Refine search:

Year :

2012 (1)
2011 (6)
2010 (2)
2009 (3)
2008 (6)

[+/-]

2007 (2)
2002 (3)
2001 (1)
1997 (1)
1996 (2)

Subjects :

Special interest magazine (27)
Spezialzeitschrift (27)
Deutschland (15)
Germany (15)
Frauen (7)

[+/-]

Print advertising (7)
Women (7)
Zeitungswerbung (7)
Product differentiation (6)
Produktdifferenzierung (6)
Estimation (5)
Internet (5)
Schätzung (5)
Demand (4)
Fernsehprogramm (4)
Homepage (4)
Magazine (4)
Nachfrage (4)
Television programme (4)
Zeitschrift (4)
USA (3)
United States (3)
Betriebliche Preispolitik (2)
Bewertung (2)
Consumer Behaviour (2)
Evaluation (2)
Konsumentenverhalten (2)
Magazine publishing (2)
Online marketing (2)
Online-Werbung (2)
Pricing behaviour of firms (2)
Public Relations (2)
Social role (2)
Soziale Rolle (2)
Zeitschriftenverlag (2)
Öffentlichkeitsarbeit (2)
1930-2009 (1)
1945-1995 (1)
1985-2007 (1)
Advertising effectiveness (1)

Online availability :

Free (6)

Type of Publication :

Article (19)
Book / Working Paper (7)
Journal (1)

Genres :

Article in journal (12)
Aufsatz in Zeitschriften (12)
Article in book (7)
Aufsatz im Buch (7)
Arbeitspapier (4)

[+/-]

Graue Literatur (4)
Non-commercial literature (4)
Working Paper (4)
Case study (2)
Fallstudie (2)
Bibliographie enthalten (1)
Bibliography included (1)
Dissertation (1)
No longer published / No longer aquired (1)
Thesis (1)

Languages :

English (18)
German (9)

Persons :

Kaiser, Ulrich (4)
Anschütz, Tina (1)
Ashmore, Darren (1)
Bailey, Lauren R. (1)
Biechele, Christian (1)

[+/-]

Brewis, Joanna (1)
Brüne, Gerd (1)
Catterall, Miriam (1)
Dewenter, Ralf (1)
Dührkop, Claudia (1)
Eikhof, Doris Ruth (1)
Fabrianesi, Belinda (1)
Hackney, Ray (1)
Hausendorf, Jörg (1)
Heimeshoff, Ulrich (1)
Jones, Sandra C. (1)
Kallfaß, Hermann H. (1)
Kennedy, Patricia F. (1)
Klimmt, Christoph (1)
Lenz, Michael (1)
Lin, Chyong-ling (1)
Maclaran, Pauline (1)
Maloney, Melanie (1)
Maloney, Toby (1)
Matanle, Peter (1)
McCann, Leo (1)
McGarvey, Mary G. (1)
Pan, Shan L. (1)
Rehn, Alf (1)
Schimborski, Anke (1)
Seock, Yoo-kyoung (1)
Song, Minjae (1)
Sonntag, Ralph (1)
Stevens, Lorna (1)
Summers, Juliette (1)
Tan, Barney C. C. (1)
Tiele, Annekaryn (1)
Vogel, Andreas (1)
Warren, Samantha (1)
Wiese, Elizabeth (1)

Published in ... :

Organization : the critical journal of organization, theory and society (3)
Discussion paper / ZEW Zentrum für Europäische Wirtschaftsforschung (2)
Medienwirtschaft : MW ; Zeitschrift für Medienmanagement und Kommunikationsökonomie ; Printmedien, Hörfunk, Fernsehen, Telekommunikation, Multimedia (2)
5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002 (1)
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing (1)

[+/-]

