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Year of publication
Subject
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Kauf 500 Purchase 456 Consumer behaviour 128 Konsumentenverhalten 127 Theorie 104 Theory 104 Deutschland 72 Germany 59 purchase 51 USA 49 United States 45 Experiment 33 Selling 31 Verkauf 31 Leasing 28 Vertrag 27 Contract 24 Haftung 20 Online retailing 19 Online-Handel 19 Unternehmensbeteiligung 19 Liability 18 Entscheidung 16 Großbritannien 16 Unternehmenskauf 16 Decision 15 Game theory 15 Immobilienpreis 15 Kaufentscheidung 15 Marketing 15 Miete 15 Real estate price 15 Spieltheorie 15 Product quality 14 Produktqualität 14 Rent 14 Beschaffung 13 Kraftfahrzeug 13 Time 13 Electronic Commerce 12
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Online availability
All
Free 91 Undetermined 85 CC license 3
Type of publication
All
Article 320 Book / Working Paper 267 Journal 5 Other 1
Type of publication (narrower categories)
All
Article in journal 251 Aufsatz in Zeitschrift 251 Graue Literatur 73 Non-commercial literature 73 Hochschulschrift 63 Arbeitspapier 46 Working Paper 46 Aufsatz im Buch 45 Book section 45 Thesis 43 Bibliografie enthalten 15 Bibliography included 15 Collection of articles of several authors 15 Sammelwerk 15 Amtsdruckschrift 12 Government document 12 Dissertation u.a. Prüfungsschriften 11 Konferenzschrift 7 Conference proceedings 6 Handbook 6 Handbuch 6 Aufsatzsammlung 5 Gesetz 5 Law 5 Ratgeber 5 research-article 5 Conference paper 3 Guidebook 3 Konferenzbeitrag 3 Advisory report 2 Article 2 Bibliografie 2 Bibliography 2 Case study 2 Collection of articles written by one author 2 Fallstudie 2 Gutachten 2 Lehrbuch 2 Sammlung 2 Statistics 2
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Language
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English 373 German 165 Undetermined 30 French 14 Spanish 4 Polish 3 Russian 3 Swedish 3 Bulgarian 1 Danish 1 Finnish 1 Croatian 1 Lithuanian 1 Multiple languages 1 Dutch 1 Norwegian 1 Romanian 1
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Author
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Hölters, Wolfgang 11 Lacetera, Nicola 11 Macis, Mario 11 Bauer, Jobst-Hubertus 10 Rutschmann, Marc 9 Schmitz, Patrick W. 8 Elías, Julio 7 Bar-Gill, Oren 5 Bebchuk, Lucian A. 5 Kroll, Eike B. 5 Müller, Holger 5 Vogt, Bodo 5 Asquith, Paul 4 Chinco, Alex 4 Mann, Duncan P. 4 Oman, Rebecca 4 Safaya, Christopher 4 Shavell, Steven 4 Wissink, Jennifer P. 4 Aizcorbe, Ana M. 3 Collier, Paul 3 Elias, Julio 3 Fairhurst, Ann E. 3 Liechty, Molly 3 Madhavan, Poornima 3 Mayer, Christopher J. 3 Moen, Espen R. 3 Nenov, Plamen T. 3 Pjankov, Nikita E. 3 Venables, Anthony 3 Adler, Jost 2 Alexander, Cindy R. 2 Anderson, Eric T. 2 Anderson, Michael H. 2 Anglin, Paul M. 2 Balandina, Iryna 2 Bliumska-Danko, Kseniia 2 Bonnet, Céline 2 Bridgman, Benjamin 2 Börner, Christoph J. 2
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Institution
All
National Bureau of Economic Research 6 eSocialSciences 4 USA / Bureau of the Census 2 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 2 Agricultural and Applied Economics Association - AAEA 1 Australian National University 1 Books on Demand GmbH <Norderstedt> 1 Bundesanzeiger Verlag 1 Bundesstelle für Außenhandelsinformation <Köln> 1 Bălgarska Tărgovsko-Promišlena Palata / Arbitražen Săd 1 Center for Operations Research and Econometrics <Louvain-la-Neuve> 1 Chambre de commerce et d'industrie de Paris 1 Conference on Contracts for the International Sale of Goods <1980, Wien> 1 Duncker & Humblot 1 Eberhard Karls Universität Tübingen 1 EconWPA 1 Ekonomiska forskningsinstitutet <Stockholm> 1 Europa-Institut <Saarbrücken> 1 Europäische Kommission 1 Europäische Kommission / Französische Delegation 1 Europäische Kommission / Generaldirektion Umwelt 1 Gesellschaft für Rechtsvergleichung / Fachgruppe für Vergleichendes Handels- und Wirtschaftsrecht 1 Ifo-Institut für Wirtschaftsforschung / Abteilung Industrie 1 Immobilien Zeitung Verlagsgesellschaft <Wiesbaden> 1 Industrial Development Organization / Secretariat 1 Institut für Asienkunde <Hamburg> 1 International Academy of Commercial and Consumer Law 1 International Center for Public Enterprises in Developing Countries <Ljubljana> 1 International Chamber of Commerce / Deutsche Gruppe 1 Internationales Symposium über die Probleme des RGW-Rechtes <1983, Warna> 1 Kansantaloustieteen Laitos <Helsinki> 1 Max-Planck-Institut für Ausländisches und Internationales Privatrecht 1 Nomos Verlagsgesellschaft 1 Nordiska Arbetsgruppen för Köplagstiftning 1 Rheinische Friedrich-Wilhelms-Universität Bonn 1 Staats- und Universitätsbibliothek 1 Stiftung Marktwirtschaft / Kronberger Kreis 1 Unabhängige Expertenkommission Schweiz - Zweiter Weltkrieg 1 Universität Basel / Institut für Informatik 1 Vereinte Nationen 1
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Published in...
All
