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Year of publication
Subject
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Special interest magazine 52 Spezialzeitschrift 52 Deutschland 27 Germany 27 Frauen 15 Women 15 Estimation 13 Schätzung 13 Print advertising 12 Printwerbung 12 Product differentiation 12 Produktdifferenzierung 12 Demand 11 Internet 11 Nachfrage 11 Magazine 10 Website 10 Zeitschrift 10 Fernsehprogramm 6 Television programme 6 USA 6 United States 6 Großbritannien 4 Magazine publishing 4 Preismanagement 4 Pricing strategy 4 United Kingdom 4 Zeitschriftenverlag 4 Öffentlichkeitsarbeit 4 Bewertung 3 Business start-up 3 Consumer behaviour 3 Evaluation 3 Konsumentenverhalten 3 Public relations 3 Unternehmensgründung 3 Advertising effects 2 Angestellte 2 Bibliometrics 2 Bibliometrie 2
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Online availability
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Free 14 Undetermined 3
Type of publication
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Article 29 Book / Working Paper 22 Journal 1
Type of publication (narrower categories)
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Article in journal 19 Aufsatz in Zeitschrift 19 Aufsatz im Buch 10 Book section 10 Arbeitspapier 8 Graue Literatur 8 Non-commercial literature 8 Working Paper 8 Case study 3 Fallstudie 3 Hochschulschrift 3 Bibliografie enthalten 2 Bibliography included 2 Thesis 2 Guidebook 1 No longer published / No longer aquired 1 Ratgeber 1 Reprint 1
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Language
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English 36 German 14 Spanish 2
Author
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Kaiser, Ulrich 10 Dewenter, Ralf 2 Heimeshoff, Ulrich 2 Matanle, Peter 2 McCann, Leo 2 Rehn, Alf 2 Schimborski, Anke 2 Ahern, Lee 1 Anschütz, Tina 1 Arnberg, Klara 1 Ashmore, Darren 1 Ashmore, Darren-Jon 1 Bailey, Lauren R. 1 Banholzer, Volker Markus 1 Bell, Susan 1 Biechele, Christian 1 Bortree, Denise 1 Brewis, Joanna 1 Brüne, Gerd 1 Catterall, Miriam 1 Cheng, Hong 1 Cox, Howard 1 Dou, Xue 1 Dührkop, Claudia 1 Eikhof, Doris Ruth 1 Fabrianesi, Belinda 1 Freeman, Lynne 1 Grem, Darren E. 1 Hackney, Ray 1 Hausendorf, Jörg 1 Hsu, Cathy H. C. 1 Jones, Sandra C. 1 Kallfaß, Hermann H. 1 Kennedy, Patricia F. 1 Kim, Kwangmi Ko 1 Klimmt, Christoph 1 Klode, Sarah 1 Knapp, Felicitas 1 Lenz, Michael 1 Lin, Chyong-ling 1
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Institution
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National Bureau of Economic Research 1 Steinbeis-Stiftung für Wirtschaftsförderung 1
Published in...