Healthcare Marketing ... (1)
IEEE transactions on engineering management : EM (1)
Innovative Markenführung und -implementierung (1)
Interactive and multi-channel marketing (1)
Journal of business ethics : JOBE (1)
Journal of business research : JBR (1)
Journal of consumer behaviour : an international research review (1)
Journal of fashion marketing and management (1)
Journal of nonprofit & public sector marketing (1)
Markt - Macht - Medien : Publizistik im Spannungsfeld zwischen gesellschaftlicher Verantwortung und ökonomischen Zielen ; [Berichtsband der Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK) vom 14. bis 16. Juni 1995 in Stuttgart zum Thema "Markt - Macht - Medien: Publizistik im Spannungsfeld zwischen gesellschaftlicher Verantwortung und ökonomischen Zielen"] (1)
New ways of organizing work : developments, perspectives and experiences (1)
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media (1)
Simon School of Business working paper series (1)
Wismarer Schriften zu Management und Recht (1)
Working paper / National Bureau of Economic Research, Inc (1)
[Europäische Hochschulschriften / 5] Europäische Hochschulschriften (1)

Databases :

ECONIS (27)

Results 1- 27 of 27

select all deselect all

Sort by : Relevance Year Title

	1	Women doing their own thing : our picture of modern women at work?
		Year:                      2012 Person:  Eikhof, Doris Ruth; Summers, Juliette Published in:  New ways of organizing work : developments, perspectives and experiences Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	2	Fußball
		Year:                      2011 Person:  Biechele, Christian Published in:  Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	3	Der Word-of-Mouth-Effekt als kalkulierbare Größe in der Mediaplanung
		Year:                      2011 Person:  Anschütz, Tina; Sonntag, Ralph Published in:  Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	4	Nachhaltige Führung der GEO-Markenfamilie : Entwicklung und Perspektiven
		Year:                      2011 Person:  Brüne, Gerd Published in:  Innovative Markenführung und -implementierung Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	5	Media bias and advertising : (preliminary) evidence from German car magazines
		Year:                      2011 Person:  Dewenter, Ralf; Heimeshoff, Ulrich Publisher:  Kiel : ZBW Published in:  Beiträge zur Jahrestagung des Vereins für Socialpolitik 2011 : "Die Ordnung der Weltwirtschaft - Lektionen aus der Krise"; Session: Advertising and marketing campaigns Availability:  Full text        Saved in Bookmarks      .txt short format  /  .txt long format

	6	Have yourself a merry little Christmas? : organizing Christmas in women's magazines past and present
		Year:                      2011 Person:  Brewis, Joanna; Warren, Samantha Published in:  Organization : the critical journal of organization, theory and society ; 18 Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	7	Estimating platform market power in two-sided markets with an application to magazine advertising
		Year:                      2011 Person:  Song, Minjae Publisher:  Rochester, NY : Simon Graduate School of Business, Univ. of Rochester Availability:  Full text        Saved in Bookmarks      .txt short format  /  .txt long format

	8	The strategic implications of Web technologies : a process model of how Web technologies enhance organizational performance
		Year:                      2010 Person:  Tan, Barney C. C.; Pan, Shan L.; Hackney, Ray Published in:  IEEE transactions on engineering management : EM ; 57 Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	9	The relationships of fashion leadership, fashion magazine content and loyalty tendency
		Year:                      2010 Person:  Bailey, Lauren R.; Seock, Yoo-kyoung Published in:  Journal of fashion marketing and management ; 14 Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	10	Erstellung eines Marketingkonzeptes für das Fakultätsmagazin Gestaltung der Hochschule Wismar als Special Interest Zeitschrift
		Year:                      2009 Person:  Dührkop, Claudia Publisher:  Bremen : Europäischer Hochschulverl. Availability:  Table of Contents         Saved in Bookmarks      .txt short format  /  .txt long format

