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Year of publication
Subject
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Handelsmarke 1,397 Store brand 1,316 Brand management 653 Markenführung 653 Markenartikel 652 Brand 642 Consumer behaviour 563 Konsumentenverhalten 562 Einzelhandel 434 Retail trade 433 Theorie 224 Theory 224 Markenimage 223 Brand image 220 Deutschland 208 Lebensmitteleinzelhandel 193 Germany 189 Food retailing 183 Markenrecht 150 Trademark law 148 Relationship marketing 100 Beziehungsmarketing 99 Private label 96 Markenpolitik 89 Marketingmanagement 85 Marketing management 84 USA 83 Einzelhandelspreis 79 Retail price 79 United States 79 Preismanagement 74 Pricing strategy 74 private label 68 Lieferantenmanagement 67 Supplier relationship management 67 Product quality 63 Produktqualität 63 Competition 58 Wettbewerb 57 Distribution channel 53
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Online availability
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Undetermined 420 Free 342 CC license 16
Type of publication
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Article 881 Book / Working Paper 597 Journal 13 Other 2
Type of publication (narrower categories)
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Article in journal 673 Aufsatz in Zeitschrift 673 Aufsatz im Buch 160 Book section 160 Graue Literatur 108 Non-commercial literature 108 Hochschulschrift 106 Working Paper 85 Arbeitspapier 78 Thesis 72 Conference paper 30 Konferenzbeitrag 30 Aufsatzsammlung 27 Collection of articles of several authors 25 Sammelwerk 25 research-article 16 Case study 15 Fallstudie 15 Dissertation u.a. Prüfungsschriften 10 Amtsdruckschrift 6 Bibliografie enthalten 6 Bibliography included 6 Government document 6 Konferenzschrift 6 Systematic review 5 Übersichtsarbeit 5 Conference proceedings 4 Annual report 3 Article 3 Festschrift 3 Jahresbericht 3 Lehrbuch 3 Market information 3 Marktinformation 3 Statistics 3 Statistik 3 Collection of articles written by one author 2 Elektronischer Datenträger 2 Fallstudiensammlung 2 Nachschlagewerk 2
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Language
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English 1,089 German 331 Undetermined 54 French 11 Spanish 4 Polish 3 Czech 2 Italian 2 Portuguese 2 Russian 2 Multiple languages 1 Swedish 1 Ukrainian 1
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Author
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Olbrich, Rainer 25 Dekimpe, Marnik G. 18 Gázquez-Abad, Juan Carlos 16 Ailawadi, Kusum L. 13 Martos-Partal, Mercedes 13 Bergen, Mark 12 Bruhn, Manfred 12 Dutta, Shantanu 12 Greenhalgh, Christine 12 Martínez-López, Francisco J. 12 Yagüe Guillén, María Jésus 12 Ahlert, Dieter 11 Deleersnyder, Barbara 11 Diallo, Mbaye Fall 11 Geyskens, Inge 11 Levy, Daniel 11 Sethuraman, Raj 11 Steenkamp, Jan-Benedict E. M. 11 Grewe, Gundula 10 Sattler, Henrik 10 Gómez-Suárez, Mónica 9 Rubio Benito, Natalia 9 Beneke, Justin 8 Fink, Carsten 8 Fornari, Edoardo 8 Javorcik, Beata K. Smarzynska 8 Kenning, Peter 8 Riekhof, Hans-Christian 8 Wolf, Annett 8 Bauer, Hans H. 7 Braun, Daniela 7 Dawes, John 7 González-Benito, Óscar 7 Grandi, Sebastiano 7 Herstein, Ram 7 Sudhir, K. 7 Baroncelli, Eugenia 6 Bergès-Sennou, Fabian 6 Cuneo, Andres 6 Fornari, Daniele 6
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Institution
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Springer Fachmedien Wiesbaden 6 Agricultural and Applied Economics Association - AAEA 5 Europäische Union / Harmonisierungsamt für den Binnenmarkt (Marken, Muster und Modelle) 5 Hochschule Offenburg 3 National Bureau of Economic Research 3 A. C. Nielsen <New York, NY> 2 De Gruyter Oldenbourg 2 Department of Economics, Bar Ilan University 2 Département d'Économie et Sociologie Rurales, Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2) 2 Eurohandelsinstitut 2 Rheinisch-Westfälische Technische Hochschule Aachen 2 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 2 World Bank 2 Alimentation et Sciences Sociales (ALISS), Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2) 1 Associazione Italiana di Economia Agraria e Applicata - AIEAA 1 Australian Agricultural and Resource Economics Society - AARES 1 Autohaus Buch und Formular 1 Brandsboard e.V. 1 Cadeaux, Jack, Marketing, Australian School of Business, UNSW 1 Centre de Recherche en Économie et Management (CREM) 1 Department of