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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement (24)
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1
Article 		Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm
Year:                     
2012
Person:  Lii, Yuan-Shuh; Lee, Monle
Publisher:  Springer
Published in:  Journal of Business Ethics
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2
Article 		Exploring the degree of commercialisation associated with sports marketing activities
Year:                     
2012
Affiliated person:  Smith, Amber A.; Synowka, David P.; Clark, John S.; Smith, Alan D.
Published in:  International journal of services and operations management ; 11
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3
Book / Working Paper 		Event-Marketing und -Management : Grundlagen, Planung, Wirkungen, Weiterentwicklungen
Year:                     
2012
Person:  Nufer, Gerd
Publisher:  Wiesbaden : Gabler
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4
Article 		Die Identifizierung von Sponsoren und Nicht-Sponsoren eines sportlichen Großereignisses
Year:                     
2012
Person:  Pechtl, Hans
Published in:  Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
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5
Article 		Doing right leads to doing well : when the type of CSR and reputation interact to affect consumer evaluations of the firm
Year:                     
2012
Person:  Lii, Yuan-shuh; Lee, Monle
Published in:  Journal of business ethics : JOBE ; 105
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6
Article 		Sport and sponsorship
Year:                     
2012
Person:  Cousens, Laura; Bradish, Cheri
Published in:  Managing sport business : an introduction
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7
Article 		Sport marketing management and communication
Year:                     
2012
Person:  Garland, Ron; Hautbois, Christopher
Published in:  Managing sport business : an introduction
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8
Book / Working Paper 		Perceptions of the effectiveness ofcorporate sponsorship of theperforming arts in South Africa
Year:                     
2011-03-22
Person:  Berning, Paul H.
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9
Book / Working Paper 		THE POWER OF SPONSORSHIP PROGRAM IN ENHANCING BRAND IMAGE - A STUDY ON THE EFFECTIVENESS OF KIA SPONSORING THE FIFA WORLD CUP 2010
Year:                     
2011-03
Person:  Noordin, Akbar Ali Mohamed; Kamaruddin, Zulkeply; Amer, Afizan; Zulkepli, Danial Fahmi
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10
Book / Working Paper 		Delay and secrecy: Does industry sponsorship jeopardize disclosure of academic research?.
Year:                     
2011-02
Person:  Czarnitzki, Dirk; Grimpe, Christophe; Toole, Andrew A.
Institution:  Katholieke Universiteit Leuven
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11
Book / Working Paper 		The Effect of Professional Football Clubs' Legal Structure on Sponsoring Revenue
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12
Article 		The Kia Amateur Australian Open: Lessons for sponsor activation and event management
Year:                     
2011
Person:  Fairley, Sheranne; Tyler, B. David
Publisher:  Elsevier
Published in:  Sport Management Review
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13
Article 		Examining consumer attributes associated with collegiate athletic facility naming rights sponsorship: Development of a theoretical framework
Year:                     
2011
Person:  Chen, Kenneth K.; Zhang, James J.
Publisher:  Elsevier
Published in:  Sport Management Review
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14
Book / Working Paper 		The Efficiency Cost of the Kafala in Dubai: A Stochastic Frontier Analysis
Year:                     
2011
Person:  Soto, Raimundo; Vásquez, Rosalía
Institution:  Instituto de Economía, Facultad de Ciencia Económicas y Administrativas
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15
Article 		Time on Camera: An Additional Explanation of NASCAR Tournaments
Year:                     
2011
Person:  Groothuis, Peter A.; Groothuis, Jana D.; Rotthoff, Kurt W.
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16
Book / Working Paper 		Delay and secrecy: Does industry sponsorship jeopardize disclosure of academic research?
Year:                     
2011
Person:  Czarnitzki, Dirk; Grimpe, Christoph; Toole, Andrew A.
Institution:  Zentrum für Europäische Wirtschaftsforschung (ZEW)
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17
Article 		Art collections as a strategy tool : a typology based on the Belgian financial sector
Year:                     
2011
Person:  Lindenberg, Morgane; Oosterlinck, Kim
Published in:  International journal of arts management ; 13
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18
Book / Working Paper 		Kapital und Moral : Christoph Merian ; eine Biografie
Year:                     
2011
Person:  Labhardt, Robert
Publisher:  Basel : Christoph-Merian-Verl.
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19
Book / Working Paper 		Wirkungen von Event-Sponsoring : Analyse anhand von drei Sportveranstaltungen und Implikationen für Marketingmaßnahmen von Unternehmen
Year:                     
2011
Person:  Özaktürk, Gülen Özden
Publisher:  Göttingen : Cuvillier
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20
Article 		The role of indirect advertising in establishing social legitimacy : an analysis of tobacco sponsorship in China
Year:                     
2011
Person:  O'Connor, Amy; Casper, Mary Frances
Published in:  Advertising in developing and emerging countries : the economic, political and social context
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21
Book / Working Paper 		Sportsponsoring unter staatlicher Verantwortung
Year:                     
2011
Person:  Spindler, Carolin
Publisher:  Kiel : Lorenz-von-Stein-Inst. für Verwaltungswiss. an der Christian-Albrechts-Univ. zu Kiel
Affiliated person:  Nolte, Martin; Becker, Florian
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22
Article 		An analysis of the Olympic sponsorship effect on consumer brand choice in the carbonated soft drink market using household scanner data
Year:                     
2011
Affiliated person:  Cho, Sungho; Lee, Minyong; Yoon, Taeyeon; Rhodes, Charles
Published in:  International journal of sport finance ; 6
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23
Book / Working Paper 		Ambush Marketing bei Sportveranstaltungen : Erscheinungsformen, Abwehrmöglichkeiten gegen und verbleibender Freiraum für assoziative Werbemaßnahmen, Auswirkungen auf den Wettbewerb und Erwägungen de lege ferenda
Year:                     
2011
Person:  Heermann, Peter W.
