EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject_exact:"Retail Trade"
Narrow search

Narrow search

Year of publication
Subject
All
Einzelhandel 17,815 Retail trade 17,225 Consumer behaviour 5,202 Konsumentenverhalten 5,164 Theorie 2,114 Theory 2,113 Online-Handel 2,071 Online retailing 2,070 Relationship marketing 1,724 Beziehungsmarketing 1,722 Supply chain 1,445 Lieferkette 1,442 Electronic Commerce 1,319 Deutschland 1,279 E-commerce 1,255 Germany 1,088 Distribution channel 983 Vertriebsweg 983 USA 973 United States 897 Pricing strategy 806 Preismanagement 804 Customer satisfaction 801 Kundenzufriedenheit 787 India 776 Indien 770 Großbritannien 752 Brand management 743 Markenführung 740 United Kingdom 738 Lieferantenmanagement 736 Supplier relationship management 736 Lebensmitteleinzelhandel 726 Food retailing 711 Competition 594 Wettbewerb 594 Lagermanagement 537 Warehouse management 537 Markenartikel 526 Brand 519
more ... less ...
Online availability
All
Undetermined 5,521 Free 3,922 CC license 245
Type of publication
All
Article 11,114 Book / Working Paper 7,066 Journal 217 Other 6
Type of publication (narrower categories)
All
Article in journal 9,207 Aufsatz in Zeitschrift 9,207 Graue Literatur 1,648 Non-commercial literature 1,648 Aufsatz im Buch 1,256 Book section 1,256 Working Paper 1,082 Arbeitspapier 1,073 Hochschulschrift 638 Thesis 426 Collection of articles of several authors 301 Sammelwerk 301 research-article 215 Aufsatzsammlung 173 Case study 151 Fallstudie 151 Bibliografie enthalten 143 Bibliography included 143 Statistik 139 Amtsdruckschrift 131 Government document 131 Conference paper 123 Konferenzbeitrag 123 Dissertation u.a. Prüfungsschriften 101 Konferenzschrift 101 Statistics 87 Conference proceedings 54 Market information 49 Marktinformation 49 Lehrbuch 48 Textbook 43 Collection of articles written by one author 31 Sammlung 31 Advisory report 28 Gutachten 28 No longer published / No longer aquired 28 case-report 24 Ratgeber 20 Reprint 20 review-article 20
more ... less ...
Language
All
English 15,576 German 2,192 Undetermined 335 French 100 Russian 42 Italian 36 Polish 30 Spanish 29 Dutch 21 Hungarian 17 Swedish 17 Danish 15 Finnish 13 Ukrainian 11 Norwegian 8 Japanese 6 Croatian 5 Romanian 4 Lithuanian 3 Portuguese 3 Slovenian 3 Arabic 2 Modern Greek (1453-) 2 Chinese 2 Bengali 1 Bosnian 1 Czech 1 Kazakh 1 Korean 1 Turkish 1 Vietnamese 1
more ... less ...
Author
All
Grewal, Dhruv 59 Swoboda, Bernhard 54 Pantano, Eleonora 50 Schramm-Klein, Hanna 48 Rudolph, Thomas 45 Morschett, Dirk 38 Thurik, Adriaan R. 37 Zentes, Joachim 36 Richards, Timothy J. 35 Fernie, John 34 Alexander, Nicholas 33 Hübner, Alexander 33 Gázquez-Abad, Juan Carlos 32 Teller, Christoph 32 Roggeveen, Anne L. 31 Rabinovich, Elliot 30 Cheng, T. C. E. 29 Choi, Tsan-Ming 27 Dawson, John A. 27 Zielke, Stephan 26 Fisher, Marshall L. 25 Gallino, Santiago 25 Gil Saura, Irene 25 Kuhn, Heinrich 25 Sarkar, Biswajit 25 Tietz, Bruno 25 Täger, Uwe Christian 25 Willems, Kim 24 Kesavan, Saravanan 23 Dennis, Charles 22 Martínez-López, Francisco J. 22 Raff, Horst 22 Sparks, Leigh 22 Wey, Christian 22 Lafontaine, Francine 21 Schröder, Hendrik 21 Ahlert, Dieter 20 Carree, Martin Anthony 20 Jones, Peter 20 Khare, Arpita 20
more ... less ...
