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Year of publication
Subject
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Social Web 24,872 Social web 24,872 Online-Marketing 7,465 Internet marketing 7,411 Consumer behaviour 7,275 Konsumentenverhalten 7,275 Online retailing 2,986 Online-Handel 2,986 Soziales Netzwerk 2,986 Social network 2,881 Beziehungsmarketing 2,758 Relationship marketing 2,758 Viral marketing 2,683 Virales Marketing 2,682 Electronic Commerce 2,567 E-commerce 2,515 Markenführung 2,132 Brand management 2,131 Social media 2,062 social media 1,960 Internet 1,762 Customer integration 1,534 Kundenintegration 1,534 Web 2.0 technologies 1,423 Web 2.0-Technologien 1,422 Digital platform 1,341 Digitale Plattform 1,341 Marketingmanagement 1,290 Marketing management 1,285 Markenimage 1,257 Brand image 1,251 Brand 1,142 Markenartikel 1,136 Social relations 1,000 Soziale Beziehungen 1,000 Digitalisierung 941 Advertising effects 937 Werbewirkung 937 Digitization 916 Wissensmanagement 855
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Online availability
All
Undetermined 11,176 Free 5,974 CC license 686
Type of publication
All
Article 18,159 Book / Working Paper 6,743 Journal 6
Type of publication (narrower categories)
All
Article in journal 14,818 Aufsatz in Zeitschrift 14,818 Aufsatz im Buch 3,098 Book section 3,098 Graue Literatur 1,223 Non-commercial literature 1,223 Working Paper 963 Arbeitspapier 962 Collection of articles of several authors 432 Sammelwerk 432 Hochschulschrift 428 Case study 343 Fallstudie 343 Aufsatzsammlung 319 Thesis 229 Conference paper 224 Konferenzbeitrag 224 Ratgeber 119 Konferenzschrift 114 Guidebook 108 Conference proceedings 50 Collection of articles written by one author 49 Sammlung 49 Lehrbuch 47 Textbook 30 Handbook 24 Handbuch 24 Glossar enthalten 18 Glossary included 18 Forschungsbericht 14 research-article 13 Amtsdruckschrift 12 Government document 12 Reprint 12 Interview 10 Mehrbändiges Werk 7 Multi-volume publication 7 Systematic review 7 Übersichtsarbeit 7 Amtliche Publikation 4
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Language
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English 22,919 German 1,964 French 24 Undetermined 13 Polish 12 Spanish 8 Italian 3 Portuguese 3 Russian 2 Bosnian 1 Lithuanian 1 Swedish 1
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Author
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Law, Rob 50 Tan, Yong 40 Dwivedi, Yogesh K. 39 Qiu, Liangfei 39 Kuchler, Theresa 38 Stroebel, Johannes 38 Whinston, Andrew B. 36 Bailey, Michael 32 Füller, Johann 32 Filieri, Raffaele 31 Hajli, Nick 28 Ozuem, Wilson 27 Gu, Bin 26 Loureiro, Sandra Maria Correia 26 Martínez-López, Francisco J. 26 Saxton, Gregory D. 26 Hollebeek, Linda D. 23 Stephen, Andrew T. 23 Allcott, Hunt 22 Gentzkow, Matthew Aaron 22 Kummer, Michael E. 22 Flavián Blanco, Carlos 21 Harrigan, Paul 21 Leimeister, Jan Marco 21 Petrova, Maria 21 Rita, Paulo 21 Sabatini, Fabio 21 Vrontis, Demetris 21 Dennis, Alan 20 Haenlein, Michael 20 Pitt, Leyland F. 20 Hinz, Oliver 19 Thaichon, Park 19 Agnihotri, Raj 18 Dhir, Amandeep 18 Enikolopov, Ruben 18 Ghose, Anindya 18 Hong, Yili 18 Krcmar, Helmut 18 Kreutzer, Ralf T. 18
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Institution
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IGI Global 140 Springer Fachmedien Wiesbaden 71 National Bureau of Economic Research 64 European Commission / Joint Research Centre 21 Consumers, Health, Agriculture and Food Executive Agency 15 GFK 15 Center Data 14 Wageningen Economic Research 14 Books on Demand GmbH <Norderstedt> 9 European Commission / Directorate-General for Communications Networks, Content and Technology 9 Nomos Verlagsgesellschaft 9 American Marketing Association 8 European Commission / Directorate-General for Education, Youth, Sport and Culture 8 European Institute for Gender Equality 8 Information Resources Management Association 8 OECD 8 European Commission / Directorate-General for the Information Society and Media 7 European University Institute / Robert Schuman Centre for Advanced Studies 7 Friedrich-Schiller-Universität Jena 7 Springer-Verlag GmbH 7 India Centre for Migration (ICM) 6 Springer Gabler <Firma> 6 Verlag Dr. Kovač 6 Edward Elgar Publishing 5 European Centre for Disease Prevention and Control 5 European Commission / Directorate-General for Employment, Social Affairs and Inclusion 5 International Telecommunications Society 5 Technische Universität Dresden 5 epubli GmbH 5 European Commission / Statistical Office of the European Union 4 European Parliament / Directorate-General for Internal Policies of the Union 4 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 4 Springer International Publishing 4 Technische Universität Dresden / Fakultät für Informatik 4 Universität Mannheim 4 AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online> 3 AMA Winter Academic Conference <2023, Nashville, Tenn.> 3 AMA Winter Academic Conference <2023, Online> 3 Chartered Institute of Public Relations 3 De Gruyter Oldenbourg 3
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Published in...
