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Year of publication
Subject
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Messe 494 Trade fair 494 Messe <Wirtschaft> 211 Deutschland 134 Germany 107 Messebeteiligung 69 Trade fair participation 69 Marketing management 61 Marketingmanagement 61 Marketing 59 Event sector 44 Veranstaltungswirtschaft 44 B-to-B-Marketing 37 Business-to-business marketing 37 Theorie 29 Theory 28 Consumer behaviour 27 Konsumentenverhalten 27 Ausstellung 25 Europa 24 Event-Marketing 24 Tourismus 23 Messemarketing 22 Innovation 21 Lieferantenmanagement 21 Supplier relationship management 21 Relationship marketing 20 Welt 20 World 20 Beziehungsmarketing 19 Europe 19 Geschichte 19 Leipzig 19 KMU 18 Knowledge transfer 18 SME 18 Tourism 18 USA 18 United States 18 Wissenstransfer 18
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Online availability
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Undetermined 91 Free 57 CC license 7
Type of publication
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Book / Working Paper 354 Article 276 Journal 31
Type of publication (narrower categories)
All
Article in journal 157 Aufsatz in Zeitschrift 157 Aufsatz im Buch 104 Book section 104 Graue Literatur 77 Non-commercial literature 77 Hochschulschrift 58 Thesis 34 Arbeitspapier 26 Working Paper 26 Bibliografie enthalten 24 Bibliography included 24 Collection of articles of several authors 20 Konferenzschrift 20 Sammelwerk 20 Dissertation u.a. Prüfungsschriften 18 Aufsatzsammlung 16 Amtsdruckschrift 9 Government document 9 Advisory report 8 Gutachten 8 Case study 7 Fallstudie 7 Conference proceedings 6 Ratgeber 5 Verzeichnis 5 Conference paper 4 Guidebook 4 Konferenzbeitrag 4 No longer published / No longer aquired 4 Statistik 4 Ausstellungskatalog 3 Handbook 3 Handbuch 3 Market information 3 Marktinformation 3 Statistics 3 Bildband 2 Reprint 2 Universitätsschrift 2
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Language
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German 316 English 308 Undetermined 31 French 13 Italian 4 Hungarian 3 Russian 3 Czech 2 Norwegian 2 Spanish 2 Multiple languages 1 Polish 1 Romanian 1 Serbian 1 Swedish 1
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Author
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Bathelt, Harald 13 Kirchgeorg, Manfred 9 Penzkofer, Horst 8 Ziegler, Rainer 8 Moser, Petra 7 Müller, Klaus 7 Weitzel, Günter 7 Zanger, Cornelia 7 Farhangmehr, Minoo 6 Meffert, Heribert 6 Mortsiefer, Joachim 6 Neven, Peter 6 Sarmento, Maria 6 Simões, Cláudia 6 Tafesse, Wondwesen 6 Täger, Uwe Christian 6 Golfetto, Francesca 5 Moutinho, Victor Ferreira 5 Rinallo, Diego 5 Arnold, Dieter 4 Gopalakrishna, Srinath 4 Knoll, Thorsten 4 Müller-Hagedorn, Lothar 4 Peters, Michael 4 Prüser, Sven 4 Reis, Jose Guilherme Almeida dos 4 Silva, Pedro Mendonça 4 Skallerud, Kåre 4 Stoeck, Norbert 4 Ueding, Ralf 4 Varela, Gonzalo 4 Zeng, Gang 4 Cooper, Russell W. 3 Denzel, Markus A. 3 Domini, Giacomo 3 Edwards, Jeremy S. S. 3 Fließ, Sabine 3 Funke, Kaspar 3 Geldres-Weiss, Valeska V. 3 Gibson, Rachael 3
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Institution
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Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft 18 Springer Fachmedien Wiesbaden 6 Ifo-Institut für Wirtschaftsforschung 4 Deutschland / Bundesministerium für Wirtschaft 3 Sächsisch-Thüringische Industrie- und Gewerbe-Ausstellung <1897, Leipzig> 3 Eurohandelsinstitut 2 European Innovation Council and SMEs Executive Agency 2 Europäische Kommission / Generaldirektion Regionalpolitik und Kohäsion 2 Europäische Kommission / Statistisches Amt 2 Forschungsstelle für den Handel Berlin 2 National Bureau of Economic Research 2 Technische Universität Chemnitz / Lehrstuhl Marketing und Handelsbetriebslehre 2 Wissenschaftliche Konferenz Eventforschung <11., 2019, Chemnitz> 2 Wissenschaftliche Konferenz Eventforschung <5, 2013, Chemnitz> 2 Brněnské Veletrhy a Výstavy AS 1 Bundesarbeitsgemeinschaft Schule Wirtschaft 1 Bundesstelle für Außenhandelsinformation <Köln> 1 Deutsche Industriemesse <1954, Hannover> 1 Deutscher Industrie- und Handelstag 1 Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln> 1 EuroShop 1 