Institution
All
National Bureau of Economic Research 75 Springer Fachmedien Wiesbaden 24 European Centre for the Development of Vocational Training 20 Institut für Handelsforschung <Köln> 19 Europäische Kommission / Statistisches Amt 14 OECD 13 USA / Bureau of the Census 13 Bundesverband der Deutschen Volksbanken und Raiffeisenbanken 12 Deutschland / Statistisches Bundesamt 11 International Energy Agency 10 United States / National Recovery Administration 10 Books on Demand GmbH <Norderstedt> 9 Deutschland <Bundesrepublik> / Statistisches Bundesamt 9 University of Western Sydney 9 Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels 8 College of Business 8 Gottlieb-Duttweiler-Institut für Wirtschaftliche und Soziale Studien <Rüschlikon> 8 Hoofbedrijfschap Detailhandel 8 School of Management 8 Consumers, Health, Agriculture and Food Executive Agency 7 European Commission / Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs 7 Europäische Kommission 7 Forschungsstelle für den Handel Berlin 7 Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln> 6 Deutsches Handelsinstitut 6 European Commission / Joint Research Centre 6 Handelsverband Deutschland 6 Ifo-Institut für Wirtschaftsforschung 6 ifo Institut für Wirtschaftsforschung 6 Deutsches Institut für Urbanistik 5 Edward Elgar Publishing 5 Federal Reserve Bank of New York 5 Japan / Tōkeikyoku 5 London Economics 5 USA / Bureau of Foreign and Domestic Commerce 5 BBE Handelsberatung <München> 4 Deloitte 4 Deutschland <Bundesrepublik> 4 Ekonomiska forskningsinstitutet <Stockholm> 4 Eurohandelsinstitut 4
more ... less ...
Published in...
All
Journal of retailing and consumer services 800 Journal of retailing 330 The international review of retail, distribution and consumer research 254 International journal of retail & distribution management 245 European journal of operational research : EJOR 222 International journal of production economics 211 Journal of business research : JBR 207 International Journal of Retail & Distribution Management 151 International journal of retail and distribution management 144 Management science : journal of the Institute for Operations Research and the Management Sciences 109 Manufacturing & service operations management : M & SOM 103 SpringerLink / Bücher 83 Production and operations management : an international journal of the Production and Operations Management Society 77 International journal of production research 76 NBER working paper series 74 Omega : the international journal of management science 65 Transportation research / E : an international journal 64 NBER Working Paper 61 Marketing science 59 Working paper / National Bureau of Economic Research, Inc. 56 Handelsforschung 54 International journal of electronic marketing and retailing : IJEMR 53 European retail research 49 Ifo-Schnelldienst 47 Journal of marketing 46 Psychology & marketing 46 European journal of marketing : EJM 44 The service industries journal 44 Journal of the Academy of Marketing Science 42 International journal of industrial organization 41 Europäische Hochschulschriften / 5 40 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 40 Production and operations management : the flagship research journal of the Production and Operations Management Society 40 Asia Pacific journal of marketing and logistics 38 European Journal of Marketing 38 Managerial and decision economics : MDE ; the international journal of research and progress in management economics 38 The journal of services marketing 38 Retailing in the 21st century : current and future trends 37 Cogent business & management 32 Energy economics 32
more ... less ...
Source
All
ECONIS (ZBW) 17,218 USB Cologne (EcoSocSci) 630 Other ZBW resources 305 RePEc 201 BASE 33 EconStor 12 ArchiDok 4
more ... less ...