Agricultural and Resource Economics, University of Connecticut 1 Department of Econometrics and Business Statistics, Monash Business School 1 Department of Economics, Oxford University 1 Deutschland / Bundeswehr / Universität Hamburg 1 Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), Institut National de la Recherche Agronomique (INRA) 1 EconWPA 1 European Association of Agricultural Economists - EAAE 1 European Commission / Directorate-General for Enterprise and Industry 1 FernUniversität in Hagen / Fachbereich Wirtschaftswissenschaft 1 Food Industry Center, College of Agricultural, Food, and Environmental Sciences 1 HAL 1 Harvard Graduate School of Business Administration 1 Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg 1 Henkel & Cie 1 Henkel & Cie AG 1 Henkel & Cie GmbH <1922-1950> 1 Henkel & Cie GmbH <1950-1977> 1 Henkel GmbH 1 Henkel Kommanditgesellschaft auf Aktien 1 IESE Business School, Universidad de Navarra 1
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Published in...
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Journal of retailing and consumer services 64 International journal of retail & distribution management 24 Journal of business research : JBR 23 The international review of retail, distribution and consumer research 23 SpringerLink / Bücher 19 Journal of retailing 16 The journal of product & brand management 14 Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018 13 European journal of operational research : EJOR 11 Handelsforschung 11 Journal of agricultural & food industrial organization 10 Journal of marketing 10 Gabler Edition Wissenschaft 9 International journal of production economics 9 Journal of food products marketing 9 Transportation research / E : an international journal 9 European journal of marketing : EJM 8 Jahrbuch der Absatz- und Verbrauchsforschung 8 Review of industrial organization : RIO 8 The journal of brand management : an international journal 8 International journal of retail and distribution management 7 Marketing science 7 Neue Ansätze in Markenforschung und Markenführung 7 Research 7 The journal of consumer marketing 7 Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024 6 Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022 6 Applied economics 6 European retail research 6 Improving marketing strategies for private label products 6 Journal of marketing management : MM 6 Journal of marketing research : JMR 6 Marketing : ZFP ; journal of research and management 6 Marketing letters : a journal of research in marketing 6 Reihe: Marketing, Handel und Management 6 Report / Marketing Science Institute 6 Applied economics letters 5 Australasian marketing journal 5 Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik 5 Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik 5
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Source
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ECONIS (ZBW) 1,372 RePEc 51 USB Cologne (EcoSocSci) 37 Other ZBW resources 18 EconStor 11 BASE 4
Showing 1 - 50 of 1,493
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Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu; Ailawadi, Kusum L.; Martos-Partal, Mercedes; … - In: Journal of marketing 88 (2024) 3, pp. 69-87
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014582918
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How do different product categories involve the retailer's assortment management strategies? : the case of the US
Ruiz-Real, Jose Luis; Uribe-Toril, Juan; Martín … - In: Amfiteatru economic : an economic and business research … 26 (2024) S18, pp. 1311-1328
The effectiveness of specific marketing actions taken by retailers is different depending on the product category. This paper aims to analyse the role that different product categories play in consumer response to retail assortment. Hypotheses are tested in an online experiment using consumers...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015402992
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Trademarks related to precious metals and jewellery : empirical Assessment of Class 14 trademarks in India
Mohan, M. P. Ram; Venkitesh, Vijay V.; Gupta, Aditya - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192287
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Disclosing dual manufacturers on private brands : does it change quality and image perception between national and private label brands?
