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International journal of sport management and marketing : IJSMM (61)
Sport marketing quarterly : for professionals in the business of marketing sport (29)
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1
Article 		Exploring the degree of commercialisation associated with sports marketing activities
Year:                     
2012
Affiliated person:  Smith, Amber A.; Synowka, David P.; Clark, John S.; Smith, Alan D.
Published in:  International journal of services and operations management ; 11
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2
Book / Working Paper 		The institutional framework for doing sports business: principles of EU competition policy in sports markets
Year:                     
2012
Person:  Budzinski, Oliver
Publisher:  Ilmenau : Techn. Univ., Inst. für Volkswirtschaftslehre
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3
Book / Working Paper 		Identitätsbasierte Markenführung professioneller Sportvereine : eine empirische Untersuchung zur Ermittlung verhaltensrelevanter Markennutzung und der Relevanz der Markenpersönlichkeit
Year:                     
2012
Person:  Schade, Michael
Publisher:  Wiesbaden : Gabler
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4
Article 		Spectator rage as the dark side of engaging sport fans : implications for services marketers
Year:                     
2012
Affiliated person:  Grove, Stephen J.; Pickett, Gregory M.; Jones, Scott A.; Dorsch, Michael J.
Published in:  Journal of service research : JSR ; 15
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5
Article 		Fan identification, Schadenfreude toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN)
Year:                     
2012
Person:  Dalakas, Vassilis; Melancon, Joanna Phillips
Published in:  The journal of services marketing ; 26
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6
Article 		Sport, the media and strategic communications management
Year:                     
2012
Person:  Boyle, Raymond; Haynes, Richard
Published in:  Managing sport business : an introduction
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7
Article 		Sport marketing management and communication
Year:                     
2012
Person:  Garland, Ron; Hautbois, Christopher
Published in:  Managing sport business : an introduction
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8
Article 		Exploring the role of emotions on sport consumers' behavioral and cognitive responses to marketing stimuli
Year:                     
2011
Person:  Kwak, Dae Hee; Kim, Yu Kyoum; Hirt, Edward R.
Published in:  European Sport management quarterly : ESMQ ; 11
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9
Article 		Recht und Social Media-Kommunikation im Sport
Year:                     
2011
Person:  Kambli, Guido
Published in:  Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
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10
Article 		PR für Special-Events : mit Social Media zu den Olympischen Spielen
Year:                     
2011
Person:  Zunk, Karin; Behler, Jens
Published in:  Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
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11
Article 		Boxen : Sportler als Marke ; Alesia Graf - zweifache Boxweltmeisterin WIBF/GBU-Junior Bantamgewicht
Year:                     
2011
Person:  Dietrich, Nevenka
Published in:  Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
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12
Article 		Erfolgsstory München Marathon : mit Kommunikation ans Ziel
Year:                     
2011
Person:  Moses, Ursula
Published in:  Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
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13
Article 		Motorsport/Formel 1 : der Reiz der PR heute und ein Blick in die Zukunft
Year:                     
2011
Person:  Haasper, Florian
Published in:  Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
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14
Article 		Fußball
Year:                     
2011
Person:  Biechele, Christian
Published in:  Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
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15
Book / Working Paper 		Encyclopedia of sports management and marketing
Year:                     
2011
Publisher:  Los Angeles [u.a.] : Sage Publ.
Affiliated person:  Swayne, Linda E.
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16
Article 		Basiswissen und Arbeitsfelder der Sport-PR
Year:                     
2011
Person:  Suchy, Günther
Published in:  Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
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17
Article 		A conceptual framework for understanding relationships between sport consumers and sport organizations : a relationship quality approach
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18
Article 		New sport teams and the development of brand community
Year:                     
2011
Person:  Grant, Nigel; Heere, Bob; Dickson, Geoff
Published in:  European Sport management quarterly : ESMQ ; 11
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19
Book / Working Paper 		The institutional framework for doing sports business : principles of EU competition policy in sports markets
Year:                     
2011
Person:  Budzinski, Oliver
Publisher:  Esbjerg : Inst. for Miljø- og Erhvervsøkonomi
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20
Article 		Examining the behavioral manifestations of fan avidity in sports marketing
Year:                     
2011
Person:  DeSarbo, Wayne S.; Madrigal, Robert
Published in:  Journal of modelling in management ; 6
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21
Book / Working Paper 		Sport as a business : international, professional and commercial aspects
Year:                     
2011
Publisher:  Basingstoke : Palgrave Macmillan
Affiliated person:  Dolles, Harald
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22
Article 		Linking sports sponsorship with purchase intentions : team performance, stars, and the moderating role of team identification
Year:                     
2011
Person:  Ngan, Heidi M. K.; Prendergast, Gerard P.; Tsang, Alex S. L.
Published in:  European journal of marketing : EJM ; 45
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23
Article 		Examining the predictors of consumer response to sport marketing via digital social media
Year:                     
2011
Person:  Mahan, Joseph E.
Published in:  International journal of sport management and marketing : IJSMM ; 9
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24
Article 		Prioritised risk relievers in purchasing licensed sport merchandise online : influence of product price as purchase involvement
Year:                     
2011
Person:  Won, Doyeon; Lee, Cindy
Published in:  International journal of sport management and marketing : IJSMM ; 9
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25
Article 		Professional basketball fans in China : a comparison of National Basketball Association and Chinese Basketball Association team identification
Year:                     
2011
Person:  Menefee, W. Chadwick; Casper, Jonathan M.