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Organization : the critical journal of organization, theory and society 3 Discussion paper 2 Enterprise & society : the international journal of business history 2 Europäische Hochschulschriften / 5 2 Medienwirtschaft : MW ; Perspektiven der digitalen Transformation 2 ZEW discussion papers 2 5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002 1 Business history 1 Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011] 1 DICE discussion paper 1 Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing 1 Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive 1 Healthcare Marketing / Jahrbuch 1 IEEE transactions on engineering management : EM 1 IKOM working paper 1 Innovative Markenführung und -implementierung 1 Interactive and multi-channel marketing 1 International journal of nonprofit & voluntary sector marketing 1 International journal of production economics 1 Journal of business ethics : JOBE 1 Journal of business research : JBR 1 Journal of consumer behaviour : an international research review 1 Journal of fashion marketing and management 1 Journal of nonprofit & public sector marketing 1 Journal of vacation marketing : an international journal 1 Markt - Macht - Medien : Publizistik im Spannungsfeld zwischen gesellschaftlicher Verantwortung und ökonomischen Zielen : Berichtsband der Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK) vom 14. bis 16. Juni 1995 in Stuttgart zum Thema "Markt - Macht - Medien: Publizistik im Spannungsfeld zwischen gesellschaftlicher Verantwortung und ökonomischen Zielen" 1 NBER Working Paper 1 NBER working paper series 1 New ways of organizing work : developments, perspectives and experiences 1 Praktiken des Vergleichens. Working Paper des SFB 1288 1 Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media 1 Qualitative market research : an international journal 1 SAGE directions in organization studies ; Vol. 4 1 Simon Business School working paper 1 Wismarer Schriften zu Management und Recht 1 Working paper / National Bureau of Economic Research, Inc. 1
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ECONIS (ZBW) 52
Showing 1 - 50 of 52
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The Effects of Website Provision on the Demand for German Women's Magazines
Kaiser, Ulrich - 2022
The effect of website provision on the demand for German women's magazines is analyzed using differentiated product demand models estimated on panel data that cover the period 1990 2000. Descriptive evidence on the magazines' website contents suggests that websites are used to provide...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014120018
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Wie Vergleichsformationen Marktstandards bestimmen. Die Einführung von Abgasgrenzwerten und Katalysatoren auf dem deutschen Automobilmarkt im Spannungsfeld von Branchen- und Verbraucherschutz
Klode, Sarah - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014536575
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Fachjournalismus als Dienstleistung für die Entscheidungsgesellschaft : B2B-Zielgruppen als Rezipienten von Innovations- und Technikjournalismus
Banholzer, Volker Markus - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012877721
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More ads, more revs? : is there a media bias in the likelihood to be reviewed?
Dewenter, Ralf; Heimeshoff, Ulrich - 2012
This note analyzes the existence of a possible media bias by determining the impact of automobile manufactures' advertisements on the probability that German car magazines review their products. By accounting for possible endogeneity, we find a positive impact of advertising volumes on test...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009545966
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Men Under Pressure : Representations of the 'Salaryman' and His Organization in Japanese Manga
Matanle, Peter - 2012
In this paper we analyse representations of the Japanese salaryman and Japanese organization in Japanese manga, or graphic novels, during the turbulent decades from the mid-1980s to the present day. We argue that manga presents salarymen protagonists in a sympathetic yet not uncritical light,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013113298
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A propósito de ... el ladrillo : 25 años de crónica inmobiliaria
Álvarez, José María - 2017 - Primera edición
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011672750
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Media bias and advertising : (preliminary) evidence from German car magazines
Dewenter, Ralf; Heimeshoff, Ulrich - 2011 - Preliminary version, March 1, 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009356878
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Estimating platform market power in two-sided markets with an application to magazine advertising
Song, Minjae - 2011 - Rev.
In this paper I develop a structural model of platform demand in two-sided markets and use it to estimate platform market power and predict price changes in post-merger markets. My model and estimation procedure are applicable to settings where (1) agents on each side care about the presence of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009295363
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Das Corporate Publishing der Zukunft : eine Trendprognose für gedruckte und digitale CP-Produkte der kommenden 20 Jahre
Knapp, Felicitas - 2016 - 1. Auflage
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011588570
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Optimal Cover Prices and the Effects of Website Provision on Advertising and Magazine Demand
Kaiser, Ulrich - 2008
I derive and estimate a model for cover price setting in print media markets where actors are faced by two interrelated demand curves: the demand for the print medium and the demand for advertising space. Publicly available data on German women's magazines observed between 1998 and 2001 are used...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014106145
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The Effects of Website Provision on the Demand for German Women's Magazines
Kaiser, Ulrich - 2008
What happens to demand if a magazine launches a website? This question is empirically analyzed for the German women's magazine market, a particularly large segment of the German magazine where fierce competition is reigning. Models for differentiated product demand are estimated on panel data...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014090692
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Christianity Today, J. Howard Pew, and the business of conservative evangelicalism
Grem, Darren E. - In: Enterprise & society : the international journal of … 15 (2014) 2, pp. 337-379
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010385987
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Women's magazines as facilitators of Christmas rituals
Freeman, Lynne; Bell, Susan - In: Qualitative market research : an international journal 16 (2013) 3, pp. 336-354
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009765586
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Reinventing the entrepreneur : turning your dream business into a reality
Tribby, MaryEllen - 2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010205143
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Destination image in travel magazines : a textual and pictorial analysis of Hong Kong and Macau
Hsu, Cathy H. C.; Song, Hanqun - In: Journal of vacation marketing : an international journal 19 (2013) 3, pp. 253-268
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009776419
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Pionierinnen : aus der Gründungszeit des Internets
Mersmann, Susanne - In: Die Frauen und das Netz : Angebote und Nutzung aus …, (pp. 199-210). 2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009717740
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Women doing their own thing : our picture of modern women at work?
