Refine search:

Year :

2011 (1)
2010 (2)
2009 (4)
2008 (8)
2007 (2)

[+/-]

1999 (1)

Subjects :

Sports footwear (18)
Sportschuhe (18)
Consumer Behaviour (5)
Konsumentenverhalten (5)
Sportartikelindustrie (4)

[+/-]

Sporting goods industry (4)
Corporate social responsibility (3)
Customer integration (3)
Deutschland (3)
Germany (3)
Kundenintegration (3)
Markenartikel (3)
Product image (3)
Produktimage (3)
USA (3)
United States (3)
Brand (2)
China (2)
Footwear industry (2)
Großbritannien (2)
Innovation management (2)
Innovationsmanagement (2)
Jugendliche (2)
Schuhindustrie (2)
Sportbekleidung (2)
Sportswear (2)
United Kingdom (2)
Virtual community (2)
Virtuelle Gemeinschaft (2)
Welt (2)
World (2)
Youth (2)
2002-2005 (1)
Advertising (1)
Advertising effectiveness (1)
Akquisition (1)
Arbeitnehmerschutz (1)
Arbeitskräfte (1)
Armut (1)
Betriebliche Preispolitik (1)

Type of Publication :

Article (13)
Book / Working Paper (5)

Genres :

Article in journal (7)
Aufsatz in Zeitschriften (7)
Article in book (6)
Aufsatz im Buch (6)
Arbeitspapier (2)

[+/-]

Case study (2)
Fallstudie (2)
Graue Literatur (2)
Non-commercial literature (2)
Working Paper (2)
Company information (1)
Dissertation (1)
Firmeninformation (1)
Hochschulschrift (1)
Market information (1)
Marktinformation (1)
Reprint (1)
Thesis (1)

Languages :

English (11)
German (6)
French (1)

Persons :

Aboulian, Lucy (1)
Alon, Ilan (1)
Ashley, Christy (1)
Bodendorf, Freimut (1)
Chang, Kai-Ming (1)

[+/-]

Charnley, Patrick (1)
Elliott, Richard (1)
Füller, Johann (1)
Hsu, Jane Lu (1)
Huber, Frank (1)
Jawecki, Gregor (1)
Kaiser, Carolin (1)
Kotulla, Thomas (1)
Leonard, Clare (1)
Lim, Suk-Jun (1)
Luther, Christoph (1)
Matthes, Isabel (1)
Matzler, Kurt (1)
Maxwell, Julia (1)
Merk, Jeroen (1)
Meyer, Frederik (1)
Montgomery, Nicole Votolato (1)
Moosmayer, Dirk C. (1)
Peters, Rolf-Herbert (1)
Phillips, Joe (1)
Raju, Sekar (1)
Schlagentweith, Dirk (1)
Schmid, Stefan (1)
Sheinin, Daniel A. (1)
Tain, Frédéric (1)
Unnava, H. Rao (1)
Varki, Sajeev (1)
Walcher, Dominik (1)
Yu, Xiaomin (1)

Institutions :

Center of Market Oriented Product and Production Management <Mainz> (1)
Universität <Mainz> (1)

Published in ... :

Journal of advertising : a professional journal devoted to the advancement of advertising as a communication industry ; the official publication of the American Academy of Advertising (2)
Journal of business ethics : JOBE (2)
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation (1)
Cross-cultural and critical perspectives on brands (1)
Der Markt : international journal of marketing (1)

[+/-]

ESCP-EAP working paper (1)
Franchising globally : innovation, learning and imitation (1)
Gabler Edition Wissenschaft (1)
Global economy contested : power and conflict across the international division of labour (1)
Journal of fashion marketing and management (1)
Pricing perspectives : marketing and management implications of new theories and applications (1)
The journal of brand management : an international journal (1)
Virtual enterprises communities & social networks (1)
Wissenschaftliche Arbeitspapiere / P (1)

Databases :

ECONIS (18)

