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Year of publication
Subject
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Testmarkt 65 Test market 54 Consumer behaviour 15 Konsumentenverhalten 13 Theorie 10 Theory 10 Werbewirkung 10 Advertising effects 9 Deutschland 9 Germany 9 Simulation 9 Produkteinführung 8 Market research 7 Marktforschung 7 Innovation 6 Innovation management 6 Innovationsmanagement 6 Befragung 4 Consumer goods industry 4 Digital platform 4 Digitale Plattform 4 Experiment 4 Interview 4 Konsumgüterindustrie 4 Product management 4 Produktmanagement 4 Promotional materials 4 Werbemittel 4 Absatzprognose 3 Advertising 3 Beziehungsmarketing 3 Brand image 3 Brand management 3 Competition 3 Crowdfunding 3 Gründungsfinanzierung 3 Markenführung 3 Markenimage 3 Market entry 3 Markteintritt 3
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Online availability
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Free 12 Undetermined 7
Type of publication
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Article 37 Book / Working Paper 30
Type of publication (narrower categories)
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Article in journal 20 Aufsatz in Zeitschrift 20 Aufsatz im Buch 17 Book section 17 Graue Literatur 8 Non-commercial literature 8 Hochschulschrift 7 Thesis 7 Working Paper 7 Arbeitspapier 6 Bibliografie enthalten 3 Bibliography included 3 Dissertation u.a. Prüfungsschriften 3 Collection of articles of several authors 2 Sammelwerk 2 Aufsatzsammlung 1 Konferenzschrift 1 Systematic review 1 Übersichtsarbeit 1
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Language
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German 33 English 33 Undetermined 2
Author
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Hoffman, Donna L. 4 Kopalle, Praveen K. 4 Novak, Thomas P. 4 Ellman, Matthew 3 Hiller, Kerstin 3 Hurkens, Sjaak 3 Högl, Siegfried 3 Mason, Charles F. 3 Phillips, Owen R. 3 Danilov, Dmitry L. 2 Delgado-Ballester, Elena 2 Engel, Bernhard 2 Gierl, Heribert 2 Haimerl, Elmar 2 Heise, Bettina 2 Huber, Christoph 2 Huber, Jürgen 2 Höfer, Björn 2 Jasny, Ralf 2 Kirchler, Michael 2 Lindner, Florian 2 Magnus, Jan R. 2 Markert, Gunnar 2 Meyer, Susanna 2 Palazon, Mariola 2 Rose, Julia 2 Weitzel, Utz 2 Becker, Justin 1 Behrens, Sven 1 Bolton, Ruth N. 1 Broeckelmann, Philipp 1 Casey, Donal 1 Chalip, Laurence Hilmond 1 Daumann, Volker 1 Diamantopoulos, Adamantios 1 Dony, Elke 1 Erdmann, Andreas 1 Erichson, Bernd 1 Finn, Adam 1 Gansser, Oliver A. 1
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Institution
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Center for Economic Research <Tilburg> 1 Rat für Sozial- und Wirtschaftsdaten (RatSWD), Government of Germany 1 Springer Fachmedien Wiesbaden 1 Verband der Hochschullehrer für Betriebswirtschaft / Wissenschaftliche Kommission Produktionswirtschaft 1
Published in...
