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Business-Plan Guide : Grundlagen - Anschauungsbeispiele - Vorgehensmodell (1)
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung (1)

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ECONIS (5)

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	1	Impacts of in-store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty
		Year:                      2011 Person:  Aurier, Philippe; Lanauze, Gilles Séré de Published in:  International journal of retail & distribution management ; 39 Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	2	MyUnderwear : Business Plan
		Year:                      2010 Affiliated person:  Almez, Yunus; Föhring, René; Kirli, Vahdet; Kurt, Filiz Published in:  Business-Plan Guide : Grundlagen - Anschauungsbeispiele - Vorgehensmodell Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	3	A study of the pyjamas purchasing behaviour in Hangzhou, China
		Year:                      2008 Person:  Rahman, Osmud; Zhu, Xiuli; Liu, Wing-sun Published in:  Journal of fashion marketing and management ; 12 Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	4	Gruppierung von Marken und Unternehmen zu Marktsegmenten
		Year:                      2007 Person:  Keusch, Florian Published in:  Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung ; 52 Availability:  -     Saved in Bookmarks      .txt short format  /  .txt long format

	5	Verbraucherschutz durch Produktkennzeichnung : Gutachten im Auftrag des Bundesministeriums für Wirtschaft (Forschungsauftrag Nr. 24/94)
		Year:                      1996 Person:  Rubik, Frieder Publisher:  Berlin [u.a.] Availability:  -       Saved in Bookmarks      .txt short format  /  .txt long format

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