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1
Article 		Assessing category vulnerability across retail production assortments
Year:                     
2012
Person:  Dass, Mayukh; Kumar, Piyush
Published in:  International journal of retail & distribution management ; 40
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2
Book / Working Paper 		Corporate social responsibility does not avert the tragedy of the commons : case study ; Coca-Cola India
Year:                     
2012
Person:  Karnani, Aneel
Publisher:  Ann Arbor, Mich. : Ross School of Business
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3
Article 		Should Soft Drinks be Taxed More Heavily?
Year:                     
2011
Person:  Runge, C. Ford
Institution:  Agricultural and Applied Economics Association - AAEA
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4
Article 		Soda Taxes and Substitution Effects: Will Obesity be Affected?
Year:                     
2011
Person:  Fletcher, Jason
Institution:  Agricultural and Applied Economics Association - AAEA
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5
Article 		Better Milk than Cola: Soft Drink Taxes and Substitution Effects
Year:                     
2011
Person:  Runge, C. Ford; Johnson, Justin; Runge, Carlisle Piehl
Institution:  Agricultural and Applied Economics Association - AAEA
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6
Book / Working Paper 		Coordinating on Reducing Advertising: Carbonated Soft Drinks Industry and Combating Obesity
Year:                     
2011
Person:  Berning, Joshua; McCullough, Michael
Institution:  Agricultural and Applied Economics Association - AAEA
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7
Article 		Perceptions and buyer behavior towards private-label colas : an exploratory study to understand the views of the store managers of United Kingdom
Year:                     
2011
Person:  Chakraborty, Samrat
Published in:  The IUP journal of marketing management : IJMM ; 10
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8
Article 		An analysis of the Olympic sponsorship effect on consumer brand choice in the carbonated soft drink market using household scanner data
Year:                     
2011
Affiliated person:  Cho, Sungho; Lee, Minyong; Yoon, Taeyeon; Rhodes, Charles
Published in:  International journal of sport finance ; 6
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9
Book / Working Paper 		Exposure to food advertising on television : associations with children's fast food and soft drink consumption and obesity
Year:                     
2011
Person:  Andreyeva, Tatiana; Kelly, Inas Rashad; Harris, Jennifer L.
Publisher:  Cambridge, Mass.
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10
Article 		The effects of taxes on purchases of sugar-sweetened carbonated soft drinks : a quantile regression approach
Year:                     
2011
Person:  Gustavsen, Geir Wæhler; Rickertsen, Kyrre
Published in:  Applied economics ; 43
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11
Article 		Coca-Cola company : a case study of environmental protection
Year:                     
2011
Person:  Sun, Yong
Published in:  Agriculture, tourism and education ; Pt. 2
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12
Book / Working Paper 		Should we put a thin subsidy on the policy table in the fight against obesity?
Year:                     
2011
Person:  Lordan, Grace; Quiggin, John
Publisher:  [Brisbane] : School of Economics, University of Queensland
Institution:  University of Queensland / School of Economics
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13
Article 		Does the EU sugar policy reform increase added sugar consumption? : an empirical evidence on the soft drink market
Year:                     
2011
Person:  Bonnet, Céline; Requillart, Vincent
Published in:  Health economics ; 20
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14
Book / Working Paper 		Always Cola, rarely essential medicines : comparing medicine and consumer product supply chains in the developing world
Year:                     
2011
Person:  Yadav, Prashant; Stapleton, Orla; Van Wassenhove, Luk N.
