Search Results - subject_exact:"Product image"

Managing the narratives in narrative media brands

Burgess, Jacqueline; Williams, Paul; Muscat, Alexander; … - In: Journal of media business studies 22 (2025) 1, pp. 67-85

Persistent link: https://ebtypo.dmz1.zbw/10015189169

Social media marketing and brand loyalty : exploring interrelationships through symmetrical and asymmetrical modeling

Ali, Faizan; Suveatwatanakul, Chokechai; Nanu, Luana; … - In: Spanish journal of marketing 29 (2025) 1, pp. 114-135

Persistent link: https://ebtypo.dmz1.zbw/10015190421

Influence of individual and social values on customer engagement in luxury thermal spa hotels : the mediating roles of perceived justice and brand experience

Japutra, Arnold; Loureiro, Sandra Maria Correia; … - In: Tourism and hospitality research : THR 25 (2025) 1, pp. 90-103

Persistent link: https://ebtypo.dmz1.zbw/10015176726

Don't make me hate you, my love! : perceived brand betrayal and the love-becomes-hate phenomenon

Tolunay Kuşçu, Aslı; Veloutsou, Cleopatra - In: Journal of business research : JBR 187 (2025), pp. 1-15

Persistent link: https://ebtypo.dmz1.zbw/10015158179

A deeply personal affair : stakeholder engagement in brand "refresh" project of a hospice

Hyde, Fran - 2025

Persistent link: https://ebtypo.dmz1.zbw/10015331629

Use of online shop chatbots : how trust in seller moderates brand preference and purchase intention

Illescas-Manzano, María; Martínez-Puertas, Sergio; … - In: Disruptions, Diversity, and Ethics in Marketing : First …, (pp. 151-171). 2025

Persistent link: https://ebtypo.dmz1.zbw/10015117944

Contactless shopping during health crisis : moderating impact of four attribution-driven motives on brand equity

Bhalla, Nandini; Alharbi, Khalid - In: Journal of promotion management : innovations in … 31 (2025) 1, pp. 72-95

Persistent link: https://ebtypo.dmz1.zbw/10015183051

Fantasy or reality? : unveiling the power of realistic narratives in tourism social media advertising

Can, Ali Selcuk; Ekinci, Yuksel; Dilek-Fidler, Setenay - In: Tourism management : research, policies, practice 106 (2025), pp. 1-16

Persistent link: https://ebtypo.dmz1.zbw/10015077614

Unpacking brand co-creation : a single-case study and empirical consolidation of brand co-creation performances following qualitative meta-synthesis

Brand, Lars; Anderski, Matthias; Ströbel, Tim - In: The journal of brand management : an international journal 32 (2025) 2, pp. 150-165

Persistent link: https://ebtypo.dmz1.zbw/10015330590

Athlete brand congruence as a measure to evaluate brand identity and image fit

Sotiriadou, Popi; Linsner, Annika; Hallmann, Kirstin; … - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 47-57

Persistent link: https://ebtypo.dmz1.zbw/10015327208

Bibliometric analysis of key variables in tourism : destination, competitiveness, image, quality, and tourist satisfaction (2000–2023)

Pereira, José Marques; Almeida, Paulo; Almeida, … - In: Administrative Sciences : open access journal 15 (2025) 2, pp. 1-22

In the scientific literature on tourism, a set of variables is frequently utilized. The objective of this study is to analyze the scenario of scientific publications on these variables between 2000 and 2023. This analysis employs a bibliometric approach, utilizing data collected from the Scopus...

