Search Results - subject_exact:"Sales promotion"

Determinants of customer intentions to continue using full-service airlines in Indonesia

Yasintha Soelasih; Sumani, Sumani; Wetik, Johan David - In: Cogent business & management 11 (2024) 1, pp. 1-21

This study aims to identify whether the influence of experience quality, price fairness, and sales promotion on continuous usage intention is mediated by customer perceived value, trust, and satisfaction with full-service airlines in Indonesia. A multilevel framework was used to test the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015449184

Impact of sales promotion on consumer buying behavior in the apparel industry

Mishra, Manish; Kushwaha, Rohit; Gupta, Nimit - In: Cogent business & management 11 (2024) 1, pp. 1-15

Sales promotion is a common marketing approach used in the clothing industry to attract customers and increase sales, resulting in the effect of sales promotions on consumer purchasing behavior. Discounts, coupons, flash sales, and loyalty bonuses are all forms of sales promotions. Advertising...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014530242

Schamp, Christina; Heitmann, Mark; Peers, Yuri; … - In: Journal of marketing research 61 (2024) 5, pp. 955-974

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015168514

Innovative marketing and sales promotion : catalysts or inhibitors of SME performance in Ghana

Amoa-Gyarteng, Karikari; Dhliwayo, Shepherd; Adekomaya, … - In: Cogent business & management 11 (2024) 1, pp. 1-19

Innovative marketing (IM) drives success in small and medium enterprises (SMEs); however, the impact of sales promotions (SPs) remains a double-edged sword. This is the crux of this study, which examines the influence of IM and SP on SME performance in Ghana. Hierarchical regression analysis...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015426926

Assessing the effectiveness of prosocial activism within sponsored influencer posts on product promotion

Gao, Liyu; Marder, Ben; Lacka, Ewelina; Colliander, Jonas - In: Psychology & marketing 42 (2025) 1, pp. 214-235

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372974

The impact of new product entry on brand sales volatility at the retailer : a detailed look into volatility drivers

Wang, Wanxin (Britney); Deleersnyder, Barbara; … - In: Journal of business research : JBR 191 (2025), pp. 1-15

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015420046

Service-level anchoring in demand forecasting : the moderating impact of retail promotions and product perishability

Fahimnia, Ben; Tan, Tarkan; Tahirov, Nail - In: International journal of forecasting 41 (2025) 2, pp. 554-570

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015440559

Timing matters : how pre- and post-holiday promotions affect fresh and frozen product sales in grocery retail

Darbanian, Farzaneh; Brandtner, Patrick; Falatouri, Taha; … - In: Journal of retailing and consumer services 85 (2025), pp. 1-16

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441879

The impact of corporate social responsibility on consumers' promotional behavior : examining first-person effects and the influence of presumed influence on others

Cheng, Yang; Zhu, Yicheng; Golan, Guy - In: Corporate social responsibility and environmental management 32 (2025) 5, pp. 7146-7160

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015456115

Small but powerful : the impact of shelf talker flags on consumer shopping behavior

Gamper, Günther - In: Junior management science 10 (2025) 2, pp. 334-348

Unseen is unsold, which means that shoppers can only buy what they see in the store. Therefore, retailers use different in-store marketing techniques to increase visual exposure and stimulate purchases. In this paper, I investigate the effect of shelf talker flags on consumer shopping behavior....

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015414718

Online retail formats and product sales performance : the moderating role of product characteristics

Wang, Hao; Good, Valerie; Lim, Joon Ho - In: Journal of business research : JBR 198 (2025), pp. 1-14

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015436274

Brand image and net promoter score : a repeated cross-sectional study in the banking sector

Thorhallur Gudlaugsson; Unnar Theodorsson - In: Administrative Sciences : open access journal 15 (2025) 7, pp. 1-16

This study explores the link between brand image and Net Promoter Score (NPS) in Iceland's banking sector using data from three survey waves (2021, 2023, and 2025). While NPS is widely used to track customer loyalty, its relationship with brand image, especially in financial services, remains...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015436298

The model-sizing dilemma : the use of varied female model sizes helps the impressions of brand values but hurts shopping ease

D'Angelo, Jennifer K.; Ross, Gretchen R. - In: Journal of consumer psychology : JCP ; the official … 35 (2025) 3, pp. 475-483

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015460193

When less pressure leads to more talk : sales tactics and word-of-mouth

Yang, Jingyi; Xu, Yuanyi; Lin, Zhibin - In: Psychology & marketing 42 (2025) 11, pp. 2939-2960

