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Handelsforschung (21)
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1
Article 		Negative effects of ambient scents on consumers' skepticism about retailer's motives
Year:                     
2012
Person:  Lunardo, Renaud
Published in:  Journal of retailing and consumer services ; 19
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2
Book / Working Paper 		Handelsmarketing : Strategien und Instrumente für den stationären Einzelhandel und für Online-Shops ; mit Praxisbeispielen
Year:                     
2012
Person:  Schröder, Hendrik
Publisher:  Wiesbaden : Springer Gabler
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3
Book / Working Paper 		Recognizing and Managing the Tropical Agricultural Revolution in Latin America and the Caribbean
Year:                     
2011-03
Person:  Nepstad, Daniel
Institution:  Inter-American Development Bank
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4
Book / Working Paper 		Der neue Weg zum Kunden : vom Trade-Marketing zum Shopper-Marketing ; Grundlagen, Konzepte, Instrumente
Year:                     
2011
Person:  Czech-Winkelmann, Susanne
Publisher:  Frankfurt am Main : Dt. Fachverl.
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5
Article 		Der Handel : Kundenforschung und Shopper Insights
Year:                     
2011
Person:  Rietschel, Jutta
Published in:  Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
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6
Article 		Perceptions and buyer behavior towards private-label colas : an exploratory study to understand the views of the store managers of United Kingdom
Year:                     
2011
Person:  Chakraborty, Samrat
Published in:  The IUP journal of marketing management : IJMM ; 10
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7
Article 		An exploration of fashion retailer own brand strategies
Year:                     
2011
Person:  McColl, Julie; Moore, Christopher
Published in:  Journal of fashion marketing and management ; 15
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8
Article 		Markenstrategien aus der Sicht des Handels
Year:                     
2011
Person:  Reinartz, Werner J.; Sanktjohanser, Josef
Published in:  Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
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9
Article 		Pinpoint and synergistic trading strategies of candlesticks
Year:                     
2011
Person:  Shiu, Yung-ming; Lu, Tsung-hsun
Published in:  International journal of economics and finance ; 3
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10
Book / Working Paper 		Handelsmarketing
Year:                     
2011
Person:  Müller-Hagedorn, Lothar; Natter, Martin
Publisher:  Stuttgart : Kohlhammer
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11
Book / Working Paper 		Cross-Channel-Management : Integrationserfordernisse im Multi-Channel-Handel
Year:                     
2011
Person:  Heinemann, Gerrit
Publisher:  Wiesbaden : Gabler
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12
Article 		Know what your customers want before they do
Year:                     
2011
Person:  Davenport, Thomas H.; Mule, Leandro Dalle; Lucker, John
Published in:  Harvard business review : HBR ; 89
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13
Article 		Chance und Herausforderung für den Einzelhandel am Beispiel der "Galeria für Generationen"
Year:                     
2011
Person:  Ferger-Heiter, Andrea; Mandac, Lovro
Published in:  Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
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14
Article 		Wie der Einzelhandel neue Kundengruppen gewinnen und halten kann
Year:                     
2011
Person:  Eitner, Carolin
Published in:  Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
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15
Article 		Current strategies in the retail industry for best-agers
Year:                     
2011
Person:  Arnold, Gunnar; Krancioch, Stephanie
Published in:  The silver market phenomenon : marketing and innovation in the aging society
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16
Article 		Betriebsformwahl im Lebensmitteleinzelhandel im internationalen Kontext
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17
Article 		Standardized marketing strategies in retailing? : IKEAs marketing strategies in Sweden, the UK and China
Year:                     
2011
Person:  Burt, Steve; Johansson, Ulf; Thelander, Åsa
Published in:  Journal of retailing and consumer services ; 18
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18
Article 		A comparative investigation of consumers' attitudes toward marketing practices of hypermarket retailers in Thailand
Year:                     
2011
Person:  Watchravesringkan, Kittichai Tu; Punyapiroje, Chompunuch
Published in:  International journal of retail & distribution management ; 39
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19
Article 		Goods with fake faces : why do owners of trademarks contribute to counterfeiting?
