Free-to-play (F2P) games have been recently taking the market by the storm, proving to be both popular among users and developers. Delivering the core experience for free and functional or decorative benefits within the game for a small price (microtransactions), can these games really be...

Shenzhen: Die Metropole der Zukunft zwischen Kreativität und Überwachung. Wer wissen möchte, wie wir und vor allem unsere Kinder bald schon leben, welche Technologien sie und die Welt prägen werden, muss durch Shenzhen streifen. Die 20-Millionen-Metropole in Südchina gehört zu den...

"Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth. Expert contributors highlight the...

This paper provides a viewpoint of the culture and subcultures at Google Inc., which is a famous global company, and has a huge engineering staff and many talented leaders. Through its history of development, it has had positive impacts on society; however; there have been management challenges....

Abstract Ethnomarketing defined as marketing segmentation approach that clusters consumers on the basis of ethnicity is slowing gaining traction in marketing in multicultural environments, particularly in countries or regions inhabited by consumers from different ethnic backgrounds, who though...

This paper provides a viewpoint of the culture and subcultures at Google Inc., which is a famous global company, and has a huge engineering staff and many talented leaders. Through its history of development, it has had positive impacts on society; however; there have been management challenges....

Abstract Ethnomarketing defined as marketing segmentation approach that clusters consumers on the basis of ethnicity is slowing gaining traction in marketing in multicultural environments, particularly in countries or regions inhabited by consumers from different ethnic backgrounds, who though...

"A sociologist and former fashion model takes readers inside the elite global party circuit of "models and bottles" to reveal how beautiful young women are used to boost the status of men Million-dollar birthday parties, megayachts on the French Riviera, and $40,000 bottles of champagne. In...

State policies. Creating within constraints : creative industries policy in Malaysia / Thomas Barker and LEE Yuen Beng Adrian -- Procuders and production. The negotiated creative autonomy in the organization-based TV labor market / Chairin An -- Consumption and circulation. Sell your loneliness...

В статье рассмотрена проблема отчуждения российского и украинского общества от основных институтов социализации. В качестве одного из негативных последствий...

Purpose The purpose of this paper is to address the question of cultural production, consumption and intermediation in the context of digital music. Design/methodology/approach This research adopts an interpretivist, ethnoconsumerist epistemology along with a netnographic research design...

Jede Anonymität, auch gerade die im Netz (J. Kubeziel: ID-A 30/12), die einerseits dem Schutz der Bürgerrechte dient, kann für dunkle Zwecke genutzt werden. Dass es digitale Unterwelten gibt, in denen - ethisch betrachtet - allen menschlichen Abgründen und verbrecherischen Absichten in...

This book explores the intersection of grassroots leadership and the arts for social change, examining the many movements and subsequent victories the arts community has won for society. The book illustrates the diverse but influential work of these figures, reflecting on their actions,...

Exploring the ambiguous relationship between fandom and consumer culture, this book provides a critical overview of fans, fan cultures and fan experiences in relation to the broader experience and transformation economy. Fans and Fan Cultures discusses key theoretical concepts concerning...

В представленной статье проводится анализ механизма и причин воздействия на сознание людей, ведущей к дифференциации общества на различные субкультуры....

The article reflects the results of the expert interviews that were aimed to expose and interpret the peculiarities of the corporate culture of public servants. There are expert opinions concerning the phenomenon of the corporate culture, the factors of its formation its basic values and normes...

В статье дается понятие культуры, контркультуры, субкультуры. Обосновывается применение термина «криминальная субкультура» в криминологии.

Purpose – The purpose of this paper is to the investigate the rock music, and in particular the genre known as heavy metal, subculture in Iran and identify its relationship to social responsibility. Design/methodology/approach – The research was conducted qualitatively through in-depth...

Biogenetic structural perspectives on shamanism and raves: the origins of collective ritual dance / Michael James Winkelman -- The roots of trance: reflections of space rock, psychedelia, krautrock, and post punk live in the 1970s and 1980s / Peter Smith -- Transformational festivals: a new...

The Netherlands knows a persistent threat of flooding. To adapt to this dangerous reality, the Dutch have cultivated what disaster research literature has labeled ‘disaster subcultures’ or a set of cultural (tangible and intangible) tools to deal with the recurrent hazard. While there is...

This paper performs a comparative analysis of niche brands. Within surfing and snowsport markets, key companies, with distinctive brand names, market specifically to their respective subcultures. Each brand embodies an individuated personality, markets according to unique criteria and evolves...

This study explores the relationship between individual birthplace [rural birthplace (RB) and urban birthplace (UB)] and consumer unethical behavior (CUB). As a result, CUB is verified to closely relate to individual birthplace, and those new urban residents with RB are found to behave more...

Post-subcultural studies has emerged as a critical response to perceived difficulties with the previously dominant approach to subcultures associated with the Birmingham Centre for Contemporary Cultural Studies (CCCS). Alternative terms such as scene and tribe have been suggested in light of the...