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015464223

Looking a gift horse in the mouth : the dark side of uncertain price promotions

Talebi, Arash; Prokopec, Sonja; Önçüler, Ayse - In: Psychology & marketing 42 (2025) 6, pp. 1640-1666

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015464044

Pricing and timing decisions in promotion channels

Du, Shaofu; Sheng, Jianchao; Nie, Tengfei; Zhu, Yangguang - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 5276-5289

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015411544

Impulsive buying in the digital age : investigating the dynamics of sales promotion, FOMO, and digital payment methods

Djamhari, Shirin Istikhara; Mustika, Martina Dwi; … - In: Cogent business & management 11 (2024) 1, pp. 1-16

The widespread use of smartphones and Internet connectivity in Indonesia has encouraged the emergence of digital payment phenomena, namely e-wallets and PayLater, which are expected to continue to grow in line with the trend of financial digitalization. Despite their convenience, these payment...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015449023

The impact of model pose on consumer perceptions of price : a perceived-power perspective

Lee, Jeonggyu; Kim, Dong Hoo - In: Asia marketing journal 26 (2024) 3, pp. 145-155

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015398987

SMM for promoting healthy eating : bibliometric analysis

Ziabina, Yevheniia; Kryvych, Yana; Pigoń, Łukasz - In: Marketing i menedžment innovacij : m&mi 15 (2024) 4, pp. 113-126

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015196779

Sell on, sell to, or sell through : the sales performance implications of brand-platform selling arrangements

Wang, Hao; Good, Valerie; Lim, Joon Ho; Hsieh, Ming Huei - In: Journal of retailing 100 (2024) 4, pp. 583-601

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015164556

Applying the triple coherence line to in-store marketing plans to increase private label market share

Garrido-Morgado, Álvaro; González-Benito, Óscar - In: Journal of retailing and consumer services 77 (2024), pp. 1-12

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014462202

Price promotions as a threat to brands

Inderst, Roman; Obradovits, Martin - In: Journal of economics & management strategy : JEMS 33 (2024) 1, pp. 53-77

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014442408

Live shopping promotions : which categories should a retailer discount to shoppers already in the store?

Wamsler, Julia; Vuckovac, Denis; Natter, Martin; Ilic, … - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 135-174

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014519164

To hesitate or not to hesitate : can popularity cues minimize the hesitation to checkout in e-commerce?

Wang, Siqi; Lim, Xin Jean; Luo, Xi; Cheah, Jun-Hwa - In: Journal of retailing and consumer services 78 (2024), pp. 1-12

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015085007

Multi-period ordering decisions in the presence of retail promotions

Perera, H. Niles; Fahimnia, Behnam - In: European journal of operational research : EJOR 319 (2024) 3, pp. 763-776

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015085011

The effect of matching promotion type with purchase type on green consumption

Guan, Dongxiao; Lei, Yunfei; Liu, Yu; Ma, Qinhai - In: Journal of retailing and consumer services 78 (2024), pp. 1-13

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015085032

The Streamer's sales strategy choice considering sales effort

Zhen, Xueping; Wang, Ping; Li, Xinran - In: Journal of retailing and consumer services 78 (2024), pp. 1-16

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015085052

Digital signage for promoting price discounts : first insights into customer spending on distant and nearby discounted products

Nanni, Anastasia; Ordanini, Andrea - In: Journal of retailing 100 (2024) 2, pp. 186-198

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015065152

Decomposing cross-channel advertising support of retailer price promotions

Maier, Erik; Dost, Florian - In: Journal of retailing 100 (2024) 3, pp. 362-381

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015065321

Promotional allowances: loss leading as an incentive device

Martimort, David; Pouyet, Jérôme - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015097278

Choose a mobile application or mobile website? : Different effects of mobile channels on direct and indirect sales

Zhang, Xueting; Wang, Feng; Cao, Xia - In: Journal of retailing and consumer services 81 (2024), pp. 1-12

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015125180

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Math anxiety effects on consumer purchase decisions : the role of framing

Andersen, Peter; Weisstein, Fei L.; Monroe, Kent B. - In: Marketing letters : a journal of research in marketing 35 (2024) 3, pp. 367-380

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015125235

Should live-streaming platforms nonexclusively promote brands from traditional retail platforms?

