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1
Book / Working Paper 		Internet marketing : integrating online and offline strategies
Year:                     
2013
Person:  Roberts, Mary Lou; Zahay, Debra
Publisher:  Boston, Mass. [u.a.] : South Western
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2
Book / Working Paper 		E-commerce : business. technology. society
Year:                     
2012
Person:  Laudon, Kenneth C.; Traver, Carol Guercio
Publisher:  Boston [u.a.] : Pearson
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3
Book / Working Paper 		E-commerce : business, technology, society
Year:                     
2012
Person:  Laudon, Kenneth C.; Traver, Carol Guercio
Publisher:  Boston [u.a.] : Pearson
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4
Book / Working Paper 		The Effect on Program Participation of Replacing Current Low-Income Housing Programs with an Entitlement Housing Voucher Program
Year:                     
2011-01
Person:  Olsen, Edgar O.; Tebbs, Jeffrey M.
Institution:  University of Virginia, Department of Economics
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5
Book / Working Paper 		YouTube for business : online video marketing for any business
Year:                     
2011
Person:  Miller, Michael
Publisher:  Indianapolis, Ind.
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6
Book / Working Paper 		E-commerce : business, technology, society
Year:                     
2011
Person:  Laudon, Kenneth C.; Traver, Carol Guercio
Publisher:  Boston [u.a.] : Pearson
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7
Book / Working Paper 		The new rules of marketing and PR : how to use social media, online video, mobile applications, blogs, new releases & viral marketing to reach buyers directly
Year:                     
2011
Person:  Scott, David Meerman
Publisher:  Hoboken, NJ : Wiley
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8
Book / Working Paper 		Sales call lenght, call frequency, and its impact on salesperson's performance and customer relationship quality : few research propositions
Year:                     
2011
Person:  Singh, Ramendra
Publisher:  Calcutta : IIMC
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9
Book / Working Paper 		The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Year:                     
2011
Person:  Scott, David Meerman
Publisher:  Hoboken, NJ : John Wiley & Sons
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10
Book / Working Paper 		Mobile marketing : fundamentals and strategy
Year:                     
2011
Person:  Varnali, Kaan; Toker, Aysegul; Yilmaz, Cengiz
Publisher:  New York [u.a.] : McGraw-Hill
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11
Article 		Does internal brand management really drive brand commitment in shared-service call centers?
Year:                     
2011
Person:  Burmann, Christoph; König, Verena
Published in:  The journal of brand management : an international journal ; 18
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12
Article 		Digital-Brand-Management : Markenmanagement in Zeiten steigender Online-Marken
Year:                     
2010
Published in:  Jahrbuch Marketing ... : Trendthemen und Tendenzen
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13
Article 		Twittermania
Year:                     
2010
Published in:  Jahrbuch Marketing ... : Trendthemen und Tendenzen
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14
Article 		Personalisierung der Ansprache im Internet
Year:                     
2010
Published in:  Jahrbuch Marketing ... : Trendthemen und Tendenzen
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15
Article 		The Role And Implications Of Telemarketing In Media. Case Study: Transilvania Expres Daily Publication Of Brasov
Year:                     
2010
Person:  Gherman, Cristina; Marcu, Mihaela
Institution:  University of Petrosani, Romania
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16
Book / Working Paper 		Emarketing strategies for the complex sale
Year:                     
c 2010
Person:  Albee, Ardath
Publisher:  New York, NY [u.a.] : McGraw-Hill
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17
Book / Working Paper 		Outbound-Praxis : aktives Verkaufen am Telefon erfolgreich planen und umsetzen
Year:                     
2010
Person:  Krumm, Rainer; Geissler, Christian
Publisher:  Wiesbaden : Gabler
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18
Book / Working Paper 		Bluetooth Marketing : Methoden und Perspektiven
Year:                     
2010
Person:  Haase, Matthias; Martin, Alexander
Publisher:  Dresden : Haase & Martin
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19
Article 		Factors affecting consumers' responses to mobile advertising from a social norm theoretical perspective
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20
Article 		Virtual product placement as a new approach to measure effectiveness of placements
Year:                     
2010
Person:  McDonnell, John; Drennan, Judy
Published in:  Journal of promotion management : JPM ; 16
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21
Book / Working Paper 		Emarketing strategies for the complex sale
Year:                     
2010
Person:  Albee, Ardath
Publisher:  New York, NY [u.a.] : McGraw-Hill
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22
Book / Working Paper 		The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly
Year:                     
2010
Person:  Scott, David Meerman
Publisher:  Hoboken, NJ [u.a.] : Wiley
Availability:  Table of Contents 
 

 
 
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23
Book / Working Paper 		Mehr Erfolg durch Web Analytics : ein Leitfaden für Marketer und Entscheider
Year:                     
2010
Person:  Amthor, Axel; Brommund, Thomas
Publisher:  München : Hanser
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24
Book / Working Paper 		Get into bed with Google : top ranking search optimisation techniques. 52 brilliant ideas
Year:                     
2010
Person:  Smith, Jon
Publisher:  Oxford : Infinite Ideas
Availability:  Table of Contents 
 

 
 
