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Year of publication
Subject
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New product development 9,199 Produktentwicklung 9,190 Innovation 4,479 Innovationsmanagement 3,596 Innovation management 3,563 Produktgestaltung 894 Consumer behaviour 881 Konsumentenverhalten 872 Product design 858 Theorie 815 Theory 806 Product innovation 718 Customer integration 667 Kundenintegration 667 product innovation 598 Wissensmanagement 556 Knowledge management 555 Industrie 520 Manufacturing industries 519 Unternehmenserfolg 477 Firm performance 475 Marketing management 452 Marketingmanagement 449 Wissenstransfer 435 Knowledge transfer 433 Erfolgsfaktor 403 Innovationsdiffusion 403 Innovation diffusion 400 SME 400 Success factor 397 Projektmanagement 396 Technischer Fortschritt 396 KMU 395 Project management 390 new product development 389 Beziehungsmarketing 388 Relationship marketing 388 Technological change 388 Lieferantenmanagement 387 Supplier relationship management 387
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Online availability
All
Undetermined 3,383 Free 2,084 CC license 173
Type of publication
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Article 7,040 Book / Working Paper 2,902 Other 3 Journal 2
Type of publication (narrower categories)
All
Article in journal 5,674 Aufsatz in Zeitschrift 5,674 Aufsatz im Buch 867 Book section 867 Graue Literatur 554 Non-commercial literature 554 Working Paper 541 Arbeitspapier 462 Hochschulschrift 417 Thesis 284 Case study 270 Fallstudie 270 Collection of articles of several authors 175 Sammelwerk 175 research-article 118 Aufsatzsammlung 86 Conference paper 52 Konferenzbeitrag 52 Article 42 Lehrbuch 39 Collection of articles written by one author 36 Konferenzschrift 36 Sammlung 36 Ratgeber 34 Textbook 32 Forschungsbericht 31 Guidebook 30 review-article 24 case-report 17 Bericht 16 Conference proceedings 15 Handbook 13 Handbuch 13 non-article 13 conceptual-paper 11 Mikroform 9 viewpoint 8 Glossar enthalten 7 Glossary included 7 review 6
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Language
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English 8,968 German 724 Undetermined 241 French 12 Spanish 7 Italian 4 Polish 3 Russian 2 Danish 1 Portuguese 1 Swedish 1
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Author
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Herstatt, Cornelius 70 Di Benedetto, C. Anthony 46 Brem, Alexander 37 Calantone, Roger J. 34 Vivarelli, Marco 28 Cooper, Robert G. 24 Wu, Jie 24 Dawid, Herbert 22 Lynn, Gary 22 Song, Michael 22 Griffin, Abbie 21 Dayan, Mumin 20 Dahl, Darren W. 19 Gassmann, Oliver 19 Hultink, Erik J. 19 Tellis, Gerard J. 19 Carbonell, Pilar 18 Kort, Peter M. 17 Di Benedetto, Anthony 16 Hippel, Eric von 16 Hoeffler, Steve 16 Lüthje, Christian 16 Van Den Bulte, Christophe 16 Füller, Johann 15 Keskin, Halit 15 O'Cass, Aron 15 Sosa, Manuel 15 Tiwari, Rajnish 15 Lettl, Christopher 14 Stock-Homburg, Ruth 14 Stremersch, Stefan 14 Trott, Paul 14 Zedtwitz, Maximilian von 14 Ahmed, Shamsuddin 13 Bogliacino, Francesco 13 Calantone, Roger 13 De Jong, Jeroen P. J. 13 Ernst, Holger 13 Griffith, David A. 13 Homburg, Christian 13
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Institution
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Springer Fachmedien Wiesbaden 37 National Bureau of Economic Research 31 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 12 Rheinisch-Westfälische Technische Hochschule Aachen 11 Verlag Dr. Kovač 10 Friedrich-Schiller-Universität Jena 7 Springer-Verlag GmbH 7 Dipartimenti e Istituti di Scienze Economiche, Università Cattolica del Sacro Cuore 6 United Nations University-Maastricht Economic Research Institute of Innovation and Technology (UNU-MERIT) 6 Apprimus Verlag 5 Books on Demand GmbH <Norderstedt> 5 C.E.P.R. Discussion Papers 5 Shaker Verlag 5 Technische Universität Braunschweig 5 Zentrum für Europäische Wirtschaftsforschung (ZEW) 5 European Association of Agricultural Economists - EAAE 4 Fachbereich Betriebswirtschaft, Fachhochschule Jena 4 HAL 4 IGI Global 4 Institute for the Study of Labor (IZA) 4 Taylor and Francis. 4 Technische Universität Dresden 4 Technische Universität Hamburg-Harburg 4 United Nations University, Maastricht Economic and social Research and training centre on Innovation and Technology 4 Universität Mannheim 4 Verlag Dr. Hut <München> 4 Abteilung "Wettbewerbsfähigkeit und industrieller Wandel" (WIW), Wissenschaftszentrum Berlin für Sozialforschung (WZB) 3 Departament d'Estructura Econòmica, Facultad de Economía 3 Dipartimento di Economia, Management e Metodi Quantitativi (DEMM), Università degli Studi di Milano 3 Dipartimento di Scienze Economiche e Sociali, Facoltà di Economia "Giorgio Fuà" 3 EconWPA 3 Edward Elgar Publishing 3 Elinkeinoelämän Tutkimuslaitos (ETLA) 3 Fraunhofer-Institut für Arbeitswirtschaft und Organisation 3 GITO Gesellschaft für Industrielle Informationstechnik und Organisation <Berlin> 3 INSEAD 3 Institut für Ernährungswirtschaft und Verbrauchslehre, Christian-Albrechts-Universität Kiel 3 Institut für Wirtschaftsinformatik und Neue Medien <München> 3 KITeS, Centre for Knowledge, Internationalization and Technology Studies, Universita' Bocconi, Milano, Italy 3 Society for Economic Dynamics - SED 3
