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Market-based management : strategies for growing customer value and profitability

Year:	c 2013

Person:	Best, Roger J.
Publisher:	Boston [u.a.] : Pearson

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Consumer behavior : building marketing strategy

Year:	c 2013

Person:	Hawkins, Del I.; Mothersbaugh, David L.
Publisher:	New York, NY : McGraw-Hill Irwin

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Marketing management : a strategic decision-making approach

Year:	c 2013

Person:	Mullins, John Walker; Walker, Orville C.
Publisher:	New York, NY : McGraw-Hill

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A preface to marketing management

Year:	c 2013

Person:	Peter, J. Paul; Donnelly, James H.
Publisher:	New York, NY : McGraw-Hill Irwin

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Transporto ?moni? strateginio potencialo analiz?

Year:	2012-01-19

Person:	Lekys, Ar?nas
Publisher:	Lithuanian Academic Libraries Network (LABT) / Vilnius Gediminas Technical University
Affiliated person:	Ginevi?ius, Romualdas; Peleckis, K?stutis; Korsakien?, Renata; Stankevi?ien?, Asta
Institution:	Vilnius Gediminas Technical University

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Leading by example in intergroup competition: An experimental approach

Year:	2012-01-06

Person:	Weisser, Johannes
Institution:	Friedrich-Schiller-University Jena, Max-Planck-Institute of Economics

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Fiscal Policy in India: Trends and Trajectory

Year:	2012-01

Person:	De, Supriyo
Institution:	eSocialSciences

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Energy and Material Efficiency Innovations: The Relevance of Innovation Strategies

Year:	2012-01

Person:	Bönte, Werner; Dienes, Christian
Institution:	Universitätsbibliothek Wuppertal, University Library

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Testing for Multiple Bubbles

Year:	2012-01

Person:	Phillips, Peter C.B.; Shi, Shu-Ping; Yu, Jun
Institution:	Cowles Foundation for Research in Economics, Yale University

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Improving the investment activity of industrial enterprise

Year:	2012

Person:	Bogachenko, Tetyana V.
Institution:	Department of Management and Finance, Faculty of Management and Marketing

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Strategic aspects of achieving competitive advantages in the business of wine industry on the example of "Odesavynprom" company

Year:	2012

Person:	Oleynik, Alexander A.
Institution:	Department of Management and Finance, Faculty of Management and Marketing

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Size matters! How position sizing determines risk and return of technical timing strategies

Year:	2012

Person:	Scholz, Peter
Institution:	Frankfurt School of Finance and Management

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Resilience and consumer behavior for higher quality of life

Year:	2012

Person:	Maddi, Salvatore R.
Published in:	Transformative consumer research for personal and collective well-being

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Maximizing lead generation : the complete guide for B2B marketers

Year:	c 2012

Person:	Stevens, Ruth P.
Publisher:	Indianapolis, Ind. : Que Publ.

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The sense of self-continuity as a resource in adaptive coping with job loss

Year:	2012

Person:	Sadeh, Noa; Karniol, Rachel
Published in:	Journal of vocational behavior ; 80

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Marketing management : a cultural perspective

Year:	2012

Publisher:	London [u.a.] : Routledge
Affiliated person:	Peñaloza, Lisa; Toulouse, Nil; Visconti, Luca M.

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Klassisches strategisches Denken von Sun Tsu bis Liddell Hart

Year:	2012

Person:	Hollerer, Franz
Published in:	Strategie, Organisation, Personal, Führung

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Optimising e-marketing criteria for customer communication in food and drink sector in Greece

Year:	2012

Affiliated person:	Tsekouropoulos, G.; Andreopoulou, Z.; Seretakis, A.; Koutroumanidis, T.; Manos, Basil
Published in:	International journal of business information systems : IJBIS ; 9

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Globale Qualitätsproduktion : eine Studie zu neuen Strategien transnationaler Produktion bei Zulieferern der Automobilindustrie und im Maschinenbau

Year:	2012

Person:	Voskamp, Ulrich; Wittke, Volker
Publisher:	Göttingen : SOFI

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A knowledge marketing model : determinants of organisational resource-based capabilities on e-retail performance

Year:	2012

Person:	Chen, Lisa Y.
Published in:	International journal of business information systems : IJBIS ; 9

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Markups in the Euro area and US over the period 1981 - 2004 : a comparison of 50 sectors

Year:	2012

Person:	Christopoulou, Rebekka; Vermeulen, Philip
Published in:	Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria ; 42

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An economic analysis of add-on discounts

Year:	2012

Person:	Adachi, Takanori; Ebina, Takeshi
Published in:	Managerial and decision economics : MDE ; the international journal of research and progress in management economics ; 33

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Nice versus strategic Tit-for-Tat : a laboratory experiment

Year:	2012

Person:	Suetens, Sigrid
Published in:	Macroeconomics and beyond : essays in honour of Wim Meeusen

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Contracts, biases and consumption of access services

Year:	2012

Person:	Leider, Stephen G.; Sahin, Özge
Publisher:	München : CESifo

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Encouraging CRM systems usage : a study among bank managers

Year:	2012

Person:	Vella, Joseph; Caruana, Albert
Published in:	Management research review ; 35

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Inflation dynamics and real marginal costs : new evidence from US manufacturing industries

Year:	2012

Person:	Petrella, Ivan; Santoro, Emiliano
Publisher:	London : School of Economics, Mathematics an Statistics, Birkbeck College, Univ. of London