Published in:  International journal of sport management and marketing : IJSMM ; 9
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26
Article 		The Olympic effect
Year:                     
2011
Person:  Rose, Andrew K.; Spiegel, Mark M.
Published in:  The economic journal : the journal of the Royal Economic Society ; 121
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27
Book / Working Paper 		Buying tickets : capturing the dynamic factors that drive consumer purchase decisions for sporting events
Year:                     
2011
Person:  Moe, Wendy W.; Fader, Peter S.; Kahn, Barry
Publisher:  Philadelphia, Pa. : Wharton School, University of Pennsylvania
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28
Book / Working Paper 		Das Internetfernsehen : neue Chancen für die entgeltliche Vermarktung von Schwellensportarten?
Year:                     
2011
Person:  Schellhaaß, Horst; Fritsch, Christoph
Publisher:  Köln : Inst. für Rundfunkökonomie
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29
Article 		FIFA World Cup brand elements and local inspirations
Year:                     
2011
Person:  Weszka, Pawel
Published in:  Sport marketing quarterly : for professionals in the business of marketing sport ; 20
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30
Article 		Sportsponsoring und Ambushing
Year:                     
2011
Person:  Gröppel-Klein, Andrea; Königstorfer, Jörg
Published in:  Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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31
Article 		Cause-related marketing : the role of team identification in consumer choice of team licensed products
Year:                     
2011
Person:  Lee, Jaedeock; Ferreira, Mauricio
Published in:  Sport marketing quarterly : for professionals in the business of marketing sport ; 20
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32
Article 		Examining similarities and differences in consumer motivation for playing and watching soccer
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33
Article 		Does your sponsor affect my perception of the event? : the role of event sponsors as signals
Year:                     
2011
Affiliated person:  Walker, Matthew; Hall, Todd; Todd, Samuel Y.; Kent, Aubrey
Published in:  Sport marketing quarterly : for professionals in the business of marketing sport ; 20
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34
Article 		Segmenting motivation : an analysis of fantasy baseball motives and mediated sport consumption
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35
Article 		The process of organizational identity : what are the roles of social responsiveness, organizational image, and identification?
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36
Article 		A structural model of the relationships between sport website quality, e-satisfaction, and e-loyalty
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37
Article 		A bibliometric study of citations to sport management and marketing journals
Year:                     
2011
Person:  Shilbury, David
Published in:  Journal of sport management : the official journal of the North American Society of Sport Management ; 25
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38
Book / Working Paper 		Recent developments in the economcis of sport ; Vol. 2
Year:                     
2011
Publisher:  Cheltenham [u.a.] : Elgar
Affiliated person:  Andreff, Wladimir
Published in:  Recent developments in the economcis of sport
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39
Book / Working Paper 		Recent developments in the economcis of sport ; Vol. 1
Year:                     
2011
Publisher:  Cheltenham [u.a.] : Elgar
Affiliated person:  Andreff, Wladimir
Published in:  Recent developments in the economcis of sport
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40
Article 		Legal battles for sponsorship exclusivity : the cases of the World Cup and NASCAR
Year:                     
2011
Person:  Cobbs, Joe
Published in:  Sport management review ; 14
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41
Article 		Gambling on sport sponsorship : a conceptual framework for research and regulatory review
Year:                     
2011
Person:  Lamont, Matthew; Hing, Nerilee; Gainsbury, Sally
Published in:  Sport management review ; 14
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42
Article 		Veränderung der Zielgruppe : Veränderung der Herausforderungen?
Year:                     
2011
Person:  Wadsack, Ronald
Published in:  Betrieb von Sport- und Veranstaltungsimmobilien : Managementherausforderungen und Handlungsoptionen
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43
Article 		International sport marketing : practical and future research imlications
Year:                     
2011
Person:  Ratten, Vanessa; Ratten, Hamish
Published in:  The journal of business & industrial marketing ; 26
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44
Article 		The dynamics of relationship marketing in international sponsorship networks
Year:                     
2011
Person:  Cobbs, Joe B.
Published in:  The journal of business & industrial marketing ; 26
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45
Article 		Sponsorship-linked marketing : a set of research propositions
Year:                     
2011
Person:  Nickell, David; Cornwell, T. Bettina; Johnston, Wesley J.
Published in:  The journal of business & industrial marketing ; 26
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46
Article 		The impact of relationship quality on attitude toward a sponsor
Year:                     
2011
Person:  Kim, Yu Kyoum; Ko, Yong Jae; James, Jeffery
Published in:  The journal of business & industrial marketing ; 26
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47
Article 		A stakeholder approach to international and national sport sponsorship
Year:                     
2011
Person:  Tsiotsou, Rodoula
Published in:  The journal of business & industrial marketing ; 26
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48
Book / Working Paper 		Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
Year:                     
2011
Publisher:  Berlin : Schmidt
Affiliated person:  Suchy, Günther; Behler, Jens
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49
Article 		Participation rates and gross revenue vs. promotion and exposure : advertisement and multimedia coverage of 18 sports within NCAA Division I athletic department websites
Year:                     
2011
Person:  Cooper, Coyte G.; Weight, Erianne A.
Published in:  Sport management review ; 14
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50
Article 		SWOT and AHP hybrid model for sport marketing outsourcing using a case of intercollegiate sport
Year:                     
2011
Person:  Lee, Seungbum; Walsh, Patrick
Published in:  Sport management review ; 14
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