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Year of publication
Subject
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Retail marketing 596 Handelsmarketing 548 Germany 243 Deutschland 242 Einzelhandel 207 Retail trade 203 Theorie 145 Theory 145 Consumer behaviour 122 Beziehungsmarketing 121 Relationship marketing 121 Konsumentenverhalten 117 Marketing 67 Distribution channel 52 Online retailing 52 Online-Handel 52 Vertriebsweg 52 Marketingmanagement 50 Lebensmitteleinzelhandel 49 Food retailing 47 Marketing management 47 Brand management 44 Markenführung 43 Lieferantenmanagement 40 Supplier relationship management 40 Electronic Commerce 39 Handelsmarke 38 Store brand 38 Handel 37 Erfolgsfaktor 36 Success factor 36 Handelsbetrieb 33 Retail management 31 E-commerce 30 Handelsmanagement 30 Internet 26 Market research 25 Marktforschung 25 Mobile Marketing 24 Mobile marketing 24
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Online availability
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Undetermined 91 Free 45 CC license 3
Type of publication
All
Article 359 Book / Working Paper 259 Journal 2 Other 1
Type of publication (narrower categories)
All
Aufsatz im Buch 164 Book section 164 Article in journal 156 Aufsatz in Zeitschrift 156 Hochschulschrift 72 Thesis 70 Graue Literatur 50 Non-commercial literature 50 Collection of articles of several authors 39 Sammelwerk 39 Lehrbuch 27 Aufsatzsammlung 25 Bibliografie enthalten 24 Bibliography included 24 Arbeitspapier 21 Working Paper 21 Textbook 20 research-article 18 Konferenzschrift 14 Case study 10 Fallstudie 10 Handbook 7 Handbuch 7 Conference proceedings 6 Guidebook 4 Ratgeber 4 review-article 4 Interview 3 review 3 Abstract 1 Advisory report 1 Article 1 Collection of articles written by one author 1 Fallstudiensammlung 1 Festschrift 1 Glossar enthalten 1 Glossary included 1 Gutachten 1 Market information 1 Marktinformation 1
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Language
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German 365 English 231 Undetermined 19 French 4 Polish 3 Ukrainian 3 Bosnian 1 Italian 1 Lithuanian 1 Russian 1
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Author
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Ahlert, Dieter 18 Kenning, Peter 12 Müller-Hagedorn, Lothar 11 Schröder, Hendrik 10 Kaapke, Andreas 9 Zentes, Joachim 9 Rudolph, Thomas 8 Heinemann, Gerrit 7 Swoboda, Bernhard 7 Bauer, Hans H. 6 Silberer, Günter 6 Bliemel, Friedhelm 5 Brock, Christian 5 Fritz, Wolfgang 5 Mattmüller, Roland 5 Möhlenbruch, Dirk 5 Riekhof, Hans-Christian 5 Schramm-Klein, Hanna 5 Baal, Sebastian van 4 Burke, Raymond R. 4 Diller, Hermann 4 Görtz, Gunnar 4 Hudetz, Kai 4 Hurth, Joachim 4 Mantrala, Murali K. 4 Morschett, Dirk 4 Olbrich, Rainer 4 Raman, Kalyan 4 Schmieder, Ulf-Marten 4 Theis, Hans-Joachim 4 Weinberg, Peter 4 Becker, Jörg 3 Brunner, Felix 3 Burkhardt, Achim 3 Comfort, Daphne 3 Dobbelstein, Thomas 3 Fassott, Georg 3 Fenneteau, Hervé 3 Foscht, Thomas 3 Große-Bölting, Kristin 3
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Institution
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Fördergesellschaft Marketing an der Universität Augsburg 3 Hochschule Offenburg 2 Springer-Verlag GmbH 2 Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.> 1 Books on Demand GmbH <Norderstedt> 1 Center for International Research in Consumers Location and Their Environments 1 Conference on Digital Transformation in Business <2019, Istanbul> 1 Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), Institut National de la Recherche Agronomique (INRA) 1 Eurohandelsinstitut 1 European Association of Agricultural Economists - EAAE 1 GEA Consulenti Associati di Direzione Aziendale <Milano u.a.> 1 Gesellschaft für Innovatives Marketing 1 Gottlieb-Duttweiler-Institut für Wirtschaft und Gesellschaft 1 Hochschule für Wirtschaft und Politik 1 Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern> 1 Institut für Handelsforschung <Köln> 1 Institut für Marketing <Münster, Westfalen> 1 Institutt for Økonomi, Universitetet i Bergen 1 Internationale Handelstagung <49, 1999, Rüschlikon> 1 Kyïvs'kyj nacional'nyj torhovel'no-ekonomičnyj universytet 1 Mižnarodna naukovo-praktyčna internet-konferencija "Mereževyj biznes i vnutrišnja torhivlja Ukraïny ta kraïn SND" <4., 2014, Poltawa> 1 Mižnarodna naukovo-praktyčna konferencija "Stratehični priorytety rozvytku vnutrišn'oï torhivli Ukraïny na innovacijnych zasadach" <2017, Lemberg> 1 Mykolas Romeris University 1 Münsteraner Marketing-Symposium <5, 1999, Münster (Westf)> 1 NEUHUYS - RESEARCH INSTITUTE FOR SMALL AND MEDIUM 1 NWB Verlag 1 Netzwerk Handel 1 Peter Lang GmbH 1 Poltavsʹkyj universytet ekonomiky i torhivli 1 Shaker Verlag 1 The Nielsen Company (Germany) 1 UNIVATION, Verein für Angewandte Betriebswirtschaft an der Technischen Universität Chemnitz-Zwickau 1 Université Paris-Dauphine (Paris IX) 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1 W. Kohlhammer GmbH 1 Woodrow Wilson School of Public and International Affairs, Princeton University 1 ayway media GmbH 1
