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Year of publication
Subject
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Social marketing 1,579 Social Marketing 1,386 Consumer behaviour 367 Konsumentenverhalten 361 Soziomarketing 223 social marketing 210 Behavioral economics 139 Verhaltensökonomik 138 Marketing 137 Marketingmanagement 131 Marketing management 127 Werbewirkung 125 Advertising effects 124 Gesundheitsvorsorge 122 Preventive care 118 Nudge 103 Corporate social responsibility 100 Corporate Social Responsibility 96 USA 95 United States 90 Health 81 Gesundheit 79 Deutschland 77 Theory 74 Advertising 73 Theorie 71 Germany 69 Social Web 69 Social web 69 Sustainable development 67 Nachhaltige Entwicklung 65 Experiment 64 Nonprofit-Organisation 64 Werbung 63 Umweltbewusstsein 62 Eating habit 61 Ernährungsverhalten 61 Environmental consciousness 57 Youth 57 Feldforschung 54
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Online availability
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Undetermined 700 Free 298 CC license 21
Type of publication
All
Article 1,244 Book / Working Paper 619 Journal 6
Type of publication (narrower categories)
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Article in journal 753 Aufsatz in Zeitschrift 753 Aufsatz im Buch 243 Book section 243 research-article 108 Graue Literatur 95 Non-commercial literature 95 Working Paper 76 Arbeitspapier 72 Collection of articles of several authors 67 Sammelwerk 67 Hochschulschrift 46 Aufsatzsammlung 44 Case study 31 Fallstudie 31 Thesis 26 conceptual-paper 25 Lehrbuch 21 Dissertation u.a. Prüfungsschriften 19 Textbook 19 Reprint 16 Bibliografie enthalten 14 Bibliography included 14 viewpoint 13 review-article 12 Konferenzschrift 10 Article 9 case-report 9 Conference paper 8 Konferenzbeitrag 8 review 7 Collection of articles written by one author 6 Sammlung 6 Conference proceedings 4 Handbook 4 Handbuch 4 Bibliographie 3 Fallstudiensammlung 2 Guidebook 2 Mehrbändiges Werk 2
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Language
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English 1,554 German 181 Undetermined 125 French 6 Czech 3 Portuguese 3 Spanish 1
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Author
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Rundle-Thiele, Sharyn 51 Kubacki, Krzysztof 40 Kotler, Philip 33 Brennan, Linda 29 Gordon, Ross 26 Hastings, Gerard 25 Lee, Nancy R. 24 Previte, Josephine 22 Sunstein, Cass R. 22 Domegan, Christine 20 Russell-Bennett, Rebekah 19 Dietrich, Timo 17 Parker, Lukas 16 French, Jeff 15 Binney, Wayne 14 Lefebvre, R. Craig 14 Andreasen, Alan R. 13 McHugh, Patricia 13 Wymer, Walter 13 Aleti, Torgeir 12 Eagle, Lynne C. 12 Fry, Marie-Louise 12 Kennedy, Ann-Marie 12 Murphy, Maurice 12 Nguyen, Dang 12 Parkinson, Joy 11 Reisch, Lucia A. 11 Schuster, Lisa 11 Cismaru, Magdalena 10 Tweneboah-Koduah, Ernest Yaw 10 Alves, Helena 9 Deshpande, Sameer 9 Zainuddin, Nadia 9 Chan, Kara 8 Dewitte, Siegfried 8 Dibb, Sally 8 Drennan, Judy 8 Mulcahy, Rory 8 Pang, Bo 8 Piacentini, Maria 8
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Institution
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Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA) 42 National Bureau of Economic Research 9 Economics Research, World Bank Group 6 Springer Fachmedien Wiesbaden 6 Social Market Foundation 3 Université Paris-Dauphine (Paris IX) 3 Vodafone Stiftung Deutschland 3 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 3 De Gruyter Oldenbourg 2 Edward Elgar Publishing 2 European Centre for Disease Prevention and Control 2 European Commission / Joint Research Centre 2 Herbert von Halem Verlag 2 Institut für Social Marketing <Stuttgart> 2 International Monetary Fund (IMF) 2 Schweizerische Landeskonferenz für Sozialwesen 2 Stiftung Familienunternehmen 2 Academy of Marketing Science 1 American Marketing Association 1 Arbeitsgemeinschaft Vorarlberger Erwachsenenbildung 1 Arbeitsgemeinschaft für Marketing / Arbeitskreis Hochschulmarketing 1 Berliner Kommunikations-Forum 1 Econ Verlag 1 Economics Department, Queen's University 1 Faculdade de Economia, Universidade do Porto 1 Gemeinschaftswerk der Evangelischen Publizistik / Fachbereich Werbung und Public Relations 1 Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA 1 Gesellschaft für Ökologische Kommunikation mbH 1 Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg 1 IGI Global 1 Institut für Deutsches und Europäisches Parteienrecht und Parteienforschung 1 Institut für Medienentwicklung und Kommunikation <Frankfurt, Main> 1 International Monetary Fund 1 Nudging - A Lawyer's Problem? <Veranstaltung> <2015, Online> 1 Peter Lang AG 1 Peter Lang GmbH 1 Philippine Institute for Development Studies (PIDS), Government of the Philippines 1 Ruhr-Universität Bochum 1 Springer Nature Switzerland AG 1 Springer-Verlag GmbH 1
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Published in...
