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1
Article 		Neuroscience and addictive consumption
Year:                     
2012
Person:  Litt, Ab; Pirouz, Dante M.; Shiv, Baba
Published in:  Transformative consumer research for personal and collective well-being
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2
Article 		Transformative consumer research for addressing tobacco and alcohol consumption
Year:                     
2012
Affiliated person:  Pechmann, Cornelia; Biglan, Anthony; Grube, Joel W.; Cody, Christine
Published in:  Transformative consumer research for personal and collective well-being
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3
Book / Working Paper 		Social marketing to protect the environment : what works
Year:                     
2012
Publisher:  Los Angeles [u.a.] : SAGE
Affiliated person:  McKenzie-Mohr, Doug
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4
Book / Working Paper 		Social marketing to protect the environment : what works
Year:                     
2012
Publisher:  London : SAGE
Affiliated person:  McKenzie-Mohr, Doug
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5
Book / Working Paper 		Social media marketing : an hour a day
Year:                     
2012
Person:  Evans, Dave
Publisher:  Indianapolis, Ind. : Wiley
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6
Book / Working Paper 		Social media for social good : a how-to guide for nonprofits
Year:                     
2012
Person:  Mansfield, Heather
Publisher:  New York [u.a.] : McGraw-Hill Professional
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7
Book / Working Paper 		Le rôle de la culpabilité dans le marketing de la collecte de fonds : influence sur le don des particuliers.
Year:                     
2011-11
Person:  Chédotal, Camille
Institution:  Université Paris-Dauphine
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8
Book / Working Paper 		PROMOTING SOCIAL DEVELOPMENT IN THE DANUBE DELTA.Case Study
Year:                     
2011-02-15
Person:  Matei, Ani; Grigorovici, Iulia
Institution:  Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
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9
Book / Working Paper 		An Analysis and List of Concepts of Social Marketing, Social Responsibility and Cause Related Marketing
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10
Book / Working Paper 		Are Public Decisions on Poverty Reduction in the Hands of Social Marketing? The 4Ps of Poverty
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11
Book / Working Paper 		Recruitment, Retention and Reward for Young Blood Donors: The Role of Social Marketing
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12
Book / Working Paper 		Addressing the Role of Adults in Youth Alcohol Consumption
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13
Book / Working Paper 		Failure is the stepping stone for success
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14
Book / Working Paper 		Social Marketing to Extinguish Fire-Setting Behaviour
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15
Book / Working Paper 		The Influence of Gender & Reference Groups on the Irresponsible Alcohol Consumption Behaviour Model Among Young People
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16
Book / Working Paper 		Social Marketing: A Panacea for Adolescent Female Smoking?
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17
Book / Working Paper 		The Use of Positive and Negative Appeals in Social Marketing: A Research Proposal on History of European HIV Prevention ADS
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18
Article 		The Impact of Family Members and Friends Habits on Youths Smoking Behaviour: Consequences for Social Marketing
Year:                     
2011
Person:  AIDLA, Anne; VADI, Maaja
Institution:  Facultatea de Management, Academia de Studii Economice din Bucureşti
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19
Article 		Together and Apart: Exploring Structure of the Corporate–NPO Relationship
Year:                     
2011
Person:  Simpson, Dayna; Lefroy, Kathryn; Tsarenko, Yelena
Publisher:  Springer
Published in:  Journal of Business Ethics
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20
Article 		Competition as an Effective Tool in Developing Social Marketing Programs: Driving Behavior Change through Online Activities
Year:                     
2011
Person:  SERBAN, Corina
Institution:  Facultatea de Management, Academia de Studii Economice din Bucureşti
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21
Article 		A framework for sustainable marketing
Year:                     
2011
Person:  Gordon, Ross; Carrigan, Marylyn; Hastings, Gerard
Published in:  Marketing theory ; 11
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22
Article 		Together and apart : exploring structure of the corporate-NPO relationship
Year:                     
2011
Person:  Simpson, Dayna; Lefroy, Kathryn; Tsarenko, Yelena
Published in:  Journal of business ethics : JOBE ; 101
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23
Article 		Fostering responsible communities : a community social marketing approach to sustainable living
Year:                     
2011
Person:  Carrigan, Marylyn; Moraes, Caroline; Leek, Sheena
Published in:  Journal of business ethics : JOBE ; 100
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24
Article 		Water management information campaigns and protection motivation theory
Year:                     
2011
Affiliated person:  Nelson, Kristina; Cismaru, Magdalena; Cismaru, Romulus; Ono, Takaya
Published in:  International review on public and non-profit marketing ; 8
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25
Book / Working Paper 		Hands-on social marketing : a step-by-step guide to designing change for good
Year:                     
c 2011
Person:  Weinreich, Nedra Kline
Publisher:  Los Angeles [u.a.] : SAGE Publications
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26
Article 		Social marketing meets interactive media : lossons for the advertising community
Year:                     
2011
Person:  Hill, Ronald P.; Moran, Nora
Published in:  International journal of advertising : the quarterly review of marketing communications ; 30
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27
Article 		Reducing tobacco use in the United States : a public health success story ... so far
Year:                     
2011
Person:  Lee, Nancy R.
Published in:  Social marketing for public health : global trends and success stories
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28
Article 		Saskatchewan in motion : a community-based, provincewide social marketing initiative in Canada to promote physical activity
Year:                     
2011
Person:  Lagarde, François; Kryzanowski, Cathie; Mintz, James H.