All
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen 3 Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management 3 Fundamentals of marketing research ; Vol. 3 2 Handbuch Kommunikationsmanagement 2 Hochschulschriften zur Betriebswirtschaftslehre 2 Jahrbuch der Absatz- und Verbrauchsforschung 2 Planung & Analyse : Zeitschrift für Marktforschung und Marketing 2 SpringerLink / Bücher 2 Barcelona GSE working paper series : working paper 1 Basler Schriften zum Marketing 1 CESifo Working Paper Series 1 CESifo working papers 1 Die Betriebswirtschaft : DBW 1 Discussion paper / Center for Economic Research, Tilburg University 1 Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg 1 Essays in experimental economics : decisions, beliefs, and market behavior in finance 1 European journal of marketing : EJM 1 Fundamentals of marketing research ; Vol. 2 1 Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung 1 Gabler Edition Wissenschaft 1 Handbook on cross-cultural marketing 1 IAB-Forschungsbericht : aktuelle Ergebnisse aus der Projektarbeit des Instituts für Arbeitsmarkt- und Berufsforschung 1 International journal of advertising : the quarterly review of marketing communications 1 Involving customers in new service development 1 Jahrbuch Seniorenmarketing 1 Journal of advertising : official publication of the American Academy of Advertising 1 Journal of econometrics 1 Journal of economics & management strategy : JEMS 1 Journal of international consumer marketing 1 Journal of marketing research : JMR 1 MSI reports : working paper series 1 Marketing : ZFP ; journal of research and management 1 NET Institute Working Paper 1 Preprint / Fakultät für Wirtschaftswissenschaft der Otto-von-Guericke-Universität Magdeburg 1 Psychology & marketing 1 Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner 1 RatSWD Working Paper 1 Reihe: Marketing : MAR 1 Schriftenreihe der ASI - Arbeitsgemeinschaft Sozialwissenschaftlicher Institute 1 Sport marketing quarterly : preferred journal of the Sport Marketing Association 1
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Source
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ECONIS (ZBW) 61 USB Cologne (EcoSocSci) 4 EconStor 1 RePEc 1
Showing 1 - 50 of 67
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Bubbles and financial professionals
Weitzel, Utz; Huber, Christoph; Huber, Jürgen; … - In: Essays in experimental economics : decisions, beliefs, …, (pp. 68-111, 172-225). 2020
The efficiency of financial markets and their potential to produce bubbles are central topics in academic and professional debates. Yet, little is known about the contribution of financial professionals to price efficiency. We run 116 experimental markets with 412 professionals and 502 students....
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The role and influence of test houses in gambling regulation and markets
Casey, Donal - In: The Global Gambling Industry : Structures, Tactics, and …, (pp. 165-178). 2022
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Imminent entry and the transition to multimarket rivalry in a laboratory setting
Mason, Charles F.; Phillips, Owen R. - 2016
In this paper we study the behavior of rivals when there is a known probability of imminent entry. Experimental markets are used to collect data on pre- and post-entry production when there is an announced time of possible entry; some markets experience entry and other do not. In all pre-entry...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011451143
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Imminent Entry and the Transition to Multimarket Rivalry in a Laboratory Setting
Mason, Charles F. - 2016
In this paper we study the behavior of rivals when there is a known probability of imminent entry. Experimental markets are used to collect data on pre- and post-entry production when there is an announced time of possible entry; some markets experience entry and other do not. In all pre-entry...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012993023
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Optimal Crowdfunding Design
Ellman, Matthew - 2016
We characterize optimal reward-based crowdfunding where production is contingent on an aggregate funding threshold. Crowdfunding adapts project-implementation to demand (market-testing) and its multiple prices enhance rent-extraction via pivotality, even for large crowds, indeed arbitrarily...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013002359
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Optimal Crowdfunding Design
Ellman, Matthew - 2016
This paper investigates the optimal design of crowdfunding where crowdfunders are potential consumers with standard motivations and entrepreneurs are profit maximizing agents. We characterize the typical crowdfunding mechanism where the entrepreneur commits to produce only if aggregate funding...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013005816
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Bubbles and financial professionals
Weitzel, Utz; Huber, Christoph; Huber, Jürgen; … - In: The review of financial studies 33 (2020) 6, pp. 2659-2696
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The impact of indigenous administrative norms on cross-cultural research : leveraging smartphone platforms to reduce potential bias threats
Rhodes, Eric S. - In: Handbook on cross-cultural marketing, (pp. 187-202). 2020
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Qualitätssicherung sozialwissenschaftlicher Erhebungsinstrumente
Menold, Natalja (ed.); Wolbring, Tobias (ed.) - 2019
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Studie zur Validierung der Persönlichkeitsmerkmale Abenteuerlust und Routineverhalten
Gansser, Oliver A.; Schutkin, Andreas - 2014
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Expertenbefragung zu Abbrüchen bei der Personalsuche in der IAB-Erhebung des Gesamtwirtschaftlichen Stellenangebots
Kubis, Alexander; Müller, Anne; Rebien, Martina; … - 2013
Im Rahmen der IAB-Erhebung des Gesamtwirtschaftlichen Stellenangebots (EGS) werden Betriebe gefragt, ob sie im Jahr der Befragung die Personalsuche für offene Stellen abbrechen mussten, weil keine geeigneten Bewerber zu finden waren. Unklar bleibt bisher jedoch, ob dieser Suchabbruch das...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009771834