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Journal of Social Marketing 98 Journal of social marketing : JSOCM 59 International review on public and non-profit marketing 47 Apas Papers 42 Journal of business research : JBR 42 Journal of nonprofit & public sector marketing 38 Health marketing quarterly 36 Journal of marketing management : MM 32 The SAGE handbook of social marketing 25 International journal of nonprofit and voluntary sector marketing 22 Australasian marketing journal 16 Journal of macromarketing : examining the interactions among markets, marketing, and society 16 Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan 15 Social marketing and behaviour change : models, theory and applications 15 Journal of advertising : official publication of the American Academy of Advertising 14 Journal of marketing management : JMM ; journal of the Academy of Marketing 14 Social marketing for public health : global trends and success stories 14 European Journal of Marketing 13 European journal of marketing : EJM 13 Macro-social marketing insights : systems thinking for wicked problems 13 Working paper / National Bureau of Economic Research, Inc. 12 Contemporary issues in social marketing 11 Journal of macromarketing 11 Psychology & marketing 11 Segmentation in social marketing : process, methods and application 11 Strategic Direction 11 International Review on Public and Nonprofit Marketing 10 SpringerLink / Bücher 10 International journal of nonprofit & voluntary sector marketing 9 NBER Working Paper 9 NBER working paper series 9 Stakeholder involvement in social marketing : challenges and approaches to engagement 9 Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific 8 European journal of marketing 8 Journal of advertising research 8 Young consumers : insight and ideas for responsible marketers 8 Europäische Hochschulschriften / 5 7 Journal of business ethics : JOBE 7 Journal of consumer behaviour : an international research review 7 Marketing Intelligence & Planning 7
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Source
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ECONIS (ZBW) 1,458 Other ZBW resources 175 RePEc 121 USB Cologne (EcoSocSci) 96 EconStor 14 BASE 4 OLC EcoSci 1
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Showing 1 - 50 of 1,869
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Leveraging livestreaming to enrich influencer marketing
Buckley, Oliver; Ashman, Rachel; Haenlein, Michael - In: California management review 67 (2025) 2, pp. 111-140
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How a metaphor inspired by Formula 1 motor racing can help enhance the work of a social inclusion community center
Trim, Peter R. J.; Lee, Yangim - In: Businesses 4 (2024) 4, pp. 865-882
Not-for-profit organizations provide a range of services that satisfy the needs of individuals and help a community to be sustainable. To explain how staff based at a social inclusion community center contribute to social impact, we undertake a case study and incorporate the stakeholder approach...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015332842
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A vision of the future : harnessing artificial intelligence for strategic social marketing
Evans, William Douglas; Bardus, Marco; French, Jeffrey - In: Businesses 4 (2024) 2, pp. 196-210
Artificial intelligence (AI) is transforming much of society in a short time. Regardless of whether we know it, we interact with AI systems when we seek information online, shop, work, and engage with social media. AI has massive potential to promote human wellbeing but also poses considerable...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015052072
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A reflection on the co-design approach to the development of the Medway Can campaign : a whole systems approach to obesity prevention using COM-B
