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1
Article 		Maximising the effectiveness of advertising for female markets
Year:                     
2012
Person:  Jordan, Thomas J.
Published in:  Lessons on profiting from diversity
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2
Article 		Adapting communications styles to the needs of the market
Year:                     
2012
Person:  Buchanan, Holly
Published in:  Lessons on profiting from diversity
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3
Article 		Digital communications and older groups : an Anglo-French comparison
Year:                     
2012
Person:  Mullen, Hilary; Moss, Gloria; Wulf, Catharina
Published in:  Lessons on profiting from diversity
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4
Article 		Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
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5
Article 		Facilitating collective brand engagement and collaborative production through cultural marketing
Year:                     
2012
Person:  Head, Gabriela; Schau, Hope Jensen; Thompson, Katherine
Published in:  Marketing management : a cultural perspective
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6
Article 		Tribal marketing
Year:                     
2012
Person:  Cova, Bernard; Shankar, Avi
Published in:  Marketing management : a cultural perspective
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7
Article 		What do affluent Chinese consumers want? : a semiotic approach to building brand literacy in developing markets
Year:                     
2012
Person:  Oswald, Laura R.
Published in:  Marketing management : a cultural perspective
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8
Article 		Segmentation and targeting reloaded
Year:                     
2012
Person:  Visconti, Luca M.; Üçok Hughes, Mine
Published in:  Marketing management : a cultural perspective
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9
Article 		How to target diverse customers : an advertising typology and prescriptions from social psychology
Year:                     
2012
Person:  Brumbaugh, Anne M.
Published in:  Cracking the code : leveraging consumer psychology to drive profitability
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10
Book / Working Paper 		Boom-Branchen 50plus : wie Unternehmen den Best-Ager-Markt für sich nutzen können
Year:                     
2012
Publisher:  Wiesbaden : Gabler
Affiliated person:  Pompe, Hans-Georg
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11
Article 		The impact of age and shopping experiences on the classification of search, experience, and credence goods in online shopping
Year:                     
2012
Person:  Wan, Yun; Nakayama, Makoto; Sutcliffe, Norma
Published in:  Information systems and e-business management : ISeB ; 10
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12
Article 		Seeking the holy grail through gay and lesbian consumers : an exploratory content analysis of ads with gey/lesbian-specific content
Year:                     
2012
Person:  Um, Nam-Hyun
Published in:  Journal of marketing communications ; 18
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13
Article 		Wider besseren Wissens : Senioren werden von Finanzdienstleistern vernachlässigt
Year:                     
2012
Person:  Köhler, Jens; Kirchhof, Anne-Kathrin
Published in:  Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
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14
Article 		Ausgestaltung des E-POS bei der Best-Shopper-Generation 50plus
Year:                     
2012
Person:  Ott, Cirk Sören; Wittmann, Norbert
Published in:  Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
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15
Article 		Surfen nach Fast Moving Consumer Goods : das Internetverhalten von Konsumenten im Alter 50plus
Year:                     
2012
Person:  Gaspar, Claudia; Kecskes, Robert
Published in:  Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
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16
Article 		Silver-Surfer : Profile, Nutzungsverhalten und -bedürfnisse
Year:                     
2012
Person:  Fittkau, Susanne; Harms, Ann-Kathrin
Published in:  Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
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17
Article 		Silver Surfer : vielversprechende (Kunden-)Potenziale jenseits der 50 im Netz
Year:                     
2012
Person:  Dubrau, Claudia
Published in:  Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
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18
Article 		Is advertising targeting vulnerable consumers in China?
Year:                     
2012
Person:  Fayol-Song, Ling Fang
Published in:  Ethics in marketing and communications : towards a global perspective
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19
Book / Working Paper 		Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
Year:                     
2012
Publisher:  Wiesbaden : Gabler
Affiliated person:  Kampmann, Birgit
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20
Article 		Appell an das Gewissen
Year:                     
2012
Affiliated person:  Gröne, Nicole; Wangenheim, Florian von; Rothstock, Karin; Schumann, Jan H.
Published in:  Harvard-Business-Manager : das Wissen der Besten ; 34
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21
Article 		A theory of advertising to children
Year:                     
2012
Person:  Laczniak, Russell N.; Carlson, Les
Published in:  Advertising theory
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22
Article 		Responsiveness to global and local consumer culture positioning : a personality and collective identity perspective
Year:                     
2012
Person:  Westjohn, Stanford A.; Singh, Nitish; Magnusson, Peter
Published in:  Journal of international marketing ; 20
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23
Book / Working Paper 		Creating value through cause-related marketing and celebrity advocacy : the case of YouthAIDS & PSI
Year:                     
2012
Person:  Michel-Kerjan, Erwann
Publisher:  Philadelphia, Pa. : Risk Management and Decision Processes Center, The Wharton School, Univ. of Pennsylvania
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24
Article 		A life course perspective of family meals via the life grid method
Year:                     
2011
Person:  Harrison III, Robert L.; Veeck, Ann; Gentry, James W.