Pérez-Santamaría, Samanta; Martos-Partal, Mercedes - In: Agribusiness : an international journal 41 (2025) 1, pp. 3-24
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373810
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How market orientation impacts customer's brand loyalty and buying decisions
Serra, Elizabeth; Magalhães, Mariana de; Silva, Rui; … - In: Journal of risk and financial management : JRFM 15 (2022) 8, pp. 1-14
As retail management has become increasingly demanding, it is imperative that retailers use market orientation to promote and increase loyalty to their private labels. This can be important in efforts to differentiate themselves from their competition. The focus of this study is to understand...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013380513
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Always on your mind? : investigating consideration sets and private labels at the retailer and category level
Stoppacher, Lukas; Foscht, Thomas; Eisingerich, Andreas B; … - In: The international review of retail, distribution and … 34 (2024) 5, pp. 646-668
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015193847
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Private label partnerships with retailers : a risk or opportunity for producers?
Beacom, Emma; Bergin, Annmarie - In: International journal of retail and distribution management 52 (2024) 13, pp. 16-30
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015162572
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National brands versus store brands : retailer fight against national brands to improve store brands via a dynamic discount pricing strategy
Yahyavi, Dawood; Taleizadeh, Ata Allah; Thaichon, Park - In: Operational research : an international journal 24 (2024) 4, pp. 1-36
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015135751
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Mind the gap : national brands' sensitivity to price and line-length differentials at hard discounters versus conventional retailers
Plas, Joep van der; Dekimpe, Marnik G.; Geyskens, Inge - In: Journal of retailing 100 (2024) 2, pp. 199-216
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015065154
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Opportunities for self-preferencing in international online marketplaces
Jürgensmeier, Lukas; Bischoff, Jan; Skiera, Bernd - In: International marketing review 41 (2024) 5, pp. 1118-1132
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015202376
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Should private-label supply manufacturers invest in digital strategies? : a study on Portuguese manufacturers
Silva, Pedro Mendonça; Veiga, Filipa Casal; Pinto, … - In: Journal of strategic marketing 32 (2024) 5, pp. 665-689
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Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro; González-Benito, Óscar - In: Journal of retailing and consumer services 77 (2024), pp. 1-12
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014462202
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Private label brands vs national brands : new battle fronts and future competition
Ndlovuand, Sbonelo Gift - In: Cogent business & management 11 (2024) 1, pp. 1-13
The rising phenomenon of private label brands across the globe has given grocery retailers new areas for competition and growth. As a result, this has spiralled competition between private label brands (PLBs) and national brands (NBs). With the grocery retail space undergoing various transitions...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014529726
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Trademarks and denomination of origin in Portuguese wine sector (1918-1924)
Sequeira, Carla - In: Athens journal of business & economics : AJBE 10 (2024) 1, pp. 19-42
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Smart shopper feelings in the case of store brands : the role of human capital as a key antecedent and the implications for store loyalty
Collins, Alan M.; Maglaras, George - In: The international review of retail, distribution and … 34 (2024) 1, pp. 52-72
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Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van; Breugelmans, Els; Breiner, Florian - In: Journal of marketing 88 (2024) 3, pp. 88-109
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014582919
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Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul; Völckner, Franziska; Melnyk, Valentyna - In: Journal of marketing 88 (2024) 4, pp. 22-39
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Trademark proprietor's "moral right” as an exception to the doctrine of exhaustion of rights in trademarks
Simha, Sahana; Mohan, M. P. Ram - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015069332
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Pandemic-led brand switch : consumer stickiness for private-label brands
Mookherjee, Satadruta; Malampallayil, Savisesh; … - In: Journal of consumer behaviour 23 (2024) 6, pp. 2767-2780
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Do consumers benefit from national-brand listings by hard discounters?
