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City branding : theory and cases (26)
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1
Article 		Putting city branding into practice
Year:                     
2012
Person:  Braun, Erik
Published in:  The journal of brand management : an international journal ; 19
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2
Article 		Mega-Event-Macher : organisieren von Großereignissen am Beispiel der Kulturhauptstadt Europas RUHR.2010
Year:                     
2012
Person:  Betz, Gregor
Published in:  Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
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3
Article 		Tourism image fragmentation : the case of Perpignan
Year:                     
2012
Person:  Camprubi, Raquel
Published in:  Tourism and hospitality research ; 12
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4
Article 		Modernizacja polskich osiedli mieszkaniowych sprzed 1989 roku - płaszczyzny sprzyjania koniunkturze terytorialnej
Year:                     
2011
Person:  Cesarski, Maciej
Published in:  Kwartalnik Kolegium Ekonomiczno-Społecznego studia i prace
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5
Article 		Child and family friendliness versus aging society : contradictory demands on city marketing in Germany?
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6
Article 		Destination visual image and expectation of experiences
Year:                     
2011
Person:  Ye, Helen; Tussyadiah, Iis P.
Published in:  Journal of travel and tourism marketing ; 28
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7
Book / Working Paper 		Controlling im Stadtmarketing : eine Analyse des Hagener Schaufensterwettbewerbs 2010
Year:                     
2011
Person:  Fließ, Sabine; Bauer, Katharina
Publisher:  Hagen : Fernuniv., Fak. für Wirtschaftswiss.
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8
Article 		The four Rs of place branding
Year:                     
2011
Person:  Aitken, Robert; Campelo, Adriana
Published in:  Journal of marketing management : MM ; 27
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9
Book / Working Paper 		Der Markenwert touristischer Destinationen und seine Implikationen für das Destinationsmanagement aus tourismusgeographischer Perspektive : Herleitung und Überprüfung eines empirischen Messinstruments am Beispiel des UNESCO Weltkulturerbe Bamberg
Year:                     
2011
Person:  Raum, Sebastian
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10
Article 		A (tentative) meta-analysis of the "place marketing" and "place branding" literature
Year:                     
2011
Person:  Gertner, David
Published in:  The journal of brand management : an international journal ; 19
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11
Article 		Chongqing's city branding : the role of graphic design
Year:                     
2011
Person:  Lau, Freeman; Leung, Angelica
Published in:  City branding : theory and cases
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12
Article 		Branding Budapest
Year:                     
2011
Person:  Szondi, Gyorgy
Published in:  City branding : theory and cases
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13
Article 		The city branding of Barcelona : a success story
Year:                     
2011
Person:  Belloso, Juan Carlos
Published in:  City branding : theory and cases
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14
Article 		Athens city branding and the 2004 Olympic Games
Year:                     
2011
Person:  Fola, Maria
Published in:  City branding : theory and cases
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15
Article 		The city branding of Ahmedabad
Year:                     
2011
Person:  Nair, Satish K.
Published in:  City branding : theory and cases
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16
Article 		The city branding of Accra
Year:                     
2011
Person:  Spio, Anthony Ebow
Published in:  City branding : theory and cases
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17
Article 		Online city branding
Year:                     
2011
Person:  Florek, Magdalena
Published in:  City branding : theory and cases
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18
Article 		City branding through new green spaces
Year:                     
2011
Person:  Braiterman, Jared
Published in:  City branding : theory and cases
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19
Article 		City branding through food culture : insights from the regional branding level
Year:                     
2011
Person:  Tellström, Richard
Published in:  City branding : theory and cases
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20
Article 		Paradoxes of city branding and societal changes
Year:                     
2011
Person:  Ooi, Can-seng
Published in:  City branding : theory and cases
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21
Article 		City branding and stakeholder engagement
Year:                     
2011
Person:  Houghton, John P.; Stevens, Andrew
Published in:  City branding : theory and cases
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22
Article 		City brand partnerships
Year:                     
2011
Person:  Gelder, Sicco van
Published in:  City branding : theory and cases
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23
Article 		City branding and the tourist gaze
Year:                     
2011
Person:  Hospers, Gert-Jan
Published in:  City branding : theory and cases
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24
Article 		City branding and inward investment
Year:                     
2011
Person:  Middleton, Alan C.
Published in:  City branding : theory and cases
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25
Article 		The city branding of Wollongong
Year:                     
2011
Person:  Kerr, Greg; Noble, Gary; Glynn, John
Published in:  City branding : theory and cases
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26
Article 		Superflat Tokyo : city of secret superlatives
Year:                     
2011
Person:  Kelts, Roland
Published in:  City branding : theory and cases
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27
Article 		The city branding of Sydney
Year:                     
2011
Person:  Parmenter, Geoff
Published in:  City branding : theory and cases
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28
Article 		Seoul city branding : the case of Seoul's international brand communication
Year:                     
2011
Person:  Kim, You Kyung; Kim, Peter Eung-Pyo
Published in:  City branding : theory and cases
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29
Article 		Paris as a brand
Year:                     
2011
Person:  Kapferer, Jean-Noel
Published in:  City branding : theory and cases
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30
Article 		Branding New York City : the saga of 'I love New York'
Year:                     
2011
Person:  Bendel, Peggy R.
Published in:  City branding : theory and cases
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31
Article 		Montevideo city branding
Year:                     
2011
Person:  Hartmann, Pablo
Published in:  City branding : theory and cases
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32
Article 		Branding Lisbon : defining the scope of the city brand
Year:                     
2011
Person:  Freire, João Ricardo
Published in:  City branding : theory and cases
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33
Article 		Kuala Lumpur : searching for the right brand
Year:                     
2011
Person:  Musa, Ghazali; Melewar, T. C.
Published in:  City branding : theory and cases
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34
Article 		Brand Hong Kong
Year:                     
2011
Affiliated person:  Loo, Grace; Sindhwani, Saumya; Jing, Cai; Loo, Theresa
Published in:  City branding : theory and cases
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35
Article 		The Hague, international city of peace and justice : a relational network brand
Year:                     
2011
Person:  Hulleman, Bengt-Arne B. F.; Govers, Robert
Published in:  City branding : theory and cases
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36
Article 		Edinburgh : Scotland's inspiring capital
Year:                     
2011
Person:  Wardrop, Kenneth
Published in:  City branding : theory and cases
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37
Article 		Cultural events as potential drivers of urban regeneration : an empirical illustration
Year:                     
2011
Person:  Paiola, M.
Published in:  Managing situated creativity in cultural industries
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38
Book / Working Paper 		City branding : theory and cases
Year:                     
2011
Person:  Dinnie, Keith
Publisher:  Basingstoke [u.a.] : Palgrave Macmillan
Availability:  Table of Contents Table of Contents 
 