Published in:  Journal of historical research in marketing ; 3
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25
Article 		On the borderline : exploring liminal consumption and the negotiation of threshold selves
Year:                     
2011
Person:  Cody, Kevina; Lawlor, Katrina
Published in:  Marketing theory ; 11
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26
Article 		Nachhaltigkeit, Konsumforschung und Marketing
Year:                     
2011
Person:  Paulesich, Reinhard
Published in:  Umweltverträgliche Produktion und nachhaltiger Erfolg : Chancen, Benchmarks & Entwicklungslinien
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27
Article 		Targeting public services through the unequal treatment of unequals
Year:                     
2011
Person:  Langørgen, Audun
Published in:  International tax and public finance ; 18
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28
Article 		Are phones fun? : usage and barriers to adoption for wireless data services among the younger generation of Asians
Year:                     
2011
Person:  Armey, Laura; Vladar, Andrea; Pereira, Francis
Published in:  International journal of electronic business ; 9
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29
Article 		The role of social identity and attitudes toward sustainability brands in buying behaviors for organic products
Year:                     
2011
Person:  Bartels, Jos; Hoogendam, Karen
Published in:  The journal of brand management : an international journal ; 18
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30
Article 		Zielgruppe Kinder : verstehen der kindlichen Wahrnehmungs- und Denkstrukturen
Year:                     
2011
Person:  Mappes, Maryse; Zerzer, Manfred
Published in:  Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
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31
Article 		TV viewing habits amongst urban children
Year:                     
2011
Person:  Ahluwalia, Amardeep Kaur; Singh, Raghbir
Published in:  The IUP journal of marketing management : IJMM ; 10
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32
Article 		Zielgruppe Fluggäste : Untersuchung des Konsumverhaltens international mobiler Konsumenten mit ausgeprägter Präferenz für Luxusgüter
Year:                     
2011
Person:  Lamine, Slim
Published in:  Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
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33
Article 		Health travel motivation and activities : insights from a mature market ; Switzerland
Year:                     
2011
Person:  Laesser, Christian
Published in:  Tourism review : the official journal of the AIEST ; 66
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34
Article 		Wellness tourists : in search of transformation
Year:                     
2011
Person:  Voigt, Cornelia; Brown, Graham; Howat, Gary
Published in:  Tourism review : the official journal of the AIEST ; 66
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35
Book / Working Paper 		Geschlechtsstereotype im Technikmarketing - Analyse der häufigsten Stereotype und deren Nutzung im Marketing
Year:                     
2011
Person:  Pezoldt, Kerstin; Schliewe, Jana; Lotze, Verena
Publisher:  Ilmenau : Verl. proWiWi
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36
Article 		An exploratory research on entertainment facilities in Indian malls and its impact on shopping behaviour of consumers
Year:                     
2011
Person:  Rakesh, Sapna; Khare, Arpita
Published in:  International journal of business and emerging markets : IJBEM ; 3
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37
Article 		"Mom! I've seen that on a commercial!" : US preschoolers' recognition of brand logos
Year:                     
2011
Person:  Kinsky, Emily S.; Bichard, Shannon
Published in:  Young consumers : insight and ideas for responsible marketers ; 12
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38
Article 		Feeding children's desires? : child and parental perceptions of food promotion to the "under 8s"
Year:                     
2011
Person:  Powell, Shaun; Langlands, Stephanie; Dodd, Chris
Published in:  Young consumers : insight and ideas for responsible marketers ; 12
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39
Book / Working Paper 		Evaluierung Sonderticket 4er-Karte mit Dresden-Pass
Year:                     
2011
Publisher:  Hamburg
Affiliated person:  Beyer, Romy; Müller, Sven; Haase, Knut
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40
Article 		Who are the medical travelers and what do they want? : a qualitative study
Year:                     
2011
Person:  Karuppan, Corinne M.; Karuppan, Muthu
Published in:  Health marketing quarterly ; 28
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41
Article 		The public house and its role in society's margins
Year:                     
2011
Person:  Sandiford, Peter John; Divers, Peter
Published in:  International journal of hospitality management ; 30
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42
Book / Working Paper 		Wirkungen von Event-Sponsoring : Analyse anhand von drei Sportveranstaltungen und Implikationen für Marketingmaßnahmen von Unternehmen
Year:                     
2011
Person:  Özaktürk, Gülen Özden
Publisher:  Göttingen : Cuvillier
Availability:  Table of Contents Table of Contents Description 
 

 
 
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43
Book / Working Paper 		Corporate Hospitality bei Sportevents : Konzeption eines Wirkungsmodells
Year:                     
2011
Person:  Walzel, Stefan
Publisher:  Wiesbaden : Gabler
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44
Article 		Benutzeroberflächen für Menschen mit kognitiver Beeinträchtigung
Year:                     
2011
Affiliated person:  Osterrieder-Schlick, Christian; Schlick, Antonia; Angulanza, Florian; Strasser, Andreas; Matausch, Kerstin
Published in:  HMD : Praxis der Wirtschaftsinformatik ; 48
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45
Article 		Using product and retail choice attributes for cross-national segmentation
Year:                     
2011
Person:  Lockshin, Larry; Cohen, Eli
Published in:  European journal of marketing : EJM ; 45
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46
Article 		Rx for brand consistency : should pharmaceutical marketers send different messages to physician and consumer audiences?
Year:                     
2011
Person:  Saxton, Kim
Published in:  Journal of advertising research ; 51
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47
Article 		The future is now : in pursuit of a more efficient and effective media strategy
Year:                     
2011
Person:  Poltrack, David F.; Bowen, Kevin
Published in:  Journal of advertising research ; 51
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48
Article 		Real or relevant beauty? : body shape and endorser effects on brand attitude and body image
Year:                     
2011
Person:  D'Alessandro, Steven; Chitty, Bill
Published in:  Psychology & marketing ; 28
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49
Article 		Store attributes influencing relationship marketing : study of department stores
Year:                     
2011
Person:  Wang, Chiu-han; Ha, Sejin
Published in:  Journal of fashion marketing and management ; 15
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50
Article 		From segments and lifestyles to communities-light : identifying Islamic sub-cultures in the Netherlands
Year:                     
2011
Person:  Mossinkoff, Marco; Corstanje, Charlotte
Published in:  Journal of Islamic marketing : JIMA ; 2
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