Showing 1 - 50 of 18,403
Cover Image
The transformation of digital innovative services in retail trade due to the COVID-19 pandemic : a systematic review
Mardosaite, Vaida; Jasinskas, Edmundas; Romeika, Giedrius - In: Amfiteatru economic : an economic and business research … 26 (2024) 67, pp. 885-902
Retailers should prioritise technological innovations, adapt their business models, manage their distribution channels effectively, and strengthen their customer-centric strategies. Additionally, it is crucial to note that while smart retail is gaining prominence in the sector, challenges such...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015077550
Saved in:
Cover Image
Transition to selective regulation of retail trade in Ukraine on the basis of EU experience
Nikishyna, Oksana; Shcherbak, Anatolii - In: Economy and forecasting : scientific journal (2023) 1, pp. 65-82
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015055047
Saved in:
Cover Image
EU international trade impact on regional retail markets of neighbouring countries
Anatolii, Vdovichen; Olha, Vdovichena; Iryna, Losheniuk; … - In: International journal of economics and business … 26 (2023) 4, pp. 451-462
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015063220
Saved in:
Cover Image
Welfare implications of supplier encroachment with consumer shopping costs
Caprice, Stéphane; Shekhar, Shiva - 2025
In this paper, we study supplier encroachment in competition with multi-product retailers and its effects on retail profits under endogenous consumer shopping behavior. We find that supplier encroachment (weakly) increases both supplier and retailer profits, as the retailer benefits from better...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015339842
Saved in:
Cover Image
The digital retail payment market is changing
Kjemtrup, Frederik Ræbild - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015357152
Saved in:
Cover Image
A personalized content-based method to predict customers' preferences in an online apparel retailer
KabirMamdouh, Alireza; Kök, A. Gürhan - In: International journal of production economics 280 (2025), pp. 1-14
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372705
Saved in:
Cover Image
Application of analytics in food retailing to improve online order picking time estimations
Vazquez-Noguerol, Mar; Prado-Prado, J. Carlos - In: International journal of production economics 280 (2025), pp. 1-11
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372717
Saved in:
Cover Image
Why do retail prices fall during seasonal demand peaks?
Butters, R. Andrew; Sacks, Daniel W.; Seo, Boyoung - In: The Rand journal of economics 56 (2025) 1, pp. 35-54
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372952
Saved in:
Cover Image
In-store technology personalization : a typology and research agenda based on type of automation and data collection
Merfeld, Katrin; Klein, Jan F.; Regt, Anouk de; Baltin … - In: Journal of business research : JBR 191 (2025), pp. 1-11
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015419928
Saved in:
Cover Image
The impact of new product entry on brand sales volatility at the retailer : a detailed look into volatility drivers
Wang, Wanxin (Britney); Deleersnyder, Barbara; … - In: Journal of business research : JBR 191 (2025), pp. 1-15
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015420046
Saved in:
Cover Image
La situation du commerce en ... ; 2024, éd. juin
Gallot, Philippe; Bonfils, Jacques; Finot, Jean; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015420324
Saved in:
Cover Image
The economic impact of branded clothing retail in the EU27 : methodology report for the European Branded Clothing Association
Oxford Economics Ltd. - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015425620
Saved in:
Cover Image
Voluntary minimum wages : the local labor market effects of national retailer policies
Derenoncourt, Ellora; Weil, David - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015427292
Saved in:
Cover Image
Clear views, clear gains : exterior transparency's role in increasing consumer entry for retail environments
Sample, Kevin L.; Sevilla, Julio; Haws, Kelly L. - In: Journal of retailing 101 (2025) 2, pp. 158-176
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015427540
Saved in:
Cover Image
The impact of brand equity on vertical integration in franchise systems
Kayed, Mohammad; Kacker, Manish; Wu, Ruhai; Sadeh, Farhad - In: Journal of retailing 101 (2025) 2, pp. 197-216
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015427543
Saved in:
Cover Image
Moving online under de minimis? : import tariffs and international retail e-commerce
