Green packaging, branding, and eco-labeling are among the rising green marketing initiatives from food industry businesses that promote a sustainable brand image to potential consumers; this study examines the relevance of these two green marketing strategies on Vietnamese young consumers'...

Purpose This study aims to provide a theoretical foundation and guidance for practitioners by redefining digital strategies in the tourism and hospitality industry. Additionally, factors influencing the buying decisions of live broadcast shoppers for tourism and hospitality products are...

In the scientific literature on tourism, a set of variables is frequently utilized. The objective of this study is to analyze the scenario of scientific publications on these variables between 2000 and 2023. This analysis employs a bibliometric approach, utilizing data collected from the Scopus...

Recent research has focused mainly on the impact of corporate social responsibility (CSR). However, few studies have examined the impact of CSR and corporate image on organic food consumption, particularly in developing nations. This study explores the effect of corporate social responsibility...