Refine search:

Year :

Subjects :

Online availability :

Type of Publication :

Genres :

Languages :

Persons :

Institutions :

Published in ... :
Project management and risk management in complex projects : studies in organizational semiotics ; [8th session of the Annual Organizational Semiotics Workshop held in June 2005 in Toulouse] (6)
ESSEC Working Papers (3)
Intelligent, adaptive and reasoning technologies : new developments and applications (3)
Sociological Research Online (3)
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication (2)
[+/-]

Databases :

Results 1- 50 of 106

1 2 3 ... Next End
alle markierenselect all Markierungen aufhebendeselect all
1
Article 		What do affluent Chinese consumers want? : a semiotic approach to building brand literacy in developing markets
Year:                     
2012
Person:  Oswald, Laura R.
Published in:  Marketing management : a cultural perspective
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
2
Book / Working Paper 		Marketing semiotics : signs, strategies, and brand value
Year:                     
2012
Person:  Oswald, Laura R.
Publisher:  Oxford [u.a.] : Oxford Univ. Press
Availability:  Table of Contents Table of Contents 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
3
Book / Working Paper 		Understanding American icons : an introduction to semiotics
Year:                     
2012
Person:  Berger, Arthur Asa
Publisher:  Walnut Creek, Calif. : Left Coast
Availability: 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
4
Article 		Mixing quantitative and qualitative content analysis: triangulation at work
Year:                     
2011
Person:  Oleinik, Anton
Publisher:  Springer
Published in:  Quality & Quantity: International Journal of Methodology
Availability:  Full text   

 
 
Bookmark record
Ergenbis drucken 
Export 
5
Book / Working Paper 		Kulturelle Kommunikation in internationalen Unternehmen : Analyse komplexer kulturell geprägter Phänomene im ökonomischen Kontext
Year:                     
2011
Person:  Mergler, Melanie
Publisher:  Wiesbaden : Gabler
Availability:  Table of Contents Table of Contents 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
6
Book / Working Paper 		Identity matching : inhaltliche Integration in der strategischen Kommunikation
Year:                     
c 2011
Person:  Erbach, Markus
Publisher:  Berlin : Logos-Verl.
Availability:  Table of Contents Table of Contents 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
7
Article 		Cultural signifiers of web site images
Year:                     
2011
Person:  Zahedi, Fatemeh Mariam; Bansal, Gaurav
Published in:  Journal of management information systems : JMIS ; 28
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
8
Article 		The subsiding sizzle of advertising history : methodological and theoretical challenges in the post advertising age
Year:                     
2011
Person:  Schwarzkopf, Stefan
Published in:  Journal of historical research in marketing ; 3
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
9
Article 		Semiologie : die Bedeutung der Zeichen erkennen
Year:                     
2011
Person:  Woesler de Panafieu, Christine de
Published in:  Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
10
Book / Working Paper 		Communicative sexualities : a communicology of sexual experience
Year:                     
2011
Person:  Martinez, Jacqueline M.
Publisher:  Lanham, Md. [u.a.] : Lexington Books
Availability:  Table of Contents 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
11
Book / Working Paper 		Embodied interaction : language and body in the material world
Year:                     
2011
Publisher:  Cambridge [u.a.] : Cambridge Univ. Press
Affiliated person:  Streeck, Jürgen
Availability:  Table of Contents 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
12
Article 		Virtual organisational trust requirements : can semiotics help fill the trust gap?
Year:                     
2011
Person:  French, Tim
Published in:  Intelligent, adaptive and reasoning technologies : new developments and applications
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
13
Article 		Organizational semiotics complements knowledge management : two steps to knowledge management improvement
Year:                     
2011
Person:  Schiffel, Jeffrey A.
Published in:  Intelligent, adaptive and reasoning technologies : new developments and applications
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
14
Article 		Semiotic evaluation of product ontologies
Year:                     
2011
Person:  Leukel, Joerg; Sugumaran, Vijayan
Published in:  Intelligent, adaptive and reasoning technologies : new developments and applications
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
15
Book / Working Paper 		Intelligent, adaptive and reasoning technologies : new developments and applications
Year:                     
c 2011
Publisher:  Hershey, Pa. : Information Science Reference
Affiliated person:  Sugumaran, Vijayan
Availability: 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
16
Article 		The role of storyboards and scrapbooks in propagating entrepreneurial value in family business settings
Year:                     
2011
Person:  Smith, Robert
Published in:  World review of entrepreneurship, management and sustainable development ; 7
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
17
Book / Working Paper 		Revisiting the Gaia hypothesis : Maximum Entropy, Kauffman's "Fourth Law" and physiosemeiosis
Year:                     
2011
Person:  Herrmann-Pillath, Carsten
Publisher:  Frankfurt, M. : Frankfurt School of Finance & Management
Availability:  Full text   

