplikationen
Year:                     
2008
Person:  Markert, Gunnar
Publisher:  Wiesbaden : Gabler
Availability:  Table of Contents Table of Contents 
 

 
 
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26
Article
Emotional or rational advertising? : A fatal error in communication and advertising research
Year:                     
2008
Person:  Haimerl, Elmar
Published in:  Yearbook of marketing and consumer research ; 6
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27
Article
Konzepttest
Year:                     
2008
Person:  Hagstotz, Werner; Schmitt-Hagstotz, Karin
Published in:  Verfahren, Datenauswertung, Ergebnisdarstellung
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29
Article
"Marktforschung plus" integriert Werbung und Imagepflege - Seniorenscouts : der persönliche Draht macht Silber-Surfer zu Verbündeten
Year:                     
2008
Person:  Wild, Alexander
Published in:  Jahrbuch Seniorenmarketing ; 3
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30
Book / Working Paper
A Monte Carlo Study for Pure and Pretest Estimators of a Panel Data Model with Spatially Autocorrelated Disturbances
Year:                     
2007-12
Person:  Baltagi, Badi H.; Egger, Peter; Pfaffermayr, Michael
Institution:  Center for Policy Research, Syracuse University
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31
Book / Working Paper
Testing for a unit root in the presence of a possible break in trend
Year:                     
2007-10
Person:  Harris, David; Harvey, David I.; Leybourne, Stephen J.; Taylor, A. M. Robert
Institution:  Granger Centre for Time Series Econometrics, School of Economics
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32
Article
Pretesting : "before the rubber hits the road"
Year:                     
2007
Person:  Pieters, Rik; Wedel, Michel
Published in:  The Sage handbook of advertising
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33
Article
Pretesting questionnaires : content analyses of respondents' concurrent verbal protocols
Year:                     
2007
Person:  Bolton, Ruth N.
Published in:  Fundamentals of marketing research ; Vol. 3
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34
Article
The effect of pretest method on error detection rates : experimental evidence
Year:                     
2007
Person:  Reynolds, Nina; Diamantopoulos, Adamantios
Published in:  Fundamentals of marketing research ; Vol. 3
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35
Article
Exploring phenomenological research : pre-testing focus group techniques with young people
Year:                     
2007
Person:  Kenyon, Alexandra J.
Published in:  Fundamentals of marketing research ; Vol. 2
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36
Article
Emotionale oder rationale Werbung? : über einen verhängnisvollen Irrtum in Kommunikation und Werbeforschung
Year:                     
2007
Person:  Haimerl, Elmar
Published in:  Jahrbuch der Absatz- und Verbrauchsforschung ; 53
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37
Book / Working Paper
Unit Root Tests Allowing for a Break in the Trend Function at an Unknown Time Under Both the Null and Alternative Hypotheses
Year:                     
2006-09
Person:  Kejriwal, Mohitosh; Perron, Pierre
Institution:  Department of Economics, Boston University
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38
Article
Learning from experiments involving users in service innovation
Year:                     
2006
Person:  Magnusson, Peter R.
Published in:  Involving customers in new service development
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39
Book / Working Paper
Can One Estimate the Unconditional Distribution of Post-Model-Selection Estimators ?
Year:                     
2005-04
Person:  Leeb, Hannes; Pötscher, Benedikt M.
Institution:  Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität
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40
Article
Sind Key Informants verlässliche Datenlieferanten?
Year:                     
2005
Person:  Hurrle, Beatrice; Kieser, Alfred
Published in:  Die Betriebswirtschaft : DBW ; 65
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41
Article
Kreativität und Controlling? Wie geht das zusammen und welchen Sinn machen Pretests?
Year:                     
2005
Person:  Glagow, Hella
Published in:  Handbuch Kommunikationsmanagement
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42
Article
Internetgestützte Pretests mit Attention Tracking
Year:                     
2005
Person:  Scheier, Christian
Published in:  Handbuch Kommunikationsmanagement
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43
Article
Local influence in null intercept measurement error regression under a student_t model
Year:                     
2005
Person:  Labra, Filidor; Aoki, Reiko; Bolfarine, Heleno
Publisher:  Taylor and Francis Journals
Published in:  Journal of Applied Statistics
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44
Article
On the harm that ignoring pretesting can cause
Year:                     
2004
Person:  Danilov, Dmitry L.; Magnus, Jan R.
Published in:  Journal of econometrics ; 122
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45
Book / Working Paper
Can One Estimate the Conditional Distribution of Post-Model-Selection Estimators?
Year:                     
2003-11
Person:  Leeb, Hannes; Potscher, Benedikt M.
Institution:  Cowles Foundation for Research in Economics, Yale University
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46
Book / Working Paper
Maximum Likelihood Ratio based small-sample tests for random coefficients in linear regression
Year:                     
2003-08-25
Person:  Petzold, Max; Jonsson, Robert
Institution:  Nationalekonomiska institutionen, Handelshögskolan
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47
Article
Validierung von AD*VANTAGE®/ACT als Werbewirkungsindikator
Year:                     
2003
Person:  Högl, Siegfried; Meyer, Susanna; Gierl, Heribert
Published in:  Jahrbuch der Absatz- und Verbrauchsforschung ; 49
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48
Book / Working Paper
Werbe-Pretests : Praxis und Erfolgsfaktoren
Year:                     
2003
Person:  Trommsdorff, Volker
Publisher:  Hamburg : Gruner + Jahr
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49
Article
Die Wirkung von TV-Werbung auf den Absatz : Bestimmungsfaktoren der Werbewirkung
Year:                     
2003
Person:  Högl, Siegfried; Meyer, Susanna; Gierl, Heribert
Published in:  Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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50
Book / Working Paper
Bootstrap Tests: How Many Bootstraps?
Year:                     
2001-03
Person:  Davidson, Russell; MacKinnon, James G.
Institution:  Economics Department, Queen's University
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