Persistent link: https://ebtypo.dmz1.zbw/10015337343

When anthropomorphized brands push their gender boundaries

Yang, Linyun W.; Aggarwal, Pankaj - In: Journal of consumer psychology : JCP ; the official … 35 (2025) 1, pp. 129-138

Persistent link: https://ebtypo.dmz1.zbw/10015358347

Unfaithful brands : how brand attachment can lead to negative responses to influencer marketing campaigns

Bentley, Kara; Rajagopal, Priyali; Kulow, Katina - In: Journal of consumer psychology : JCP ; the official … 35 (2025) 2, pp. 169-184

Persistent link: https://ebtypo.dmz1.zbw/10015358369

The egalitarian value of counterfeit goods : purchasing counterfeit luxury goods to address income inequality

Liu, Jingshi; Wakeman, S. Wiley; Norton, Michael I. - In: Journal of consumer psychology : JCP ; the official … 35 (2025) 2, pp. 269-280

Persistent link: https://ebtypo.dmz1.zbw/10015358381

How to use live streaming platforms to elicit impulse purchases of tourism and hospitality products from consumers?

Wang, Dan; Shen, Ching-Cheng; Loverio, Jennifer Pasion - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-11

Purpose This study aims to provide a theoretical foundation and guidance for practitioners by redefining digital strategies in the tourism and hospitality industry. Additionally, factors influencing the buying decisions of live broadcast shoppers for tourism and hospitality products are...

Persistent link: https://ebtypo.dmz1.zbw/10015358642

Identities without products : when the preference for self-linked products weakens

Weiss, Liad; Tanner, Robin J - In: Journal of consumer research : JCR ; an … 51 (2025) 5, pp. 896-915

Persistent link: https://ebtypo.dmz1.zbw/10015338626

The effect of autonomous sensory meridian response (ASMR) messages on consumer brand perceptions and intentions

Gotsch, Mauro Luis; Gasser, Florian - In: Journal of consumer behaviour 24 (2025) 1, pp. 5-19

Persistent link: https://ebtypo.dmz1.zbw/10015333891

Unraveling consumer behavior : exploring the influence of consumer ethnocentrism, domestic country bias, brand trust, and purchasing intentions

Kinawy, Ream Nabil - 2025

Persistent link: https://ebtypo.dmz1.zbw/10015337611

The structure and content of the religious tourism destination image construct : an exploratory netnography of travelers' reviews of Makkah and Medina

Zarkada, Anna K.; Kashif, Muhammad; Zainab - 2025

Persistent link: https://ebtypo.dmz1.zbw/10015330328

The role of consumer-based brand equity on the prolongation of trademarks

Pfeifer, Louisa Magdalena; Schreiner, Thomas F.; … - 2025

Persistent link: https://ebtypo.dmz1.zbw/10015330582

Should global brands engage in brand activism?

Shukla, Paurav; Rosendo-Rios, Veronica; Khalifa, Dina - 2025

Persistent link: https://ebtypo.dmz1.zbw/10015340297

Consumer xenocentrism and well-being : conspicuous consumption orientation, brand addiction, and self-esteem

Diamantopoulos, Adamantios; Matarazzo, Michela; Mrad, Mona - 2025

Persistent link: https://ebtypo.dmz1.zbw/10015340319

Disclosing dual manufacturers on private brands : does it change quality and image perception between national and private label brands?

Pérez-Santamaría, Samanta; Martos-Partal, Mercedes - In: Agribusiness : an international journal 41 (2025) 1, pp. 3-24

Persistent link: https://ebtypo.dmz1.zbw/10015373810

An empirical investigation of the relationship between brand value and firm value : evidence from Turkey

Konuk, Serhat; Doruk, Ömer Tuğsal; Önal, Yıldırım … - 2025

Persistent link: https://ebtypo.dmz1.zbw/10015337870

Social dynamics of luxury customization : the unique impact of name personalization

O'Rourke, Anne-Maree; Lin, Joanna; Sung, Billy; … - 2025

Persistent link: https://ebtypo.dmz1.zbw/10015373135

More than law-abiding : a multi-staged consumer study on brand morality

Wei, Yunyi; Ekinci, Yuksel; Sit, Kokho - 2025

Persistent link: https://ebtypo.dmz1.zbw/10015373146

Customer evangelists : elevating hospitality through digital competence, brand image, and corporate social responsibility

Mansoor, Mahnaz; Paul, Justin; Khan, Tariq Iqbal; Abu … - 2025

Persistent link: https://ebtypo.dmz1.zbw/10015374927

The effect of perceived brand betrayal on brand hate, avoidance-like and attack-like strategies : a comparative study of customers with/without past negative experiences