Journal of retailing and consumer services 13 Discussion paper / Centre for Economic Policy Research 8 Journal of economics & management strategy : JEMS 8 Kauf, Miete und Leasing im Rating : Finanzierungswege langlebiger Wirtschaftsgüter sicher beurteilen 8 Working paper / National Bureau of Economic Research, Inc. 8 Droit et pratique du commerce international 7 NBER working paper series 6 International journal of consumer studies 4 NBER Working Paper 4 The American economic review 4 The journal of real estate finance and economics 4 Working Papers / eSocialSciences 4 Working paper series 4 Young consumers : insight and ideas for responsible marketers 4 Economic inquiry : journal of the Western Economic Association International 3 Economics letters 3 Europäische Hochschulschriften 3 International economic review 3 Journal of consumer research : JCR ; an interdisciplinary bimonthly 3 SpringerLink / Bücher 3 The Rand journal of economics 3 The journal of law, economics, & organization 3 The journal of real estate research 3 Applied economics 2 Ausländisches Wirtschafts- und Steuerrecht / A : AWSt 2 Betriebswirtschaftliche Schriften zur Unternehmensführung 2 Bochumer wirtschaftswissenschaftliche Studien 2 Business Administration series 2 Contemporary economic policy : a journal of Western Economic Association International 2 Discussion paper series / John M. Olin Center for Law, Economics, and Business, Harvard Law School 2 Due Diligence bei Unternehmensakquisitionen 2 Econometric models in marketing 2 Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics 2 Economics, management and financial markets 2 Europäische Hochschulschriften / 5 2 Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis 2 Finance and economics discussion series 2 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 2 International journal of business innovation and research 2 International journal of industrial organization 2
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Source
All
ECONIS (ZBW) 522 USB Cologne (EcoSocSci) 35 RePEc 19 Other ZBW resources 6 BASE 5 EconStor 3 USB Cologne (business full texts) 2 ArchiDok 1
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Showing 1 - 50 of 593
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Impact of policy incentives on adoption of electric vehicles in South Korea
Kim, Hyunseok - 2024
South Korea's strategies for deploying battery electric vehicles (BEVs) primarily include providing purchase subsidies and expanding charging infrastructure. An empirical analysis of new vehicle registrations from 2019 to 2022 shows that investing in charging facilities is more costeffective...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015063049
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Impact of policy incentives on adoption of electric vehicles in South Korea
Kim, Hyunseok - 2024
South Korea's strategies for deploying battery electric vehicles (BEVs) primarily include providing purchase subsidies and expanding charging infrastructure. An empirical analysis of new vehicle registrations from 2019 to 2022 shows that investing in charging facilities is more costeffective...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015054049
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Examining the influence of price-quality inference and consumer attitudes on the inclination to buy non-deceptive counterfeit goods : evidence from South Africa
Ndofirepi, Takawira Munyaradzi; Chuchu, Tinashe; … - In: European journal of management studies : EJMS 27 (2022) 3, pp. 317-339
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013465732
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Determinants of intention to purchase photovoltaic panel system : an integration of technology acceptance model and theory of planned behaviour
Fatoki, Olawale - In: International Journal of Energy Economics and Policy : IJEEP 12 (2022) 3, pp. 432-440
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013285847
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Impact of lease versus buy decisions on government tax revenues : an in-depth analysis
Wang, Guan Jun - In: The journal of corporate accounting & finance 35 (2024) 3, pp. 230-240
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015152868
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From mentally doing to actually doing : a meta-analysis of induced positive consumption simulations
Ceylan, Gizem; Diehl, Kristin; Wood, Wendy - In: Journal of marketing 88 (2024) 2, pp. 21-39
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Stories or expositive messages? : comparing their effectiveness in corporate social responsibility communication
Pérez, Andrea; Baraibar-Diez, Elisa; Garcia de los … - In: International journal of business communication : IJBC … 61 (2024) 2, pp. 360-384
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014635509
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Can firm size moderate navigating economic performance through strategic purchasing?
Inala, Uday; Valluri, John Yesudas; Rao, Gunupuru Koteswara - In: Data-driven decision making for long-term business success, (pp. 235-247). 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014483532
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Power and stimulus of social media marketing on consumer purchase intention in Bangladesh during the COVID-19
Eti, Ismat Ara; Horaira, Mohammad Abu; Bari, Mohammad … - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012593460