 
 
Bookmark record
Ergenbis drucken 
Export 
18
Article 		Tourist brochures as a means to convey corporate image : the analysis of a case study in a rhetorical perspective
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
19
Article 		The dilemma of flavor and color in the choice of packaging by children
Year:                     
2011
Person:  Gollety, Mathilde; Guichard, Nathalie
Published in:  Young consumers : insight and ideas for responsible marketers ; 12
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
20
Article 		Evidence on internet communication management strategies for luxury brands
Year:                     
2011
Person:  Geerts, Angy; Veg-Sala, Nathalie
Published in:  Global journal of business research : GJBR ; 5
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
21
Article 		<em>The Story of My Face</em><em>:</em> How Environmental Stewards Perceive Stigmatization (Re)produced By Discourse
Year:                     
2010
Person:  Gutberlet, Jutta; Jayme, Bruno de Oliveira
Institution:  MDPI, Open Access Journal
Availability:  PDF Full text PDF Full text   

 
 
Bookmark record
Ergenbis drucken 
Export 
22
Article 		MODELING THE DEGREE OF TRUTHFULNESS
Year:                     
2010
Person:  WANG, PAUL P.; HSIEH, CHIH HSUN
Publisher:  World Scientific Publishing Co. Pte. Ltd.
Published in:  New Mathematics and Natural Computation (NMNC)
Availability:  Full text   

 
 
Bookmark record
Ergenbis drucken 
Export 
23
Book / Working Paper 		Die Performance der Wissensarbeit : immaterielle Wertschöpfung und neue Selbstständigkeit
Year:                     
2010
Person:  Neundlinger, Klaus
Publisher:  Graz [u.a.] : Nausner & Nausner
Availability:  Table of Contents Table of Contents 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
24
Article 		Using organizational semiotics and conceptual graphs in a two-step method for knowledge management process improvement measurement
Year:                     
2010
Person:  Schiffel, Jeffrey A.
Published in:  Information resources management ; Vol. 1
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
25
Book / Working Paper 		Prognoseeignung des Prognoseberichts? : eine empirisch gestützte Diskussion vor dem Hintergrund aktueller Änderungen im DRS 15 und der geplanten Umsetzung des ED "Management Commentary"
Year:                     
2010
Person:  Henselmann, Klaus; Klein, Martin; Raschdorf, Florian
Publisher:  Erlangen-Nürnberg : Univ., Lehrstuhl für Rechnungswesen und Prüfungswesen
Availability:  Full text   

 
 
Bookmark record
Ergenbis drucken 
Export 
26
Book / Working Paper 		Im Zeichen des Marktes : Culture Jamming, Kommunikationsguerilla und subkultureller Protest gegen die Logo-Welt der Konsumgesellschaft
Year:                     
c 2010
Person:  Völlinger, Andreas
Publisher:  Marburg : Tectum
Availability:  Table of Contents Table of Contents 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
27
Article 		What no pasties!? : reading the Cornish tourism brochure
Year:                     
2010
Person:  Tresidder, Richard
Published in:  Journal of travel and tourism marketing ; 27
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
28
Book / Working Paper 		Meaning and function in the theory of consumer choice : dual selves in evolving networks
Year:                     
2010
Person:  Herrmann-Pillath, Carsten
Publisher:  Frankfurt, M. : Frankfurt School of Finance & Management
Availability:  Full text   

 
 
Bookmark record
Ergenbis drucken 
Export 
29
Book / Working Paper 		The objects of affection : semiotics and consumer culture
Year:                     
2010
Person:  Berger, Arthur Asa
Publisher:  New York, NY [u.a.] : Palgrave Macmillan
Availability:  Table of Contents 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
30
Book / Working Paper 		Symbolic transformation : the mind in movement through culture and society
Year:                     
2010
Publisher:  London [u.a.] : Routledge
Affiliated person:  Wagoner, Brady
Availability:  Table of Contents 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
31
Book / Working Paper 		Exploring semiotic remediation as discourse practice
Year:                     
2010
Publisher:  Basingstoke : Palgrave Macmillan
Affiliated person:  Prior, Paul A.
Availability:  Table of Contents 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
32
Book / Working Paper 		Entropy, function and evolution : naturalizing Peircian semiosis
Year:                     
2010
Person:  Herrmann-Pillath, Carsten
Publisher:  Frankfurt, M. : Frankfurt School of Finance & Management
Availability:  Full text   

