Purpose This article explores brand positioning and authenticity within the global-local continuum, utilizing the evolution of the Italian rock band, Måneskin, as a case study. Design/methodology/approach Employing Greimas’s (1987) semiotic framework, I analyze social media and media articles...

Purpose - This study is an attempt to apply the techniques of semiotics in conjunction with quantitative analysis to decode and interpret an advertisement which promotes the South Australian Barossa Valley as a tourist destination. Design/methodology/approach - A survey was submitted to a...

The aim of this paper is to analyze a specific printed advertisement from two different semiotic points of view. First, we apply the interpretative instruments provided by the Barthes’ school of thinking (focused on the description of explicit signs taken in isolation). We then attempt to...

Introduction -- Introduction of Central Terms and Concepts -- Understanding Companies in the Age of Digitalization -- Cognitive Attention: How Enterprise Architects Master the Pitfalls of Our Perception and the Noise of Our Intuition with Cognitive Techniques -- Enterprise Architecture in Agile...

Purpose This study aims to examine the construction of feminine beauty by onnagata kabuki actors in Japan’s history, with a focus on their narratives in modern advertorials about beauty products. The objective is to identify emerging themes in their narratives and to analyze the symbolism and...

Purpose The purpose of this study is twofold: first, to provide a nuanced understanding of the information concept that encapsulates both its universal foundations and context-dependent intricacies, and second, to propose a theoretical framework that integrates these diverse viewpoints, thereby...

Purpose: Visual representations, as the mechanism of tourism discourses, are vital to the constructed realities of tourism. This paper aims to contribute to ongoing research on tourist postcards and tourist imagery, exploring how contemporary photographic tourist postcards act as narratives of...

Advertising being a study of human behavior and responses is subject to unpredictability and lack of clear answers. Its answers are at best probabilistic and never ever universal truths. As advertising is a lot about strong images and perceptions, the intensity of the imagery is quite...

Purpose This paper reviews research developments in semiosis (sign activity) as theorized by Peirce, Eco and Sebeok, focusing specifically on the current study of “semiotic threshold zones,” which range from the origins of life through various nonhuman life forms to artificial life forms,...