Parsons, Katherine; Payne, Simon; Codling, Saoirce; … - In: Health marketing quarterly 41 (2024) 1, pp. 33-49
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014575143
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Factors influencing consumers' intention to donate blood : a South African perspective
Matubatuba, Relebohiseng; Strydom, Nadine; Lunanga, N. … - In: Health marketing quarterly 41 (2024) 1, pp. 71-94
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Nonprofit marketing : a systematic review
Werke, Shimelis Zewdie; Tadesse Bogale, Addisalem - In: Journal of nonprofit & public sector marketing 36 (2024) 5, pp. 603-640
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A meta-meta-analysis of behavior change interventions : two tales of behavior change
Kaiser, Tim; Kloidt, Juliane; Mata, Jutta; Hertwig, Ralph - 2025
Behavioral science interventions like incentives, nudges, and boosts are increasingly used in public policy, but their effectiveness remains debated. We conducted a meta-meta-analysis on behavior change interventions across health, finance, and sustainability outcomes. Our analysis covers 838...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015397011
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Comparing transparent and covert nudges : a meta-analysis calling for more diversity in nudge transparency research
Bruns, Hendrik; Fillon, Adrien; Maniadis, Zacharias; … - In: Journal of behavioral and experimental economics 116 (2025), pp. 1-12
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Antecedents of consumer intentions towards e-waste recycling : a perspective on the toy industry from Romania
Gheorghe, Iuliana Raluca; Purcarea, Victor Lorin; … - In: Amfiteatru economic : an economic and business research … 25 (2023) 62, pp. 163-179
Building a circular economy in Romania has raised several challenges, specifically referring to the management of electronic waste. Although Romania has made significant progress in the collection, recycling, and recovery of large waste, little attention has been paid to recycling small...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014464201
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The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability
Russell-Bennett, Rebekah; Kelly, Nick; Letheren, Kate; … - In: International journal of market research 65 (2023) 2/3, pp. 167-182
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No virus on me : the Indian ways of managing the COVID-19 pandemic : marine to mountain
Bhattacharyya, Jishnu; Dash, Manoj Kumar; Kundu, Soumyadeep - In: Asian journal of management cases 20 (2023) 2, pp. 128-156
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014366157
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Rescuing unwanted household goods : moving towards a circular economy
Chad, Paul - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 4, pp. 279-293
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Exposure to food temptations reduces subsequent consumption through goal activation
Grubliauskiene, Aiste; Liu, Yunxin; Dewitte, Siegfried - In: International journal of consumer studies 49 (2025) 1, pp. 1-15
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Factors influencing household recycling behavior in Lima, Peru : insights for social marketing strategies
Tassano Ramos, Alvaro Santiago; Bazo Quintana, Pedro Vicente - In: Journal of nonprofit & public sector marketing 37 (2025) 1, pp. 1-30
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Decarbonizing travel decisions by using digital nudges
Riedlsperger, Patrick - In: Junior management science 9 (2024) 1, pp. 1178-1210
The current climate crisis was caused by our everyday, individual decision-making. People have the opportunity to decide between options that contain more or less greenhouse gases. This is particularly relevant for the travel industry which has historically been a major contributor to global...