Published in:  Social marketing for public health : global trends and success stories
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29
Article 		Love, sex, and HIV/AIDS : using social marketing to redefine gender norms among Mexican youth
Year:                     
2011
Person:  Massingill, Ruth
Published in:  Social marketing for public health : global trends and success stories
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30
Article 		Tuberculosis : keys to success in Peru
Year:                     
2011
Person:  Lee, Nancy R.
Published in:  Social marketing for public health : global trends and success stories
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31
Article 		Choose health in food vending machines : obesity prevention and healthy lifestyle promotion in Italy
Year:                     
2011
Person:  Fattori, Giuseppe; Artoni, Paola; Tedeschi, Marcello
Published in:  Social marketing for public health : global trends and success stories
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32
Article 		Establishing a healthy drinking culture : systembolaget-alcohol monopoly and public health in Sweden
Year:                     
2011
Person:  Ekström, Karin M.; Hansson, Lena
Published in:  Social marketing for public health : global trends and success stories
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33
Article 		Creating a commercial market for insecticide-treated mosquito nets in Nigeria
Year:                     
2011
Person:  Shaw, Willard D.
Published in:  Social marketing for public health : global trends and success stories
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34
Article 		"Save water saves lives" : clean drinking water reduces diarrhea-related mortality in Madagascar
Year:                     
2011
Person:  Honeyman, Steven W.
Published in:  Social marketing for public health : global trends and success stories
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35
Article 		Socialism meets social marketing : jump-starting the commercial contraceptive market in the former Soviet Republic of Kazakhstan
Year:                     
2011
Person:  Ruschman, Donald; Thompson, Randi; Stafford, Tatiana
Published in:  Social marketing for public health : global trends and success stories
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36
Article 		"Love your liver, improve your health" : a hepatitis B prevention and educational campaign in China
Year:                     
2011
Person:  Cheng, Hong; Qiao, Jun; Zhang, Huixin
Published in:  Social marketing for public health : global trends and success stories
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37
Article 		Integrated corporate social initiatives in Japan : from product development to healthcare information
Year:                     
2011
Person:  Hirose, Morikazu
Published in:  Social marketing for public health : global trends and success stories
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38
Article 		Successful contraceptive social marketing attempts in India
Year:                     
2011
Affiliated person:  Deshpande, Sameer; Balakrishnan, Jaidev; Bhanot, Anurudra; Dham, Sanjeev
Published in:  Social marketing for public health : global trends and success stories
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39
Article 		Social marketing practices : government and private partnerships in controlling diseases and promoting a healthy lifestyle in Singapore
Year:                     
2011
Person:  Karan, Kavita
Published in:  Social marketing for public health : global trends and success stories
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40
Article 		Reducing drink driving road deaths : integrating communication and social policy enforcement in Australia
Year:                     
2011
Person:  Snitow, Samantha; Brennan, Linda
Published in:  Social marketing for public health : global trends and success stories
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41
Article 		Promote healthy eating among adolescents : a Hong Kong study
Year:                     
2011
Person:  Chan, Kara; Tsang, Lennon
Published in:  The journal of consumer marketing ; 28
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42
Article 		Social and nonprofit marketing : issuses and opportunities in marketing beyond business
Year:                     
2011
Person:  Weinberg, Charles B.; Lee, Hsin-hsuan Meg
Published in:  Nature of the new firm : beyond the boundaries of organisations and institutions
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43
Article 		Experten fürs Leben : Caritas-Kampagne 2010 ; eine Initiative für selbstbestimmte Teilhabe im Alter
Year:                     
2011
Person:  Fank-Landkammer, Barbara
Published in:  Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
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44
Article 		Social Marketing im Sport
Year:                     
2011
Person:  Reiche, Elena; Nufer, Gerd
Published in:  Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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45
Book / Working Paper 		Social marketing for public health : global trends and success stories
Year:                     
c 2011
Publisher:  Sudbury, Mass. [u.a.] : Jones and Bartlett
Affiliated person:  Cheng, Hong; Kotler, Philip; Lee, Nancy R.
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46
Book / Working Paper 		The SAGE handbook of social marketing
Year:                     
2011
Publisher:  Los Angeles [u.a.] : SAGE
Affiliated person:  Hastings, Gerard
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47
Article 		Social marketing in Egypt : a case study on the use of marketing by "Nahdet El Mahrousa" NGO
Year:                     
2011
Person:  Ads, Mohamed; Tolba, Ahmed
Published in:  Cases on business and management in the MENA region : new trends and opportunities
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48
Book / Working Paper 		Social marketing : influencing behaviors for good
Year:                     
c 2011
Person:  Lee, Nancy R.; Kotler, Philip
Publisher:  Los Angeles [u.a.] : SAGE Publications
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49
Article 		Impact of locus of control on health message effectiveness
Year:                     
2011
Person:  Kong, Ying; Shen, Fuyuan
Published in:  Health marketing quarterly ; 28
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50
Article 		Segmenting and targeting American University students to promote responsible alcohol use : a case for applying social marketing principles
Year:                     
2011
Person:  Deshpande, Sameer; Rundle-Thiele, Sharyn
Published in:  Health marketing quarterly ; 28
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