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1
Article 		Store experience and co-creation : the case of temporary shop
Year:                     
2012
Affiliated person:  Russo Spena, Tiziana; Caridà, Angela; Colurcio, Maria; Melia, Monia
Published in:  International journal of retail & distribution management ; 40
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2
Article 		Ethnic minority consumers' responses to sales promotions in the packaged food market
Year:                     
2012
Person:  Jamal, Armand; Peattie, Sue; Peattie, Ken
Published in:  Journal of retailing and consumer services ; 19
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3
Article 		Sales promotion : from a company resource to a customer resource
Year:                     
2012
Person:  Odou, Philippe; Djelassi, Souad; Collin-Lachaud, Isabelle
Published in:  Marketing management : a cultural perspective
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4
Book / Working Paper 		Essays on the economics of creative industries
Year:                     
2012
Person:  Tonon, Jan-Christian
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5
Book / Working Paper 		Advertising and promotion : an integrated marketing communications perspective
Year:                     
2012
Person:  Belch, George E.; Belch, Michael A.
Publisher:  New York : McGraw-Hill Irwin; London
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6
Book / Working Paper 		Analisis Pengaruh Bauran Promosi Terhadap Dana Simpanan Produk Inovatif SHAR-ENasabah Bank Muamalat Indonesia Cabang Medan
Year:                     
2011-07-12
Person:  Barus, Enny Segarahati
Affiliated person:  Rismayani; Ginting, Paham
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7
Article 		Loyalty Programs. Role, Structure and Potential Benefits
Year:                     
2011
Person:  Filip, Alina
Institution:  Academia de Studii Economice din Bucureşti
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8
Article 		The Affect Of Sales Promotion On Consumer Interest To Purchase In IKCO Automotive Company
Year:                     
2011
Person:  CHAHARSOUGHI, Shahriar Ansari
Publisher:  ScientificPapers.org
Published in:  Journal of Knowledge Management, Economics and Information Technology
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9
Book / Working Paper 		The impact of context and promotion on consumer responses and preferences in out-of-stock situations
Year:                     
2011
Person:  Wiebach, Nicole; Diels, Jana L.
Publisher:  Berlin : SFB 649, Economic Risk
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10
Article 		Innovations in retail pricing and promotions
Year:                     
2011
Affiliated person:  Grewal, Dhruv; Ailawadi, Kusum L.; Gauri, Dinesh; Hall, Kevin; Kopalle, Praveen
Published in:  Journal of retailing ; 87
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11
Book / Working Paper 		Customer capital
Year:                     
2011
Person:  Gourio, Francois; Rudanko, Leena
Publisher:  Cambridge, Mass.
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12
Article 		What do we know about trade promotions? : contributions, limitations, and further research
Year:                     
2011
Person:  Poddar, Amit; Donthu, Naveen
Published in:  Journal of promotion management : JPM ; 17
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13
Article 		The effectiveness of sales promotion tools among Indian consumers : an empirical study
Year:                     
2011
Person:  Mittal, Manish; Sethi, Poojae
Published in:  Journal of promotion management : JPM ; 17
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14
Article 		Managerial and peer influence on ethical behavioral intentions in a personal selling context
Year:                     
2011
Person:  Pettijohn, Charles E.; Keith, Nancy K.; Burnett, Melissa S.
Published in:  Journal of promotion management : JPM ; 17
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15
Article 		Nonverbal stimuli in a virtual aisle : does the shelf you choose matter?
Year:                     
2011
Person:  Porcheddu, Daniele; Usai, Antonio; Venturi, Alberto
Published in:  The international review of retail, distribution and consumer research ; 21
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16
Article 		Push-based brand awareness : the role of product availability and in-store merchandising
Year:                     
2011
Person:  Kucuk, S. Umit
Published in:  The international review of retail, distribution and consumer research ; 21
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17
Book / Working Paper 		Asymmetric demand effects and cost pass-through
Year:                     
2011
Person:  Alexandrov, Alexei; Bedre-Defolie, Özlem
Publisher:  Rochester, NY : Simon Graduate School of Business, Univ. of Rochester
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18
Article 		Impact of radio advertisements on buying behaviour of urban commuters
Year:                     
2011
Published in:  International journal of retail & distribution management ; 39
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19
Article 		Retail promotions and information sharing in the supply chain : a controlled experiment
Year:                     
2011
Affiliated person:  Tokar, Travis; Aloysius, John A.; Waller, Matthew A.; Williams, Brent D.
Published in:  The international journal of logistics management ; 22
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20
Article 		Value drivers for technology enabled sales force automation
Year:                     
2011
Person:  Puri, Sandeep; Ranjan, Jayanthi
Published in:  International journal of electronic customer relationship management : IJECRM ; 5
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21
Article 		Welche Weine braucht die Gastronomie?
Year:                     
2011
Person:  Ernest-Hahn, Sabine
Published in:  Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
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22
Article 		Die Bindungswirkung von Statusprogrammen
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23
Article 		Health claims and consumers' behavioral intentions : the case of soy-based food
Year:                     
2011
Person:  Moon, Wanki; Balasubramanian, Siva K.; Rimal, Arbindra
Published in:  Food policy : economics planning and politics of food and agriculture ; 36
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24
Article 		An expanded servicescape perspective
Year:                     
2011
Person:  Rosenbaum, Mark S.; Massiah, Carolyn
Published in:  Journal of service management ; 22
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25
Article 		The joint effects of advertising and product trial : a source-monitoring perspective
Year:                     
2011
Person:  Kum, Doreen; Lee, Yih Hwai
Published in:  Marketing letters : a journal of research in marketing ; 22
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26
Article 		Optimal pricing strategy for quantity discount promotions
Year:                     
2011
Person:  Klapper, Daniel; Oetzel, Sebastian
Published in:  Marketing : ZFP ; journal of research and management ; 33
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27
Article 		Cross-selling the right product to the right customer at the right time
Year:                     
2011
Person:  Li, Shibo; Sun, Baohong; Montgomery, Alan L.
