Wan, Wendy W.N.; Luk, Chung‐Leung; Chow, Cheris W.C. - In: International Journal of Bank Marketing 23 (2005) 3, pp. 255-272
Purpose – The study sought to investigate factors that influenced Hong Kong bank customers’ adoption of four major banking channels, i.e. branch banking, ATM, telephone banking, and internet banking. Specifically, it aimed to focus on the influences of demographic variables and psychological...