Du, Te; Fang, Chao; Ma, Shuzhong; Tang, Lixin; Yu, Zhihong - 2025
The rapid growth of international retail e-commerce has drawn scrutiny to the US de minimis rule, which exempts low-value imports from tariffs. This paper analyzes how the rule shapes the small-value e-commerce trade. We examine whether tariff increases during the 2018-2019 US-China trade war...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015438567
Saved in:
Cover Image
Using big data for demand forecasting and dynamic pricing
Zelenyi, Dmytro - In: Economic forum 15 (2025) 2, pp. 45-55
The research involved developing and implementing a big data-driven demand forecasting and dynamic pricing system for retail businesses in Ukraine. The methodology covered gathering a massive database from online trading platforms, transactional information from points of sale, and loyalty...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015438778
Saved in:
Cover Image
Application potential and acceptance of automated facial recognition in German retail stores
Seeger, Lukas; Burr, Wolfgang - 2025
The use of automated facial recognition in retail offers a wide range of potential for increasing efficiency, improving service quality and optimising customer targeting. This article, based on an empirical survey of 101 participants, examines factors that determine the acceptance and use of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015439462
Saved in:
Cover Image
Understanding finfluencers : roles and strategic partnerships in retail investor engagement
Mölders, Marius; Bock, Lennart; Barrantes, Eloy; … - In: Journal of business research : JBR 198 (2025), pp. 1-14
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015440366
Saved in:
Cover Image
Service-level anchoring in demand forecasting : the moderating impact of retail promotions and product perishability
Fahimnia, Ben; Tan, Tarkan; Tahirov, Nail - In: International journal of forecasting 41 (2025) 2, pp. 554-570
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015440559
Saved in:
Cover Image
Why do customers choose online or offline channels? : a framework of motives and its application in an international context
Zielke, Stephan; Komor, Marcin - In: Journal of retailing and consumer services 82 (2025), pp. 1-15
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441068
Saved in:
Cover Image
Relationships among consumer innovativeness, learning, and global product purchases : store manager perspectives in retailing
Kim, Woo Bin; Kim, Changju; Kurata, Karin - In: Journal of retailing and consumer services 82 (2025), pp. 1-12
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441098
Saved in:
Cover Image
Redefining retail catchment with mobile geolocation data : insights from New Zealand
Guan, Yihan; Cheung, Ka Shing; Yiu, Chung Yim - In: Journal of retailing and consumer services 82 (2025), pp. 1-12
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441101
Saved in:
Cover Image
Retail futures : customer experience, phygital retailing, and the Experiential Retail Territories perspective
Alexander, Bethan; Varley, Rosemary - In: Journal of retailing and consumer services 82 (2025), pp. 1-14
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441117
Saved in:
Cover Image
Adaptation and resilience in retail : exploring consumer clusters in the new normal
Stanca, Liana; Dabija, Dan Cristian; Campian, Veronica D. - In: Journal of retailing and consumer services 82 (2025), pp. 1-8
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441189
Saved in:
Cover Image
Predicting retail customers' distress in the finance industry : an early warning system approach
Beltman, Jaap; Machado, Marcos R.; Osterrieder, Joerg R. - In: Journal of retailing and consumer services 82 (2025), pp. 1-17
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441218
Saved in:
Cover Image
Exploring purchase intention in metaverse retailing : insights from an automotive platform
Zhang, Haowei; Lv, Yang; Zhang, Zuopeng; Hollebeek, Linda D. - In: Journal of retailing and consumer services 82 (2025), pp. 1-11
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441264
Saved in:
Cover Image
The retail strategies of luxury fashion firms in the metaverse : enhancing brand experiences
Hu, Lala; Olivieri, Mirko; Giovannetti, Marta; Cedrola, … - In: Journal of retailing and consumer services 84 (2025), pp. 1-13
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441637
Saved in:
Cover Image
From familiarity to acceptance : the impact of Generative Artificial Intelligence on consumer adoption of retail chatbots
Arce-Urriza, Marta; Chocarro, Raquel; Cortiñas, Mónica; … - In: Journal of retailing and consumer services 84 (2025), pp. 1-15
