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Year of publication
Subject
All
Print advertising 670 Printwerbung 665 Werbewirkung 233 Advertising effects 225 Werbung 203 Advertising 186 Anzeigenwerbung 149 Deutschland 145 Germany 122 Consumer behaviour 101 Konsumentenverhalten 101 Zeitung 98 Newspaper 96 USA 96 United States 90 Press publisher 80 Presseverlag 80 Theorie 79 Theory 79 Zeitschrift 55 Internet marketing 39 Online-Marketing 39 Bibliometrics 35 Bibliometrie 35 Preismanagement 31 Pricing strategy 31 Frauen 30 Marktstruktur 30 Women 30 Market structure 29 Großbritannien 28 Magazine 28 Zielgruppe 28 Comparison 27 United Kingdom 27 Vergleich 27 Werbeplanung 27 Advertising planning 26 Estimation 25 Marketing 25
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Online availability
All
Free 113 Undetermined 110
Type of publication
All
Article 433 Book / Working Paper 344 Journal 39
Type of publication (narrower categories)
All
Article in journal 324 Aufsatz in Zeitschrift 324 Graue Literatur 101 Non-commercial literature 101 Aufsatz im Buch 89 Book section 89 Working Paper 70 Arbeitspapier 69 Hochschulschrift 47 Thesis 29 Dissertation u.a. Prüfungsschriften 16 Bibliografie enthalten 13 Bibliography included 13 Guidebook 4 Ratgeber 4 Collection of articles written by one author 3 Konferenzschrift 3 Sammlung 3 research-article 3 Aufsatzsammlung 2 Bericht 2 Bildband 2 Case study 2 Conference paper 2 Directory 2 Fallstudie 2 Konferenzbeitrag 2 Lehrbuch 2 Magazin 2 Mehrbändiges Werk 2 Multi-volume publication 2 Adressbuch 1 Amtsdruckschrift 1 Article 1 Bibliografie 1 Enzyklopädie 1 Fachzeitung 1 Government document 1 Literaturbericht 1 Market information 1
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Language
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English 568 German 206 Undetermined 33 French 4 Swedish 2 Danish 1 Croatian 1 Norwegian 1 Polish 1 Spanish 1 Serbian 1
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Author
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Kaiser, Ulrich 21 Dewenter, Ralf 12 Sonnac, Nathalie 11 Chandra, Ambarish 10 Gabszewicz, Jean Jaskold 8 Kind, Hans Jarle 8 Laussel, Didier 8 Schjelderup, Guttorm 8 Budzinski, Oliver 6 Gierl, Heribert 6 Mogaji, Emmanuel 6 Mulken, Margot van 6 Stähler, Frank 6 Filistrucchi, Lapo 5 Franceschelli, Ignacio 5 Heimeshoff, Ulrich 5 Lindstädt-Dreusicke, Nadine 5 Reid, Leonard N. 5 Sridhar, Shrihari 5 Zotos, Yorgos 5 Chattopadhyay, Tuhin 4 Copple, David 4 Depken, Craig A. 4 Djumalieva, Jyldyz 4 Flath, David 4 Gambaro, Marco 4 Pelz, Richard 4 Pieters, Rik 4 Puglisi, Riccardo 4 Simon, Hubert K. 4 Sriram, S. 4 Thurgood, James 4 Torres, Ivonne M. 4 Turrell, Arthur 4 Wedel, Michel 4 Anderson, Simon P. 3 Angelucci, Charles 3 Arbatskaya, Maria 3 Argentesi, Elena 3 Cagé, Julia 3
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Institution
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Zentralausschuss der Werbewirtschaft 6 Institut für Demoskopie <Allensbach> 3 Institut für Personalwesen und Arbeitswissenschaft <Hamburg> 3 National Bureau of Economic Research 3 Deutscher Werberat 2 Deutschland / Bundeswehr / Universität Hamburg 2 Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern 2 Zentralverband der Deutschen Werbewirtschaft 2 Arbeitsmarktservice Österreich 1 Asociación Española de Anunciantes 1 Axel Springer Verlag, Marketing Anzeigen 1 Axel-Springer-Verlag / Media-Service 1 British Letterpress Printing Productivity Team 1 Bundesverband Deutscher Anzeigenblätter 1 European University Institute / Department of Economics 1 Europäische Kommission / Statistisches Amt 1 Graduate School of Management, St. Petersburg State University 1 Gruner + Jahr AG & Co. <Hamburg> / Stern-Anzeigenabteilung 1 IVD Service GmbH 1 Institut für Demoskopie Allensbach 1 Kunde & Co <Firma> 1 Nationalekonomiska Institutionen <Göteborg> 1 Publishing Marketing Research Seminar: New Challenges and Opportunities for the Publishing Industry <1997, Lisboa> 1 Robert Schuman Centre for Advanced Studies 1 Springer Fachmedien Wiesbaden 1 Stankowski und Duschek <Stuttgart> 1 Unesco / Statistical Division 1 United States / Children's Bureau 1 Universität Rostock / Lehrstuhl für Volkswirtschaftslehre 1 Vanjskotrgovinska Komora Bosne i Hercegovine 1 Weltbank / Africa Technical Department 1 Women in print Conference <2018, Birmingham> 1
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Published in...
