Summers, Teresa A.; Belleau, Bonnie D.; Xu, Yingjiao - In: Journal of Fashion Marketing and Management: An … 10 (2006) 4, pp. 405-419
Purpose – The aim of this study is to determine, using the Theory of Reasoned Action (TRA), affluent female consumers' purchase intention of a controversial luxury product, apparel made with American alligator leather. Design/methodology/approach – Influence variables evaluated in the model...