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Published in...
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Handelsforschung 21 Journal of retailing and consumer services 16 Distribution im Aufbruch : Bestandsaufnahme und Perspektiven 11 Retailing in the 21st century : current and future trends 11 Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb 9 International Journal of Retail & Distribution Management 9 The international review of retail, distribution and consumer research 9 Springer eBook Collection / Business and Economics 8 SpringerLink / Bücher 8 The European retail digest : the authoritative guide to trends and developments in retailing across Europe 8 International journal of retail & distribution management 7 Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln 6 Theoretische Fundierung und praktische Relevanz der Handelsforschung 6 Gabler Edition Wissenschaft 5 Kundenbindung im Handel 5 Lehrbuch 5 Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag 4 European Journal of Marketing 4 Journal of advertising research 4 Marketing : ZFP ; journal of research and management 4 Schriftenreihe Schwerpunkt Marketing / Arbeitspapier 4 Akzente 3 Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück 3 Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen 3 E-Commerce im Handel : Status quo und Perspektiven 3 European journal of marketing : EJM 3 Europäische Hochschulschriften / 5 3 Faszination Handel : 50 Jahre Saarbrücker Handelsforschung 3 Hamburger Schriften zur Marketingforschung 3 Handbook of research on retailer-consumer relationship development 3 Harvard business review : HBR 3 International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings 3 Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag 3 Markt und Konsum 3 Modernes Marketing für Studium und Praxis 3 Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl 3 Symphonya. Emerging Issues in Management 3 Young Consumers 3 Zukunft im Handel : Studien für die Praxis 3 Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann 3
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Source
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ECONIS (ZBW) 574 Other ZBW resources 26 RePEc 18 BASE 2 EconStor 1
Showing 1 - 50 of 621
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Emergent marketing strategies and their influence on the Customer Value Proposition of Fast-Moving Consumer Goods (FMCG) businesses during Covid 19 Pandemic in Botswana
Chiguvi, Douglas; Sepepe, Thuso - 2023
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Strategie rozwoju zagranicznych sieci handlowych w Polsce : nowe wyzwania marketingowe
Domański, Tomasz - 2022 - Wydanie I
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Digital transformation of retail stores : the impact of digitalisation and omni-channel retail on the customer journey
Weiler, Anna-Katharina; Mühlbäck, Klaus; … - In: Digitale Transformation des Marketing, (pp. 109-122). 2018
The customer 4.0, who is especially influenced by the increasingly digital retail environment and mobile devices, is more and more empowered within the economy. Accordingly, high involvement customers are demanding companies to implement new strategies and to offer an integrated customer...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013258754
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Strategic potential of consumer cooperatives in competitive retail space : a case of Warana Bazar, Maharashtra
Paliwal, Manisha; Tripathy, K. K.; Chatradhi, Nishita - In: International journal of global business and … 19 (2024) 1, pp. 62-70
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Shopping centre marketing : value creation and customer engagement
Krowicki, Piotr; Maciejewski, Grzegorz - 2024
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Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting; Liu, Minghao - In: International journal of retail and distribution management 52 (2024) 1, pp. 125-145