Year:                     
2011
Person:  Kotelnikova, Zoya
Published in:  Economy in changing society : consumptions, markets, organizations and social policies
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20
Book / Working Paper 		Export Promotion Organizations in Latin America and the Caribbean: An Institutional Portrait
Year:                     
2010-08
Person:  Jordana, Jacint; Martincus, Christian Volpe; Gallo, Andrés
Institution:  Inter-American Development Bank
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21
Book / Working Paper 		Marketingo strategijos plėtojant prekybą baldais
Year:                     
2010-07-01
Person:  Motiečiūtė, Vaida
Publisher:  Lithuanian Academic Libraries Network (LABT) / Vilnius Gediminas Technical University
Affiliated person:  Lubys, Antanas; Jakubavičius, Artūras; Dubauskas, Gediminas; Marčinskas, Albinas; Melnikas, Borisas; Rakauskienė, Ona Gražina; Alperytė, Irena
Institution:  Vilnius Gediminas Technical University
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22
Book / Working Paper 		Retailing in the 21st century : current and future trends
Year:                     
2010
Publisher:  Berlin [u.a.] : Springer
Affiliated person:  Krafft, Manfred; Mantrala, Murali K.
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23
Article 		The third wave of marketing intelligence
Year:                     
2010
Person:  Burke, Raymond R.
Published in:  Retailing in the 21st century : current and future trends
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24
Article 		Applications of intelligent technologies in retail marketing
Year:                     
2010
Person:  Ravi, Vadlamani; Raman, Kalyan; Mantrala, Murali K.
Published in:  Retailing in the 21st century : current and future trends
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25
Article 		Future trends in multi-channel retailing
Year:                     
2010
Person:  Sonneck, Peter; Ott, Cirk Sören
Published in:  Retailing in the 21st century : current and future trends
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26
Article 		Operations, promotion, and marketing communications : supply chain management in a promotional environment
Year:                     
2010
Person:  Huchzermeier, Arnd; Iyer, Ananth V.
Published in:  Retailing in the 21st century : current and future trends
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27
Article 		Integrated marketing communications in retailing
Year:                     
2010
Person:  Raman, Kalyan; Naik, Prasad A.
Published in:  Retailing in the 21st century : current and future trends
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28
Article 		Predicting market orientation : Chinese retailers in a transitional economy
Year:                     
2010
Person:  Sternquist, Brenda; Huang, Ying; Chen, Zhengyi
Published in:  International journal of retail & distribution management ; 38
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29
Article 		The power of Atlas : why in-store shopping behavior matters
Year:                     
2010
Person:  Suher, Jacob; Sorensen, Herb
Published in:  Journal of advertising research ; 50
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30
Book / Working Paper 		Integrierte Multichannel-Kommunikation im Einzelhandel
Year:                     
2010
Person:  Schmieder, Ulf-Marten
Publisher:  Wiesbaden : Gabler
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31
Article 		Let emerging market customers be your teachers
Year:                     
2010
Person:  D'Andrea, Guillermo; Marcotte, David; Morrison, Gwen Dixon
Published in:  Harvard business review : HBR ; 88
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32
Article 		Ausgewählte Ansatzpunkte zur Entwicklung innovativer Strategien im Handel
Year:                     
2010
Person:  Rose, Peter M.
Published in:  Marktorientierte Problemlösungen im Innovationsmarketing : Festschrift für Michael P. Zerres
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33
Book / Working Paper 		Einsatzmöglichkeiten von Web 2.0 Instrumenten im Multi-Channel-Marketing des Einzelhandels
Year:                     
2010
Person:  Möhlenbruch, Dirk; Blunck, David Elias; Ritschel, Falk
Publisher:  Halle(Saale) : Juristische und Wirtschaftswissenschaftliche Fakultät der Martin-Luther-Universität Halle-Wittenberg
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34
Article 		Retail history in the management context : prototype, prologue or prequel?
