Digital analytics literature has received increasing research attention regarding website cookies owing to the implementation of the General Data Protection Regulation (GDPR) and its role in online privacy decisions and data collection. However, there is still a gap in the literature about...

The main purpose of the article is to present a catalog of features of a useful mobile application in the context of responsible consumption. To recognize the usefulness of the application, examples of eco-applications were used, and representatives of the Z generation were asked about the...

This study examines the impact of chatbot usability on customer satisfaction in Jordanian commercial banks, focusing on the mediating role of customer empowerment. Using a quantitative approach, data was collected from bank customers in Jordan through surveys. Usability is evaluated through ease...

This study examines the impact of chatbot usability on customer satisfaction in Jordanian commercial banks, focusing on the mediating role of customer empowerment. Using a quantitative approach, data was collected from bank customers in Jordan through surveys. Usability is evaluated through ease...

Purpose The field of website quality evaluation attracts the interest of a range of disciplines, each bringing its own particular perspective to bear. This study aims to identify the main characteristics – methods, techniques and tools – of the instruments of evaluation described in this...

Purpose The purpose of this study is to describe the implementation of a digital-based team coaching intervention aimed at improving team communication in the workplace through social network visualization. The study examined recipients’ perceptions of the intervention at two time points and...

Heutzutage werden digitale Identitäten oft unsicher umgesetzt und sind mit der Erstellung von vielen unterschiedlichen Accounts durch Nutzende verbunden. Das soll langfristig durch die Nutzung sogenannter Digital Identity Wallets verbessert werden. Diese Wallets ermöglichen die Verwaltung und...

Ausweisdokumente ermögliche es Personen vor Ort eindeutig zu identifizieren. Um bestimmte online Dienste wahrzunehmen zu können, bedarf es auch einer Identifikation im Internet. Hierfür wird eine digitale Identität benötigt. Dieser Beitrag stellt die Ergebnisse von zwei Studien mit...

India's financial inclusion has significantly improved during the last several years. In recent years, there has been a rise in the number of Indians who have bank accounts, with this figure believed to be close to 80% at present. Fintech businesses in India are progressively becoming more...

Macroprudential policies have been shown to be beneficial during booms but there is limited evidence on how well they operate during periods of stress. Using a difference‑in‑differences empirical strategy we test whether regulatory capital buffers, a key component of the Basel III reforms,...

Despite the growth in CRM installations, e-CRM projects still have a significant failure rate, even after substantial investments in CRM technology. High rates of failure mean that the current requirements for developing and designing CRM need to be analysed. It's not enough to just look at data...

Today, the use of chatbots for different functions in various industries has become a very interesting business for companies. Chatbots are promising types of interfaces. It is therefore necessary to understand how customers interact with retailers' interfaces in order to provide them with a...

India’s financial inclusion has significantly improved during the last several years. In recent years, there has been a rise in the number of Indians who have bank accounts, with this figure believed to be close to 80% at present. Fintech businesses in India are progressively becoming more...

Das Standardwerk für ein tiefes Verständnis von digitalen Kundenentscheidungen: PsyConversion® vereint aktuelle Erkenntnisse aus Verhaltensforschung, Psychologie und Neurowissenschaften und liefert Hunderte von praktischen Beispielen, wie Sie diese für User-Experience-Design,...

Das Online-Marketing auf dem Weg in die Zukunft -- KI-Kompetenz und fachliche Skills -- Der Unterschied zur Maschine: soziale Kompetenzen des Menschen -- Die wichtigsten Sozialkompetenzen im Online-Marketing -- Lebenslanges Lernen als Überlebensstrategie.

Usability is considered a major success factor for current and future decision support systems. Such systems are increasingly used to assist human decision-makers in high-stakes tasks in complex domains such as health care, jurisdiction or finance. Yet, many if not most expert...

Abstract The pilot research is often intended to gather preliminary information and is usually based on a small set of observations to help decide how to conduct a more extensive study. The present pilot study is intended to provide preliminary results regarding various aspects of mobile...

As most mobile applications are tailored for worldwide consumption, it is a significant challenge to develop applications that satisfy individuals with various cultural backgrounds. To address this issue, we drew on a recently developed conceptualization and associated instrument of mobile...

Corporate companies' websites recruitment in advanced countries is well established. However, lesser is known about the Malaysian students and employed jobseekers' intention to apply for jobs on the corporate companies' websites. Therefore, this study aims to assess the subjective perceptions of...

Web site usability is a critical metric for assessing the quality of a firm’s web presence. A measure of usability must not only provide a global rating for a specific web site, ideally it should also illuminate specific strengths and weaknesses associated with site design. In this paper we...

Electronic word of mouth (eWOM) has paid attention to the phenomenon of marketing strategy because of the power of online comments to behavioural consequences. The key challenge for scholars and practitioners is to explore why consumers would like to give positive reviews of products and...

Praxisbeispiel fake-shop24.de -- Grundlagen zu Customer Insights (Beitrag von Prof. Dr. Stefan Kolb) -- Modelle des Konsumentenverhaltens -- Kundensegmentierung -- Customer Analytics -- Soziale Netzwerkanalyse mit Fokus auf Konsum -- Usability.

Introduction -- Fundamentals of decision-making -- Behavior Patterns - Foundations of Our Decisions -- Behavior patterns for the perception phase -- Behavior patterns for the decision-making phase -- Behavior patterns for the customer retention phase -- Operational work with behavior patterns.

Chapter 1. Introduction to the Personalization in E-commerce -- Chapter 2. Recommendation System for Multi-variant E-commerce Interfaces -- Chapter 3. Analysis of Customer Behaviour -- Chapter 4. Designing and Serving a Dedicated Interface -- Chapter 5. Evaluation of a Multi-variant Interface...