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Published in...
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The journal of product innovation management : an international publication of the Product Development & Management Association 366 Journal of business research : JBR 204 International journal of innovation management 150 Industrial marketing management : the international journal for industrial and high-tech firms 149 International journal of product development : IJPD 140 International journal of production research 115 IEEE transactions on engineering management : EM 109 International journal of production economics 90 SpringerLink / Bücher 88 Technovation : the international journal of technological innovation, entrepreneurship and technology management 83 R & D management 81 Research policy : policy, management and economic studies of science, technology and innovation 79 Technological forecasting & social change : an international journal 74 International journal of innovation and technology management 68 International journal of technology management : IJTM 66 Journal of engineering and technology management : JET-M 65 The journal of business & industrial marketing 62 Creativity and innovation management 53 Management science : journal of the Institute for Operations Research and the Management Sciences 52 Technology analysis & strategic management 50 European journal of innovation management 49 European journal of operational research : EJOR 46 Research technology management : RTM 46 International journal of product lifecycle management : IJPLM 44 Journal of marketing 43 Strategic Direction 41 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 39 Journal of the Academy of Marketing Science 39 European journal of innovation management : EJIM 38 Harvard-Business-Manager : das Wissen der Besten 38 Journal of open innovation : technology, market, and complexity 38 Marketing science 38 Faculty & research / Insead : working paper series 33 International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA 33 International journal of project management : the journal of The International Project Management Association 33 Production and operations management : an international journal of the Production and Operations Management Society 33 International journal of technology marketing : IJTMkt 32 IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society 31 NBER working paper series 31 International journal of innovation management : IJIM 30
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Source
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ECONIS (ZBW) 9,293 RePEc 290 Other ZBW resources 198 EconStor 130 USB Cologne (business full texts) 19 BASE 17
Showing 1 - 50 of 9,947
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Investigating the effect of innovation activities of firms on innovation performance : does firm size matter?
Parast, Mahour Mellat; Oke, Adegoke; Doolin, Matthew - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015339669
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Foundational processes and growth
Tham, Wing Wah; Baslandze, Salomé; Sojli, Elvira; Liu, Leo - 2025
This paper studies the interaction between process and product innovations and their distinct role in firm growth dynamics. We differentiate empirically and theoretically two types of process innovations: foundational processes that advance production technology and cost-reducing processes that...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015211658
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Unpacking the relation between learning orientation and product innovation : does strategic flexibility matter?
Marrucci, Anna; Rialti, Riccardo - In: Journal of management & organization : JMO 31 (2025) 1, pp. 56-72
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015451677
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Exploring microfoundations and multilevel mechanisms of absorptive capacity in an emerging economy : empirical evidence from a leading car manufacturer
Kashan, Alireza Javanmardi; Mohannak, Kavoos; Oliveira, … - In: Journal of management & organization : JMO 31 (2025) 3, pp. 1389-1418
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015451809
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Green innovations and toxic emissions of manufacturing firms : do green innovative firms pollute less?