Year:                     
2010
Person:  Alexander, Nicholas
Published in:  Journal of historical research in marketing ; 2
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35
Article 		Building retail tenant trust: neighbourhood versus regional shopping centres
Year:                     
2010
Affiliated person:  Roberts, Jane; Merrilees, Bill; Herington, Carmel; Miller, Dale
Published in:  International journal of retail & distribution management ; 38
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36
Book / Working Paper 		Retailing down-under
Year:                     
2010
Publisher:  Bradford : Emerald
Affiliated person:  Parsons, Andrew G.
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37
Article 		Evaluation of the potential interest of Italian retail distribution chains for Kamut-based products
Year:                     
2010
Person:  Canavari, Maurizio; Lombardi, Pamela; Spadoni, Roberta
Published in:  Journal of food products marketing ; 16
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38
Article 		Visual Merchandising als Erfolgsfaktor für den Einzelhandel
Year:                     
2010
Person:  Theuner, Gabriele
Published in:  Jahrbuch Marketing ... : Trendthemen und Tendenzen
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39
Article 		The evolution of retailing in India's small towns
Year:                     
2010
Person:  Khare, Arpita; Mayo, Michael C.
Published in:  International journal of business and emerging markets : IJBEM ; 2
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40
Article 		Brand equity management in a multichannel, multimedia retail environment
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41
Book / Working Paper 		Die Wirkung von Kundenbindungsmaßnahmen auf das Einkaufsverhalten im Einzelhandel : Treueprogramme versus Kundenkarten im deutschen Lebensmitteleinzelhandel
Year:                     
2010
Person:  Ziehe, Nikola; Stoll, Raina
Publisher:  Düsseldorf
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42
Article 		From point of purchase to path to purchase : how preshopping factors drive unplanned buying
Year:                     
2010
Person:  Bell, David R.; Corsten, Daniel; Knox, George
Published in:  Journal of marketing ; 75
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43
Article 		Analiza stanja i perspektive razvoja maloprodaje u Bosni i Hercegovini
Year:                     
2010
Person:  Sendić, Rusmir; Alić, Adi
Published in:  Zbornik radova, Sarajevo business and economics review ; 30
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44
Book / Working Paper 		The Treatment of Agriculture in Regional Trade Agreements in the Americas
Year:                     
2009-12
Person:  Shearer, Matthew; Almeida, Juliana Salles; Carlos H. Gutiérrez Jr.
Institution:  Inter-American Development Bank
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45
Book / Working Paper 		The Treatment of Agriculture in Regional Trade Agreements in the Americas
Year:                     
2009-10
Person:  Shearer, Matthew; Almeida, Juliana Salles; Carlos H. Gutiérrez Jr.
Institution:  Inter-American Development Bank
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46
Book / Working Paper 		Kundenkenntnis im Handel : Ausprägungen, Herkunft und Wirkungen
Year:                     
2009
Publisher:  Göttingen : Univ.-Verl. Göttingen
Affiliated person:  Silberer, Günter
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47
Article 		Exploring the impact of customer satisfaction on food retailers' evolution : managerial lessons from Austria
Year:                     
2009
Affiliated person:  Foscht, Thomas; Maloles, Cesar; Schloffer, Judith; Swoboda, Bernhard; Chia, Swee-lim
Published in:  Journal of international food & agribusiness marketing : JIFAM ; 21
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48
Article 		Retail customer segmentation based on relational benefits
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49
Article 		Situation-related tasks for mobile services in retailing
Year:                     
2009
Person:  Rudolph, Thomas; Emrich, Oliver
Published in:  The international review of retail, distribution and consumer research ; 19
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50
Book / Working Paper 		Handelsmanagement in der Textilwirtschaft : Einzelhandel und Wertschöpfungspartnerschaften
Year:                     
2009
Person:  Ahlert, Dieter; Große-Bölting, Kristin; Heinemann, Gerrit
Publisher:  Frankfurt am Main : Dt. Fachverl.
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