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Management of innovations in organic food distribution and their impact in times of Covid-19 pandemic and electronic economy in Poland
Koreleska, Ewa - In: European research studies 24 (2021) 4, pp. 506-516
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012667079
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A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships
Guan, Jyh-Liang; Lee, Tzong-ru; Mostert, Pierre; … - In: Journal of Contemporary Marketing Science 6 (2023) 1, pp. 46-63
Purpose This study aims to verify whether a nomological framework of antecedents and postcedents to satisfaction is valid and reliable in both purchase and sales business relationships. Design/methodology/approach In this study snowball sampling was used to identify relevant purchase and sales...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014850581
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Social value : a computational model for measuring influence on purchases and actions for individuals and systems
Williams, Dmitri; Khan, Euna Mehnaz; Pathak, Nishith; … - In: Journal of advertising 52 (2023) 2, pp. 247-263
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Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique; Alvarez-Altamirano, Katerina - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 192-207
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Gender, firm performance, and FDI supply-purchase spillovers in emerging markets
Bournakis, Ioannis; Mei, Jen-Chung - In: International economics : a journal published by CEPII … 175 (2023), pp. 90-105
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014428843
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A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships
Guan, Jyh-Liang; Lee, Tzong-ru; Mostert, Pierre; … - In: Journal of contemporary marketing science 6 (2023) 1, pp. 46-63
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014301512
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Retail buying : from basics to fashion
Clodfelter, Richard - 2023 - Seventh edition
"Retail Buying, Seventh Edition integrates math concepts throughout the text to guide students through typical buying tasks, from identifying potential customers, to creating a six-month merchandising plan, to developing sales forecasts. Updated with examples and trends from across the world,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012792754
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The effects of product return effort and recreational shopper identity on future purchase intentions
Kim, Hye-Shin; Yu, Yanan - In: Journal of global fashion marketing : JGfM 14 (2023) 3, pp. 312-326
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014291566
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Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes; Naderer, Brigitte - In: International journal of advertising : the review of … 42 (2023) 4, pp. 641-661
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014296400
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Modern perspectives in business applications
Khan, Syed Abdul Rehman (ed.) - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012595725
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A study on effective home delivery of commodities by online grocery stores
Krishnamoorthy, D.; R., Aadithya - In: Journal of Contemporary Issues in Business and Government 26 (2020) 2, pp. 874-880
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012543082
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Investigation influence of store type on emotional state of consumer in the urban purchase
Halkin, Andrii; Bliumska-Danko, Kseniia; Smihunova, Olena; … - In: Foundations of Management 11 (2019) 1, pp. 7-22
The shopping service of the store plays an important role in shaping the opinions of custom-ers in a store. Endless progress has been made on quality management of consumer services confirmed through numerous methods and standards that are based on consumers. A typical consumer receives a large...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012601067
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Determinants of purchase intention toward halal packaged food from non-muslim manufacturers : a comparative study of Muslim in Thailand and Indonesia
Athapol Ruangkanjanases; Tassaya Sermsaksopon; … - 2019
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012145820
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Geschenkekäufe als Instrument des Kundenbeziehungsmarketings
Witte, Carina - 2019
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012061734
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Investigation influence of store type on emotional state of consumer in the urban purchase
Halkin, Andrii; Bliumska-Danko, Kseniia; Smihunova, Olena; … - In: Foundations of Management : the journal of Warsaw … 11 (2019) 1, pp. 7-22
