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1
Article 		Mattel, Inc.: Global Manufacturing Principles (GMP) – A Life-Cycle Analysis of a Company-Based Code of Conduct in the Toy Industry
Year:                     
2011
Person:  Sethi, S.; Veral, Emre; Shapiro, H.; Emelianova, Olga
Publisher:  Springer
Published in:  Journal of Business Ethics
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2
Article 		Competitive advantage in the online game industry in Taiwan
Year:                     
2011
Person:  Liou, Fen-may; Gao, Yuan-chuan
Published in:  Journal of strategy and management ; 4
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3
Article 		Strategic responses to domestic and foreign institutional pressures : the case of the Chinese toy industry
Year:                     
2011
Person:  Peng, Mike W.; Chen, Hao
Published in:  International studies of management and organization ; 41
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4
Article 		Made in China bus sold a FAO Schwarz : country-of-origin effect and trusting beliefs
Year:                     
2011
Person:  Kabadayi, Sertan; Lerman, Dawn
Published in:  International marketing review ; 28
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5
Article 		The impact of the global economic slowdown on enterprises and employees in China
Year:                     
2011
Person:  Tian, Ming; Zhang, Xiulan
Published in:  Journal of Asian public policy ; 4
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6
Book / Working Paper 		Not just China : the rise of recalls in the age of global business
Year:                     
2011
Person:  Bapuji, Hari
Publisher:  New York [u.a.] : Palgrave Macmillan
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7
Article 		Senioren und Gesellschaftsspiele : Versuch einer Standortbestimmung
Year:                     
2011
Person:  Hemme, Lothar
Published in:  Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
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8
Article 		Full speed supply chain : Famosa ; full speed supply chain
Year:                     
2011
Person:  Guerola Pérez, Sonia
Published in:  Sustainable supply chain management : practical ideas for moving towards best practice
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9
Article 		The revolution of Japanes investment in China : from toys to textiles to business process outsourcing
Year:                     
2010
Person:  Delios, Andrew; Beamish, Paul W.; Zhao, Xuejuan
Published in:  Japanese multinationals in China
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10
Article 		Wettbewerbsdifferenzierung durch Lizenzen
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11
Article 		Negotiating global citizenship : Mattel’s 2007 recall crisis
Year:                     
2010
Person:  Curtin, Patricia A.
Published in:  The handbook of crisis communication
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12
Article 		Paradigm shifts in the video game industry
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13
Article 		Toward a theory of brand co-creation with implications for brand governance
Year:                     
2010
Person:  Hatch, Mary Jo; Schultz, Majken
Published in:  The journal of brand management : an international journal ; 17
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14
Article 		The ethics of outsourcing at Mattel
Year:                     
2010
Person:  Stanwick, Sarah D.; Stanwick, Peter A.
Published in:  Problems and perspectives in management : PPM ; 8
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15
Article 		Private Governance in der Spielzeugindustrie – Voraussetzungen und Strategien zur Durchsetzung einer Branchenvereinbarung (Private Governance and Social Standards in the Toy Industries)
Year:                     
2009
Person:  Biedermann, Reinhard
Publisher:  Rainer Hampp Verlag
Published in:  Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics
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16
Article 		Regulatory reform in light of regulatory character : assessing industrial safety change in the aftermath of the Kader Toy Factory fire in Bangkok, Thailand
Year:                     
2009
Person:  Haines, Fiona
Published in:  Controlling corporate crime
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17
Article 		Identity affirmation through "signature style" : a study of toy car designers
Year:                     
2009
Person:  Elsbach, Kimberly D.
Published in:  Human relations ; 62
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18
Article 		Private Governance in der Spielzeugindustrie : Voraussetzungen und Strategien zur Durchsetzung einer Branchenvereinbarung
Year:                     
2009
Person:  Biedermann, Reinhard
Published in:  Zeitschrift für Wirtschafts- und Unternehmensethik : zfwu ; 10
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19
Article 		Consumer responses to Mattel product recalls posted on online bulletin boards : exploring two types of emotion
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20
Article 		Origin of alliance portfolios : entrepreneurs, network strategies, and firm perfomance
Year:                     
2009
Person:  Ozcan, Pinar; Eisenhardt, Kathleen M.
Published in:  Academy of Management journal : AMJ ; 52
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21
Article 		Option chain and change management : a structural equation application
Year:                     
2009
Person:  Burger-Helmchen, Thierry
Published in:  European management journal : publ. twice a year for the Scottish Business School ; 27
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22
Book / Working Paper 		La industria del juguete en Españna : el futuro de un sector tradicional
Year:                     
2009
Publisher:  Madrid
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23
Book / Working Paper 		Toy monster : the big, bad world of Mattel
Year:                     
c 2009
Person:  Oppenheimer, Jerry
Publisher:  Hoboken, NJ : Wiley
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24
Article 		Learning from toys : reflections on the 2007 recall crisis
Year:                     
2009
Person:  Teagarden, Mary Boyden
Published in:  Thunderbird international business review ; 51
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25
Book / Working Paper 		Product recalls, imperfect information, and spillover effects : lessons from the consumer response to the 2007 toy recalls
Year:                     
2009
Person:  Freedman, Seth M.; Kearney, Melissa Schettini; Lederman, Mara
Publisher:  Cambridge, Mass.
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26
Article 		Toy stories : the strategic use of narratives in the branding of traditional toys
Year:                     
2008-12-01
Person:  Plagens, Brett; Rugimbana, Robert; Silver, Jonathan D.