Rasouli, Nasrin; Rasoolimanesh, S. Mostafa; … - 2025

Persistent link: https://ebtypo.dmz1.zbw/10015358875

BMW is powerful, beemer is not : nickname branding impairs brand performance

Zhang, Zhe; Ye, Ning; Thomson, Matthew - 2025

Persistent link: https://ebtypo.dmz1.zbw/10015374162

The impact of product image, CSR and green marketing in organic food purchase intention : mediation roles of corporate reputation

Lakkana Hengboriboon; Phaninee Naruetharadhol; Chavis … - In: Cogent business & management 9 (2022) 1, pp. 1-20

Recent research has focused mainly on the impact of corporate social responsibility (CSR). However, few studies have examined the impact of CSR and corporate image on organic food consumption, particularly in developing nations. This study explores the effect of corporate social responsibility...

Persistent link: https://ebtypo.dmz1.zbw/10014443632

Investigation of ethnocentrism effect on Turkish textile image and consumer purchase intention : Isfahan and Tabriz cities as a case study

Ranjbarian, Bahram; Avilagh, Hamed Abbaszadeh - In: Emerging Markets Journal : EMAJ 12 (2022) 2, pp. 1-8

Persistent link: https://ebtypo.dmz1.zbw/10014250638

The role of brand authenticity for higher education institutions

Girardin, Florent; Blal, Inès; Lunardo, Renaud - In: Journal of marketing for higher education 34 (2024) 2, pp. 1056-1076

Persistent link: https://ebtypo.dmz1.zbw/10015190032

Parasocial relationships and social media interactions : building brand credibility and loyalty

Lacap, Jean Paolo Gomez; Cruz, Mary Rose Maharlika; … - In: Spanish journal of marketing 28 (2024) 1, pp. 77-97

Persistent link: https://ebtypo.dmz1.zbw/10015190162

The role of perceived surveillance and privacy cynicism in effects of multiple synced advertising exposures on brand attitude

Segijn, Claire M.; Kim, Eunah; Ooijen, Iris van - In: Journal of current issues and research in advertising 45 (2024) 4, pp. 506-522

Persistent link: https://ebtypo.dmz1.zbw/10015191748

Consumer brand engagement fostered by cause-related marketing in emotional and functional brands

Pereira, Diana; Silva, Joaquim; Casais, Beatriz - In: Journal of nonprofit & public sector marketing 36 (2024) 5, pp. 685-712

Persistent link: https://ebtypo.dmz1.zbw/10015191886

A proposed brand architecture model for UK fashion brands

Rashid, Arooj; Spry, Louise; Pich, Christopher - In: The journal of brand management : an international journal 31 (2024) 5, pp. 516-528

Persistent link: https://ebtypo.dmz1.zbw/10015192451

Conceptualising and measuring consumer perceptions of brand wastefulness

Gain, Alexandria M.; Coote, Leonard V.; Bonfrer, Andre - In: The journal of brand management : an international journal 31 (2024) 6, pp. 557-575

Persistent link: https://ebtypo.dmz1.zbw/10015192459

How rarity and exclusivity influence types of perceived value for luxury

Wang, Xujia; Sung, Billy; Phau, Ian - In: The journal of brand management : an international journal 31 (2024) 6, pp. 576-592

Persistent link: https://ebtypo.dmz1.zbw/10015192478

Unveiling the power of social influencers in brand trust and brand identification

Kim, Ji-Young; Ko, Sung-Hoon; Choi, Yongjun - In: South African journal of business management 55 (2024) 1, pp. 1-12

Purpose: This study investigates the effects of social influencer characteristics (i.e., opinion leadership and parasocial interaction) on forming follower brand trust and identification. Design/methodology/approach: This study included 286 Korean consumers (144 males and 142 females) with...