All
Journal of business research : JBR 562 Journal of retailing and consumer services 360 Technological forecasting & social change : an international journal 264 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 262 Information systems research : ISR 188 International journal of internet marketing and advertising : IJIMA 180 Tourism management : research, policies, practice 163 Journal of management information systems : JMIS 150 SpringerLink / Bücher 144 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 142 International journal of hospitality management 136 Psychology & marketing 125 Electronic commerce research 114 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 114 International journal of business information systems : IJBIS 111 Management science : journal of the Institute for Operations Research and the Management Sciences 109 Business horizons 108 Industrial marketing management : the international journal for industrial and high-tech firms 105 Journal of marketing communications 104 Journal of internet commerce 98 Cogent business & management 97 International journal of advertising : the review of marketing communications 96 Journal of promotion management : innovations in planning and applied research 94 Marketing science 90 International journal of networking and virtual organisations : IJNVO 87 International journal of electronic marketing and retailing : IJEMR 85 Journal of travel and tourism marketing 84 Management information systems : mis quarterly 84 The journal of product & brand management 84 International journal of contemporary hospitality management 82 Journal of electronic commerce research : JECR 80 Journal of marketing 79 International journal of consumer studies 78 Journal of marketing management : MM 78 Springer eBook Collection 78 The journal of brand management : an international journal 76 Asia Pacific journal of marketing and logistics 75 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 74 Journal of hospitality marketing & management 71 International journal of technology marketing : IJTMkt 69
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Source
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ECONIS (ZBW) 24,874 Other ZBW resources 16 RePEc 13 BASE 2 EconStor 2 USB Cologne (EcoSocSci) 1
Showing 1 - 50 of 24,908
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Revealed social networks
Chambers, Christopher P.; Masatlioglu, Yusufcan; … - 2025 - This version: January, 2025
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Investigating the antecedents of sustainable development goals disclosure via social media : evidence from water companies
Nicolò, Giuseppe; Cervilla-Bellido, José María - In: Corporate social responsibility and environmental management 32 (2025) 2, pp. 2317-2331
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Tweet sentiments : understanding X (Twitter) users' perceptions of the Russia-Ukrainian crisis on consumer behavior and the economy
Das, Subhankar; Mondal, Subhra Rani; Majerova, Jana; … - In: International journal of consumer studies 49 (2025) 1, pp. 1-23
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How does Humanoid Virtual Influencers' appearance convey social presence? : the underlying process and path to purchase intention
Zourrig, Haithem; Park, Jeongsoo; Becheur, Imene - In: International journal of consumer studies 49 (2025) 1, pp. 1-19
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Does negative online review matter? : an investigation of travel consumers
Pooja, K.; Upadhyaya, Pallavi - In: International journal of consumer studies 49 (2025) 2, pp. 1-22
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Organizational support for digital transformation in the metaverse : a contingent pathway from user experience to digitalization resistance
Hwang, Inho; Seo, Ribin - In: R & D management 55 (2025) 2, pp. 420-437
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Design and development of a new web platform for the management of physical flows and customs documents at port terminals
Lupi, Marino; Conte, Daniele; Benenati, Stefano; … - In: Logistics 9 (2025) 1, pp. 1-28
Background: Telematization is essential for improving port efficiency by reducing dwell times and simplifying document management. Currently, only a few ports use informatic document management tools like the Port Community System (PCS), and customs documents are produced and shared in paper...