Truong, Yann - In: Corporate social responsibility and environmental management 32 (2025) 5, pp. 6831-6842
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Product and process innovation : evaluating supplier diversity and geographic proximity in importing by non-MNEs
Fernández Olmos, Marta; Dupouët, Olivier - In: R & D management 55 (2025) 4, pp. 1282-1299
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How entrepreneurs absorb knowledge spillovers during innovative product development : evidence from UK start-ups
Cuvero, Marco; Granados, Maria L.; Pilkington, Alan; … - In: R & D management 55 (2025) 4, pp. 1381-1399
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Brand reallocation and market concentration
Pearce, Jeremy; Wu, Liangjie - 2024
We study the interaction of customer capital and productivity through brand reallocation across firms. We develop a firm dynamics model with brands as transferable customer capital, heterogeneous firm productivity, and variable markups. We study the matching process between transferable brand...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015062505
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Industry-science-interaction in innovation : the role of transfer channels and policy support
Carioli, Paolo; Czarnitzki, Dirk; Rammer, Christian - 2024 - This version: October 2024
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Industry life cycles in general equilibrium
Cavenaile, Laurent; Gaetani, Ruben; Roldan-Blanco, Pau; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015125426
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Industry-science-interaction in innovation : the role of transfer channels and policy support
Carioli, Paolo; Czarnitzki, Dirk; Rammer, Christian - 2024
We investigate the effects of different channels of industry-science collaboration on new product sales at the firm-level and whether government subsidies for collaboration make a difference. We distinguish four collaboration channels: joint R&D, consulting/contract research, IP licensing, human...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015271328
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Complementarity between product and process innovation in small and micro-enterprises in Johannesburg, South Africa
Kamutando, Godfrey; Tregenna, Fiona - In: Economics of innovation and new technology 33 (2024) 6, pp. 792-818
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015176849
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Effect of KOREA SMEs' technological innovation on transaction dependence : focused on moderating effect of resource competency
Kim, Daesu; Gang, Yongwoon - In: Journal of open innovation : technology, market, and … 10 (2024) 4, pp. 1-8
As the real economy contracts due to interest rate fluctuations in the U.S. and changes in the international situation, competition among companies surrounding the rapidly shrinking domestic and international markets is becoming more intense. In particular, with the growth of the online market...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015185196
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Enhancing SME performance through innovation : evidence from a transition economy - Kosovo
Mulolli, Enis; Islami, Xhavit; Hashani, Medain - In: Business, mangagement and economics engineering : BMEE 22 (2024) 2, pp. 401-420
Purpose - What are the effects of implementing various types of innovation, including product, process, and technological innovations, on the performance of SMEs in the manufacturing sector? This is a question that preoccupies us a lot. This study seeks to examine the individual and integrated...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015415900
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Are firms adopting a going vertical or a going lateral csr approach equally innovative? : an empirical analysis on medium-sized enterprises
Testa, Stefania; Talà, Novella; Cincotti, Silvano - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 2202-2211
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The nexus of big data analytics, knowledge sharing, and product innovation in manufacturing
Yildiz, Bülent; Çiğdem, Şemsettin; … - In: Journal of business economics and management 25 (2024) 1, pp. 66-84
In today's highly competitive business environments, manufacturers face stiff competition. As digital technologies have become more pervasive, many businesses in the manufacturing sector have begun to tap into the potential of big data analytics to gain an edge in their markets. Companies in the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014540300
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Dusting off the old ones : drug licensing to startups, innovation success and efficiency
Hammoudeh, Mosab; Krieger, Joshua L.; Xu, Jiajie - 2024
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Open innovation in family-owned firms
Peruzzi, Valentina - 2024
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A snapshot of innovation in the Philippine services sector
Serafica, Ramonette B.; Oren, Queen Cel A. - 2024
The PDP 2023-2028 recognizes innovation as one of the drivers of growth in the services sector, creating a strategic framework to reinvigorate the sector and strengthen creativity and innovation. To help formulate the appropriate strategies and policies, this paper examines the evidence on...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015196418
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How do the complementary elements influence the value of multi-homing products in platform ecosystem?