EuroShop <1966 - 2005> 1 Europäische Kommission 1 Europäische Kommission / Direktion Wissenschaft und Gesellschaft 1 Europäische Kommission / Generaldirektion Forschung 1 GFM, Gesellschaft für Marktforschung <Hamburg> 1 Geographisches Institut Hannover / Abteilung Wirtschaftsgeographie 1 Gesellschaft Bildender Künstler Wiens, Künstlerhaus 1 Hamburgische Landesbank 1 Historisches Museum Frankfurt 1 Ifo-Institut für Wirtschaftsforschung / Abteilung Mittelständische Wirtschaft und Warendistribution 1 Institut für Congress- und Event-Marktforschung <Berlin; Hamburg> 1 Institut für Marketing <Münster, Westfalen> 1 Institut für Mittelstandsforschung Bonn 1 Institut für Wirtschafts- und Sozialforschung <Wien> 1 International Monetary Fund (IMF) 1 Istituto Internazionale di Storia Economica F. Datini 1 Leipziger Messe 1 Leipziger Messeamt 1 Leipziger Ökonomische Societät 1
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Published in...
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Trade show management : planning, implementing and controlling of trade shows, conventions and events 42 Ifo-Schnelldienst 13 Industrial marketing management : the international journal for industrial and high-tech firms 11 The journal of business & industrial marketing 11 Intereconomics : review of European economic policy 8 Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region 8 SpringerLink / Bücher 7 Europäische Hochschulschriften / 5 6 Göttinger handwerkswirtschaftliche Studien 6 International journal of hospitality management 6 Research 6 Ifo-Studien zu Handels- und Dienstleistungsfragen 5 Journal of business-to-business marketing 5 Schriften zu Marketing und Management 5 Schriften zur Handelsforschung 5 Commmercial intelligence journal / Apple supplement 4 Markenkommunikation und Beziehungsmarketing 4 Springer eBook Collection 4 Economic geography 3 Edition / AUMA 3 European journal of marketing : EJM 3 Global spaces for local entrepreneurship : stretching clusters through networks and international trade fairs 3 Journal of business research : JBR 3 Journal of economic geography 3 Journal of promotion management : JPM 3 Schriftenreihe der HHL Leipzig Graduate School of Management 3 Tourism management : research, policies, practice 3 Vierteljahrschrift für Sozial- und Wirtschaftsgeschichte : VSWG 3 Working paper / National Bureau of Economic Research, Inc. 3 Zeitschrift für Wirtschaftsgeographie 3 Advances in business marketing : a research annual 2 Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag 2 Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing 2 Auma-Edition 2 BMWI-Dokumentation 2 Beiträge zur Mittelstandsforschung 2 Beiträge zur Wirtschafts- und Sozialgeschichte 2 Contributions to Economics 2 Cosmopolitan canvases : the globalization of markets for contemporary art 2 Customer Experience : Forum Dienstleistungsmanagement 2
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Source
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ECONIS (ZBW) 559 USB Cologne (EcoSocSci) 97 Other ZBW resources 3 RePEc 2
Showing 1 - 50 of 661
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China IP SME helpdesk : guide to trade fairs in China : 2024 update
European Innovation Council and SMEs Executive Agency - 2024
China's convention and exhibition industry has shown a steady growth over the years. From only six international events held in 1978, the number of conventions and exhibitions in China surpassed 10,000 already in 2017, with a total rentable exhibiting area largely exceeding 10 million square...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015276403
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China IP SME helpdesk : guide to trade fairs in China : 2024 update
European Innovation Council and SMEs Executive Agency - 2024
China's convention and exhibition industry has shown a steady growth over the years. From only six international events held in 1978, the number of conventions and exhibitions in China surpassed 10,000 already in 2017, with a total rentable exhibiting area largely exceeding 10 million square...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015276550
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Is Trade Justice? Is Fair Trade Fair?