All
Journal of advertising research 18 International journal of advertising : the quarterly review of marketing communications 16 Journal of advertising : official publication of the American Academy of Advertising 13 Journal of business research : JBR 12 Journal of current issues and research in advertising : JCIRA 10 Journal of marketing communications 10 The journal of media economics 10 Journal of promotion management : JPM 9 Journal of international consumer marketing 8 European journal of marketing : EJM 7 Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken 6 Journal of marketing research : JMR 6 History of retailing and consumption 5 Services marketing quarterly 5 SpringerLink / Bücher 5 Journal of consumer research : JCR ; an interdisciplinary bimonthly 4 Journal of global marketing 4 The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012] 4 Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung 4 Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005] 4 Working paper / National Bureau of Economic Research, Inc. 4 ZEW discussion papers 4 American Journal of Business 3 CORE discussion paper : DP 3 Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre 3 Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre 3 International advertising and communication : current insights and empirical findings 3 International journal of advertising : the review of marketing communications 3 International marketing review 3 JMM : the international journal on media management 3 Journal of business & economics research 3 Journal of fashion marketing and management 3 Journal of media business studies 3 Konsum und Verhalten 3 Marketing letters : a journal of research in marketing 3 Medienwirtschaft : MW ; Perspektiven der digitalen Transformation 3 NBER Working Paper 3 NBER working paper series 3 Psychology & marketing 3 Spiegel-Verlagsreihe Fach & Wissen 3
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Source
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ECONIS (ZBW) 712 USB Cologne (EcoSocSci) 89 RePEc 8 Other ZBW resources 5 EconStor 2
Showing 1 - 50 of 816
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"Gusto" or "taste"? : anglicisms change perceived product risk and product appeal in italian print advertising
Hu, Zhimin; James, Mark X.; Testa, Giorgio; Navarrete, … - In: Review of marketing science 22 (2024) 1, pp. 219-252
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Advertising anxiety : Lucozade narratives in the 1939 newspaper promotion campaign
Lyon, Phil - In: History of retailing and consumption 10 (2024) 2, pp. 168-186
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A Theoretical-Systemic Evaluation of Disjunctive Texts in Print Advertisements
Dalamu, Taofeek - 2023
This study examined the disjunctive styles of the print media in the Nigerian advertising world. To demonstrate the kind of their fragmentations, the researcher utilised ads from beverages, banks, books, and institutions, harvested from The Punch newspaper, billboards, and textbooks as data. The...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014360779
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Our magazine, or, why does no-one read us?
Parker, Martin - In: Organization : the interdisciplinary journal of … 30 (2023) 6, pp. 1287-1292
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Readers' perceptions and preferences for online and print newspapers in South Africa
Mdlongwa, Francis; Boikanyo, Dinko Herman; Gomwe, Godknows - 2023
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Audit and benchmarking of supermarket catalog composition in five countries
Tan, Pei Jie; Tanusondjaja, Arry; Corsi, Armando; … - In: International journal of advertising : the review of … 42 (2023) 3, pp. 589-616
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Navigating sustainability marketing in an emerging market : environmental claims in magazine advertising
Ndlovu, Sibusiso; Ellis, Debbie - In: Sustainability Marketing in Emerging Economies : …, (pp. 171-195). 2025
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Effects of influencer marketing on Instagram
Riedl, Joachim; Luckwald, Lisa von - 2019 - revised Feb. 2019, v5.2
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012108679
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A Comparative Analysis of Print Advertising Applying the Two Main Plastic Semiotics Schools : Barthes’ and Greimas’
Cian, Luca - 2022
The aim of this paper is to analyze a specific printed advertisement from two different semiotic points of view. First, we apply the interpretative instruments provided by the Barthes’ school of thinking (focused on the description of explicit signs taken in isolation). We then attempt to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014146798
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I am not an animal : how animal metaphors backfire in product advertising
Huang, Wen Hsien - In: Psychology & marketing 41 (2024) 12, pp. 3009-3023
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Hybridisation as organisational design in visuals on "Fortes" advertisement : a semiotic analysis
Rudrakumar, Sathvika; Venkatraman, Rajasekaran - In: International journal of intelligent enterprise 11 (2024) 4, pp. 354-374
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Concepts of place in British womenswear advertising : 1880-1914
Rose, Clare - In: History of retailing and consumption 10 (2024) 1, pp. 1-20
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Evidence on the Marketing Approaches Targeting Gay and Lesbian Consumers
Baxter, Susan C. - 2021
Diversity is an important concept in business and marketing and is utilized in campaigns to attract consumers. This study examines the level of diversity in print media that targets the niche market of gays and lesbians. Race and gender are examined to determine if, in fact, marketers are being...