Geyskens, Inge; Deleersnyder, Barbara; Dekimpe, Marnik G.; … - In: Journal of the Academy of Marketing Science 52 (2024) 1, pp. 97-118
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015047056
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Opportunities for self-preferencing in international online marketplaces
Jürgensmeier, Lukas; Bischoff, Jan; Skiera, Bernd - In: International Marketing Review 41 (2024) 5, pp. 1118-1132
Purpose Large digital platforms face intense scrutiny over self-preferencing, which involves a platform provider favoring its own offers over those of competitors. In online marketplaces, also called retail or e-commerce platforms, much of the academic and regulatory debate focuses on...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015348208
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Self-preferencing in e-commerce marketplaces : the role of sponsored advertising and private labels
Long, Fei; Amaldoss, Wilfred - In: Marketing science 43 (2024) 5, pp. 925-952
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National brands and private label : an old friendship
Ruiz-Real, José Luis; Gázquez-Abad, Juan Carlos; … - In: Advances in National Brand and Private Label Marketing …, (pp. 20-28). 2024
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Beyond labelling : brand perception in preferences for sustainable pork products
Lillo-Pradillo, Andrés; Cordente-Rodriguez, María; … - In: Advances in National Brand and Private Label Marketing …, (pp. 93-104). 2024
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What will be the areas of competition between NB and PL in the Metaverse?
Sansone, Marcello; Colamatteo, Annarita; Pagnanelli, … - In: Advances in National Brand and Private Label Marketing …, (pp. 114-121). 2024
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The optimal encroachment strategy of private-label considering the quality effort and platform's e-word-of-mouth
Li, Zhitang; Zhang, Cuihua; Lyu, Ruxia; Ma, Yong - In: Electronic commerce research 24 (2024) 3, pp. 1681-1712
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015078476
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The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.; Kim, Juyoung - In: Journal of international consumer marketing 36 (2024) 2, pp. 151-165
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Factor influencing consumer purchase intention for private label food products : a cross-sectional analysis
Kansra, Pooja; Kumar, Pawan; Ali, Babagana - In: International journal of public sector performance … 13 (2024) 2, pp. 153-163
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Consumers' purchase intention of private labels : the case of e-retailers
Yadav, Sher Singh; Kar, Sanjay Kumar - In: Global business and organizational excellence : GBOE 44 (2024) 1, pp. 47-64
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The impact of private label introduction on assortment, prices, and profits of retailers
Ma, Meilin; Siebert, Ralph - 2021
We study how the introduction of private-label brands (PLs) affects retailers' prices, demand, and profits, explicitly accounting for assortment adjustments of national brands (NBs) in retail stores. Using a detailed dataset on the U.S. beef market, we find that, when PLs are added to the...
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Price premiums for private labelled milk in German retail : a hedonic price analysis : Vortrag anlässlich der 61. Jahrestagung der GEWISOLA
Bittmann, Thomas; Scharnhop, Johann - 2021
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Joint Ownership of Trademark : a Consumer Perspective
Gupta, Chitrakshi - 2023
Joint ownership of a trademark is, in many ways, the intellectual property equivalent of any general partnership. The General Partners shall be collectively responsible for the activities of the partnership and shall be equally empowered to act in the name of the partnership. Similarly, the...
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Trademarks, Own Brand Manufacturing, and Firm Growth at Different Stages of Development in Korea
Kang, Raeyoon; Lee, Keun - 2023
This study attempts to verify the linkages between trademark registration and firm growth based on the different stages of development and two groups of sectors by using Korean firm data. Two different paths of firm growth in Korea are identified. In the trademark-dominant group, trademarks...
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Ecological Patents and Trademarks as Indicators of Ecological Innovation
Block, Jorn H.; Lambrecht, Darius; Willeke, Tom; … - 2023
The identification of ecological innovation and ecologically innovative firms is important for understanding the role of innovation and technology in the transition to a greener economy. Information from patent and trademark data offers an objective, transparent, fast, and cost-effective way to...
