Hermann, Erik; Williams, Gizem Yalcin; Puntoni, Stefano - In: Journal of the Academy of Marketing Science 52 (2023) 5, pp. 1431-1451
Despite offering substantial opportunities to tailor services to consumers' wants and needs, artificial intelligence (AI) technologies often come with ethical and operational challenges. One salient instance of such challenges emerges when vulnerable consumers, consumers who temporarily or...