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1
Article 		Does Ethics Statement of a Public Relations Firm Make a Difference? Yes it Does!!
Year:                     
2012
Person:  Ki, Eyun-Jung; Choi, Hong-Lim; Lee, Junghyuk
Publisher:  Springer
Published in:  Journal of Business Ethics
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2
Book / Working Paper 		The public relations handbook
Year:                     
2012
Publisher:  London : Routledge
Affiliated person:  Theaker, Alison
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3
Book / Working Paper 		Real-time marketing & PR : how to instantly engage your market, connect with customers, and create products that grow your business now
Year:                     
2012
Person:  Scott, David Meerman
Publisher:  Hoboken, NJ : Wiley
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4
Article 		Events als Kommunikationsinstrument im Hochschulmarketing
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5
Article 		CSR in der Agrar- und Ernährungswirtschaft
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6
Article 		CSR und Kommunikation : praktische Zugänge
Year:                     
2012
Person:  Faber-Wiener, Gabriele
Published in:  Corporate Social Responsibility : verantwortungsvolle Unternehmensführung in Theorie und Praxis
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7
Article 		Strategische CSR und Kommunikation
Year:                     
2012
Person:  Osburg, Thomas H.
Published in:  Corporate Social Responsibility : verantwortungsvolle Unternehmensführung in Theorie und Praxis
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8
Article 		Öffentlichkeitsarbeit einer Abwicklungsanstalt : die Kommunikationsstrategie der EAA 2010
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9
Book / Working Paper 		The marketing agency blueprint : the handbook for building hybrid PR, SEO, content, advertising, and web firms
Year:                     
2012
Person:  Roetzer, Paul
Publisher:  Hoboken, NJ : Wiley
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10
Book / Working Paper 		Multisensuelle Unternehmenskommunikation : erfolgreicher Markenaufbau durch die Ansprache aller Sinne
Year:                     
2012
Person:  Haug, Andrea
Publisher:  Wiesbaden : Springer Gabler
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11
Article 		The way you see is what you get : market research as modes of knowledge production
Year:                     
2012
Person:  Møller Bjerrisgaard, Sofie; Kjeldgaard, Dannie
Published in:  Marketing management : a cultural perspective
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12
Book / Working Paper 		Strategic public relations : an audience-focused practice
Year:                     
2012
Person:  Diggs-Brown, Barbara
Publisher:  Belmont, Calif. : Wadsworth; Andover
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13
Book / Working Paper 		China's thought management
Year:                     
2012
Publisher:  London [u.a.] : Routledge
Affiliated person:  Brady, Anne-Marie
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14
Book / Working Paper 		The culture of science : how the public relates to science across the globe
Year:                     
2012
Publisher:  New York, NY [u.a.] : Routledge
Affiliated person:  Bauer, Martin W.
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15
Book / Working Paper 		PR today : the authoritative guide to public relations
Year:                     
2012
Person:  Morris, Trevor; Goldsworthy, Simon
Publisher:  Basingstoke : Palgrave Macmillan
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16
Book / Working Paper 		Inspiring cooperation and celebrating organizations : genres, message design, and strategies in public relations
Year:                     
2012
Person:  Smudde, Peter M.; Courtright, Jeffrey L.
Publisher:  New York, NY : Hampton Press
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17
Book / Working Paper 		Marketplace advocacy campaigns : generating public support for business and industry
Year:                     
2012
Person:  Miller, Barbara Manning
Publisher:  Amherst, NY : Cambria Press
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18
Book / Working Paper 		Corporate reputation : brand and communication
Year:                     
2012
Person:  Roper, Stuart
Publisher:  Harlow, England : Pearson
Affiliated person:  Fill, Chris
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19
Book / Working Paper 		Handbook of research methods on trust
Year:                     
2012
Publisher:  Cheltenham [u.a.] : Edward Elgar
Affiliated person:  Lyon, Fergus
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20
Book / Working Paper 		The public relations handbook
Year:                     
2012
Publisher:  London : Routledge
Affiliated person:  Theaker, Alison
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21
Book / Working Paper 		Public relations as activism : postmodern approaches to theory & practice
Year:                     
c 2012
Person:  Holtzhausen, Derina R.
Publisher:  New York [u.a.] : Routledge
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22
Book / Working Paper 		Sport public relations : managing stakeholder communication
Year:                     
c2012
Person:  Stoldt, G. Clayton; Dittmore, Stephen W.; Branvold, Scott E.
Publisher:  Champaign, Ill. : Human Kinetics
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23
Book / Working Paper 		Im Netz der Nachricht : die Newsroom-Strategie als PR-Roman
Year:                     
2012
Person:  Holzinger, Thomas; Sturmer, Martin
Publisher:  Berlin [u.a.] : Springer
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24
Article 		Responsible communications agencies : key success factors
Year:                     
2012
Person:  Badran, Aude
Published in:  Ethics in marketing and communications : towards a global perspective
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25
Book / Working Paper 		Central bank communication and correlation between financial markets : Canada and the United States
Year:                     
2012
Person:  Beck, Melanie-Kristin; Hayo, Bernd; Neuenkirch, Matthias
Publisher:  Marburg : Univ., Dep. of Business Administration & Economics
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26
Book / Working Paper 		Sage brief guide to corporate social responsibility : [global business citizenship, social entrepreneurship, corporate philanthropy, triple bottom line, corporate social performance, social audits and more]
Year:                     
c 2012
Publisher:  Los Angeles [u.a.] : SAGE
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27
Article 		Does ethics statement of a public relations firm make a difference? : yes it does!!