Booth, Philip - 2023
This paper discusses issues related to the fair trade and trade justice movements. It finds the arguments of the trade justice movement unconvincing and their policies damaging. It suggests that Christian clergy should be careful when discussing such issues
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014347861
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The trend of omnichannel trade fairs : are B2B exhibitors open to this challenge? : a study on Portuguese exhibitors
Silva, Pedro Mendonça; Paço, Arminda; Moutinho, … - In: Journal of business-to-business marketing 30 (2023) 1, pp. 15-31
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014290354
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B2B value co-creation influence on engagement : Twitter analysis at international trade show organizer
Geldres-Weiss, Skania; Küster, Inés; Vila-López, Natalia - In: European journal of management and business economics : … 32 (2023) 3, pp. 257-275
Purpose This paper studies, based on the theory of service-dominant logic, the effect of value co-creation practices (linking and materializing) on engagement dimensions (popularity, commitment and virality). The main objective is to analyze the influence of value co-creation practices on...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014318814
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Exhibitionist Japan : the spectacle of modern development
Lockyer, Angus - 2025
From the second half of the nineteenth century, Japan has been a particularly enthusiastic user of exhibitions. Large-scale international exhibitions, including Osaka 2025, form only the tip of an iceberg comprising over 1,300 industrial, regional, and local exhibitions held in Japan over the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015357490
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The effects of timing and order of government support mechanisms for SME exports
Tinits, Priit; Fey, Carl F. - In: Management international review : MIR ; journal of … 62 (2022) 2, pp. 285-323
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013272945
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What is the value of entrepreneurial orientation on the network and performance? : an examination in trade fairs context
Silva, Pedro; Vale, Vera Teixeira; Moutinho, Victor Ferreira - In: Innovation & management review 19 (2022) 1, pp. 62-83
Purpose - The purpose of this paper is to examine the influence of entrepreneurial orientation on the network and exhibitor's performance. The entrepreneurial orientation is seen as a highly competitive factor for the company, which can foster its trade fair business. Design/methodology/approach...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013177500
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Trade show visitors and key technological trends : from a literature review to a conceptual framework
Vitali, Veronica; Bazzani, Claudia; Gimigliano, Annamaria; … - In: The journal of business & industrial marketing 37 (2022) 13, pp. 142-166
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Exploring global trade show website content accessibility and policies worldwide for social inclusion of persons with disabilities
Jung, Shinyong; Park, Kwangsoo; Lee, Yoon Joo - In: Journal of travel and tourism marketing 41 (2024) 1, pp. 128-141
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Fairness perceptions, happiness, and behavioral intentions in trade fairs : an investigation from the relational model of justice
Rai, Shivam; Narwal, Preeti - In: Journal of business-to-business marketing 31 (2024) 2, pp. 243-259
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014574590
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Innovations in arts marketing : from art sensationalism to experiential art Fairs
Kumorowski, Sandra - In: Marketing innovation strategies and consumer behavior, (pp. 215-242). 2024
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Autos and the National Industrial Recovery Act : Evidence on Industry Complementarities
Cooper, Russell W.; Haltiwanger, John C. - 2021
This paper investigates the motivations for, and implications of, the Automobile Industry code under the National Industrial Recovery Act. The amended code contained a provision calling for automobile producers to alter the timing of new model introductions and the annual automobile show as a...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013239961
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Accounting for sources of information in trade fairs: evidence from Portuguese exhibitors
Silva, Pedro M. da; Santos, J. F.; Moutinho, Victor Ferreira - In: Economic and business review : EBR 23 (2021) 1, pp. 15-25
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013533784