Eikhof, Doris Ruth; Summers, Juliette - In: New ways of organizing work : developments, …, (pp. 46-61). 2012
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009376540
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Framing environmental advocacy : a study of 30 years of advertising in National Geographic Magazine
Bortree, Denise; Ahern, Lee; Dou, Xue; Smith, Alexandra … - In: International journal of nonprofit & voluntary sector … 17 (2012) 2, pp. 77-91
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009739790
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Masculinity representations in men's lifestyle magazine ads : a cross-ccultural and cross-racial comparison
Shaw, Ping; Tan, Yue; Kim, Kwangmi Ko; Cheng, Hong - In: Current insights and future trends : [extended versions …, (pp. 275-290). 2012
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009748092
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Alba sudaca vs. ocaso capitalista
Mieres, Francisco - 2012 - 1. ed
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010356538
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Vogue in Britain : authenticity and the creation of competitive advantage in the UK magazine industry
Cox, Howard; Mowatt, Simon - In: Business history 54 (2012) 1, pp. 67-87
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009518321
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Under the counter, under the radar? : the business and regulation of the pornographic press in Sweden 1950 - 1971
Arnberg, Klara - In: Enterprise & society : the international journal of … 13 (2012) 2, pp. 350-377
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009570725
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Product selection for newsboy-type products with normal demands and unequal costs
Su, Rung Hung; Pearn, Wen-lea - In: International journal of production economics 132 (2011) 2, pp. 214-222
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009238826
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Nachhaltige Führung der GEO-Markenfamilie : Entwicklung und Perspektiven
Brüne, Gerd - In: Innovative Markenführung und -implementierung, (pp. 269-290). 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009349225
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Have yourself a merry little Christmas? : organizing Christmas in women's magazines past and present
Brewis, Joanna; Warren, Samantha - In: Organization : the critical journal of organization, … 18 (2011) 6, pp. 747-762
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009406967
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Der Word-of-Mouth-Effekt als kalkulierbare Größe in der Mediaplanung
Anschütz, Tina; Sonntag, Ralph - In: Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …, (pp. 53-70). 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009010234
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Fußball
Biechele, Christian - In: Public Relations im Sport : Basiswissen - Arbeitsfelder …, (pp. 93-104). 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009425187
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Optimal cover prices and the effects of website provision on advertising and magazine demand
Kaiser, Ulrich (contributor) - In: 5th Workshop on the Economics of Information and …. 2002
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10001689554
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The effects of website provision on the demand for German women's magazines
Kaiser, Ulrich - 2002
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10001655272
Saved in:
Cover Image
Optimal cover prices and the effects of website provision on advertising and magazine demand
Kaiser, Ulrich - 2002
I derive and estimate a model for cover price setting in print media markets where actors are faced by two interrelated demand curves: the demand for the print medium and the demand for advertising space. Publicly available data on German women's magazines observed between 1998 and 2001 are used...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011447583
Saved in:
Cover Image
The Effects of Website Provision on the Demand for German Women's Magazines
Kaiser, Ulrich - 2002
The effect of website provision on the demand for German women's magazines is analyzed using differentiated product demand models estimated on panel data that cover the period 1990 2000. Descriptive evidence on the magazines' website contents suggests that websites are used to provide...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012469909
Saved in:
Cover Image
Optimal cover prices and the effects of website provision on advertising and magazine demand
Kaiser, Ulrich - 2002
derive and estimate a model for cover price setting in print media markets where actors are faced by two interrelated demand curves: the demand for the print medium and the demand for advertising space. Publicly available data on German women's magazines observed between 1998 and 2001 are used...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013428493
Saved in:
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Pop (culture) goes the organization : on highbrow, lowbrow and hybrids in studying popular culture within organization studies
Rehn, Alf - 2010
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003930414
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The strategic implications of Web technologies : a process model of how Web technologies enhance organizational performance