Tang, Ruiyang; Inoue, Yuki - In: International journal of innovation management : IJIM 27 (2023) 1/2, pp. 1-27
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014366775
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Economic stimulus effects of product innovation under demand stagnation
Matsuzaki, Daisuke; Ono, Yoshiyasu - 2023
When faced with economic stagnation, innovation, product innovation in particular, is often cited as an effective stimulus because it is thought to encourage household consumption and lead to higher demand. Using a secular stagnation model with wealth preference, we examine the effects of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014233349
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Green creativity, responsible innovation, and product innovation performance : a study of entrepreneurial firms in an emerging economy
Adomako, Samuel; Nguyen Phong Nguyen - In: Business strategy and the environment 32 (2023) 7, pp. 4413-4425
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014441617
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Upgrading new product development performance in digital context : a configuration analysis based on fsQCA
Gu, Anwei; Cheng, Susu; Chen, Biao; Liu, Xiaoju - In: Asia Pacific business review 29 (2023) 4, pp. 876-894
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The effect of staged projekt management on product innovation : evidence from a firm survey
Haneda, Shoko; Kurihara, Koki; Ono, Arito - 2023
This study examines whether staged project management is beneficial or harmful for making product innovations. Using a unique firm urvey for Japan, we find that firms that employed staged project management had a higher likelihood of introducing new products to the market. Additional estimations...
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Product innovation investment under bankruptcy threat
Dawid, Herbert; Ippoliti, R.; Wen, Xingang - 2023
We analyze the effect of external financing and associated bankruptcy threat on the speed of product innovation in a market characterized by technological and demand uncertainty. In a dynamic market setting we characterize the optimal R&D investment strategy of a monopolistic incumbent firm that...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014285041
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The impact of COVID-19 pandemic on the performance of Indonesian MSME with innovation as mediation
Sudjatmoko, Agung; Ichsan, Mohammad; Astriani, Marcella; … - In: Cogent business & management 10 (2023) 1, pp. 1-22
This paper investigates how the impact of the COVID-19 pandemic crisis affects the innovation of Micro, small and medium enterprises (MSME) in Indonesia and how innovation, namely product, process, marketing, and organizational innovation, acts as a mediator for MSME performance. An integrated...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014468082
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The extent of innovation in Philippine business and industry : results of the 2021 PIDS Survey of Innovation Activities
Albert, Jose Ramon G.; Quimba, Francis Mark A.; … - 2023
The Oslo Manual, following ideas of Schumpeter, defines innovation as "the implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organizational method in business practices, workplace organization or external relations". With...
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Exploring factors affecting product innovation practice among micro and small scale enterprises : the case study of Debre Berhan Town, Ethiopia
Kebede, Abebe Getaneh; Fikire, Abebaw Hailu - In: Cogent business & management 10 (2023) 2, pp. 1-19
Innovation is considered a pivotal activity in firms and business units since they are facing an increasingly competitive atmosphere in the domestic and international markets. Thus, the study's main objective is to examine the factors determining product innovation practice among micro- and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014503252
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Managerial skills, technology adaptation and firm performance : mediating role of process innovation and product innovation
Asghar, Nabila; Khattak, Amira; Danish, Muhammad Hassan; … - In: Cogent business & management 10 (2023) 3, pp. 1-18
The main aim of every organization is to improve performance and productivity, but this is only possible with efficient management techniques and technology that produces results. Thus, the main aim of this study is to analyze the effect of managerial skills and technology adaptation on firm...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014505276
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Effect of open innovation on firm performance through type of innovation : evidence from SMES in Malang City, East Java, Indonesia
Yulianto, Edy; Supriono - In: Cogent business & management 10 (2023) 3, pp. 1-23
This study investigates the effect of open innovation on firm performance through different types of innovation, namely, product, service, and process innovation. Set in the context of the small and medium enterprise (SME) sector, the study examines SME capabilities obtained from outbound and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014506315
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Changing the geographic scope of collaboration : implications for product innovation novelty and commercialization
Kesidou, Effie; Love, James H.; Ozusaglam, Serdal; … - In: The journal of product innovation management : an … 40 (2023) 6, pp. 859-881
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Foundational processes and growth
Tham, Wing Wah; Baslandze, Salomé; Sojli, Elvira; Liu, Leo - 2025
This paper studies the interaction between process and product innovations and their distinct role in firm growth dynamics. We differentiate empirically and theoretically two types of process innovations: foundational processes that advance production technology and cost-reducing processes that...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015394125
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New product diffusion within retailers : the effect of managerial quality on rollout
Amano, Tomomichi; Tamayo, Jorge Andrés - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015334551
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The use of social media in different phases of the new product development process : a systematic literature review