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Study on the exhibition performance and efficiency of exhibitors in overseas trade show : company characteristics and exhibition participation
Lee, Hee Yeon; Park, Chang Won; Kim, Bong-Seok - In: Global business and finance review 26 (2021) 2, pp. 49-66
Purpose: This study aims to analyze the efficiency of performance of exhibitors in overseas trade shows and identify the causes of inefficiency and differences according to their characteristics. Design/methodology/approach: This study employed a theoretical approach based on a literature...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012695810
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Räumliche Konfigurationen des Messehandels im frühneuzeitlichen Europa : gedruckte Messekalender des 16. und 17. Jahrhunderts und ihre computergestützte Analyse
Ewert, Ulf Christian; Rau, Susanne; Scheuermann, Leif - In: Vierteljahrschrift für Sozial- und … 110 (2023) 4, pp. 494-541
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Socio-economic effects of trade fairs on host cities from a citizens' perspective : the case of Thessaloniki, Greece
Kourkouridis, Dimitris; Frangopoulos, Yannis; … - In: International journal of event and festival management 14 (2023) 1, pp. 113-133
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Who benefits more from trade shows : independent, franchised or chain-owned/managed hotels?
Anguera-Torrell, Oriol; Nicolau, Juan Luis - In: Tourism management : research, policies, practice 98 (2023), pp. 1-10
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The impact of export promotion with matchmaking on exports and service outsourcing
Makioka, Ryo - 2020 - Revised: April 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014365761
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Trade fair fee as a source of income for the budgets of municipalities in Poland on selected examples
Szydłowski, Cezary - In: Financial internet quarterly 16 (2020) 2, pp. 37-48
The public finance system in force in Poland provides for a trade fair fee (Polish - "opłata targowa") as part of municipalities' own revenues. The trade fair fee is collected from persons selling at marketplaces located in the municipality. It constitutes own income for the commune's budget...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012284887
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A configurational approach to the impact of trade fairs and trade missions on firm export activity
Monreal-Pérez, Joaquín; Geldres-Weiss, Valeska V. - In: Business research quarterly : BRQ 23 (2020) 1, pp. 1-19
Export promotion programmes (EPPs) are argued to support firms' export activity. However, the empirical evidence for the link between EPPs and exporting is inconclusive. We argue and demonstrate by using fuzzy set methods one can uncover configurations that combine the firm's participation in...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012169802
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Role of Trade Show Event Experiences on Participants’ Happiness and Their Behavioural Intentions
Rai, Shivam - 2020
Trade show events are $100bn industry, with more than 24500 trade shows are organized each year across the world (Singh et al., 2017). Asian exhibition market is growing at a pace of over 5.6% each year, and with an annual growth rate of more than 7.8%, Indian exhibition market is showing...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014089881
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Determinants of consumer's buying behaviour for digital products in trade fair
Gera, Navneet; Di Fatta, Davide - In: International journal of business excellence : IJBEX 22 (2020) 4, pp. 542-563
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The Influence of Trade Show Selection Criteria on Re-Participation Intention of Exhibitors
Chun, Chang-Suk - 2019
The satisfaction of exhibitors has a huge influence on the intention of re-participation of exhibitors. Re-visitation of exhibitors are more profitable to the trade show organizers (TSO) and the trade show destinations (TSD) through various ways, including longer stay, ground transportation,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012901910
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Generating intangible resource and international performance: insights into enterprises organizational behavior and capability at trade shows
Shih, Tsui-Yii; Yang, Chien-Ching - In: Journal of business economics and management 20 (2019) 6, pp. 1022-1044
This paper helps to achieve a better understanding of the relationships among organizational behaviors, capabilities and the intangible resources of firms as a micro-level origin of the internationalization of enterprises. The resource-based view, strategic management theory, knowledge...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012175996