The shopping service of the store plays an important role in shaping the opinions of custom-ers in a store. Endless progress has been made on quality management of consumer services confirmed through numerous methods and standards that are based on consumers. A typical consumer receives a large...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012024174
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How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.; Duffett, Rodney Graeme; Chaudhary, Monica - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 142-164
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013041211
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Millennial's consumer behaviour during the COVID-19 pandemic : perspectives from an emerging and a developed economy
Tshikovhi, Ndivhuho; Dobbelstein, Thomas; Moyo, Sibusiso - In: African journal of business and economic research : AJBER 17 (2022) 4, pp. 285-311
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014336585
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Differential effects of device modalities and exposure to online reviews on online purchasing : a field study
Orimoloye, Larry Olanrewaju; Scheinbaum, Angeline Close; … - In: Journal of advertising 51 (2022) 4, pp. 430-439
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013362333
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Buy-side competition and momentum profits
Hoberg, Gerard; Kumar, Nitin; Prabhala, Nagpurnanand R. - In: The review of financial studies 35 (2022) 1, pp. 254-298
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012799361
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Der Unternehmenskaufvertrag : zugleich ein Einführung in die juristische Praxis des Unternehmenskaufs
Louven, Christoph - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011981427
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The handbook of ethical purchasing : principles and practice
Harrison, Rob - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013176341
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Product return in online purchase and demography : e-commerce scenario in India
Kar, Brajaballav; Kar, Satyaballav; Tripathy, Sushanta - In: Empirical research for futuristic e-commerce system : …, (pp. 196-212). 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013384655
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Why display motion on packaging? : the effect of implied motion on consumer behavior
Yu, Junwei; Droulers, Olivier; Lacoste-Badie, Sophie - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013209597
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Augmented reality's perceived immersion effect on the customer shopping process : decision-making quality and privacy concerns
Sengupta, Aniket; Cao, Lanlan - In: International journal of retail and distribution management 50 (2022) 8/9, pp. 1039-1061
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013398151
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Understanding how customers engage with social tourism websites
Bravo, Rafael; Catalán, Sara; Pina, José M. - In: Journal of Hospitality and Tourism Technology 12 (2021) 1, pp. 141-154
Purpose This paper aims to analyse the effect of technology acceptance variables on customer attitude and customer engagement behaviours (CEB) with social tourism websites (STWs). Design/methodology/approach An empirical study was carried out with 346 customers. A model was developed to analyse...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014874063
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How virtual reality influences travel intentions : the role of mental imagery and happiness forecasting
Skard, Siv E. Rosendahl; Knudsen, Eirik Sjåholm; … - In: Tourism management : research, policies, practice 87 (2021), pp. 1-9
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012648460
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Property right acquisition and path dependence : nineteenth-century land policy and modern economic outcomes
Allen, Douglas Ward; Leonard, Bryan - In: The economic journal : the journal of the Royal … 131 (2021) 640, pp. 3073-3102
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012694423
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Customer experience in the B2B area : the impact of age-related impressions
Lecoeuvre, Laurence; Turner, J. Rodney; Kuppelwieser, Volker - In: Journal of retailing and consumer services 58 (2021), pp. 1-7
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012430624
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The effects of the visual presentation of an influencer's extroversion on perceived credibility and purchase intentions-moderated by personality matching with the audience
Argyris, Young Anna; Muqaddam, Aziz; Miller, Steven - In: Journal of retailing and consumer services 59 (2021), pp. 1-14
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012433334
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Buying first or selling first in housing markets
Moen, Espen R.; Nenov, Plamen T.; Sniekers, Florian - In: Journal of the European Economic Association : JEEA 19 (2021) 1, pp. 38-81
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012434498