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Verification of GPDS planning framework for social marketing : a Delphi method
Akbar, M. Bilal; Barnes, Elizabeth - In: International review on public and non-profit marketing 21 (2024) 1, pp. 51-81
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Don't be a hamster! : social appeals to curb panic buying at the point-of-sale
Arnet, Sandro Philippe; Nissen, Marcia Katharina; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-11
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Are advertising campaigns for water conservation in Latin America persuasive? : a mixed-method approach
Sánchez, Carolina; Bianchi, Enrique Carlos; … - In: International review on public and non-profit marketing 21 (2024) 2, pp. 341-369
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Biases and nudges in the circular economy : a review
Congiu, Luca; Botta, Enrico; Zoli, Mariangela - 2024
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Nudges increase choosing but decrease consuming : longitudinal studies of the decoy, default, and compromise effects
Polman, Evan; Maglio, Sam J. - In: Journal of consumer research : JCR ; an … 51 (2024) 3, pp. 542-551
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The effectiveness of a green default nudge in achieving resource conservation
González-Ramírez, Jimena - In: Agricultural and resource economics review : ARER 53 (2024) 2, pp. 337-355
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What factors influence choosing fish over meat among grocery shoppers? : insights from an unsuccessful nudge intervention
Lindahl, Therese; Linder, Noah - In: Ecological economics 224 (2024), pp. 1-12
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015162869
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Motivating change in commuters' mobility behaviour : digital nudging for public transportation use
Zimmermann, Sina; Schulz, Thomas; Hein, Andreas; … - In: Journal of decision systems 33 (2024) 1, pp. 79-105
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014511929
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Imagine it happening to my classmates : using video testimonials as a social marketing intervention in adolescent smoking cessation programs
Fitrianto, Mohammad Eko; Dharmmesta, Basu Swastha; … - In: Cogent business & management 11 (2024) 1, pp. 1-15
Each year, the average age of new smokers decreases in Indonesia, and at least one student in the classroom is a smoker. However, previous literature on adolescent smoking that focused on emotion and peer relationship remains largely underexplored. This study aimed to examine the effects of the...
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Corporate social marketing and brand equity : a case of dairy products in Vietnam
Thi Quy Vo; Tuan Nguyen-Anh - In: Cogent business & management 11 (2024) 1, pp. 1-18
The research conducted to study the impact of customers’ perceptions of corporate social marketing (CSM) on the multidimensions of brand equity in the case of dairy products in Vietnam. Research data was collected, through direct interviews, from 780 valid questionnaires responsed by customers...
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The Nutri-Score in the German perception : a qualitative expert-based study of front-of-pack visual nudging and consumer behaviour
Skretkowicz, Yvette; Perret, Jens K. - 2024
The Nutri-Score is currently used in 7 countries in the EU and is part of the German reduction and innovation strategy to combat non-communicable diseases related to unhealthy eating. The Nutri-Score is intended to inform consumers and serves as a guide when buying packaged food. The aim of this...
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Reconceptualising risky and harmful consumption through molar and molecular lines : mobile smartphone sports betting arrangements
Gordon, Ross; Harada, Theresa; Waitt, Gordon; Gurrieri, … - In: Marketing theory 24 (2024) 2, pp. 311-337
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Recommend or not : a comparative analysis of customer reviews to uncover factors influencing explicit online recommendation behavior in peer-to-peer accommodation
Kai Ding; Gong, Xi Yun; Huang, Tao; Choo, Wei Chong - In: European research on management and business economics 30 (2024) 1, pp. 1-18
In the fiercely competitive landscape of the peer-to-peer accommodation platform Airbnb, understanding customers' online recommendation behavior is essential for optimizing competitiveness and harnessing the potential of electronic word-of-mouth. This study aims to provide comprehensive insights...