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Product, Image, and Text Communicative Connections : Answering a Question of Coherence in Nigerian Print Advertisements
Dalamu, Taofeek; Odebode, Idowu - 2021
Images-cum-texts are remarkable instruments of persuasion; that seems the reason for their romantic intimacy in many advertising communications. Thus, this paper examined some connections that exist among the product, image, and text as devices communicating a single message to readers. Ten...
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Advertising in Top National English Dailies : Which Newspaper is Winning The Brands?
Das, Madhusmita; Chauhan, Gajendra Singh; Poonia, Arun Kumar - 2021
Newspapers are everywhere so the advertisements. Though challenged by the Internet, the print continues to be a credible media for the advertisers. The present media environment suggests that marketers and audiences have more choices and options than in the past. While the print industry suffers...
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Inferring job vacancies from online job advertisements
Beręsewicz, Maciej; Pater, Robert - Europäische Kommission / Statistisches Amt - 2021 - 2021 edition
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The Semiotics of Visual Communication in Print Advertisements : How to Read between the Lines
Chauhan, Gajendra Singh - 2021
Advertising being a study of human behavior and responses is subject to unpredictability and lack of clear answers. Its answers are at best probabilistic and never ever universal truths. As advertising is a lot about strong images and perceptions, the intensity of the imagery is quite...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014088151
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Impact of Advertising Context with Reference to Print Advertising
Usmani, Asad Kareem; Alam, Aftab - 2023
Advertising context refers to the surrounding or the environment within which an advertisement is found. Context in the case of print advertisement includes other advertisement of related or similar products, or of unrelated products, news contents, articles and editorial content etc. A consumer...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014355252
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Did eighteenth-century shopkeepers use newspapers to promote their goods? : a comparison of Manchester and Norwich 1765-1805
Reed, Dinah - In: History of retailing and consumption 9 (2023) 1, pp. 19-37
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Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang; Singh, Sonika; De Roos, Nicolas - In: Journal of retailing 99 (2023) 3, pp. 337-352
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Representation of women of color on the covers of the top three fashion magazines : a content analysis
Mitchell, Natalie A.; Stovall, Tony; Avalos, David - In: Journal of consumer marketing 40 (2023) 5, pp. 597-608
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Hedging and Blending of Advertising Design Elements in Nigerian Newspapers : An Aesthetic Analysis
Akpan, Idorenyin - 2020
The study made aesthetic judgments on four select newspaper advertisements employing the visual analysis approach and hedging it on subjectivity and universal validity planks of Kant's theory. The ads were analyzed qualitatively and quantitatively using a modification of the Likert scale which...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012836087
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Participation and Social Representation of Afro-Descendant Individuals Portrayed on Brazilian Magazines Advertisements : 1968 – 2006
Trindade, Luiz Valério - 2019
The main purpose of the present study concerns the investigation of how afro-descendants individuals have been portrayed by Brazilian magazine advertisements along the timeframe ranging from 1968 up to 2006. The aim is to identify any progress, setback or stabilisation on the way these...
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Disclaimers in Real Estate Print Advertisements
Mogaji, Emmanuel - 2019
Buying a home is considered a major financial decision and one of the most expensive purchases an individual can ever make. While acknowledging the complex and multi-faceted due diligence that buyers usually invest before buying houses, the role of advertisements in marketing new-build homes...
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Transforming Naturally Occurring Text Data into Economic Statistics : The Case of Online Job Vacancy Postings
Turrell, Arthur - 2019
Using a dataset of 15 million UK job adverts from a recruitment website, we construct new economic statistics measuring labour market demand. These data are ‘naturally occurring', having originally been posted online by firms. They offer information on two dimensions of vacancies—region and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012870072
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Transforming Naturally Occurring Text Data Into Economic Statistics : The Case of Online Job Vacancy Postings
Turrell, Arthur - 2019
Using a dataset of 15 million UK job adverts from a recruitment website, we construct new economic statistics measuring labour market demand. These data are 'naturally occurring', having originally been posted online by firms. They offer information on two dimensions of vacancies--region and...