Results 1- 18 of 18

select all deselect all

Sort by : Relevance Year Title

	1	The differential effect of ad novelty and message usefulness on brand judgments
		Year:                      2011 Person:  Sheinin, Daniel A.; Varki, Sajeev; Ashley, Christy Published in:  Journal of advertising : a professional journal devoted to the advancement of advertising as a communication industry ; the official publication of the American Academy of Advertising ; 40 Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	2	An Athlete's Foot master franchisee in China
		Year:                      2010 Person:  Alon, Ilan Published in:  Franchising globally : innovation, learning and imitation Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	3	Analyse der Meinungsentwicklung in Online Foren : Konzept und Fallstudie
		Year:                      2010 Person:  Kaiser, Carolin; Bodendorf, Freimut Published in:  Virtual enterprises communities & social networks Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	4	Innovation creation in online consumer groups
		Year:                      2009 Person:  Jawecki, Gregor; Füller, Johann; Matzler, Kurt Published in:  Der Markt : international journal of marketing ; 48 Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	5	Peer pressure and poverty : exploring fashion brands and consumption symbolism among children of the "British poor"
		Year:                      2009 Person:  Elliott, Richard; Leonard, Clare Published in:  Cross-cultural and critical perspectives on brands Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	6	The moderating effect of brand commitment on the evaluation of competitive brands
		Year:                      2009 Person:  Raju, Sekar; Unnava, H. Rao; Montgomery, Nicole Votolato Published in:  Journal of advertising : a professional journal devoted to the advancement of advertising as a communication industry ; the official publication of the American Academy of Advertising ; 38 Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	7	From passive beneficiary to active stakeholder : workers' participation in CSR movement against labor abuses
		Year:                      2009 Person:  Yu, Xiaomin Published in:  Journal of business ethics : JOBE ; 87 Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	8	Embedding CSR values : the global footwear industry's evolving governance structure
		Year:                      2008 Person:  Lim, Suk-Jun; Phillips, Joe Published in:  Journal of business ethics : JOBE ; 81 Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	9	Der Zusammenhang zwischen Marken- und Konsumentenpersönlichkeit : kausalanalytische Untersuchung am Beispiel von Jugendlichen
		Year:                      2008 Person:  Schlagentweith, Dirk Publisher:  Wiesbaden : Gabler Availability:  Table of Contents         Saved in Bookmarks      .txt short format  /  .txt long format

	10	Das externe Vorschlagswesen : Entwicklung eines Kommunikationssystems zur Integration von Kunden in den Innovationsprozess
		Year:                      2008 Person:  Walcher, Dominik Published in:  Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	11	"Mittendrin statt nur dabei" : Erfolgsfaktoren der Kundenintegration in den Design- und Entwicklungsprozess
		Year:                      2008 Publisher:  Mainz : Center of Market Oriented Product and Production Management Affiliated person:  Huber, Frank; Meyer, Frederik; Matthes, Isabel; Luther, Christoph Institution:  Center of Market Oriented Product and Production Management <Mainz>; Universität <Mainz> Availability:  Table of Contents  Description        Saved in Bookmarks      .txt short format  /  .txt long format

	12	It's all in the stripes: D. Jacobson & Sons Ltd. v. Globe GB Ltd.
		Year:                      2008 Person:  Aboulian, Lucy; Maxwell, Julia; Charnley, Patrick Published in:  The journal of brand management : an international journal ; 15 Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	13	Does being good pay off? : an investigation of consumers' price response to social product information
		Year:                      2008 Person:  Moosmayer, Dirk C. Published in:  Pricing perspectives : marketing and management implications of new theories and applications Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	14	Purchase of clothing and its linkage to family communication and lifestyles among young adults
		Year:                      2008 Person:  Hsu, Jane Lu; Chang, Kai-Ming Published in:  Journal of fashion marketing and management ; 12 Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	15	Restructuring and conflict in the global athletic footwear industry : Nike, Yue Yuen and labour codes of conduct
		Year:                      2008 Person:  Merk, Jeroen Published in:  Global economy contested : power and conflict across the international division of labour Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	16	Die Puma-Story
		Year:                      2007 Person:  Peters, Rolf-Herbert Publisher:  München : Hanser Availability:  Description        Saved in Bookmarks      .txt short format  /  .txt long format

	17	Grenzüberschreitende Akquisitionen und zentrale Konsequenzen für die internationale Marktbearbeitung : der Fall Adidas/Reebok
		Year:                      2007 Person:  Schmid, Stefan; Kotulla, Thomas Publisher:  Berlin : ESCP-EAP, Europäische Wirtschafthochsch. Availability:  Table of Contents       Saved in Bookmarks      .txt short format  /  .txt long format

	18	Sport: un marché en or ; distribution et industrie du sport et des loisiers ; analyse - statistiques - tendances
		Year:                      1999 Person:  Tain, Frédéric Publisher:  Chatou : Carnot Availability:  -       Saved in Bookmarks      .txt short format  /  .txt long format

select all deselect all

10 Results per page 25 Results per page 50 Results per page 100 Results per page

   

A Service of the
Recommended by
Funded by