	11	Programmies als Quotenacher? : der Einfluss von Spielfilmankündigungen in der Programmpresse auf den Ausstrahlungserfolg der Filme im Fernsehen
		Year:                      2009 Person:  Lenz, Michael; Tiele, Annekaryn; Klimmt, Christoph Published in:  Medienwirtschaft : MW ; Zeitschrift für Medienmanagement und Kommunikationsökonomie ; Printmedien, Hörfunk, Fernsehen, Telekommunikation, Multimedia ; 6 Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	12	Wöchentlicher Wettbewerb um die Zielgruppe 40+ : Thema Gesundheit in wöchentlichen Frauenzeitschriften
		Year:                      2009 Person:  Hausendorf, Jörg Published in:  Healthcare Marketing ... Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	13	Der Markt für Programmzeitschriften : eine Analyse der Initiatoren, Formen und Wirkungen entstandener Produktdifferenzierung
		Year:                      2008 Person:  Kallfaß, Hermann H. Published in:  Medienwirtschaft : MW ; Zeitschrift für Medienmanagement und Kommunikationsökonomie ; Printmedien, Hörfunk, Fernsehen, Telekommunikation, Multimedia ; 5 Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	14	Sexual issues : the analysis of female role portrayal preferences in Taiwanese print ads
		Year:                      2008 Person:  Lin, Chyong-ling Published in:  Journal of business ethics : JOBE ; 83 Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	15	Men under pressure : representations of the "salaryman" and his organization in Japanese manga
		Year:                      2008 Person:  Matanle, Peter; McCann, Leo; Ashmore, Darren Published in:  Organization : the critical journal of organization, theory and society ; 15 Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	16	Pop (culture) goes the organization : on highbrow, lowbrow and hybrids in studying popular culture within organization studies
		Year:                      2008 Person:  Rehn, Alf Published in:  Organization : the critical journal of organization, theory and society ; 15 Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	17	Following the links : food advertising and promotion on children's magazine websites
		Year:                      2008 Person:  Jones, Sandra C.; Wiese, Elizabeth; Fabrianesi, Belinda Published in:  Journal of nonprofit & public sector marketing ; 20 Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	18	Animal-companion depictions in women's magazine advertising
		Year:                      2008 Person:  Kennedy, Patricia F.; McGarvey, Mary G. Published in:  Journal of business research : JBR ; 61 Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	19	A space of one's own : women's magazine consumption within family life
		Year:                      2007 Person:  Stevens, Lorna; Maclaran, Pauline; Catterall, Miriam Published in:  Journal of consumer behaviour : an international research review ; 6 Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	20	Guerilla direct: the case for mental_floss
		Year:                      2007 Person:  Maloney, Toby; Maloney, Melanie Published in:  Interactive and multi-channel marketing Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	21	The effects of website provision on the demand for German women's magazines
		Year:                      2002 Person:  Kaiser, Ulrich Publisher:  Cambridge, Mass. : NBER Availability:  PDF Full text         Saved in Bookmarks      .txt short format  /  .txt long format

	22	Optimal cover prices and the effects of website provision on advertising and magazine demand
		Year:                      2002 Affiliated person:  Kaiser, Ulrich Published in:  5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002 Availability:  PDF Full text         Saved in Bookmarks      .txt short format  /  .txt long format

	23	Optimal cover prices and the effects of website provision on advertising and magazine demand
		Year:                      2002 Person:  Kaiser, Ulrich Publisher:  Mannheim : ZEW Availability:  PDF Full text         Saved in Bookmarks      .txt short format  /  .txt long format

	24	The effects of website provision on the demand for German women's magazines
		Year:                      2001 Person:  Kaiser, Ulrich Publisher:  Mannheim : ZEW Availability:  PDF Full text         Saved in Bookmarks      .txt short format  /  .txt long format

	25	Imagekontrolle mit längsschnittorientierten Positionierungsmodellen unter besonderer Berücksichtigung der konfirmatorischen Faktorenanalyse
		Year:                      1997 Person:  Schimborski, Anke Publisher:  Frankfurt am Main [u.a.] : Lang Availability:  -       Saved in Bookmarks      .txt short format  /  .txt long format

	26	Internet reference services quarterly : a journal of innovative information practice, technologies & resources
		Year:                      1996-; 1.1996 - Publisher:  Binghamton, NY : Haworth Press Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	27	Rekonstruktion der Pressemarktentwicklung : Beispiel populäre Jugendpresse
		Year:                      1996 Person:  Vogel, Andreas Published in:  Markt - Macht - Medien : Publizistik im Spannungsfeld zwischen gesellschaftlicher Verantwortung und ökonomischen Zielen ; [Berichtsband der Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK) vom 14. bis 16. Juni 1995 in Stuttgart zum Thema "Markt - Macht - Medien: Publizistik im Spannungsfeld zwischen gesellschaftlicher Verantwortung und ökonomischen Zielen"] Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

select all deselect all

10 Results per page 25 Results per page 50 Results per page 100 Results per page

   

A Service of the
Recommended by
Funded by