 
 
Bookmark record
Ergenbis drucken 
Export 
33
Article 		Meaning matters : polysemy in advertising
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
34
Article 		Towards a semiotic metrics suite for product ontology evaluation
Year:                     
2010
Person:  Leukel, Joerg; Sugumaran, Vijayan
Published in:  Intelligent systems in operations : methods, models and applications in the supply chain
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
35
Article 		An examination of disciplinary culture : two professional accounting associations in New Zealand
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
36
Article 		Spender-Profile nach Werteorientierungen mit dem Semiometrie-Modell
Year:                     
2010
Person:  Petras, André
Published in:  Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
37
Article 		Using semiotic analysis to determine effectiveness of advertising in Internet marketing
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
38
Article 		Automobile advertising for cultural elites : a multimodal analysis
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
39
Article 		One, two, three : a practical brand anatomy
Year:                     
2010
Person:  Lencastre, Paulo de; Côrte-Real, Ana
Published in:  The journal of brand management : an international journal ; 17
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
40
Book / Working Paper 		Prognoseeignung des Prognoseberichts? Eine empirisch gestützte Diskussion vor dem Hintergrund aktueller Änderungen im DRS 15 und der geplanten Umsetzung des ED Management Commentary
Availability:  PDF Full text PDF Full text   

 
 
Bookmark record
Ergenbis drucken 
Export 
41
Book / Working Paper 		Mascots, design characteristics and children: Does affective response match with cognitive response?
Year:                     
2009-12
Person:  Côrte-Real, Ana; Lencastre, Paulo
Institution:  Faculdade de Economia e Gestão, Universidade Católica Portuguesa
Availability:  PDF Full text PDF Full text   

 
 
Bookmark record
Ergenbis drucken 
Export 
42
Book / Working Paper 		A BRAND TRIANGLE MODEL to AVOID BRANDING MYOPIA
Year:                     
2009-07
Person:  Lencastre, Paulo; Côrte-Real, Ana
Institution:  Faculdade de Economia e Gestão, Universidade Católica Portuguesa
Availability:  PDF Full text PDF Full text   

 
 
Bookmark record
Ergenbis drucken 
Export 
43
Book / Working Paper 		Der Wertpapierprospekt : empirische Befunde zur Qualität der Risikoangaben bei Neuemissionen
Year:                     
2009
Person:  Henselmann, Klaus; Klein, Martin; Maier, Christian
Publisher:  Erlangen-Nürnberg : Univ., Lehrstuhl für Rechnungswesen und Prüfungswesen
Availability:  Full text   

 
 
Bookmark record
Ergenbis drucken 
Export 
44
Article 		Metaphor's validity in marketing research
Year:                     
2009
Person:  Capelli, Sonia; Jolibert, Alain
Published in:  Psychology & marketing ; 26
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
45
Article 		WorkChoices, ImageChoices and the marketing of new industrial relations legislation
Year:                     
2009
Person:  Bailey, Janis; Townsend, Keith; Luck, Edwina
Published in:  Work, employment & society : a journal of the British Sociological Association ; 23
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
46
Article 		Indexicality and the verification function of irreplaceable possessions : a semiotic analysis
Year:                     
2009
Person:  Grayson, Kent; Shulman, David
Published in:  The evolution of brands : from signals of quality to storehouses of trust
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
47
Book / Working Paper 		The Routledge handbook of multimodal analysis
Year:                     
2009
Publisher:  London : Routledge
Affiliated person:  Jewitt, Carey
Availability:  Table of Contents 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
48
Article 		Charakterisierung von Segmentierungen durch Werteorientierungen in Marketing, Vertrieb und Kommunikation
Year:                     
2009
Person:  Keller, Bernhard; Lammers, Mark
Published in:  Handbuch Zielgruppenmanagement
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
49
Book / Working Paper 		Visuelle Unternehmenskommunikation
Year:                     
2009
Person:  Berzler, Alexander
Publisher:  Innsbruck [u.a.] : StudienVerl.
Availability:  Table of Contents Table of Contents 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
50
Book / Working Paper 		Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009
Year:                     
c2009
Publisher:  Marrickville, N.S.W : Aussino Academic Pub. House
Affiliated person:  Feng, Xiuzhen; Liu, Kecheng; Jiang, Guorui
Availability:  Table of Contents Table of Contents 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
alle markierenselect all Markierungen aufhebendeselect all
1 2 3 ... Next Next