Purpose Although studies have analyzed individual factors and their impact on marketing strategies and organizational performance, little is known about the owner-manager’s decision-making style. In the marketing literature of micro, small and medium enterprises (SMEs), little attention has...

Seit mehr als 50 Jahren entwickelt und vertreibt das Hamburger Familienunternehmen Holger Clasen hochwertige, industrielle Werkzeuglösungen in den Sparten Druckluft, Hydraulik und Elektrotechnik. Der funktionale Grundnutzen der qualitativ hochwertigen Produkte reicht im heutigen B2B-Umfeld...

"This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement...

"This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement...

Warum Produkte nicht gekauft werden -- Zielgruppen definieren und verstehen -- Nutzen für Zielgruppen erzeugen -- Sich vom Wettbewerb abheben und eine Marke etablieren -- Kunden finden, erreichen, pflegen und halten.

Market orientation (MO) – which is the propensity of a firm to collect and utilise information from the market – is an important leverage of competitive advantage. This paper helps to better understand why some owner-managers engage with market intelligence why others simply do not. The...

Purpose – Despite rising graduate unemployment in the UK, there are insufficient numbers of graduates employed in small and medium sized-enterprises (SMEs). The literature suggests that a teaching emphasis on large organisational business models in higher education institutions, particularly...

Purpose – The purpose of this paper is to examine the influence of export barriers at two different points in time, 1995 ( t 0 ) and 2010 ( t 1 ), respectively. Using “confidence” as a surrogate for affect, the study proposes an inverse relationship between affect and export barrier...

Article is devoted features of marketing of small enterprises in the meat industry. Development of the modern state is impossible without development of small and average business. Businessmen bring the greatest the innovative contribution to development of any sphere, including in development...

Purpose – The purpose of this paper is to examine the antecedents of export performance within the parameters of the structure-conduct-and-performance (SCP) paradigm, resource-based view (RBV), rational choice (RC) and perceptual view (PV), theoretical templates. Design/methodology/approach...

Verl.Beschr.: YouTube ist mittlerweile die zweitgröt︢e Suchmaschine der Welt. Die YouTube-Community verbringt mehr als sechs Milliarden Stunden pro Monat auf der Videoplattform. Besonders junge User suchen nicht nur nach lustigen Videos für die Mittagspause, sondern informieren sich über...

Betriebswirtschaftliche Organisationen brauchen Wachstum. Das gilt auch und gerade für das Rückgrat der deutschen Wirtschaft, den Mittelstand. Ob 10 Mio. Umsatz, 100 Mio. oder 1 Mrd. – das Wachstum im jeweiligen Marktsegment ist der wesentliche Erfolgstrigger für die Unternehmen. Aber was...

Purpose – The aim of this paper is to demonstrate empirically the relationship between firm characteristics and information use within a small and medium sized enterprises (SME) context, proposing that firm characteristics are a catalyst of information use. With marketing information it is...