Publisher:  Promaco Conventions PTY LTD
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27
Article 		TQM in a virtual organisation : issues and strategies
Year:                     
2008
Person:  Ahmed, Nazim U.; Sharma, Sushil K.
Published in:  International journal of management & enterprise development : IJMED ; 5
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28
Article 		Appreciating cultural differences in China: an interview with Robert A. Eckert, Chairperson of the Board and CEO of Mattel, Inc.
Year:                     
2008
Person:  Eckert, Robert A.; Lyles, Marjorie A.
Published in:  Business horizons ; 51
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29
Book / Working Paper 		Erfolgsfaktoren des Licensing in der deutschen Spielwarenindustrie
Year:                     
2008
Person:  Saldsieder, Kai Alexander
Publisher:  München [u.a.] : Hampp
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30
Article 		Assessing audit and business risks at Toy Central Corporation
Year:                     
2008
Person:  Earley, Christine E.; Phillips, Fred
Published in:  Issues in accounting education ; 23
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31
Article 		Vom Spieltrieb profitieren : Computerspiele haben Hochkonjunktur
Year:                     
2008
Person:  Rittberg, Andreas von
Published in:  Geschlossene Fonds ... : Investieren in reale Assets
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32
Article 		Managing uncertainty in a supply chain reengineering project towards agility
Year:                     
2008
Person:  Wong, Chee Yew; Arlbjørn, Jan Stentoff
Published in:  International journal of agile systems and management : IJASM ; 3
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33
Article 		An analysis of the Spanish toy sector from dynamic perspective on product strategy
Year:                     
2008
Person:  Álvarez, Valle Santos; Merino, Terese García
Published in:  Journal of strategic marketing ; 16
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34
Article 		The ethics of global supply chains in China : convergences of East and West
Year:                     
2008
Person:  Krueger, David A.
Published in:  Journal of business ethics : JOBE ; 79
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35
Article 		Netzeffekte in der digitalen Spielindustrie : Simulation von Strategien für Konsolenhersteller
Year:                     
2008
Person:  Buxmann, Peter; Strube, Jochen; Schade, Sven
Published in:  Wissen, Vernetzung, Virtualisierung : liber amicorum zum 65. Geburtstag von Udo Winand
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36
Article 		Public Affairs : Imagekorrektur im regionalen Umfeld
Year:                     
2008
Person:  Hüntelmann, Heinrich
Published in:  Strategische Kommunikationsplanung
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37
Article 		Suppliers’ Compliance with MNCs’ Codes of Conduct: Behind the Scenes at Chinese Toy Suppliers
Year:                     
2007
Person:  Niklas Egels-Zandén
Publisher:  Springer
Published in:  Journal of Business Ethics
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38
Article 		The development of dispersed production organization in the interwar period : the case of the Japanese toy industry
Year:                     
2007
Person:  Tanimoto, Masayuki
Published in:  Production organizations in Japanese economic development
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39
Book / Working Paper 		The real toy story : inside the ruthless battle for America's youngest consumers
Year:                     
c 2007
Person:  Clark, Eric
Publisher:  New York, NY [u.a.] : Free Press
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40
Article 		Du bist dran!
Year:                     
2007
Person:  Beusch, Bruno; Cassani, Tina
Published in:  GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel ; 25
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41
Book / Working Paper 		Sozialstandards durch private Governance : Zwei-Stufen-Kooperation in der globalen Spielzeugbranche
Year:                     
2007
Person:  Biedermann, Reinhard
Publisher:  Baden-Baden : Nomos
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42
Article 		Leverage, technical efficiency and profitability: an application of DEA to foreign-invested toy manufacturing firms in China
Year:                     
2007
Affiliated person:  Mok, Vincent; Yeung, Godfrey; Han, Zhaozhou; Li, Zongzhang
Published in:  Journal of contemporary China ; 16
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43
Article 		Dual sourcing strategies : operational hedging and outsourcing to reducing risk in low-cost-countries
Year:                     
2007
Person:  Johnson, M. Eric
Published in:  Building supply chain excellence in emergency economies
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44
Article 		Managing change in distribution : achieving success on the way to "multi-channel 2.0"
Year:                     
2007
Affiliated person:  Sauer, Achim; El-Ansary, Adel I.; Tomczak, Torsten; Reineke, Björn
Published in:  Handbuch Multi-Channel-Marketing
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45
Article 		Welche Effekte hat Brand Placement in PC-/Videospielen?
Year:                     
2007
Person:  Bambauer-Sachse, Silke
Published in:  Der Markt : international journal of marketing ; 46
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46
Book / Working Paper 		Inside toyland : working, shopping, and social inequality
Year:                     
2006
Person:  Williams, Christine L.
Publisher:  Berkeley, Calif. ; London : University of California Press
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47
Article 		Learning in a local cluster in the context of the global value chain : a case study of the Yunhe wood toy cluster in Zhejiang, China
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48
Article 		Children as change agents in the pursuit of the competencies of the future
Year:                     
2005
Person:  Jensen, Anne Flemmert
Published in:  Frontrunners or copycats?
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49
Article 		Distribution matters
Year:                     
2005
Person:  Marvel, Howard P.
Published in:  The antitrust bulletin : the journal of American and foreign antitrust and trade regulation ; 49
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50
Article 		The state and industrial evolution : the development of the game industry in Japan and Korea
Year:                     
2005
Person:  Yoshimatsu, Hidetaka
Published in:  Pacific focus : Inha journal of international studies ; 20
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