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Imminent entry and the transition to multimarket rivalry in a laboratory setting
Mason, Charles F.; Phillips, Owen R. - In: Journal of economics & management strategy : JEMS 25 (2016) 4, pp. 1018-1039
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011627974
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Optimal crowdfunding design
Ellman, Matthew; Hurkens, Sjaak - 2016 - This version February 2016
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The 'Right' Consumers for Better Concepts : Identifying and Using Consumers High in Emergent Nature to Further Develop New Product Concepts
Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P. - 2010
While much research has emphasized improving current new product concept techniques, little work has focused on trait-based approaches that specify which consumers are the "right" ones to use in the new product development process, particularly in the consumer goods industry. We propose that the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014045310
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The "right" consumers for better concepts : identifying and using consumers high in emergent nature to further develop new product concepts
Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P. - 2010 - Rev.
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Transaction data: Commercial transaction surveys and test market data
Engel, Bernhard - 2009
Commercial transaction surveys and test market data are important sources for the analysis of consumer behaviour in various markets. The advantage of these surveys is that they do not only rely on "weak" data of consumers but also on "measured" data (eg. sales information, marketing information...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011934331
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Transaction data: Commercial transaction surveys and test market data
Engel, Bernhard - Rat für Sozial- und Wirtschaftsdaten (RatSWD), … - 2009
Commercial transaction surveys and test market data are important sources for the analysis of consumer behaviour in various markets. The advantage of these surveys is that they do not only rely on “weak” data of consumers but also on “measured” data (eg. sales information, marketing...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10008678653
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Sportindustrie als ökonomische Testumgebung
Weimar, Daniel - 2015
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The effect of product placement on persuasion for mobile phone games
Lin, Hui-fei - In: International journal of advertising : the quarterly … 33 (2014) 1, pp. 37-60
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Unit roots, cointegration, and pretesting in VAR models
Gospodinov, Nikolaj; Herrera, Ana María; Pesavento, Elena - In: VAR models in macroeconomics - new developments and …, (pp. 81-115). 2013
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Hedonic or utilitarian premiums : does it matter?
Palazon, Mariola; Delgado-Ballester, Elena - In: European journal of marketing : EJM 47 (2013) 8, pp. 1256-1275
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Expected price and user image for branded and co-branded sports apparel
Gloria Wu, D.; Chalip, Laurence Hilmond - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 3, pp. 138-151
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The influence of location-aware mobile marketing messages on consumers' buying behavior
Gröppel-Klein, Andrea; Broeckelmann, Philipp - In: Quantitative marketing and marketing management : …, (pp. 353-377). 2012
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Identitätsorientierte Markenführung in kleineren und mittleren Business-to-Business-Unternehmen : eine empirische Analyse
Langhof, Lars André - 2011
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Weiterentwicklung der Testmarktsimulation : eine neue Methode für den Verbrauchsgüterbereich
Höfer, Björn - 2010
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10004955489
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The "right" consumers for better concepts : identifying consumers high in emergent nature to develop new product concepts
Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P. - In: Journal of marketing research : JMR 47 (2010) 5, pp. 854-865
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Werbewirkung vorhersagen
Mumme, Hans - In: Fundraising im Non-Profit-Sektor : Marktbearbeitung von …, (pp. 208-217). 2010
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003984833
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Whose crystal ball to choose? : individual difference in the generalizability of concept testing
Peng, Ling; Finn, Adam - In: The journal of product innovation management : an … 27 (2010) 5, pp. 690-704
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Weiterentwicklung der Testmarktsimulation : eine neue Methode für den Verbrauchsgüterbereich
Höfer, Björn - 2010
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On the harm that pretesting does
Danilov, Dmitry L. (contributor); Magnus, Jan R. (contributor) - 2001 - [Elektronische Ressource]
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Prognose des Absatzpotentials innovativer Produkte unter Anwendung virtual-reality-basierter Produktvisualisierungen
Heise, Bettina - 2009
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The role of country of manufacture in consumers' attributions of blame in an ambiguous product-harm crisis
Laufer, Daniel; Gillespie, Kate; Silvera, David H. - In: Journal of international consumer marketing 21 (2009) 3, pp. 189-201
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Effectiveness of price discounts and premium promotions
Palazon, Mariola; Delgado-Ballester, Elena - In: Psychology & marketing 26 (2009) 12, pp. 1108-1129
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Wenn der Recall den Nutzen überlagert! : was nützen übertroffene Benchmarks, wenn die Kommunikation floppt?