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The 4A's of marketing : creating value for customers, company and society

Year:	c 2012

Person:	Sheth, Jagdish N.; Sisodia, Rajendra
Publisher:	New York, NY [u.a.] : Routledge

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Greening development : enhancing capacity for environmental management and governance

Year:	2012

Publisher:	Paris : OECD
Institution:	Organisation for Economic Co-operation and Development

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Building network capabilities in turbulent competitive environments : practices of global firms from Korea and Japan

Year:	c 2012

Person:	Park, Young Won; Hong, Paul
Publisher:	Boca Raton, Fla. [u.a.] : CRC Press

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Effects of ownership change on organizational settings and strategies in a Taiwanese hotel chain

Year:	2012

Person:	Yang, Jen-te
Published in:	International journal of hospitality management ; 31

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Survival strategies of a local industry and the characteristics of its overseas operations : a case study of the glove-related industry in Eastern Kagawa, Japan

Year:	2012

Person:	Taira, Atsushi
Published in:	Spaces of international economy and management : launching new perspectives on management and geography

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Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration

Year:	2012

Person:	Iyengar, Raghuram; Van den Bulte, Christophe; Choi, Jeonghye
Publisher:	Philadelphia, Pa. : Wharton School, University of Pennsylvania

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Der demographische Wandel als zentraler Wert des Unternehmens

Year:	2012

Person:	Pfefferkorn, Reinhard A.
Published in:	Value Day 2012 : aktuelle Entwicklungen in Controlling, Finance & Strategy

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Entwicklung von Pricing-Strategien für Produktinnovationen

Year:	2012

Person:	Schäfer, Caroline
Published in:	Value Day 2012 : aktuelle Entwicklungen in Controlling, Finance & Strategy

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Institutionsspezifische Fundierung von Risikotragfähigkeitskonzepten

Year:	2012

Person:	Stausberg, Thomas
Published in:	Finanzkrise 2.0 und Risikomanagement von Banken : regulatorische Entwicklungen - Konzepte für die Umsetzung

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Moderne Risikotragfähigkeitsmodelle im Kontext der Finanzkrise

Year:	2012

Person:	Kramer, Helge
Published in:	Finanzkrise 2.0 und Risikomanagement von Banken : regulatorische Entwicklungen - Konzepte für die Umsetzung

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Pricing behaviour and non-price characteristics in the airline industry

Year:	2012

Publisher:	Bingley : Emerald
Affiliated person:	Peoples, James H.

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Getting better or getting worse? : consumer repsonses to decreasing, constant, and ascending multi-dimensional price profiles

Year:	2012

Person:	Peine, Klaus; Wentzel, Daniel; Herrmann, Andreas
Published in:	Review of managerial science ; 6

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On airline pricing behavior during financial turnarounds

Year:	2012

Person:	Hofer, Christian
Published in:	Pricing behaviour and non-price characteristics in the airline industry

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Distribution of airline tickets : a tale of two market structures

Year:	2012

Person:	Bilotkach, Volodymyr; Pejcinovska, Marija
Published in:	Pricing behaviour and non-price characteristics in the airline industry

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A guide to booking airline tickets online

Year:	2012

Person:	Bilotkach, Volodymyr; Rupp, Nicholas G.
Published in:	Pricing behaviour and non-price characteristics in the airline industry

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The new pricing in North American air travel markets : implications for competition and antitrust

Year:	2012

Person:	Gillen, David; Hazledine, Tim
Published in:	Pricing behaviour and non-price characteristics in the airline industry

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Examining the effect of low-cost carriers on nonlinear pricing strategies of legacy airlines

Year:	2012

Person:	Hernandez, Manuel A.; Sengupta, Anirban; Wiggins, Steven N.
Published in:	Pricing behaviour and non-price characteristics in the airline industry

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Marketing : Grundlagen marktorientierter Unternehmensführung ; Konzepte - Instrumente - Praxisbeispiele

Year:	2012

Person:	Meffert, Heribert; Burmann, Christoph; Kirchgeorg, Manfred
Publisher:	Wiesbaden : Gabler
Published in:	Marketing

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Marketing-Routenplaner : Strategien effizient erarbeiten

Year:	2012

Person:	Ternow, Frank
Publisher:	Stuttgart : Kohlhammer

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Customer Relationship Management in service organisations : prospects and areas of research

Year:	2012

Person:	Saini, Anil K.; Khatri, Puja; Thareja, Kimi
Published in:	International journal of management practice : IJMP ; 5

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Good growth and governance in Africa : rethinking development strategies

Year:	2012

Publisher:	Oxford [u.a.] : Oxford Univ. Press
Affiliated person:	Noman, Akbar

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Why "good jobs" are good 4 retailers

Year:	2012

Person:	Ton, Zeynep
Published in:	Harvard business review : HBR ; 90

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Optimal resource allocation with time-varying marketing effectiveness, margins and costs

Year:	2012

Affiliated person:	Raman, Kalyan; Mantrala, Murali K.; Sridhar, Shrihari; Tang, Yihui Elina
Published in:	Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation ; 26

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Determinants of consumer perceptions toward mobile advertising : a comparison between Japan and Austria

Year:	2012

Affiliated person:	Liu, Chia-ling Eunice; Sinkovics, Rudolf R.; Pezderka, Noemi; Haghirian, Parissa
Published in:	Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation ; 26

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