Persistent link: https://ebtypo.dmz1.zbw/10015196680

The liability of emergingness and country-of-origin effect on South African wine

Wyk, Schalk van; Luiz, John M. - In: South African journal of business management 55 (2024) 1, pp. 1-12

Purpose: The study explores the country-of-origin effect on the product evaluation of wine offerings from South Africa in European markets. We examine whether a liability of emergingness manifests and its characteristics from an African context. Design/methodology/approach: Using a qualitative...

Persistent link: https://ebtypo.dmz1.zbw/10015197617

The impact of environmental, social and governance performance on brand value : the role of the digitalisation level

Wang, Ying; Cao, Jiang; Cai, Xiao - In: South African journal of business management 55 (2024) 1, pp. 1-13

Purpose: Studying the role of environmental, social and governance (ESG) performance in enhancing brand value is strategically important for promoting sustainable development. Design/methodology/approach: Using panel data for 126 different brands over 10 years, we empirically analyse the impact...

Persistent link: https://ebtypo.dmz1.zbw/10015197795

Beyond purchase intention in sports sponsorship : an alternative approach to measuring brand equity using best-worst scaling

Almaiman, Khaled Hamad; Ang, Lawrence; Winzar, Hume - In: European journal of marketing 58 (2024) 13, pp. 1-29

Persistent link: https://ebtypo.dmz1.zbw/10015198448

The effects of cause-related marketing on consumer repurchase intentions through brand resonance : moderating effects of news articles and advertising

Usman Ahmad Qadri; Moustafa, Alsadig Mohamed Ahmed; … - In: Pakistan journal of commerce and social sciences 18 (2024) 4, pp. 961-984

The increasing reliance on news articles and advertising to communicate cause-related marketing (CRM) initiatives highlights a critical gap in understanding their effects on brand equity, especially post-natural disasters. This study investigates the role of brand resonance as a mediator and...

Persistent link: https://ebtypo.dmz1.zbw/10015179663

A study on the analysis of factors affecting consumer purchase intention of Korean smartphone brands : focusing on Cameroon in Central Africa

Lee, Dong-Joo; Atamja, Louis - In: Journal of international trade & commerce 20 (2024) 1, pp. 123-142

Persistent link: https://ebtypo.dmz1.zbw/10015323459

Consumer innovativeness, consumer purchase intention, green household appliances, green product attributes, perceived value

Liang, Cuijing; Ding, Jiangmin; Lee, Eon-Seong - In: Journal of international trade & commerce 20 (2024) 2, pp. 23-38

Persistent link: https://ebtypo.dmz1.zbw/10015323551

The effect of KOL marketing through contents and traffic on Chinese consumers' purchase intention and brand trust

Yujun, Zhou; Nam, Kyung-Doo - In: Journal of international trade & commerce 20 (2024) 2, pp. 39-58

Persistent link: https://ebtypo.dmz1.zbw/10015323573

Handmade clothing consumption as a means of self-expression

Van der Westhuizen, Liezl-Marié; Kuhn, Stefanie Wilhelmina - In: Journal of fashion marketing and management 28 (2024) 4, pp. 759-774

Persistent link: https://ebtypo.dmz1.zbw/10015323597

Consumer-based brand equity of South African luxury fashion brands

Appiah-Nimo, Kenneth; Muthambi, Amukelani; Devey, Richard - In: Journal of fashion marketing and management 28 (2024) 4, pp. 775-791

Persistent link: https://ebtypo.dmz1.zbw/10015323598

Americana without America : rhetorical geography as a source of competitive advantage

Hoppe, Alexander D.; Nedzhvetskaya, Nataliya - In: Regional studies : official journal of the Regional … 58 (2024) 10, pp. 1938-1950

Persistent link: https://ebtypo.dmz1.zbw/10015206193

Artification-based philanthropy at Ornellaia: "Vendemmia d'artista" supports the "Mind's Eye" program of the Guggenheim Museum

Cito, Maria Cristina; Veronesi, Vittoria - In: Journal of philanthropy and marketing 29 (2024) 4, pp. 1-7

Persistent link: https://ebtypo.dmz1.zbw/10015210540

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