 
 
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39
Book / Working Paper 		Gospodarka lokalna w teorii i practyce
Year:                     
2011
Publisher:  Wrocław : Wydawn. Uniw. Ekonomicznego we Wrocławiu
Affiliated person:  Brol, Ryszard; Sztando, Andrzej
Availability:  Table of Contents Table of Contents 
 

 
 
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40
Article 		Public : private partnership and best practice in urban destination marketing
Year:                     
2011
Person:  Heeley, John
Published in:  Tourism and hospitality research ; 11
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41
Article 		Kulturelle Markenbildungsprozesse im Schnittstellenberich : das "Kunstareal München" - ein Fallbeispiel
Year:                     
2011
Person:  Horn, Katharina; Steinert, Sebastian
Published in:  Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
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42
Article 		Towards online content classification in understanding tourism destinations' information competition and reputation
Year:                     
2011
Person:  Inversini, Alessandro; Cantoni, Lorenzo
Published in:  International journal of internet marketing and advertising : IJIMA ; 6
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43
Article 		Improving competitiveness through city marketing in Spanish hotels
Year:                     
2011
Person:  Cegarra Navarro, Juan Gabriel; Martinez-Martinez, Aurora
Published in:  The service industries journal ; 31
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44
Article 		Attributes of street markets as leisure destinations in growing cities
Year:                     
2011
Published in:  International journal of leisure and tourism marketing : IJLTM ; 2
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45
Article 		Stadtmarketing : Stadtentwicklung am Beispiel der Landeshauptstadt Schwerin
Year:                     
2011
Person:  Buske, Anja
Published in:  Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
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46
Article 		Creativity, brands, finance and beyond : notes towards a theoretical perspective on city branding
Year:                     
2011
Person:  Arvidsson, Adam
Published in:  Brands and branding geographies
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47
Article 		Design activism meets place-branding : reconfiguring urban representation and everyday practice
Year:                     
2011
Person:  Julier, Guy
Published in:  Brands and branding geographies
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48
Article 		Branding provincial cities : the politics of inclusion, strategy and commitment
Year:                     
2011
Person:  Therkelsen, Anette; Halkier, Henrik
Published in:  Brands and branding geographies
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49
Article 		Městský marketing - koncepty, aplikace, kritická analýza
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50
Article 		URBAN MARKETING AND ITS IMPACT OVER THE COMPETITION BETWEEN CITIES
Year:                     
2010
Person:  ALEXA, Lidia Elena
Institution:  Facultatea de Economie şi Administrarea Afacerilor, Universitatea din Craiova
Availability:  PDF Full text PDF Full text   

 
 
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