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Embracing digital transformation : a new era for wholesale and retail marketing
Reddy, Seelam Manaswini; Jyothi, Gudivada; Azhar, Mohd - In: Reshaping marketing science in wholesaling and retailing, (pp. 1-18). 2024
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Understanding customer satisfaction and loyalty in Indian retail sector : an empirical study
Khaled, Amgad S. D.; Almugari, Fatehi; Al-Dalaien, … - In: International journal of business excellence : IJBEX 31 (2023) 1, pp. 49-74
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Behind the bargains and glamour : inhouse advertising departments in twentieth-century Australian department stores
Crawford, Robert - In: History of retailing and consumption 9 (2023) 3, pp. 310-326
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The role of local government in marketing small city retailing : examining the gap between perception and reality
Grimmer, Louise - In: The international review of retail, distribution and … 33 (2023) 4, pp. 371-395
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How augmented reality impacts retail marketing : a state-of-the-art review from a consumer perspective
Rejeb, Abderahman; Rejeb, Karim; Treiblmaier, Horst - In: Journal of strategic marketing 31 (2023) 3, pp. 718-748
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The Effect of Multi-Channel and Omni-Channel Retailing on Physical Stores
Gao, Fei - 2020
Most retailers today sell products through an online channel in addition to traditional physical stores. We investigate how such a multi-channel or omni-channel retailer should decide the number and size of physical stores. We show that a higher return rate for online purchases can incentivize...
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A Feedback Stackelberg Game of Cooperative Advertising in a Durable Goods Oligopoly
Chutani, Anshuman - 2020
Cooperative advertising is an important mechanism used by manufacturers to influence retailers' promotional decisions. In a typical arrangement, the manufacturer agrees to reimburse a fraction of a retailer's advertising cost, known as the subsidy rate. We consider a case of new product adoption...
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An investigation of what factors determine the way in which customer satisfaction is increased through omni-channel marketing in retail
Merritt, Kamarin; Zhao, Shichao - In: Administrative Sciences : open access journal 10 (2020) 4/85, pp. 1-24
There have been significant changes evident across the retail sector over the last 20 years, which have been primarily influenced by technological advancements. These changes have forced many retailers to rethink their business models and utilise a combination of both brick and mortar stores and...
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Neuromarketing : Grundlagen, Best-Practice-Beispiele aus dem Handel und kritische Würdigung
Nufer, Gerd - In: Innovation in der Marktforschung, (pp. 53-68). 2020
Gibt es einen Kauf-Knopf im Gehirn des Konsumenten? Und wenn ja, wie betätigt man diesen? Die Antworten auf diese Fragen könnte das Neuromarketing liefern. Das Neuromarketing ist Bestandteil der Neuroökonomie und eine relativ junge Disziplin an der Schnittstelle von Kognitionswissenschaften,...
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Insights
Netzwerk Handel - Siegen : Universität Siegen - Jg. 7, Heft Nr. 2 (2016)-Jg. 10, Heft Nr. 1 (2019) ; …
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Consumer orientations of secondhand fashion shoppers : the role of shopping frequency and store type
Evans, Freya; Grimmer, Louise; Grimmer, Martin - In: Journal of retailing and consumer services 67 (2022), pp. 1-11
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Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing : self-control as a moderator
Lin, Marta Yuan-Chen; Do, Ben-Roy; Nguyen, Tessa Tien; … - In: Journal of research in interactive marketing : … 16 (2022) 2, pp. 310-327
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Management inclusif du commerce de proximité non sédentaire au Maroc
Messaoudi, Abdelouahed - 2022
Le commerce non sédentaire est un phénomène omniprésent, qui prend de l'ampleur. Il s'exerce sous différentes facettes : du marché forain au commerce de rue en passant par le marché périodique et le commerce itinérant. Il anime le paysage tant urbain que rural, offre un service de...