Tan, Barney C. C.; Pan, Shan L.; Hackney, Ray - In: IEEE transactions on engineering management : EM 57 (2010) 2, pp. 181-197
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003978288
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The relationships of fashion leadership, fashion magazine content and loyalty tendency
Bailey, Lauren R.; Seock, Yoo-kyoung - In: Journal of fashion marketing and management 14 (2010) 1, pp. 39-57
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003958638
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The effects of website provision on the demand for German women's magazines
Kaiser, Ulrich - 2001
What happens to demand if a magazine launches a website? This question is empirically analyzed for the German women's magazine market, a particularly large segment of the German magazine where fierce competition is reigning. Models for differentiated product demand are estimated on panel data...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011447038
Saved in:
Cover Image
The effects of website provision on the demand for German women's magazines
Kaiser, Ulrich - 2001
What happens to demand if a magazine launches a website? This question is empirically analyzed for the German women's magazine market, a particularly large segment of the German magazine where fierce competition is reigning. Models for differentiated product demand are estimated on panel data...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013428457
Saved in:
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Programmies als Quotenacher? : der Einfluss von Spielfilmankündigungen in der Programmpresse auf den Ausstrahlungserfolg der Filme im Fernsehen
Lenz, Michael; Tiele, Annekaryn; Klimmt, Christoph - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 6 (2009) 4, pp. 10-21
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003906980
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Wöchentlicher Wettbewerb um die Zielgruppe 40+ : Thema Gesundheit in wöchentlichen Frauenzeitschriften
Hausendorf, Jörg - In: Healthcare Marketing / Jahrbuch (2009), pp. 124-127
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003815590
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Erstellung eines Marketingkonzeptes für das Fakultätsmagazin Gestaltung der Hochschule Wismar als Special Interest Zeitschrift
Dührkop, Claudia - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013441392
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Men under pressure : representations of the "salaryman" and his organization in Japanese manga
Matanle, Peter; McCann, Leo; Ashmore, Darren - In: Organization : the critical journal of organization, … 15 (2008) 5, pp. 639-664
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003760516
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Pop (culture) goes the organization : on highbrow, lowbrow and hybrids in studying popular culture within organization studies
Rehn, Alf - In: Organization : the critical journal of organization, … 15 (2008) 5, pp. 765-783
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003760563
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Der Markt für Programmzeitschriften : eine Analyse der Initiatoren, Formen und Wirkungen entstandener Produktdifferenzierung
Kallfaß, Hermann H. - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 5 (2008) 3, pp. 14-32
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003758497
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Sexual issues : the analysis of female role portrayal preferences in Taiwanese print ads
Lin, Chyong-ling - In: Journal of business ethics : JOBE 83 (2008) 3, pp. 409-418
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003783311
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Animal-companion depictions in women's magazine advertising
Kennedy, Patricia F.; McGarvey, Mary G. - In: Journal of business research : JBR 61 (2008) 5, pp. 424-430
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003709345
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Following the links : food advertising and promotion on children's magazine websites
Jones, Sandra C.; Wiese, Elizabeth; Fabrianesi, Belinda - In: Journal of nonprofit & public sector marketing 20 (2008) 2, pp. 165-190
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003779989
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A space of one's own : women's magazine consumption within family life
Stevens, Lorna; Maclaran, Pauline; Catterall, Miriam - In: Journal of consumer behaviour : an international … 6 (2007) 4, pp. 236-252
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003585347
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Guerilla direct: the case for mental_floss
Maloney, Toby; Maloney, Melanie - 2007
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003522162
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Imagekontrolle mit längsschnittorientierten Positionierungsmodellen unter besonderer Berücksichtigung der konfirmatorischen Faktorenanalyse
Schimborski, Anke - 1997
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10000965917
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Imagekontrolle mit längsschnittorientierten Positionierungsmodellen unter besonderer Berücksichtigung der konfirmatorischen Faktorenanalyse
Schimborski, Anke - 1997
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012699480
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