Year:                     
2012
Person:  Ki, Eyun-jung; Choi, Hong-lim; Lee, Junghyuk
Published in:  Journal of business ethics : JOBE ; 105
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28
Article 		Kommunikation besser organisieren
Year:                     
2012
Person:  Klewes, Joachim; Zerfass, Ansgar
Published in:  Harvard-Business-Manager : das Wissen der Besten ; 34
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29
Book / Working Paper 		Die Zukunft der Werbeagenturen : Strategische Planung als Innovationsmotor
Year:                     
2012
Person:  Botzenhardt, Florian; Pätzmann, Jens Uwe
Publisher:  Wiesbaden : Springer Gabler
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30
Book / Working Paper 		Case studies in crisis communication : international perspectives on hits and misses
Year:                     
2012
Publisher:  New York [u.a.] : Routledge
Affiliated person:  George, Amiso M.; Pratt, Cornelius B.
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31
Journal 		Agenturportraits : GWA-Jahrbuch ...
Year:                     
2012-; 2012 -
Publisher:  Frankfurt, M : FAZ-Inst. für Management-, Markt- u. Medieninformationen
Institution:  Gesamtverband Kommunikationsagenturen GWA
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32
Book / Working Paper 		The alignment factor : leveraging the power of total stakeholder support
Year:                     
2012
Person:  Riel, Cees B. M. van
Publisher:  London : Routledge
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33
Article 		Management der Corporate Identity
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34
Article 		Unternehmenskommunikation in regulierten Märkten
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35
Book / Working Paper 		Pre-crisis planning, communication, and management : preparing for the inevitable
Year:                     
2012
Publisher:  New York, NY [u.a.] : Lang
Affiliated person:  Olaniran, Bolanle A.
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36
Book / Working Paper 		Entscheidungen bei Sicherheit
Year:                     
c 2012
Person:  Breuer, Wolfgang
Publisher:  Wiesbaden : Gabler
Published in:  Investition
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37
Article 		Sport, the media and strategic communications management
Year:                     
2012
Person:  Boyle, Raymond; Haynes, Richard
Published in:  Managing sport business : an introduction
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38
Journal 		Public relations inquiry : PRi
Year:                     
2012-; 1.2012 -
Publisher:  London [u.a.] : Sage Publ.
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39
Journal 		Public relations inquiry
Year:                     
2012-; 1.2012 -
Publisher:  London [u.a.] : Sage Publ.
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40
Article 		Accounting reporting in banks : the case in Egypt and the UAE before and after the financial crisis
Year:                     
2012
Person:  Mubarak, Afaf
Published in:  Journal of accounting and auditing : research & practice; JAARP
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41
Article 		Corporate Social Responsibility as an Organizational Attractiveness for Prospective Public Relations Practitioners
Year:                     
2011
Person:  Kim, Soo-Yeon; Park, Hyojung
Publisher:  Springer
Published in:  Journal of Business Ethics
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42
Article 		Planting Trees for Publicity—How Much Are They Worth?
Year:                     
2011
Person:  Kronenberg, Jakub; Mieszkowicz, Joanna
Institution:  MDPI, Open Access Journal
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43
Book / Working Paper 		The relationship between corporate communication efforts, client communication satisfaction and –relationship satisfaction, and client economic contribution within a financial services organisation / K. le Roux
Year:                     
2011
Person:  Le Roux, Karle
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44
Article 		Economy, ideology, and advertising
Year:                     
2011
Person:  Faraone, Roque
Published in:  The handbook of political economy of communications
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45
Article 		A provocation : thinking the "social" into corporate social responsibility
Year:                     
2011
Person:  Leitch, Shirley; Motion, Judy
Published in:  The handbook of communication and corporate social responsibility
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46
Article 		Media relations and corporate social responsibility
Year:                     
2011
Person:  Carroll, Craig C.
Published in:  The handbook of communication and corporate social responsibility
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47
Article 		Corporate (social) responsibility and issues management : motive and rationale for issue discourse and organizational change
Year:                     
2011
Person:  Heath, Robert L.; Palenchar, Michael J.
Published in:  The handbook of communication and corporate social responsibility
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48
Article 		Trust and credibility as basis of corporate social responsibility : (mass-) mediated construction of responsibility and accountability
Year:                     
2011
Person:  Bentele, Günter; Nothhaft, Howard
Published in:  The handbook of communication and corporate social responsibility
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49
Article 		Risk communication and corporate social responsibility : the essence of sound management for risk bearers, generators and arbiters
Year:                     
2011
Person:  Palenchar, Michael J.; Hocke, Tatjana M.; Heath, Robert L.
Published in:  The handbook of communication and corporate social responsibility
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50
Article 		Ethics : corporate social responsibility, power and strategic communication
Year:                     
2011
Person:  Lugo-Ocando, Jairo; L'Etang, Jacquie; Ahmad, Zeti
Published in:  The handbook of communication and corporate social responsibility
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