The effectiveness of specific marketing actions taken by retailers is different depending on the product category. This paper aims to analyse the role that different product categories play in consumer response to retail assortment. Hypotheses are tested in an online experiment using consumers...

This study investigates the psychological and relational pathways through which Generation Z consumers' value consciousness fosters store loyalty toward private labels (PLs) in Turkey's hard-discount retail sector. Grounded in social exchange theory (SET), the study explores the dual mediating...

As retail management has become increasingly demanding, it is imperative that retailers use market orientation to promote and increase loyalty to their private labels. This can be important in efforts to differentiate themselves from their competition. The focus of this study is to understand...

The effectiveness of specific marketing actions taken by retailers is different depending on the product category. This paper aims to analyse the role that different product categories play in consumer response to retail assortment. Hypotheses are tested in an online experiment using consumers...

Purpose Large digital platforms face intense scrutiny over self-preferencing, which involves a platform provider favoring its own offers over those of competitors. In online marketplaces, also called retail or e-commerce platforms, much of the academic and regulatory debate focuses on...

The rising phenomenon of private label brands across the globe has given grocery retailers new areas for competition and growth. As a result, this has spiralled competition between private label brands (PLBs) and national brands (NBs). With the grocery retail space undergoing various transitions...

We study how the introduction of private-label brands (PLs) affects retailers' prices, demand, and profits, explicitly accounting for assortment adjustments of national brands (NBs) in retail stores. Using a detailed dataset on the U.S. beef market, we find that, when PLs are added to the...

Decomposition and Management of Market Shares of Manufacturer and Private Labels in the Grocery Trade -- Current State of Academic Discussion on the Competition Between Manufacturer and Private Labels in the Grocery Trade -- Foundations and Current State of Academic Discussion on Market Share --...

In this study, we have analyzed the impact and evolution of some of the most important macroeconomic indices on the market share and value of private brands. The originality and objective of this work is the linkage of macroeconomic variables in European countries and the USA with the evolution...

The identification of ecological innovation and ecologically innovative firms is important for understanding the role of innovation and technology in the transition to a greener economy. Information from patent and trademark data offers an objective, transparent, fast, and cost-effective way to...

The recent rise of the blockchain based technology of non-fungible tokens (NFTs) hasalready led to a number of lawsuits where NFTs are alleged to infringe trademarks. These caseshave generally centered around the inquiry of likelihood of confusion, as most trademark casesdo, but have also raised...

Joint ownership of a trademark is, in many ways, the intellectual property equivalent of any general partnership. The General Partners shall be collectively responsible for the activities of the partnership and shall be equally empowered to act in the name of the partnership. Similarly, the...

This study attempts to verify the linkages between trademark registration and firm growth based on the different stages of development and two groups of sectors by using Korean firm data. Two different paths of firm growth in Korea are identified. In the trademark-dominant group, trademarks...

This was delivered as the Distinguished Visitor In Intellectual Property Lecture at the National University of Singapore Faculty of Law on January 9, 2023.In recent years, trademark owners have increasingly been acting very similarly to those they accuse of infringement or dilution of their...