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Multidimensional skills on LinkedIn profiles : measuring human capital and the gender skill gap
Dorn, David; Schoner, Florian; Seebacher, Moritz; … - 2025
We measure human capital using the self-reported skill sets of nearly 9 million U.S. college graduates from professional profiles on LinkedIn. We aggregate skill strings into 48 clusters of general, occupation-specific, and managerial skills. Multidimensional skills can account for several...
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Sequential film marketing in China : the study of social platforms and their impacts
Chou, Yuntsai; Lin, Wei - In: Digital business 5 (2025) 1, pp. 1-12
Because the Chinese movie market is regarded as the second-largest market worldwide, with digital advertising accounting for more than 50 % of a film's total expenditure, exploring the marketing effects of social platforms on box office performance in China is crucial for Hollywood studios. In...
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The power of social media : exploring online member groups and psychological factors to support responsible consumption
Shihab, Muchsin Saggaff; Ikhsan, Ridho Bramulya; … - In: Digital business 5 (2025) 1, pp. 1-14
Consumer behavior in purchasing green products, especially food and cosmetics, is influenced by many factors. However, the role of online member group support in supporting the purchase of green products has received less attention despite the increase in the number of social media users. With...
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Examine the factors influencing the behavioral intention to use social commerce adoption and the role of AI in SC adoption
Sadiq, Shahzad; Kaiwei, Jia; Aman, Ihsan; Mansab, Muhammad - In: European research on management and business economics 31 (2025) 1, pp. 1-13
This study examines both technological and human perspectives on social commerce platform adoption. It analyzes user interactions, social networks, and peer recommendations to investigate the influence of social factors on adoption decisions. Furthermore, it examines how artificial intelligence...
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Exploring the decision-making for entrepreneurship in social commerce : the influence of startups and social media
Liu, Anne Yenching; Lin, Sungmin - In: European research on management and business economics 31 (2025) 1, pp. 1-9
This study investigates the motivations that drive individuals to initiate startup businesses using social media, in response to the need to understand the perspectives of social commerce enterprises. Employing the elaboration likelihood model, this study explores the influence of...
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The trust-driven path to consumer engagement behaviors : exploring the role of streamer and platform characteristics in live-streaming E-commerce
Tedjakusuma, Adi Prasetyo; Silalahi, Andri Dayarana K.; … - In: Digital business 5 (2025) 1, pp. 1-15
Live-streaming e-commerce is revolutionizing online retail by fostering real-time consumer engagement, yet limited research explores how streamer and platform characteristics jointly influence trust and drive consumer engagement behaviors (CEB). This study examines how streamer attributes...
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Mitigating seller uncertainty in social commerce platforms by exploring pre-purchase customer-seller signals
Herzallah, Fadi; Al-Sharafi, Mohammed A. - In: Digital business 5 (2025) 1, pp. 1-15
In the growing social commerce landscape, addressing seller uncertainty has become critical for fostering consumer trust and enhancing purchase decisions. Seller uncertainty, often driven by information asymmetry and a lack of trust signals, can significantly hinder transactions on these...
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Signaling competence of agricultural businesses through social media presence to attract gen Z
Pranandari, Anggraeni; Paramita, Widya - In: Digital business 5 (2025) 1, pp. 1-10
The lack of interest for young generations in working in the agricultural sector has been threatening the sustainability of agriculture and food provision. One of the reasons is the low competence stereotype assigned by young people to agricultural jobs, as the job in this sector requires no...
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Consumer preferences for super app services : e-commerce, social media, and banking dominate
Hasselwander, Marc; Weiss, Daniel - In: European research on management and business economics 31 (2025) 2, pp. 1-13
Super apps enable consumers to access multiple services through a single mobile application. Platforms like WeChat, Alipay, KakaoTalk, and LINE have already been widely adopted across many Asian markets. This study aims to develop a greater understanding of consumers' preferences for super app...