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Game experience as a moderator in gamified online purchasing settings
Haziri, Fortesa; Shabani, Lulzim; Chovancová, Miloslava - In: International journal of learning and change : IJLC 13 (2021) 4/5, pp. 399-418
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012599084
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Die EZB vor dem Bundesverfassungsgericht : Dokumentation der Verfassungsbeschwerde gegen das PEPP
Kerber, Markus C. - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012498207
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Entertainment marketing, experiential consumption and consumer behavior: The determinant of choice of wine in the store
Platania, Marco; Platania, Silvia; Santisi, Giuseppe - In: Wine Economics and Policy 5 (2016) 2, pp. 87-95
The aim of this study is to discover the wine store variables that arouse the desire to purchase in the consumer. Wine is a complex product: its features are better able to be perceived and valued in a suitable sales environment. The store environment contains various stimuli that might be...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011986529
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Salience and Mispricing : Homebuyers’ Housing Decisions
Agarwal, Sumit - 2016
We show that a regulatory disclosure of hidden debt eliminated a large mispricing in housing. In a setting where homebuyers must combine several sources of debt, they are biased towards hidden loans, especially if they are young, or have no experience in financial investments or home...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013001909
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Efficiency-Morality Trade-Offs in Repugnant Transactions : A Choice Experiment
Elias, Julio - 2016
Societies prohibit many transactions considered morally repugnant, although potentially efficiency-enhancing. We conducted an online choice experiment to characterize preferences for the morality and efficiency of payments to kidney donors. Preferences were heterogeneous, ranging from...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012979667
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Efficiency-Morality Trade-Offs in Repugnant Transactions : A Choice Experiment
Elias, Julio - 2016
Societies prohibit many transactions considered morally repugnant, although potentially efficiency-enhancing. We conducted an online choice experiment to characterize preferences for the morality and efficiency of payments to kidney donors. Preferences were heterogeneous, ranging from...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012983033
Saved in:
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Efficiency-Morality Trade-Offs in Repugnant Transactions : A Choice Experiment
Elias, Julio - 2016
Societies prohibit many transactions considered morally repugnant, although potentially efficiency-enhancing. We conducted an online choice experiment to characterize preferences for the morality and efficiency of payments to kidney donors. Preferences were heterogeneous, ranging from...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012983409
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Efficiency-morality trade-offs in repugnant transactions : a choice experiment
Elías, Julio; Lacetera, Nicola; Macis, Mario - 2016
Societies prohibit many transactions considered morally repugnant, although potentially efficiency-enhancing. We conducted an online choice experiment to characterize preferences for the morality and efficiency of payments to kidney donors. Preferences were heterogeneous, ranging from...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011539004
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Preis- und Finanzstabilität : der Primat der Politik, der rechtliche Rahmen und das "ökonomische Gesetz"
Siekmann, Helmut - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011498980
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Das entgrenzte Mandat der EZB : das OMT-Urteil des EuGH und seine Folgen
Feld, Lars P. (contributor); Fuest, Clemens (contributor);  … - Stiftung Marktwirtschaft / Kronberger Kreis - 2016
Das Bundesverfassungsgericht (BVerfG) hat im Jahr 2014 dem Gerichtshof der Europäischen Union (EuGH) mehrere Fragen zur Vereinbarkeit des "Outright Monetary Transactions" (OMT)-Programms mit dem Unionsrecht zur Vorabentscheidung vorgelegt. Das OMT-Programm ebnet den Weg zum selektiven Erwerb...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011416481
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Entertainment marketing, experiential consumption and consumer behavior : the determinant of choice of wine in the store
Platania, Marco; Platania, Silvia; Santisi, Giuseppe - In: Wine Economics and Policy 5 (2016) 2, pp. 87-95
The aim of this study is to discover the wine store variables that arouse the desire to purchase in the consumer. Wine is a complex product: its features are better able to be perceived and valued in a suitable sales environment. The store environment contains various stimuli that might be...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011868189
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