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441699
Saved in:
Cover Image
The way out : customer benefits and self-service satisfaction in cashierless shopping systems
Schultz, Carsten D.; Paetz, Friederike - In: Journal of retailing and consumer services 85 (2025), pp. 1-15
Introducing cashierless shopping systems offers an opportunity to innovate the checkout process for stationary retailers who encounter significant competition from both, existing stationary competitors and online retailers. The present study analyzes three types of cashierless shopping systems:...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441811
Saved in:
Cover Image
Assessing the impact of human mobility on retail performance during the COVID-19 outbreak in Japan
Shinichiro, Iwata; Kondo, Keisuke - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015444795
Saved in:
Cover Image
Optimising retail environments for older adults : insights into customer behaviour and organisational performance
König, Ljerka Sedlan - In: Administrative Sciences : open access journal 15 (2025) 4, pp. 1-16
Retailers have traditionally prioritised younger customers, often overlooking the distinct needs of older consumers. As this demographic grows, it is increasingly important to cater to their shopping preferences. This study explores the behaviours, needs, and challenges of Croatian consumers...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015406467
Saved in:
Cover Image
The commerce of comfort : exploring retail trade and consumer patterns in late 18th-century Courland
Baumgartl, Matthias; Kruk, Oliver - In: VSWG: Vierteljahrschrift für Sozial- und … 112 (2025) 1, pp. 59-96
While several studies have shed light on the emergence of consumer society in Western Europe and the Atlantic world, our knowledge on the spread of new consumption patterns in regions beyond the core areas of European economic development is still limited. To gain insights into patterns of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015406842
Saved in:
Cover Image
Dynamic reordering and inspection for the multi-item Inventory Record Inaccuracy problem
Akkerman, Fabian; Prak, Dennis; Mes, Martijn - In: European journal of operational research : EJOR 321 (2025) 2, pp. 428-444
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015408395
Saved in:
Cover Image
Decision support algorithm development for assortment optimization in the retail chain
Iurasova, Olga - In: Journal of business economics and management 26 (2025) 1, pp. 127-144
As the consumer market changes rapidly, retail networks require a system to optimize the quantity and assortment of goods. The authors develop and test theoretical and practical assortment optimization and distribution principles. The study aims to improve retail assortment management by...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015413406
Saved in:
Cover Image
Strategic adaptation for online platform retailers in government-regulated digital marketplaces
Jena, Sarat Kumar; Meena, Purushottam Lal - In: Journal of innovation & knowledge : JIK 10 (2025) 3, pp. 1-15
This study investigates the strategic decisions of online platform retailers (OPRs) within government-regulated digital marketplaces, focusing on India's Open Network for Digital Commerce (ONDC). The ONDC initiative, aimed at democratizing e-commerce, presents both challenges and opportunities...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015413853
Saved in:
Cover Image
Growing Retail Digital Payments : The Value of Interoperability
Copestake, Alexander - 2025
Policymakers in many countries aim to increase the uptake of retail digital payment systems. This Note examines whether interoperability can help achieve this goal. We provide a conceptual framework that explains how interoperability can support the adoption of digital payments by increasing...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015452160
Saved in:
Cover Image
The role of social initiatives in the financial success of family businesses
Ramírez Orellana, Alicia; Giralt Escobar, Silvia; … - In: Corporate social responsibility and environmental management 32 (2025) 3, pp. 2865-2881
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015455231
Saved in:
Cover Image
The critical role of retailers in leveraging sustainability of a global supply chain
Wright, Dale R.; Bekessy, Sarah A.; Gordon, Ascelin; … - In: Corporate social responsibility and environmental management 32 (2025) 3, pp. 3371-3382
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015455275
Saved in:
Cover Image
The virtual store : a new shopping channel that generates value and well-being for Gen Z customers