Publisher:  Fontainebleau : INSEAD
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15
Article 		Entrepreneurial branding : growth and its implications for brand management
Year:                     
2011
Person:  Vallaster, Christine; Kraus, Sascha
Published in:  International journal of entrepreneurship and small business ; 14
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16
Article 		Coopetition and business model change : a case-based framework of coopetition-driven effects
Year:                     
2011
Person:  Bonel, Elena; Rocco, Elena
Published in:  Coopetition strategy : theory, experiments and cases
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17
Book / Working Paper 		Inside Coca-Cola : a CEO's life story of building the world's most popular brand
Year:                     
c 2011
Person:  Isdell, Neville
Publisher:  New York, NY : St. Martin's Press
Affiliated person:  Beasley, David
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18
Article 		Produkt- und Markendifferenzierung als Ausdruck einer Unternehmensphilosophie
Year:                     
2011
Person:  Kowalsky, Peter; Blum, Wolfgang; Weber, Torsten
Published in:  Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
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19
Article 		Framing as a strategy for effective networking : examining the success of the anti Coca-Cola agitation in Kerala, India
Year:                     
2011
Person:  Shivarajan, Sridevi
Published in:  Enhancing global competitiveness through sustainable environmental stewardship
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20
Article 		Reputation management at Coca-Cola and beyond
Year:                     
2011
Person:  Stopford, Michael
Published in:  Reputation Management
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21
Article 		Cola in the German Democratic Republic : East German fantasies on Western consumption
Year:                     
2011
Person:  Veenis, Milena
Published in:  Enterprise & society : the international journal of business history ; 12
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22
Book / Working Paper 		DEMOGRAPHIC VARIABILITY IN U.S. CONSUMER RESPONSIVENESS TO CARBONATED SOFT-DRINK MARKETING PRACTICES
Year:                     
2010
Person:  Rhodes, Charles
Institution:  European Association of Agricultural Economists - EAAE
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23
Book / Working Paper 		Does Limited Access at School Result in Compensation at Home? The Effect of Soft Drink Bans in Schools on Purchase Patterns Outside of Schools
Year:                     
2010
Person:  Huang, Rui; Kristin, Kiesel
Institution:  European Association of Agricultural Economists - EAAE
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24
Article 		Childhood Obesity and Unhappiness: The Influence of Soft Drinks and Fast Food Consumption
Year:                     
2010
Person:  Chang, Hung-Hao; Nayga, Rodolfo
Publisher:  Springer
Published in:  Journal of Happiness Studies
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25
Article 		The effects of soft drink taxes on child and adolescent consumption and weight outcomes
Year:                     
2010
Person:  Fletcher, Jason M.; Frisvold, David E.; Tefft, Nathan
Publisher:  Elsevier
Published in:  Journal of Public Economics
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26
Other 		DEMOGRAPHIC VARIABILITY IN U.S. CONSUMER RESPONSIVENESS TO CARBONATED SOFT-DRINK MARKETING PRACTICES
Year:                     
2010
Person:  Rhodes, Charles
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27
Article 		Six Sigma : a new practice for reducing water consumption within Coca Cola industry
Year:                     
2010
Person:  Sadraoui, Tarek; Afef, Ayadi; Fayza, Jallouli
Published in:  International journal of six sigma and competitive advantage : IJSSCA ; 6
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28
Book / Working Paper 		If access is the symptom, what is the cause? : comparing medicine and consumer product supply chains in the developing world
Year:                     
2010
Person:  Yadav, Prashant; Stapleton, Orla; Van Wassenhove, Luk
Publisher:  Fontainebleau : INSEAD
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29
Article 		Identifying demand factors for promotional planning and forecasting : a case of a soft drink company in the UK
Year:                     
2010
Person:  Ramanathan, Usha; Muyldermans, Luc
Published in:  International journal of production economics ; 128
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30
Book / Working Paper 		Does the EU sugar policy reform increase added sugar consumption? : An empirical evidence on the soft drink market
Year:                     
2010
Person:  Bonnet, Céline; Requillart, Vincent
Availability:  PDF Full text PDF Full text   

 
 
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31
Book / Working Paper 		The Coke machine : the dirty truth behind the world's favorite soft drink
Year:                     
2010
Person:  Blanding, Michael
Publisher:  New York, NY : Avery
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32
Article 		A note on the regional triad model and the soft drink industry
Year:                     
2010
Person:  Gardner, John C.; McGowan, Carl B.