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The use of social media in different phases of the new product development process : a systematic literature review
Han, Runyue; Brennecke, Julia; Borah, Dhruba; Lam, Hugo … - In: R & D management 55 (2025) 1, pp. 108-126
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I like, I share, I vote : mapping the dynamic system of political marketing
Kübler, Raoul; Manke, Kai Sören; Pauwels, Koen - In: Journal of business research : JBR 186 (2025), pp. 1-16
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Predictors of social media influencer marketing effectiveness : a comprehensive literature review and meta-analysis
Spörl-Wang, Katja; Krause, Franziska; Henkel, Sven - In: Journal of business research : JBR 186 (2025), pp. 1-15
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Is social media a democratic forum for public accountability in times of crisis? : the Brazilian government's response to the COVID-19 pandemic
Santos, Tassiani Aparecida dos; Lopes, Iago França - In: Abacus : a journal of accounting, finance and business … 61 (2025) 1, pp. 194-217
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Phishing scams on social media : an evaluation of cyber awareness education on impact and effectiveness
Mouncey, Emma; Ciobotaru, Simona - In: Journal of economic criminology 7 (2025), pp. 1-10
The threat of phishing scams is rising, with increasingly deceptive techniques targeting social media platforms such as Instagram. Many users remain unaware of these risks, leaving them vulnerable. However, little research explores the impact of phishing education on social media, particularly...
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Endless scrolling through social media and work boredom : a dynamic spillover of information overload
Bhowmik, Tathagata - In: Organization management journal : official journal of … 22 (2025) 1, pp. 38-47
Purpose - Based on the premise that young adults, as knowledge workers, are overstimulated by a constant bombardment of information from digital channels like social media, this paper aims to explore how the information overload, largely redundant and noisy, extracts cognitive resources from the...
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Peace brand activism : global brand responses to the war in Ukraine
Tsougkou, Eleni; Sykora, Martin; Elayan, Suzanne; Ifie, … - In: Journal of public policy & marketing 44 (2025) 1, pp. 100-121
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We're in this together : visible social support actions in virtual teams using enterprise social media
Henry, Michael S.; Parry, Douglas A.; Le Roux, Daniel B. - In: International journal of business communication : IJBC … 62 (2025) 1, pp. 161-186
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Fantasy or reality? : unveiling the power of realistic narratives in tourism social media advertising
Can, Ali Selcuk; Ekinci, Yuksel; Dilek-Fidler, Setenay - In: Tourism management : research, policies, practice 106 (2025), pp. 1-16
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Beyond static rankings : a tourist experience-driven approach to measure destination competitiveness
Chen, Jinyan; Wu, Jie; Wang, Danni; Stantic, Bela - In: Tourism management : research, policies, practice 106 (2025), pp. 1-13
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Wirtschaft während der Wahl : eine Analyse von Bluesky-Posts zur Bundestagswahl 2025
Schildknecht, Jacob - 2025
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A bibliometric analysis of virtual influencers in the Web of Science
Vila-López, Natalia; Küster, Inés; Mora-Pérez, Elisabet - In: Journal of marketing analytics : JMA 13 (2025) 1, pp. 145-161
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Social media impact on international sports events related to the brand Spain : a comparison between inner versus outside events
Küster, Inés; Vila-Lopez, Natalia; Mora, Elisabet; … - In: European journal of management and business economics : … 34 (2025) 2, pp. 121-132
Purpose This study analyzes the impact of sports social media on a country regarding three international events connected to the brand Spain. It examines (1) the use and importance of various social media platforms in sports events and (2) identifies the countries generating the most social...
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The nexus between management control systems, firm performance, green innovation and social media networking in Indonesian real estate companies
Farida, Ida; Setiawan, Doddy - In: Innovation & management review 22 (2025) 1, pp. 47-62
Purpose - This study aims to explore the correlation between Management Control Systems, Green Innovation, Social Media Networks, and Company Performance in medium-sized construction and real estate firm in Indonesia. Design/methodology/approach - This research method uses quantitative approach....
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Unfolding crowd-based accountability of a charity fund during the war
Melnyk, Valeriia; Iermolenko, Olga; Cordery, Carolyn - In: Financial accountability and management 41 (2025) 1, pp. 136-158
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Introduction to the special issue on content moderation on digital platforms
Badouard, Romain; Bellon, Anne - In: Internet policy review : journal on internet regulation 14 (2025) 1, pp. 1-24
In this special issue, we refer to "content moderation" as the multi-dimensional process through which content produced by users is monitored, filtered, ordered, enhanced, monetised or deleted on social media platforms. This process encompasses a great diversity of actors who develop specific...
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The role of civil society organisations in co-regulating online hate speech in the EU : a bounded empowerment
Michalon, Barthélémy - In: Internet policy review : journal on internet regulation 14 (2025) 1, pp. 1-29
Civil society organisations (CSOs) have been gradually expanding their role in monitoring the Code of Conduct jointly developed in 2016 by the European Commission and four large social media platforms to counter online hate speech. While their function was initially limited to collecting data...