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Combining sell-out data with shopper behaviour data for category performance measurement : the role of category conversion power
Pascucci, Federica; Nardi, Lorenzo; Marinelli, Luca; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-9
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The implementation of integrated marketing communication on retail business : Moslem consumers' perceptions
Chaniago, Harmon; Efawati, Yen - In: International journal of business and globalisation : IJBG 30 (2022) 2, pp. 187-206
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Digital transformation of retail stores: The impact of digitalisation and omni-channel retail on the customer journey
Weiler, Anna-Katharina; Mühlbäck, Klaus; … - In: PraxisWISSEN Marketing 3 (2018) 01/2018, pp. 109-122
The customer 4.0, who is especially influenced by the increasingly digital retail environment and mobile devices, is more and more empowered within the economy. Accordingly, high involvement customers are demanding companies to implement new strategies and to offer an integrated customer...
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Markendifferenzierung durch Ladengestaltung - empirische Untersuchung zur Markenzuordnung
Burkhardt, Achim - Hochschule Offenburg - 2018
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Vergleich der Profilierungswirkung von Hersteller- und Handelsmarken auf Betriebstypenmarken im Lebensmitteleinzelhandel - Ergebnisse zweier explorativer Studien
Burkhardt, Achim - Hochschule Offenburg - 2018
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Empirical studies in multi-channel and omni-channel retail operations and logistics
Wollenburg, Johannes - 2017
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Retailing & consumer goods marketing : Impulse für Handel und Konsumgüterindustrie
Siegen : Univ. Siegen, Marketing - Jg. 1, Heft Nr. 1 (2010)-Jg. 7, Heft Nr. 1 (2016)
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Consuming scenography : the shopping mall as a theatrical experience
Tabački, Nebojša - 2020
"Consuming Scenography offers an insight into contemporary scenographic practice beyond the theatre. It explores the ways in which scenography is used to create a global cultural impact and accelerate profits in the site-specific context of themed shopping malls. It analyses the effect of the...
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Handelsmarketing : Grundlagen der marktorientierten Führung von Handelsbetrieben
Ahlert, Dieter; Kenning, Peter; Brock, Christian - 2020 - 3., vollständig überarbeitete und erweiterte Auflage
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Digital transformation in business (theory/practice)
Bayrak Meydanoğlu, Ela Sibel (ed.); Öztürk, Riza (ed.);  … - Conference on Digital Transformation in Business <2019, … - 2020
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Retail isn't dead : innovative Erfolgsstrategien für den stationären Handel
Spanke, Matthias - 2020
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Handelsmarketing : Grundlagen der marktorientierten Führung von Handelsbetrieben
Ahlert, Dieter; Kenning, Peter; Brock, Christian - 2020 - 3., vollständig überarbeitete und erweiterte Auflage
Grundlagen des Handelsmarketing -- Informationsgrundlagen des Handelsmarketing -- Ziele und Strategien des Handelsmarketing -- Die Betriebstypenpolitik -- Markenpolitik im Handel -- Die Standortpolitik -- Die Sortimentspolitik -- Die Personalpolitik -- Die Preispolitik -- Die...
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The retailing reader
Dawson, John A. (ed.); Findlay, A. M. (ed.);  … - 2020
What Is Retailing and Why Is It Important? -- Understanding Retailing and Retail Challenges -- Retailing Reader -- 1. Consumers and Shoppers -- Customer Perceptions and Expectations of Service Quality -- Consumer Experiences and Experiencing Consumers -- Retail Positioning and Consumer...
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Managing the marketplace : reinventing shopping centres in post-war Australia
Bailey, Matthew - 2020
"This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia. In the second half of the twentieth century, the shopping centre spread from America around the world. Australia was a very early adopter, and...
