While extensive research studies exist on the influence of AI solutions on organizations as a whole, there is a paucity of comprehensive studies examining the adoption of these solutions in product development and subsequent management processes. This article presents an exploratory...

This paper aims to explore, synthesize, and analyze gray literature on the product discovery process, focusing on its key metrics, phases, and techniques to ofer valuable insights into efective product management practices. A comprehensive review and analysis of gray literature sources,...

This study proposes an alternative technique to support the design and development of products, specifically focusing on creating a new design and platform for restaurants tailored to the needs of senior adults, ensuring easy-to-access experiences. The primary aim is to effectively identify and...

The challenges of generating Emotion-Focused product ideas -- Process creation: structuring the Emotion-Driven Innovation -- The language of Emotion-Driven Innovation -- Process development: testing the E-DI in academic environments -- Process validation: towards the application of E-DI in real...

User-centric product visions -- Product strategy -- Objectives and key results (OKR) -- Product roadmaps -- Product discovery -- Validation of product ideas -- Product delivery -- Growth -- Product changes -- A/B testing in digital product management -- Becoming an outstanding product manager --...

In this paper, we address the capacitated product portfolio mix-and-allocation problem (CPPMA), which arises where a decision maker has to determine simultaneously (a) the optimal product mix; (b) its allocation to different production facilities; and (c) the capacities of the facilities given...

We study the problem of defining the product-variety portfolio of a firm in a competitive environment. Large portfolios have become prevalent in many industries supported by competitive pressures and the expectations of increasing revenues due to a wider offer. Such practice, however, is often...

The past few decades have witnessed a slowdown in productivity growth in many advanced economies, including Finland. This study examines product switching in Finnish manufacturing firms from 2009 to 2019. The findings reveal a notable trend towards specialization, with more firms focusing on a...

Product portfolio analysis is a critical aspect of small and medium-sized enterprises (SMEs) strategic planning and decision-making. It helps SMEs assess their existing product offerings, identify areas for improvement, and make well informed decisions about which products to keep, discontinue,...

The past few decades have witnessed a slowdown in productivity growth in many advanced economies, including Finland. Against this backdrop, this study investigates product switching in Finnish manufacturing firms during the period of 2009-2019. The findings indicate a growing trend towards...

Nutzerzentrierte Produktvisionen -- Produktstrategie -- Objectives und Key Results (OKR) -- Product Roadmaps -- Product Discovery -- Validierung von Produktideen -- Product Delivery -- Growth -- Produktänderungen -- A/B-Testing im digitalen Produktmanagement -- Zu einem herausragenden...

Introduction to product management -- Market and product planning -- Market scanning -- Product proposition and financial planning -- Product design -- Digital product development -- Data strategy -- Supply chain management and production management -- Marketing enablement -- Promotions --...

We investigate how firms adapt to trademark protection, an extensively used but underexamined form of IP protection, by exploring a historical precedent: China’s trademark law of 1923 - an unanticipated and disapproved response to end foreign privileges in China. By exploiting a unique, newly...

We investigate how firms adapt to trademark protection, an extensively used but underexamined form of IP protection, by exploring a historical precedent: China's trademark law of 1923---an unanticipated and disapproved response to end foreign privileges in China. By exploiting a unique, newly...

Background: Several product lifecycle management systems (PLMs) have been implemented in the industrial sector for managing the data of the product from the design up to the disposal or recycling stage. However, these PLMs face certain challenges in managing the complex and decentralized product...

We investigate how firms adapt to trademark protection, an extensively used but underexamined form of IP protection, by exploring a historical precedent: China’s trademark law of 1923—an unanticipated and disapproved response to end foreign privileges in China. By exploiting a unique, newly...

The optimal number of products to offer consumers constitutes one of the core strategic problems that firms face. While the existing literature has studied this question mainly in markets with long-lived goods, little is known for markets in which firms sell fast-moving consumer goods---i.e.,...

"The Industry 4.0 revolution is shifting the way that quality engineers, managers, and product developers must think about quality control. Super connectivity, IoT, and big data have enabled a transition from traditional "voice of the customer" surveys to the "voice of Big Data," which...

This book is an essential guide for product managers seeking to harness the power of data to drive their product decisions. It is a detailed resource for developing and maintaining data literacy, a core skill for product managers. Through a structured approach supported by practical insights and...

Chapter 1. The Luxury of a Lean Startup -- Chapter 2. Execution Not Innovation -- Chapter 3. Putting on Weight -- Chapter 4. Chief Poo-Poo Officer and Saying No -- Chapter 5. Deciding what to Build and How -- Chapter 6. The Challenges of Replatforming -- Chapter 7. Replatforming the Right Way --...

Marketingstrategien effektiv entwickelnSie wollen in die dynamische Welt des Marketings und der marktorientierten Unternehmensführung eintauchen - dann ist dieses Buch ideal für Sie. Es bietet Praxiseinblicke und lässt Neues, wie Künstliche Intelligenz, Chatbots, Metaverse und Virtual...