Han, Runyue; Brennecke, Julia; Borah, Dhruba; Lam, Hugo … - In: R & D management 55 (2025) 1, pp. 108-126
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Who drives the creation of a novel vision? : the role of individual insights and the ability of "letting go"
Bellis, Paola; Verganti, Roberto; Paolo Zasa, Federico - In: Journal of business research : JBR 186 (2025), pp. 1-16
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015152660
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Red, blue, and green? : the association between CEOs' political ideologies and green new product introductions
Lesage, Kai Christine; Schweitzer, Fiona Maria; … - In: The journal of product innovation management : an … 42 (2025) 2, pp. 392-416
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373439
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Timing legitimacy : identifying the optimal moment to launch technology in the market
Robinson, Thomas Derek; Veresiu, Ela - In: Journal of marketing 89 (2025) 3, pp. 136-153
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015374305
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Boosting Design Thinking adoption in organisations through a game-based toolkit : a gamified approach in building facilitators to overcome Design Thinking adoption barriers
Carella, Gianluca; Melazzini, Michele; Cautela, Cabirio; … - In: Creativity and innovation management 34 (2025) 1, pp. 61-74
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015338647
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Bridging the gap : linking prototyping and technology readiness levels for integrative product development
Rehberg, Laura; Brem, Alexander - In: Creativity and innovation management 34 (2025) 1, pp. 237-252
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015338682
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Assessing sustainability of green supply chain performance : the roles of agile innovative products, business intelligence readiness, innovative supply chain process integration, and lean supply chain capability as a mediating factor
Al-Shboul, Moh'd Anwer - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-14
This study aims to investigate the impact of business intelligence readiness (BIR), innovative supply chain process integration (ISCPI), and agile innovative products (AIPs) on the sustainability of green supply chain performance (SGSCP) in manufacturing companies (MFs) in growing Middle Eastern...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358641
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Open eco-innovations in sustainable product development : model framework of design thinking in Quality Life Cycle Assessment (DT-QLCA)
Siwiec, Dominika; Gajdzik, Bożena; Gawlik, Remigiusz; … - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-24
Sustainable product development requires integrating eco- and open innovation. Traditional Design Thinking (DT), while effective for iterative product improvement, often lacks the capability to address environmental considerations comprehensively, necessitating new approaches to balance consumer...
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Kooperationen mit der Wissenschaft fördern neuartige Innovationen deutscher Unternehmen
Krieger, Bastian; Strecke, Linus - 2025
Innovationen sind essenziell für die Wettbewerbsfähigkeit der deutschen Wirtschaft. Kooperationen zwischen Unternehmen und wissenschaftlichen Einrichtungen gewinnen dabei zunehmend an Bedeutung. Unternehmen, die mit wissenschaftlichen Einrichtungen zusammenarbeiten, haben häufiger Erfolg bei...
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The nature of underground innovation : missionary, user, and exploratory orientation
De Jong, Jeroen P. J.; Mulhuijzen, Max; Schemmann, Brita - In: Long range planning : LRP ; international journal of … 58 (2025) 1, pp. 1-19
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Strategic foresight, knowledge management, and open innovation : drivers of new product development success
Mubarak, Muhammad Faraz; Jucevicius, Giedrius; Shabbir, … - In: Journal of innovation & knowledge : JIK 10 (2025) 2, pp. 1-11
To remain competitive and make effective decisions in increasingly challenging markets, firms must integrate internal and external knowledge by embedding knowledge management strategies and technologies into their operations. This study aims to examine the roles of strategic foresight and...
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Key characteristics and role of lead users in medical device innovations : an exploratory study
Venesz, Béla; Dőry, Tibor - In: Journal of innovation & knowledge : JIK 10 (2025) 2, pp. 1-18
Developing medical device innovations is a lengthy and costly endeavor, so engaging the right participants early in the process is crucial. While much of the existing literature focuses on procedural aspects of innovation, the human factors that influence success are often overlooked. The Lead...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015331669
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What are the performance indicators for successful new product development projects in small and medium-sized enterprises?
Blais, Caroline; Saint Pierre, Josée - In: Accounting perspectives : a journal of The Canadian … 24 (2025) 1, pp. 125-155
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The architecture of marketing leadership : how different structures of marketing presence in the top management team drive new product performance
Mehrabi, Hamed; Chen, Yongjian; Ranaweera, Chatura - In: Marketing intelligence & planning 43 (2025) 1, pp. 181-209
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Social capital as a barrier to innovation : the mediating role of job autonomy
Wang, Zhan; McNally, Regina C.; Lenihan, Helena; Liang, … - In: Finance research letters 72 (2025), pp. 1-7
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SMEs' use of AI for new product development : adoption rates by application and readiness-to-adopt
Cooper, Robert G. - In: Industrial marketing management : the international … 126 (2025), pp. 159-167
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Beyond buying bytes : complementing agile new product development with an agile procurement process
Schültken, Ruth; Kokozinski, Steffen; Bode, Christoph - In: Industrial marketing management : the international … 126 (2025), pp. 210-220
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015395412
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