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Aspirational platform governance : how creators legitimise content moderation through accusations of bias
Hallinan, Blake; Reynolds, C. J.; Kuperberg, Yehonatan; … - In: Internet policy review : journal on internet regulation 14 (2025) 1, pp. 1-28
While content moderation began as a solution to online abuse, it has increasingly been framed as a source of abuse by a diverse coalition of users, civil society organisations, and politicians concerned with platform bias. The resulting crisis of legitimacy has motivated interest in more...
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The effects of advertising disclosure regulations on social media : evidence from Instagram
Ershov, Daniel; Mitchell, Matthew F. - In: The Rand journal of economics 56 (2025) 1, pp. 74-90
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The realm of digital content regulation as a social space : sociogenesis of moderation norms and policies on Twitch platform
Ferret, Nathan - In: Internet policy review : journal on internet regulation 14 (2025) 1, pp. 1-25
This article seeks to explore the socio-demographic determinants underlying the engagement of moderators and the production of content moderation norms in the French Twitch scene. Using a mixed-method approach, it highlights gender, politicisation, social class, and social vulnerability...
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From impression to expression : how warmth and competence in relaxing and challenging activities shape pleasure and eWOM
Su, LuJun; Wang, Xiushan; Lin, Zhibin; Xiao, Sarah Hong - In: Psychology & marketing 42 (2025) 1, pp. 64-79
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What motivates crypto likes? : how assessment regulatory mode increases social media engagement with crypto assets
Mathmann, Frank; Chrysochou, Polymeros; Tiganis, Antonios; … - In: Psychology & marketing 42 (2025) 1, pp. 80-96
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Rating with the senses : how sensory encounters are reflected on online review ratings?
Hallikainen, Heli; Halinen, Marianna; Tervonen, Hannes; … - In: Psychology & marketing 42 (2025) 1, pp. 159-174
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372971
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Into the virtual worlds : conceptualizing the consumer-avatar journey in virtual environments
Peng, Yue; Cowan, Kirsten; Ribeiro, Joel Lo - In: Psychology & marketing 42 (2025) 2, pp. 374-394
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Rainbows and laughter : how humor boosts e-Word-of-Mouth for LGBT+ brands on social media
O'Rourke, Anne-Maree; Belli, Alex; Mathmann, Frank; … - In: Psychology & marketing 42 (2025) 2, pp. 395-411
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Self-comparing with virtual influencers : effects on followers' wellbeing
Nasr, Lina I.; Mousavi, Sahar; Michaelidou, Nina - In: Psychology & marketing 42 (2025) 3, pp. 780-798
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When did they post it? : how temporal markers influence the persuasiveness of online reviews
Hagen, Linda; O'Brien, Ed - In: Psychology & marketing 42 (2025) 4, pp. 1035-1050
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Online advertising, content moderation, and corporate accountability : a civil society perspective
Rochefort, Alex - In: Internet policy review : journal on internet regulation 14 (2025) 1
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Examining corporate social irresponsibility in manufacturing : an eye-tracking study of social media news
Li, Xinwei; Tse, Ying Kei; Bu, Xiangzhi - In: International journal of production economics 281 (2025), pp. 1-17
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How knowledge spillover entrepreneurship influences the adoption of social media and customer relationship management
Qalati, Sikandar Ali; Tajeddini, Kayhan; Gamage, … - In: Knowledge and process management : the journal of … 32 (2025) 1, pp. 3-15
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Political polarization triggers conservatives' misinformation spread to attain ingroup dominance
Zhu, Xiajing; Pechmann, Cornelia - In: Journal of marketing 89 (2025) 1, pp. 39-55
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Self-donations and charitable contributions in online crowdfunding : an empirical analysis
Liu, Zhuping; Gao, Qiang; Rao, Raghunath Singh - In: Journal of marketing 89 (2025) 1, pp. 117-134
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Media tone : the role of news and social media on heterogeneous inflation expectations
Heikkinen, Joni; Heimonen, Kari - In: Journal of forecasting 44 (2025) 3, pp. 881-921
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Driving mobile app user engagement through gamification
Paschmann, Jens Wilhelm; Bruno, Hernan A.; Heerde, … - In: Journal of marketing research 62 (2025) 2, pp. 249-273
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