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Exhibitions, patents, and innovation in the early twentieth century : evidence from the Turin 1911 international exhibition
Domini, Giacomo - 2019
This paper investigates the relevance for innovation of international exhibitions. While the first of these events, i.e. London's 1851 Great Exhibition, was an "exhibition of innovations", many of the subsequent ones, following the model of industrial exhibitions developed in France, did not...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011961469
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Die wirtschaftliche Bedeutung von Veranstaltungen der Olympia Sport- und Veranstaltungszentrum Innsbruck GmbH und der Congress und Messe Innsbruck GmbH
Fritz, Oliver; Streicher, Gerhard - Österreichisches Institut für Wirtschaftsforschung - 2019
Im Mittelpunkt dieser Studie stehen die volkwirtschftlichen Effekte von Veranstaltungen, die von Olympia Sport- und Veranstaltungszentrum Innsbruck GmbH ("Olympiaworld"), Congress und Messe Innsbruck GmbH und Tiroler Landestheater ausgerichtet werden. Neben den für spezifische Veranstaltungen...
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Trade shows in the 21st century : the role of events in structuring careers and professions
Béliard, Anne-Sophie (ed.); Naulin, Sidonie (ed.) - 2022
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Preparing an exhibition in the post-pandemic era : evidence from an O2O-based exhibition of B2B firms
Kim, Yaeri; Roh, Taewoo - In: Technological forecasting & social change : an … 185 (2022), pp. 1-14
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Exhibitors' performance at international trade shows : does export firms' experience matter?
Geldres-Weiss, Valeska V.; Monreal-Pérez, Joaquin; … - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 288-308
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012821543
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Examining the relationship between sales force proactiveness, network capability and sales performance : evidence from international trade shows
Silva, Pedro Mendonça; Moutinho, Victor Ferreira; … - In: Journal of promotion management : innovations in … 28 (2022) 5, pp. 559-583
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013277286
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Trade fairs and exhibitions in the Ghanaian public sector : meaning, relevance, and requirements
Agyapong, Gloria Kakrabah-Quarshie; Light, Osman; Twum, … - In: Public Sector Marketing Communications Volume I : …, (pp. 177-197). 2022
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International trade fairs and inter-firm knowledge flows : understanding patterns of convergence-divergence in the technological specializations of firms
Gibson, Rachael - 2022
Against a backdrop of economic uncertainty caused by a shift toward protectionism and the COVID-19 pandemic among other issues, this book suggests that international trade fairs (ITFs) represent a vital source of economic dynamism that can support national and regional economies by creating...
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Driving participation and investment in B2B trade shows : the organizer view
Mora Cortez, Roberto; Johnston, Wesley J.; … - In: Journal of business research : JBR 142 (2022), pp. 1092-1105
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Massenmagnet oder Publikumskiller? : eine experimentelle online-Studie zum Einfluss von Hintergrundmusik und Persönlichkeit auf die subjektive Bewertung des präsentierenden Unternehmens eines Messestandes
Herr, Julia; Georgi, Richard von; Starcke, Katrin - In: Events und Wege aus der Krise : "The New Normal" aus …, (pp. 139-158). 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013163172
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A new approach of innovation and network on export in trade fair context : evidence from Portuguese SMEs
Silva, Pedro Mendonça; Moutinho, Victor Ferreira; … - In: The journal of business & industrial marketing 37 (2022) 3, pp. 509-528
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013165190
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Exhibits
In: AI in fashion industry, (pp. 133-142). 2022
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Trade Fairs and Their Relationship with Egyptian Exports in the Contexts of Globalization
Saleh, Khaled Ahmed Elsayed Elsaid - 2018
THESIS TITLE: The title of this thesis is & ldquo; Trade Fairs and Their Relation-Ship with Egyptian Exports in the Contexts of Globalization& rdquo, the total number of the thesis pages are 120 page, Arabic is the official writing language of this thesis. THESIS STRUCTURE: This study content is...