Published in:  Multinational business review ; 18
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33
Article 		Corporate social performance and financial based brand equity
Year:                     
2010
Person:  Wang, Hui-ming Deanna
Published in:  The journal of product & brand management ; 19
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34
Article 		Necessity and desire : water and Coca-Cola in India
Year:                     
2010
Person:  Shankar, S.
Published in:  Cultural critique and the global corporation
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35
Article 		Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)
Year:                     
2010
Person:  Louis, Didier; Lombart, Cindy
Published in:  The journal of product & brand management ; 19
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36
Article 		Coca-Cola Enterprises invests in on-boarding at the front lines to benefit the bottom line
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37
Article 		Integrated marketing communications : a test for different levels of strategic consistency
Year:                     
2010
Person:  Navarro, Maria Angeles; Delgado, Elena; Sicilia, Maria
Published in:  Cutting edge international research
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38
Article 		Can soft drink taxes reduce population weight?
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39
Article 		Take the Pepsi challenge : talent development at PepsiCo
Year:                     
2010
Person:  Church, Allan H.; Waclawski, Janine
Published in:  Strategy-driven talent management : a leadership imperative
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40
Article 		Der Einfluss des Abwechslungsbedürnisses auf die Bildung markenbezogener Werbe- und Produkteinstellungen von Konsumenten
Year:                     
2010
Person:  Dechêne, Christian
Published in:  Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung ; 56
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41
Article 		The effects of soft drink taxes on child and adolescent consumption and weight outcomes
Year:                     
2010
Person:  Fletcher, Jason M.; Frisvold, David E.; Tefft, Nathan
Published in:  Journal of public economics ; 94
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42
Article 		Coverage of retail stores and discrete choice models of demand : estimating price elasticities and welfare effects
Year:                     
2010
Person:  Mariuzzo, Franco; Walsh, Patrick Paul; Whelan, Ciara
Published in:  International journal of industrial organization ; 28
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43
Book / Working Paper 		Examining the Relationship between Income and Health Behavior: Why Do Low Income Consumers Eat Less Healthy Food?
Year:                     
2009-05-01
Person:  Binkley, James; Chen, Susan; Ling, Jing
Institution:  Agricultural and Applied Economics Association - AAEA
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44
Article 		HEALTH FACTOR IN SOFT DRINK CONSUMPTION, GERMAN EXAMPLE
Year:                     
2009
Person:  Lorinczi, Krisztian
Institution:  AGRIMBA
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45
Article 		Brands as ideological symbols : the Cola wars
Year:                     
2009
Person:  Aggarwal, Praveen; Knudsen, Kjell; Maamoun, Ahmed
Published in:  Journal of business case studies ; 5
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46
Article 		"The Coke side of life" : an exploration of pre-schoolers' constructions of product and selves through talk-in-interaction around Coca-Cola
Year:                     
2009
Person:  Freeman, Olivia
Published in:  Young consumers : insight and ideas for responsible marketers ; 10
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47
Article 		Estimation of demand systems based on elasticities of substitution
Year:                     
2009
Person:  Coloma, Germán
Published in:  Review of applied economics ; 5
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48
Article 		Endorser weight and perceptions of brand attitude and intent to purchase
Year:                     
2009
Person:  Westover, Michael Lea; Randle, Quint
Published in:  Journal of promotion management : JPM ; 15
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49
Book / Working Paper 		Squeezed : what you don't know about orange juice
Year:                     
c 2009
Person:  Hamilton, Alissa
Publisher:  New Haven, Conn. [u.a.] : Yale Univ. Press
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50
Article 		Merger simulation in the presence of large choice sets and consumer stockpiling : the case of the bottled juice industry
Year:                     
2009
Person:  Pofahl, Geoffrey M.
Published in:  Review of industrial organization : RIO ; 34
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