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25
Book / Working Paper 		A quick start guide to mobile marketing : how to create a dynamic campaign and improve your competitive advantage
Year:                     
2010
Person:  Richardson, Neil
Publisher:  London : Kogan Page
Availability:  Table of Contents 
 

 
 
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26
Book / Working Paper 		Handbook of research on mobile marketing management
Year:                     
2010
Publisher:  Hershey, Pa. [u.a.] : Business Science Reference
Affiliated person:  Pousttchi, Key; Wiedemann, Dietmar Georg
Availability:  Table of Contents 
 

 
 
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27
Book / Working Paper 		E-commerce : business, technology, society
Year:                     
2010
Person:  Laudon, Kenneth C.; Traver, Carol Guercio
Publisher:  Boston [u.a.] : Pearson
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28
Book / Working Paper 		Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
Year:                     
2010
Person:  Cakim, Idil Miriam
Publisher:  Hoboken, NJ : Wiley
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29
Book / Working Paper 		Twitter marketing : an hour a day
Year:                     
2010
Person:  Thomases, Hollis
Publisher:  Hoboken, NJ : Wiley
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30
Book / Working Paper 		E-Commerce 2010 : business, technology, society
Year:                     
2010
Person:  Laudon, Kenneth C.; Traver, Carol Guercio
Publisher:  Boston [u.a.] : Pearson
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31
Book / Working Paper 		Mobile marketing : finding your customers no matter where they are
Year:                     
2010
Person:  Krum, Cindy
Publisher:  Indianapolis, Ind. : Que
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32
Article 		Creative determinants of viral video viewing
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33
Book / Working Paper 		A quick start guide to mobile marketing : how to create a dynamic campaign and improve your competitive advantage
Year:                     
c2010
Person:  Richardson, Neil
Publisher:  London [u.a.] : Kogan Page
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34
Article 		Digital-Brand-Management : Markenmanagement in Zeiten steigender Online-Marken
Year:                     
2010
Person:  Lembke, Gerald
Published in:  Jahrbuch Marketing ... : Trendthemen und Tendenzen
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35
Article 		Twittermania
Year:                     
2010
Person:  Bernecker, Michael
Published in:  Jahrbuch Marketing ... : Trendthemen und Tendenzen
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36
Article 		Personalisierung der Ansprache im Internet
Year:                     
2010
Person:  Holland, Heinrich
Published in:  Jahrbuch Marketing ... : Trendthemen und Tendenzen
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37
Book / Working Paper 		Neukundengewinnung durch Website- und Suchmaschinenoptimierung, dargestellt am Beispiel der iROI-Strategie entwickelt von Sanjay Sauldie
Year:                     
2010
Person:  Lang, Peter Günter
Publisher:  Norderstedt : Books on Demand; Mannheim : EIMIA, European Internet Marketing Institute & Academy Press
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38
Article 		Mobile marketing in the retailing environment : current insights and future research avenues
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39
Article 		Bei Anruf Spende
Year:                     
2010
Person:  Drust, Barbara
Published in:  Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
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40
Article 		Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Year:                     
2010
Person:  Okazaki, Shintaro; Yagüe, Maria Jesús
Published in:  Cutting edge international research
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41
Article 		Mobile marketing management : marketing objectives, campaign types and implementation techniques
Year:                     
2010
Person:  Pousttchi, Key; Wiedemann, Dietmar G.
Published in:  Handbook of research on mobile marketing management
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42
Article 		Reviewing mobile marketing research to date : towards ubiquitous marketing
Year:                     
2010
Person:  Drossos, Dimitris; Giaglis, George M.
Published in:  Handbook of research on mobile marketing management
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43
Article 		Framework for mobile marketing : the locales framework
Year:                     
2010
Person:  Lee, Dennis; Muhlberger, Ralf; Brown, Mark
Published in:  Handbook of research on mobile marketing management
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44
Article 		Advertising challenges in ubiquitous media environments
Year:                     
2010
Person:  Åkesson, Maria; Eriksson, Carina Ihlström
Published in:  Handbook of research on mobile marketing management
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45
Article 		Segmentation challenges posed by ‘transnationals’ in mobile marketing
Year:                     
2010
Person:  Sirkeci, Ibrahim; Mannix, Richard
Published in:  Handbook of research on mobile marketing management
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46
Article 		Situation approach as success factor of mobile marketing
Year:                     
2010
Person:  Link, Jörg; Seidl, Franziska
Published in:  Handbook of research on mobile marketing management
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47
Article 		Supporting marketing practices : mobile network operators' value added services changing the way of doing business
Year:                     
2010
Person:  Nasir, Süphan
Published in:  Handbook of research on mobile marketing management
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48
Article 		Employment and acceptance of near field communication in mobile marketing
Year:                     
2010
Person:  Wiedmann, Klaus-Peter; Reeh, Marc-Oliver; Schumacher, Henrik
Published in:  Handbook of research on mobile marketing management
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49
Article 		Theories behind mobile marketing research
Year:                     
2010
Person:  Vatanparast, Ramin
Published in:  Handbook of research on mobile marketing management
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50
Article 		In search of successful mobile advertising : consumer and business perspectives
Year:                     
2010
Affiliated person:  Barnes, Stuart J.; Scornavacca, Eusebio; McKenzie, Jonathon; Carroll, Amy
Published in:  Handbook of research on mobile marketing management
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