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Temporary Restraining Orders to Enforce Intellectual Property Rights at Trade Shows : An Empirical Study
Trimble, Marketa - 2018
Infringements of intellectual property (“IP”) rights by exhibitors at trade shows (also called trade fairs or exhibitions), such as infringements committed through exhibitions of or offers to sell infringing products, can be extremely damaging to IP right owners because of the wide exposure...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014118201
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Der Einfluss von Humankapital auf die Kaufabsicht von Messeausstellern: Eine Analyse anhand einer Ausstellerbefragung auf der Fachmesse Best of Events 2018
Winnen, Lothar; Rühle, Alexander; Piepiorka, Christine; … - In: Zeitschrift für Tourismuswissenschaft 13 (2021) 1, pp. 125-144
Zusammenfassung Unter der Prämisse, dass das Humankapital ein entscheidender Faktor für die erneute Buchung einer Messe durch einen Aussteller ist, wurde im Januar 2018 eine Befragung von 129 Messeausstellern auf der Fachmesse Best of Events (BoE) durchgeführt. Ziel war die Identifikation des...
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Virtual trade show : past assessment, present status, and future prospects
Gani, Mohammad Osman; Takahashi, Yoshi; Faroque, Anisur … - In: Journal for international business and entrepreneurship … 13 (2021) 3/4, pp. 286-310
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Exhibitions, trade fairs and industrial events
Frost, Warwick (ed.); Laing, Jennifer (ed.) - 2021 - First issued in paperback
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Book trade catalogues in early modern Europe
Weduwen, Arthur der (ed.); Pettegree, Andrew (ed.);  … - 2021
"This edited collection offers in seventeen chapters the latest scholarship on book catalogues in early modern Europe. Contributors discuss the role that these catalogues played in bookselling and book auctions, as well as in guiding the tastes of book collectors and inspiring some of the...
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Handbuch Messe-, Kongress- und Eventmanagement
Dinkel, Michael (ed.); Luppold, Stefan (ed.);  … - 2021 - Zweite, aktualisierte und erweiterte Auflage
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Die Zukunft von Messen, Kongressen und Events
Borstel, Peter (ed.) - 2021 - Erste Auflage
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Examination in B2B trade show : the effects of competitive intelligence and the information management system on the exhibitor's marketing strategy
Silva, Pedro Mendonça - In: Journal of marketing analytics : JMA 9 (2021) 3, pp. 228-241
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Die Bildungsmesse als Kooperationsplattform für Lehre und Praxis : eine konzeptuelle Entwicklung und Implikationen zum Standortmarketing
Schulze, Susanne; Markovič, Peter - 2021 - 1. Auflage
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Why are strangers trusted more during trade fairs? : a literature review on the conceptual model of general trust formation
Jia, Minjiang; Wang, Chunling - In: The journal of business & industrial marketing 37 (2022) 11, pp. 2205-2216
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013455395
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Veranstaltungstechnik im Kontext von Corporate Events
Dinkel, Michael (ed.); Schenk, Michael (ed.);  … - 2017 - 1. Auflage
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011609525
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Travel Channel Meets Discovery Channel or How Tourism Can Encourage Better Export Performance and Diversification in Nepal
Reis, Jose Guilherme Almeida dos - 2017
Entering and successfully surviving in export markets is a costly process for firms. The process involves learning about the existence of foreign demand, "discovering" production costs of exportable goods, building up reputation, succeeding in product branding to reduce competitive pressures and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012973851
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