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Market nudges and autonomy
Ivanković, Viktor; Engelen, Bart - In: Economics and philosophy 40 (2024) 1, pp. 138-165
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The effect of SMS nudges on higher education performance
Brandt, Alicia; Oskorouchi, Hamid R.; Sousa-Poza, Alfonso - In: Empirical economics : a quarterly journal of the … 66 (2024) 5, pp. 2311-2334
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Collective impact for ocean literacy : inspiring the next generation of ocean champions using social marketing
McHugh, Patricia; Dromgool-Regan, Cushla; Domegan, … - In: European journal of marketing 58 (2024) 7, pp. 1715-1738
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015198382
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Cleaning like crazy : how resistance processes lock in problematic practices and damaging overconsumption
Lay Tyng Chan; Little, Vicki Janine - In: Journal of macromarketing 44 (2024) 4, pp. 775-797
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Collectivism fosters preventive behaviors to contain the spread of COVID-19 : implications for social marketing in public health
Cho, Hyewon; Guo, Yafei; Torelli, Carlos J. - In: Psychology & marketing 39 (2022) 4, pp. 694-700
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Exploring X as a social marketing and happiness management instrument for biodiversity
Galiano-Coronil, Araceli; Ravina Ripoll, Rafael; … - In: International journal of management and decision making … 23 (2024) 4, pp. 505-528
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Modeling condom brand loyalty of young South African adults : an expectancy confirmation perspective
Nkwei, Emile Saker; Roberts-Lombard, Mornay; Maduku, … - In: Journal of nonprofit & public sector marketing 36 (2024) 3, pp. 322-346
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014574604
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Brands taking a public stand : a keyword analysis of brand activism
Gecit, Baris Batuhan; Ozdemir, Handan; Akagün Ergi̇n, Elif - In: Market : review for marketing theory and practice 36 (2024) 1, pp. 7-24
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015374913
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Dove : shifting standards and ideal self-perception
Castillo Castro, Karyme - In: The International trade journal 38 (2024) 1, pp. 91-98
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"Who are my customers?" : the case of social marketing a social entrepreneurship venture in India
Das, Anupam; Venkatraman, Shriram; Mitra, Sumit; … - In: Journal of social entrepreneurship 15 (2024) 3, pp. 978-1004
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Co-creation of value and social marketing : systematic literature review and future research agenda
Azzari, Vitor; Mainardes, Emerson Wagner; … - In: Journal of creating value 10 (2024) 2, pp. 189-203
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The effectiveness of consume-less appeals in social marketing
Balderjahn, Ingo; Hoffmann, Stefan - In: Journal of macromarketing 44 (2024) 2, pp. 258-275
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Sustainability tips, eco-quiz or AI-powered chat? : exploring the perception of sustainable behavior change interventions on Ecosia using focus groups
Gossen, Maike; Bergener, Jens; Jankowski, Patricia - 2023
User research shows that Ecosia users desire guidance on sustainable lifestyles when searching for information on the green search engine. However, it is important to better understand the sustainability information needs of different user groups to design compelling environmentally-related...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015050820
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The influence of social marketing drives on customer satisfaction via demographic variables as moderating factors
Al-Dmour, Rand H.; Al-Dmour, Hani; Ahmadamin, Eatedalameen - In: International journal of e-business research : IJEBR ; … 19 (2023) 1, pp. 1-13
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Examining household intentions to use green power : insights from TPB
Harorli, Emre; Erciş, Aysel - In: Energy strategy reviews 50 (2023), pp. 1-15
This study investigated the psychological factors affecting individuals' intention to use green energy within the Theory of Planned Behavior (TPB) framework. The study's results are expected to significantly contribute to increasing the effectiveness of social marketing strategies aimed at...
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Nudge and Nudging in Public Policy
Banerjee, Sanchayan; John, Peter - 2023
Nudging has been used to make public policies widely, in various fields such as personal finance, health, education, environment/climate, privacy, law, and human well-being. Nonetheless, with an increase in the applications of nudging, the toolkit of nudges also expanded massively, which...
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Nudging or Nagging : The Perils of Persuasion
Guido, Andrea; Tverskoi, Denis; Gavrilets, Sergey; … - 2023
Over the past few years, organizations and policy-makers have enthusiastically resorted to persuasion appeals to align individuals' behavior with their objectives. Despite the widespread use of appeals and persuasion techniques in various fields, their effectiveness has often been inconsistent...
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Information nudges and self-control
Mariotti, Thomas; Schweizer, Nikolaus; Szech, Nora; … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014448105
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Information nudges and self-control
Mariotti, Thomas; Schweizer, Nikolaus; Szech, Nora; … - In: Management science : journal of the Institute for … 69 (2023) 4, pp. 2182-2197
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The role of social marketing in promoting quality of life through the lens of sustainable consumption
Christie, Lorna; Venter de Villiers, Marike - In: Journal of social marketing : JSOCM 13 (2023) 3, pp. 419-433
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Nudging in complex environments
Koch, Alexander K.; Mønster, Dan; Nafziger, Julia - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014281998
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Entrepreneurial marketing : exploring its place in social enterprises
Nwankwo, Cosmas Anayochukwu; Kanyangale, MacDonald Isaac - In: International Journal of Research in Business and … 12 (2023) 5, pp. 74-85
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014326193
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