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Confusion in Trademarked NFTs
Michaels, Andrew C. - 2023
The recent rise of the blockchain based technology of non-fungible tokens (NFTs) hasalready led to a number of lawsuits where NFTs are alleged to infringe trademarks. These caseshave generally centered around the inquiry of likelihood of confusion, as most trademark casesdo, but have also raised...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014362078
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Price rigidity, wholesale price passthrough, and quality-tiered private labels
Anders, Sven; Volpe, Richard J.; Bittmann, Thomas - In: Managerial and decision economics : MDE ; the … 44 (2023) 6, pp. 3002-3015
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Trademarks, own brand manufacturing, and firm growth at different stages of development in Korea
Kang, Raeyoon; Lee, Keun - In: Seoul journal of economics : SJE 36 (2023) 1, pp. 113-136
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Trademark Squatting
Sangsuvan, Kitsuron - 2023
Trademark squatting is a nightmare for brand owners and global business entities today. It is also increasing in many countries around the world. Generally, trademark squatting is an act of registering other people’s marks as their own by squatters in other countries in order to gain benefits...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014261806
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Trademark Ownfringement
Fromer, Jeanne C. - 2023
This was delivered as the Distinguished Visitor In Intellectual Property Lecture at the National University of Singapore Faculty of Law on January 9, 2023.In recent years, trademark owners have increasingly been acting very similarly to those they accuse of infringement or dilution of their...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014263381
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The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora; Juntunen, Mari - In: The journal of product & brand management 32 (2023) 7, pp. 1139-1153
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014334408
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The impact of negative income shocks on the relative prices of private label products : the Covid-19 episode
Yürek, Serdar - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014469225
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Wholesale pricing with asymmetric information about a private label
Paha, Johannes - In: The journal of industrial economics 71 (2023) 4, pp. 1121-1145
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Wholesale Pricing with Asymmetric Information About the Quality of a Private Label
Paha, Johannes - 2023
This article presents a mechanism design analysis of the optimal wholesale tariff proposed by the monopolistic manufacturer of a branded product to a monopolistic retailer if the retailer also sells a private label whose quality is unobserved by the brand manufacturer. While prior literature had...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014260324
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Private labels strategy, retail profitability and bargaining power in the fluid milk market
Chen, Xuan; Liu, Yizao - In: Journal of agricultural & food industrial organization 21 (2023) 2, pp. 171-182
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The competition between private label and national brand through the signal of Euro-leaf
Schena, Rosamartina; Morrone, Domenico; Russo, Angeloantonio - In: Business strategy and the environment 32 (2023) 8, pp. 6169-6181
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Private label and macroeconomic indicators : Europe and USA
Gil-Cordero, Eloy; Rondán-Cataluña, Francisco Javier; … - In: Administrative Sciences : open access journal 10 (2020) 4/91, pp. 1-17
In this study, we have analyzed the impact and evolution of some of the most important macroeconomic indices on the market share and value of private brands. The originality and objective of this work is the linkage of macroeconomic variables in European countries and the USA with the evolution...
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What factors do Zoomers consider while buying private label products? : a conceptual model
Subhanan, Dey; Rajkumar, M. - In: Sustainability in marketing practice : strategies for …, (pp. 181-204). 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015272253
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Exploring the effect of incidental priming when measuring trademark genericism
Peterson, Robert A.; Peterson, Jeffrey A. - In: The journal of brand management : an international journal 32 (2025) 2, pp. 79-93
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CRM purchase intention toward private label brand and trust : investigating the role of manufacturer brand quality, firm motives and perceived risk
Shah, Suraj; Vasavada, Maurvi; Sharma, Mahendra - In: International journal of electronic marketing and … 16 (2025) 1, pp. 1-20
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015357909
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Cooperation or coopetition? : online platforms' private label products encroachment and brand manufacturers' pricing model selection
Zha, Yong; Ren, Lixiang; Li, Quan - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373162
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