Publisher:  Stuttgart [u.a.] : Boorberg; Zürich [u.a.] : Schulthess
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24
Article 		Erkennen und verstehen Kinder kontextverbundene Markenpräsentationen?
Year:                     
2011
Person:  Grohs, Reinhard; Wagner, Udo
Published in:  Marketing : ZFP ; journal of research and management ; 33
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25
Article 		Corporate-sponsored volunteering : a work design perspective
Year:                     
2011
Person:  Pajo, Karl; Lee, Louise
Published in:  Journal of business ethics : JOBE ; 99
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26
Book / Working Paper 		The effect of professional football clubs' legal structure on sponsoring revenue
Year:                     
2011
Person:  Dietl, Helmut; Weingärtner, Christian
Publisher:  Zurich : Inst. for Strategy and Business Economics
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27
Book / Working Paper 		The value of arts for business
Year:                     
2011
Person:  Schiuma, Giovanni
Publisher:  Cambridge [u.a.] : Cambridge Univ. Press
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28
Article 		Sponsorship leveraged packaging : an exploratory study in FMCG
Year:                     
2011
Person:  Woodside, Frances; Summers, Jane
Published in:  Journal of marketing communications ; 17
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29
Article 		Explaining and articulating the fit construct in sponsorship
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30
Article 		Linking sports sponsorship with purchase intentions : team performance, stars, and the moderating role of team identification
Year:                     
2011
Person:  Ngan, Heidi M. K.; Prendergast, Gerard P.; Tsang, Alex S. L.
Published in:  European journal of marketing : EJM ; 45
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31
Article 		Position auction with consumer search
Year:                     
2011
Person:  Athey, Susan; Ellison, Glenn
Published in:  The quarterly journal of economics ; 126
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32
Article 		Sponzorship in music arts : social responsibility or a profitable investment?
Year:                     
2011
Person:  Isaković, Smiljka Lj.
Published in:  Megatrend review : the international review of applied economics ; 8
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33
Article 		Sportsponsoring und Ambushing
Year:                     
2011
Person:  Gröppel-Klein, Andrea; Königstorfer, Jörg
Published in:  Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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34
Article 		Does your sponsor affect my perception of the event? : the role of event sponsors as signals
Year:                     
2011
Affiliated person:  Walker, Matthew; Hall, Todd; Todd, Samuel Y.; Kent, Aubrey
Published in:  Sport marketing quarterly : for professionals in the business of marketing sport ; 20
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35
Book / Working Paper 		Erfolgskontrolle von Events und Sponsoring : Instrumente für die Evaluation ihrer Werbewirkung
Year:                     
c 2011
Person:  Castan, Björn
Publisher:  Berlin : E. Schmidt
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36
Article 		Time on camera : an additional explanation of NASCAR tournaments
Year:                     
2011
Person:  Groothuis, Peter A.; Groothuis, Jana D.; Rotthoff, Kurt W.
Published in:  Journal of sports economics ; 12
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37
Article 		The dynamics of relationship marketing in international sponsorship networks
Year:                     
2011
Person:  Cobbs, Joe B.
Published in:  The journal of business & industrial marketing ; 26
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38
Article 		Sponsorship-linked marketing : a set of research propositions
Year:                     
2011
Person:  Nickell, David; Cornwell, T. Bettina; Johnston, Wesley J.
Published in:  The journal of business & industrial marketing ; 26
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39
Article 		The impact of relationship quality on attitude toward a sponsor
Year:                     
2011
Person:  Kim, Yu Kyoum; Ko, Yong Jae; James, Jeffery
Published in:  The journal of business & industrial marketing ; 26
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40
Article 		A stakeholder approach to international and national sport sponsorship
Year:                     
2011
Person:  Tsiotsou, Rodoula
Published in:  The journal of business & industrial marketing ; 26
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41
Article 		NASCAR-related philanthropy and the distilled spirits sponsor category
Year:                     
2011
Person:  O'Rourke, Patrick K.; Kinney, Lance
Published in:  International journal of sport management and marketing : IJSMM ; 10
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42
Article 		Effectiveness of the sports sponsorship image transfer : an experimental application
Year:                     
2011
Person:  Barreda-Tarrazona, Raquel
Published in:  International review on public and non-profit marketing ; 8
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43
Article 		Sports marketing in America
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44
Article 		Sportmarketing in Osteuropa
Year:                     
2011
Person:  Sznajder, Andrzej
Published in:  Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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45
Article 		Neuromarketing im Sport
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46
Article 		Ambush Marketing im Sport
Year:                     
2011
Person:  Nufer, Gerd; Bühler, André
Published in:  Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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47
Article 		Sponsoring im Sport
Year:                     
2011
Person:  Nufer, Gerd; Bühler, André
Published in:  Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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48
Article 		Marketing im Sport
Year:                     
2011
Person:  Bühler, André; Nufer, Gerd
Published in:  Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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49
Book / Working Paper 		Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Year:                     
2011
Publisher:  Berlin : E. Schmidt
Affiliated person:  Nufer, Gerd; Bühler, André
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50
Article 		Governance and isomorphism in local philanthropy : the interplay of issues among foundations in Japan and the UK
Year:                     
2011
Person:  Harrow, Jenny
Published in:  Public management review ; 13
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