Published in:  Journal of marketing research : JMR ; 48
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28
Article 		The influence of redemption time frame on responses to incentives
Year:                     
2011
Person:  Roehm, Michelle L.; Roehm, Harper A.
Published in:  Journal of the Academy of Marketing Science ; 39
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29
Article 		Marketingkommunikation von Dienstleistungen als ein ausgewähltes Instrument der Kommunikationspolitik
Year:                     
2011
Person:  Treschnak, Katharina
Published in:  Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
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30
Article 		The threshold effect of advertising on the intensity of price promotions : using a rational expectations model
Year:                     
2011
Person:  Chen, Guan-Ru
Published in:  The journal of media economics ; 24
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31
Article 		The long-term effects of sales promotions on brand attitude across monetary and non-monetary promotions
Year:                     
2011
Person:  Yi, Youjae; Yoo, Jaemee
Published in:  Psychology & marketing ; 28
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32
Article 		Merchandising im Sport
Year:                     
2011
Person:  Rohlmann, Peter
Published in:  Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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33
Article 		Managerial insights into sachet marketing strategies and popularity in the Philippines
Year:                     
2011
Affiliated person:  Sy-Changco, Joseph A.; Pornpitakpan, Chanthika; Singh, Ramendra; Bonilla, Celia M.
Published in:  Asia Pacific journal of marketing and logistics ; 23
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34
Article 		Exploring online sales promotions in the hospitality industry
Year:                     
2011
Person:  Christou, Evangelos
Published in:  Journal of hospitality marketing & management ; 20
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35
Article 		Die Geld-zurück-Garantie : mehr als nur ein Qualitätsindikator?
Year:                     
2011
Person:  Vieth, Matthias; Eisenbeiß, Maik
Published in:  Zeitschrift für Betriebswirtschaft : ZfB ; 81
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36
Article 		Intellectual capital and new product sale performance of the financial services industry in Taiwan
Year:                     
2011
Person:  Chien, Shu-hua; Chao, Min-chih
Published in:  The service industries journal ; 31
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37
Article 		Effects of background music on consumer behaviour : behavioural account of the consumer setting
Year:                     
2011
Person:  Ferreira, Diogo Conque Seco; Oliveira-Castro, Jorge Mendes
Published in:  The service industries journal ; 31
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38
Article 		"One-deal-fits-all?" : on catagory sales promotion effectiveness in smaller versus larger supermarkets
Year:                     
2011
Person:  Haans, Hans; Gijsbrechts, Els
Published in:  Journal of retailing ; 87
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39
Article 		Analysis of free gift card program effectiveness
Year:                     
2011
Affiliated person:  Khouja, Moutaz; Pan, Jingming; Ratchford, Brian T.; Zhou, Jing
Published in:  Journal of retailing ; 87
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40
Article 		Does it pay to promote on eBay?
Year:                     
2011
Person:  Melnik, Mikhail I.; Richardson, Paul; Tompkins, Dan
Published in:  Journal of promotion management : JPM ; 17
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41
Article 		How seller and product characteristics impact promotion on eBay
Year:                     
2011
Person:  Melnik, Mikhail I.; Richardson, Paul; Tompkins, Dan
Published in:  Journal of promotion management : JPM ; 17
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42
Article 		The day of the week effect in consumer behavior : analyzing utilitarian and hedonistic consumer modes
Year:                     
2011
Person:  Bussière, Dave
Published in:  Journal of promotion management : JPM ; 17
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43
Article 		Ethical responses to public allegations of skin tone manipulation in print advertising : consumer indifference or consumer concern?
Year:                     
2011
Person:  Watson, Stevie; Dejong, Penelope F.
Published in:  Journal of promotion management : JPM ; 17
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44
Article 		TV ratings and verbal and visual sexual content in promotional ads
Year:                     
2011
Person:  Davies, John J.
Published in:  Journal of promotion management : JPM ; 17
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45
Article 		Two-tier store brand : the benefic impact of a value brand on perceptions of a premium brand
Year:                     
2011
Person:  Palmeira, Maricio M.; Thomas, Dominic
Published in:  Journal of retailing ; 87
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46
Article 		Reduce content or raise price? : the impact of persuasion knowledge and unit price increase tactics on retailer and product brand attitudes
Year:                     
2011
Person:  Kachersky, Luke
Published in:  Journal of retailing ; 87
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47
Article 		How well does advertising work? : generalizations from meta-analysis of brand advertising elasticities
Year:                     
2011
Person:  Sethuraman, Raj; Tellis, Gerard J.; Briesch, Richard A.
Published in:  Journal of marketing research : JMR ; 48
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48
Article 		To save or to lose : does framing price promotion affect consumers' purchase intentions?
Year:                     
2011
Person:  Gamliel, Eyal; Herstein, Ram
Published in:  The journal of consumer marketing ; 28
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49
Book / Working Paper 		Side effects of competition : the role of advertising and promotion in pharmaceutical markets
Year:                     
2011
Person:  David, Guy; Markowitz, Sara
Publisher:  Cambridge, Mass.
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50
Book / Working Paper 		Conversations that win the complex sale : using power messaging to create more opportunities, differentiate your solutions, and close more deals
Year:                     
2011
Person:  Peterson, Erik; Riesterer, Tim
Publisher:  New York [u.a.] : McGraw-Hill
Availability:  Table of Contents 
 

 
 
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