Ohnemus, Ralph; Lebok, Uwe - In: Planung & Analyse : Zeitschrift für Marktforschung und … 36 (2009) 2, pp. 38-42
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The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products
Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P. - In: MSI reports : working paper series (2009) 2, pp. 3-17
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Prognose des Absatzpotentials innovativer Produkte unter Anwendung Virtual Reality-basierter Produktvisualisierungen
Heise, Bettina - 2009
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003879262
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Emotional or rational advertising? : A fatal error in communication and advertising research
Haimerl, Elmar - In: Yearbook of marketing and consumer research 6 (2008), pp. 46-71
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Verfahren des Werbemittel-Pretesting
Trommsdorff, Volker; Becker, Justin - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 921-942). 2009
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Diagnostisches Pretesting mittels apparativer Verfahren : Erfahrungen aus der Werbeforschung
Keitz-Krewel, Beate von - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 943-970). 2009
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Marketinglab : evaluatives Pretesting mit der GfK Testmarktwelt
Högl, Siegfried; Hertle, Thomas - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 971-991). 2009
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Antecedents of true brand loyalty
Kim, Jooyoung; Morris, Jon D.; Swait, Joffre - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 99-117
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Weiterempfehlung als Marketingziel : Analyse, empirische Prüfung und Managementimplikationen
Markert, Gunnar - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003637001
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Konzepttest
Hagstotz, Werner; Schmitt-Hagstotz, Karin - 2008
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"Marktforschung plus" integriert Werbung und Imagepflege - Seniorenscouts : der persönliche Draht macht Silber-Surfer zu Verbündeten
Wild, Alexander - In: Jahrbuch Seniorenmarketing 3 (2008/09), pp. 179-204
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Weiterempfehlung als Marketingziel : Analyse, empirische Prüfung und Managementimplikationen
Markert, Gunnar (contributor) - 2008
Weiterempfehlungsabgabe als Unternehmens- und Marketingziel -- Grundlagen und Stand der Forschung zur Weiterempfehlungsabgabe -- Modellentwicklung und Hypothesen zur Weiterempfehlungsabgabe -- Empirische Untersuchung der Weiterempfehlungsabgabe -- Implikationen für die Steuerung und Erforschung...
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Werbung als Schlüsselfaktor bei der Einführung neuer Produkte : Konsequenzen für die Testmarktforschung
Hiller, Kerstin - 2007
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Werbung als Schlüsselfaktor bei der Einführung neuer Produkte : Konsequenzen für die Testmarktforschung
Hiller, Kerstin - 2007 - 1. Aufl.
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Emotionale oder rationale Werbung? : über einen verhängnisvollen Irrtum in Kommunikation und Werbeforschung
Haimerl, Elmar - In: Jahrbuch der Absatz- und Verbrauchsforschung 53 (2007) 1, pp. 4-30
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Pretesting : "before the rubber hits the road"
Pieters, Rik; Wedel, Michel - In: The Sage handbook of advertising, (pp. 217-232). 2007
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Exploring phenomenological research : pre-testing focus group techniques with young people
Kenyon, Alexandra J. - 2007
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