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Markteintritts- und Marktbearbeitungsstrategien international agierender deutscher Versandhandelsunternehmen : Eine empirische Analyse am Beispiel osteuropäischer und asiatischer Absatzmärkte
Oberländer, Marc - 2015
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"Kauf regional" : der lokale Einzelhandel im Strukturwandel am Beispiel der Stadt Eggenfelden
Maier, Janine; Schachtner, Eva; Kornprobst, Anja - In: Studien zur geographischen Tourismus- und Regionalforschung, (pp. 129-149). 2019
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Kundenzentriertes Handelsmarketing : Gestaltungsoptionen im Wechselspiel zwischen Offline- und Onlinewelten
Kull, Stephan - 2019 - 1. Auflage
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Handel i jego rozkwit po roku 1989
Waliczek, Ewa - 2019
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012201876
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Selling green first or not? : a Bayesian analysis with service levels and environmental impact considerations in the big data era
Shen, Bin; Choi, Tsan-Ming; Chan, Hau Ling - In: Technological forecasting & social change : an … 144 (2019), pp. 412-420
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David vs. Goliath : ...oder wie der lokale Einzelhandel dem Online-Rivalen trotzte : Anregungen und Empfehlungen für Städte und Händler im Spannungsfeld des kommunalen Existenzkampfes gegen das übermächtig scheinende Internet
Eisenberg, Wolfgang - 2019 - 2. Auflage
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The impact of quality perception and consumer valuation change on manufacturer's optimal warranty, pricing, and market coverage strategies
Li, Kunpeng; Wang, Lan; Chhajed, Dilip; Mallik, Suman - In: Decision sciences : DS 50 (2019) 2, pp. 311-339
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Newspaper vs. Online Advertising – Is There a Niche for Newspapers in Modern Advertising Markets?
Lindstädt-Dreusicke, Nadine; Budzinski, Oliver - 2014
Newspapers have been experiencing declining circulation figures and advertising revenues for several years. Declining advertising figures, in particular, pose a threat to newspapers – this is especially severe in the U.S. where 73% of newspapers' revenues are generated through advertising....
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Die Warenkorbanalyse im Absatzmarketing des Lebensmitteleinzelhandels
Senkler, Heike - 2014
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The Impact of Advertisement on Alcohol Consumption: A Case Study of Consumers in Bantama Sub-Metro
Amoateng, Frank; Poku, Kofi - In: International Review of Management and Marketing 3 (2013) 1, pp. 28-36
The general focus of the study was to investigate the impact of advertisement on alcoholic beverage consumption at Bantama Sub-Metro in Kumasi. Objectives were to analyse the nature of advertisement of alcoholic beverages, determine factors that influence the consumption of alcoholic beverages...
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How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores
Karabiyikoglu, Melik - In: International Review of Management and Marketing 3 (2013) 1, pp. 20-27
The authors study in-store marketing for telecom retail stores in GSM sector in Turkey which handset manufacturers practice special application in stores for increasing purchasing and improving suggestion rates of their products. They develop a theoretical model of dealers, and manufacturers...
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Unlocking competitiveness through scent names : a data-driven approach
Meng, Hua; Zamudio, César; Jewell, Robert D. - In: Business horizons 61 (2018) 3, pp. 385-395
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Cross channel effects of search engine advertising on brick & mortar retail sales : meta analysis of large scale field experiments on Google.com
Kalyanam, Kirthi; McAteer, John; Marek, Jonathan; … - In: Quantitative marketing and economics : QME 16 (2018) 1, pp. 1-42
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Handelsmarketing : Grundlagen der marktorientierten Führung von Handelsbetrieben
Ahlert, Dieter; Kenning, Peter; Brock, Christian - 2018 - 2., vollständig überarbeitete und erweiterte Auflage
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Handelsmarketing
Haller, Sabine - 2018 - 4. Auflage
Aktuelle, umfassende und praxisnahe Einführung in das Handelsmarketing. Dieses Buch führt umfassend in die Methoden und Instrumente des modernen Handelsmarketings ein und zeigt Zusammenhang und Zusammenspiel der einzelnen Marketinginstrumente auf. Besonderer Wert wird dabei auf eine...
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Handbuch Handel mit Zukunft : Customer-Centricity : real, digital, international
ayway media GmbH - 2018 - 1. Auflage
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Handelsmarketing : Grundlagen der marktorientierten Führung von Handelsbetrieben
Ahlert, Dieter; Kenning, Peter; Brock, Christian - 2018 - 2., vollständig überarbeitete und erweiterte Auflage
Dieses Lehrbuch führt in die grundlegenden Konzepte, Methoden und Anwendungen der marktorientierten Führung von Handelsbetrieben ein. Die Autoren veranschaulichen diese anhand von Erkenntnissen aus der Forschung sowie Beispielen aus der Unternehmenspraxis. Leser und Leserinnen können sich so...
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