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Japanese newspapers
Flath, David - 2019
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Wirkungen des Influencer Marketing auf Instagram
Riedl, Joachim; Luckwald, Lisa von - 2019 - revised Feb. 2019, v5.2
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012108684
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Transforming naturally occurring text data into economic statistics : the case of online job vacancy postings
Turrell, Arthur; Speigner, Bradley J.; Djumalieva, Jyldyz; … - 2019
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The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun; Jung, Jae Min - In: Journal of marketing communications 25 (2019) 3, pp. 229-246
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Effectiveness of print advertising practices of higher education services in Nepal
Awale, Sushil; Shrestha, Binod Krishna - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 1-19
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On the Incidence and Variety of Low-Price Guarantees
Arbatskaya, Maria; Hviid, Morten; Shaffer, Greg Eric - 2022
This paper provides evidence of the incidence and variety of low-price guarantees (promises to match or beat a rival's price) using data obtained from newspaper advertisements in thirty-seven metropolitan areas in the United States. In all, we have a total of five-hundred and fifteen low-price...
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Between persuasion and courtesy : Polish press advertising : ca. 1850-1939
Parowicz, Izabella - In: Journal of historical research in marketing 14 (2022) 4, pp. 453-484
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Women in print
Alexiou, Artemis (ed.); Roberto, Rose (ed.);  … - Women in print Conference <2018, Birmingham> - 2022
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The nature and extent of environmental sustainability advertising in magazines in a developing market
Ndlovu, Sibusiso; Ellis, Debbie - In: International journal of innovation & sustainable … 16 (2022) 3/4, pp. 372-399
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Transforming naturally occurring text data into economic statistics : the case of online job vacancy postings
Turrell, Arthur; Speigner, Bradley J.; Djumalieva, Jyldyz; … - In: Big data for twenty-first-century economic statistics, (pp. 173-207). 2022
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Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang Won - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 145-161
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Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna - In: Journal of international consumer marketing 34 (2022) 2, pp. 201-213
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Competition in Print Advertising between Paid and Free Newspapers
Cheung, Lydia; Brooke, Geoffrey - 2018
This paper looks at the market for print advertising in New Zealand, which is characterized by rich variation in ownership structures of overlapping paid daily metropolitan newspapers and free weekly suburban newspapers. We first present stylized empirical facts on advertising rates and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012624279
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Nigerian Children Specimens As Resonance of Print Media Advertising : What For?
Dalamu, Taofeek - 2018
Children are not only precious in society; they are the future of any nation. These are assertions that sensitize this study as an examination of the ways that advertising professionals utilize children to achieve persuasive goals. Eight advertisements oriented in the features of children were...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012913723
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Relative Effectiveness of Print and Digital Advertising : A Memory Perspective
Venkatraman, Vinod - 2018
The exponential growth in digital media has raised questions about the relevance of printmedia in the overall marketing mix. In this study, we evaluate the relative effectiveness of printand digital media in advertising using a multi-methodological approach. Using eye-tracking...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012910584
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Religiöses in der Werbung. Eine frame-semantische Analyse der christlichen Motive in Printwerbung unter Berücksichtigung von Text-Bild-Beziehungen
Sorokina, Ganna - 2018
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011889551
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Estimating Market Power in a Two-Sided Market : The Case of Newspapers
Argentesi, Elena - 2018
The newspaper industry is a two-sided market: the readers market and the advertising market are closely linked by inter-market network externalities. We estimate market power in the Italian newspaper industry by building a structural model which encompasses a demand estimation for differentiated...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012706428
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The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke; Puzakova, Marina; Andras, Trina Larsen; … - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 440-462
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Advertising in a foreign language or the consumers' native language?
Nederstigt, Ulrike; Hilberink-Schulpen, Béryl - In: Journal of international consumer marketing 30 (2018) 1, pp. 2-13
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Content Analysis of Female Athlete Endorsers in UK Sports Magazine Advertisements
Mogaji, Emmanuel - 2021
Despite an increased level of females’ participation in sports, the media coverage is still very low and inadvertently the use of female athletes as product endorsers has received limited attention. The purpose of this study is to provide an empirical insight into the frequency and nature of...
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Beyond gender stereotypes : the missing women in print advertising
Shinoda, Luciana Messias; Veludo-de-Oliveira, Tania Modesto - In: International journal of advertising : the review of … 40 (2021) 4, pp. 629-656
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Disclaimers in real estate print advertisements
Mogaji, Emmanuel - In: Designing and communicating experience, (pp. 91-103). 2021
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Effectiveness of sexual appeals in print advertisements : a dynamic human-centric perspective
Gong, Zijian; Shurtliff, Austin - In: Innovation in advertising and branding communication, (pp. 117-135). 2021
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Estimating platform market power in two-sided markets with an application to magazine advertising
Song, Minjae - In: American economic journal 13 (2021) 2, pp. 35-67
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