Zhou, Chi; Yu, Jing; Qian, Yong - In: Journal of retailing and consumer services 80 (2024), pp. 1-15

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015114742

Final price neglect in multi-product promotions : how non-integrated price reductions promote higher-priced products

Jia, He; Huang, Yunhui; Zhang, Qiang; Shi, Zhengyu; … - In: Journal of consumer research : JCR ; an … 50 (2024) 6, pp. 1097-1116

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014526262

Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption

Greenland, Steven J.; Gill, Robert; Moss, Simon; Low, David - In: Journal of strategic marketing 32 (2024) 2, pp. 187-202

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014553153

From research to action : enhancing Net Promoter Score utilization in managerial practice

Baehre, Sven - In: International journal of market research 66 (2024) 2/3, pp. 174-181

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014584457

The Net Promoter Score interrogated through a services marketing lens : review and recommendations for service organizations

Lacohee, Hazel; Souchon, Anne; Dickenson, Peter; Krug, … - In: International journal of market research 66 (2024) 2/3, pp. 241-260

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014584478

Should Net Promoter Score be supplemented with other customer feedback metrics? : an empirical investigation of Net Promoter Score and emotions in the mobile phone industry

Müller, Steffen; Seiler, Roger; Völkle, Melanie - In: International journal of market research 66 (2024) 2/3, pp. 303-320

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014584482

How VLOG promotion content influences consumer attitudes

Jiang, Lu; Kodono, Yukio - In: Marketing i menedžment innovacij : m&mi 15 (2024) 1, pp. 241-251

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014578026

Understanding the link between net promoter score and e-WOM behaviour on social media : the role of national culture

Agag, Gomaa; Durrani, Baseer Ali; Abdelmoety, Ziad Hassan; … - In: Journal of business research : JBR 170 (2024), pp. 1-16

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014535018

Advertising anxiety : Lucozade narratives in the 1939 newspaper promotion campaign

Lyon, Phil - In: History of retailing and consumption 10 (2024) 2, pp. 168-186

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015048041

Environmentally sustainable apparel merchandising of recycled cotton-polyester blended garments : analysis of consumer preferences and purchasing behaviors

Pranta, Arnob Dhar; Rahaman, Md. Tareque; Repon, Md. … - In: Journal of open innovation : technology, market, and … 10 (2024) 3, pp. 1-13

This research work examines how consumer behavior and purchasing pattern are affected by recycled cotton-polyester blended clothing, with a particular emphasis on sustainable apparel merchandising. The use of recycled materials has drawn a lot of attention as environmental sustainability in the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015072098

Quantifying the short- and long-term effects of promotional incentives in a loyalty program : evidence from birthday rewards in a large retail company

Nishio, Kazuki; Hoshino, Takahiro - In: Journal of retailing and consumer services 81 (2024), pp. 1-13

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015116829

Pricing strategy based on a stochastic problem with barter exchange under variable promotional effort for a retail channel

Guchhait, Rekha; Bhattacharya, Sandipa; Sarkar, Biswajit; … - In: Journal of retailing and consumer services 81 (2024), pp. 1-13

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015116885

Boosting sports card sales : leveraging visual display and machine learning in online retail

Yang, Yutao; Lan, Tian - In: Journal of retailing and consumer services 81 (2024), pp. 1-18

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015117924

Smart shopper feelings in the case of store brands : the role of human capital as a key antecedent and the implications for store loyalty

Collins, Alan M.; Maglaras, George - In: The international review of retail, distribution and … 34 (2024) 1, pp. 52-72

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014558992

The antecedents of repurchase intention at user online travel agents in Indonesia mediated by brand image

Permatasari, Ratih Devita; Rohman, Fatchur; Sri Palupi … - In: International Journal of Research in Business and … 11 (2022) 9, pp. 67-76

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013494053

Factors affecting Gen Z customers' satisfaction with sales promotions of Vietnam e-commerce platforms

Dao Cam Thuy; Nguyen Thi Lien Huong; My, Dang Pham Y. - In: VNU journal of economics and business 2 (2022) 4, pp. 83-94

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013499648

The influence of publicity and sales promotion on marketing performance in Nigeria

Ogunmuyiwa, Michael Segun - In: Athens journal of business & economics : AJBE 8 (2022) 1, pp. 65-78

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012704168

A study of cooperation between suppliers and e-commerce platforms based on biform game

Wang, Xin; Yao, Song; Wang, Jun; Li, Yu; Yu, Baoqin - In: Journal of electronic commerce in organizations : JECO 20 (2022) 1, pp. 1-21

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014306884