Lombart, Cindy; Untilov, Olga; Charton-Vachet, Florence; … - In: Journal of consumer behaviour 24 (2025) 3, pp. 1522-1540
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015456489
Saved in:
Cover Image
Receiving employee attention on the floor of the store and its effects on customer satisfaction
Söderlund, Magnus; Julander, Claes-Robert - In: Journal of consumer behaviour 24 (2025) 4, pp. 1656-1668
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015456505
Saved in:
Cover Image
Animal welfare and treatment label claims in U.S. table eggs : trends in retail premiums and policy impacts, 2008-18
Ufer, Danielle J. - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015396069
Saved in:
Cover Image
Keep the ball rolling : harnessing generativity in online retail platforms
Lin, Yi; Solem, Birgit Apenes; Sjödin, Rönnberg David; … - In: Business horizons 68 (2025) 5, pp. 601-612
Online retail platforms face significant challenges, including intense competition, the chicken-or-egg dilemma in acquiring consumers and sellers for network effects and establishing sustainable growth models. This article addresses these challenges by focusing on the concept of generativity: a...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015446951
Saved in:
Cover Image
Buy-online-pickup-in-store service : a precarious competing strategy
Zhang, Lina; Zhang, Yumeng - In: Transportation research : an international journal 197 (2025), pp. 1-24
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015450395
Saved in:
Cover Image
Factors influencing technical competencies in digital marketing of MSMEs in wholesale and retail sectors : the mediating role of core competencies
Buaprommee, Nathamon; Cuijten, Nachayapat; Sureerut Inmor; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 26 (2025) 1, pp. 141-152
While technology is essential for the survival of micro, small, and medium-sized businesses (MSMEs), their ability to use digital marketing effectively, especially in the wholesale and retail sectors, remains unclear. The study aims to investigate the current state of digital marketing...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015450543
Saved in:
Cover Image
What makes local retailers commit to multinational brands : evidence from multinational brand-retailer dyads in emerging markets
Gupta, Suraksha; Yan, Chaonan; Wang, Yichuan; Zhang, Minhao - In: Industrial marketing management : the international … 129 (2025), pp. 134-150
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015451141
Saved in:
Cover Image
Lean inventory strategy and fashion retailers' profitability : exploring the moderating effects of information technology intensity
Kamada, Naoya - In: Journal of fashion marketing and management 29 (2025) 3, pp. 480-495
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015323721
Saved in:
Cover Image
Sharing economy and retailer sustainable performance : the mechanisms via business model innovation and digital capabilities
Huynh Thi Thuy Giang; Dung Tien Luu - In: Journal of innovation and entrepreneurship : JIE 14 (2025), pp. 1-33
Our study aims to analyze a correlation between the sharing economy and sustainable performance in retail via business model innovation and the driver of digital capabilities. Specifcally, the study investigates the role of digital capabilities for retailer sustainable performance mediated by...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015325162
Saved in:
Cover Image
Small but powerful : the impact of shelf talker flags on consumer shopping behavior
Gamper, Günther - In: Junior management science 10 (2025) 2, pp. 334-348
Unseen is unsold, which means that shoppers can only buy what they see in the store. Therefore, retailers use different in-store marketing techniques to increase visual exposure and stimulate purchases. In this paper, I investigate the effect of shelf talker flags on consumer shopping behavior....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015414718
Saved in:
Cover Image
The next age of retailing : learning from influencers' strategies
Rosengren, Sara; Campbell, Colin L.; Farrell, Justine Rapp - In: NIM marketing intelligence review : NIM MIR 17 (2025) 1, pp. 18-23
Typically, influencers are considered a promotional tool that can help retailers and brands draw attention to their offers. Their impact on the retail landscape is, however, more profound. Influencers are not just changing consumer behavior-they are forcing retailers to rethink their entire...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015417037
Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...