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  • Search: subject_exact:"Virtual reality"
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Year of publication
Subject
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Virtuelle Realität 2,810 Virtual reality 2,809 Social Web 750 Social web 750 Consumer behaviour 638 Konsumentenverhalten 637 Virtual organization 425 Virtuelle Organisation 425 Electronic Commerce 285 E-commerce 277 Virtual team 272 Virtuelles Team 272 E-Learning 249 E-learning 245 Internet 243 Theorie 226 Theory 226 Online-Handel 212 Online retailing 211 Augmented reality 188 virtual reality 171 Computerspiel 161 Video game 160 Deutschland 149 Germany 149 Beziehungsmarketing 142 Relationship marketing 141 Internet marketing 140 Online-Marketing 140 Business network 131 Unternehmensnetzwerk 131 Tourism 129 Tourismus 127 Virtual Reality 127 Innovation adoption 115 Innovationsakzeptanz 115 Metaverse 112 Experiment 110 Digitalisierung 107 Artificial intelligence 104
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Online availability
All
Undetermined 1,240 Free 598 CC license 55
Type of publication
All
Article 2,148 Book / Working Paper 887
Type of publication (narrower categories)
All
Article in journal 1,386 Aufsatz in Zeitschrift 1,386 Aufsatz im Buch 571 Book section 571 Graue Literatur 107 Non-commercial literature 107 Hochschulschrift 100 Thesis 80 Collection of articles of several authors 74 Sammelwerk 74 Working Paper 70 Arbeitspapier 66 Aufsatzsammlung 66 research-article 41 Konferenzschrift 36 Article 35 Case study 34 Fallstudie 34 Conference paper 19 Konferenzbeitrag 19 Conference proceedings 11 Dissertation u.a. Prüfungsschriften 9 review-article 7 Handbook 6 Handbuch 6 conceptual-paper 6 technical-paper 6 Collection of articles written by one author 5 Sammlung 5 Festschrift 4 Glossar enthalten 4 Glossary included 4 review 4 Bibliografie enthalten 3 Bibliography included 3 Forschungsbericht 3 Mehrbändiges Werk 3 Multi-volume publication 3 viewpoint 3 Bibliografie 2
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Language
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English 2,460 German 532 Undetermined 33 French 8 Polish 3 Russian 3 Portuguese 2 Spanish 2 Croatian 1 Slovak 1
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Author
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Castronova, Edward 27 Jung, Timothy 23 Dieck, M. Claudia tom 21 Loureiro, Sandra Maria Correia 20 Rauschnabel, Philipp A. 14 Ruyter, Ko de 12 Teuteberg, Frank 12 Flavián Blanco, Carlos 11 Chylinski, Mathew 10 Heller, Jonas 10 Hilken, Tim 9 Mahr, Dominik 9 Barnes, Stuart J. 8 Kumar, Harish 8 Orús, Carlos 8 Priddat, Birger P. 8 Dwivedi, Yogesh K. 7 Fiedler, Marina 7 Ibáñez-Sánchez, Sergio 7 Innocenti, Alessandro 7 Keeling, Debbie I. 7 Pöhler, Ludger 7 Stieglitz, Stefan 7 Wagner, Gert G. 7 Wood, Natalie T. 7 Bell, Mark W. 6 Bigné Alcañiz, J. Enrique 6 Cowan, Kirsten 6 Haenlein, Michael 6 Haruvy, Ernan 6 Hess, Thomas 6 Holtbrügge, Dirk 6 Jain, Varsha 6 Javornik, Ana 6 McLean, Graeme J. 6 Pfeiffer, Jella 6 Pfeiffer, Thies 6 Schenk, Michael 6 Thomas, Oliver 6 Zerres, Christopher 6
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Institution
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IGI Global 45 Springer Fachmedien Wiesbaden 8 Education, Audiovisual and Culture Executive Agency 6 Technische Universität <München> / Lehrstuhl für Fördertechnik Materialfluß Logistik 6 Eric Cuvillier <Firma> 3 European Commission / Directorate-General for Communications Networks, Content and Technology 3 Université Paris-Dauphine (Paris IX) 3 European Commission / Directorate-General for Communication 2 European Commission / Directorate-General for Research and Innovation 2 European Commission / Joint Research Centre 2 GeNeMe <2001, Dresden> 2 Information Resources Management Association 2 International Augmented and Virtual Reality Conference <4., 2018, Manchester> 2 International XR Conference / Annual conference <7., 2022, Lissabon> 2 Springer-Verlag GmbH 2 Technische Universität Ilmenau 2 UVK Verlagsgesellschaft mbH 2 Verlag Dr. Kovač 2 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 2 Akademia Ekonomiczna Imienia Karola Adamieckiego w Katowicach 1 Akademie für Technikfolgenabschätzung in Baden-Württemberg 1 Albert-Ludwigs-Universität Freiburg 1 Arbeitsgemeinschaft der Spezialbibliotheken 1 Books on Demand GmbH <Norderstedt> 1 Deutsche Verlags-Anstalt 1 Deutschland / Umweltbundesamt 1 Dipartimento di Politica Economica, Finanza e Sviluppo (DEPFID), Facoltà di Economia "Richard M. Goodwin" 1 Diplomica Verlag GmbH 1 Donau-Universität Krems / Universitätsbibliothek 1 ENTER 2023 eTourism Conference <30., 2023, Johannesburg> 1 ENTER22_372 Nankai <Veranstaltung> <29., 2022, Online> 1 Eberhard Karls Universität Tübingen 1 Edward Elgar Publishing 1 Europa-Universität Viadrina Frankfurt (Oder) 1 European Central Bank 1 European Foundation for the Improvement of Living and Working Conditions 1 European Network and Information Security Agency 1 European Union Institute for Security Studies 1 Europäische Kommission / Information Market Observatory 1 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 1
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Published in...
All
Journal of retailing and consumer services 64 Journal of business research : JBR 57 Psychology & marketing 29 Tourism management : research, policies, practice 27 Technological forecasting & social change : an international journal 25 HMD : Praxis der Wirtschaftsinformatik 21 International journal of contemporary hospitality management 21 International journal of networking and virtual organisations : IJNVO 19 Springer eBook Collection 19 HMD Praxis der Wirtschaftsinformatik 18 International journal of production research 18 Commercial transactions in the virtual world : issues and opportunities 17 International journal of product development : IJPD 17 Journal of consumer behaviour 17 Virtual environments for corporate education : employee learning and solutions 17 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 16 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 15 Synthetic worlds : emerging technologies in education and economics 15 Virtual worlds and e-commerce : technologies and applications for building customer relationships 15 Business horizons 14 Management information systems : mis quarterly 14 Managerial challenges and social impacts of virtual and augmented reality 14 SpringerLink / Bücher 14 International journal of retail and distribution management 13 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 13 Asia Pacific journal of marketing and logistics 12 Information technology & tourism 12 International journal of technology marketing : IJTMkt 12 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 12 Premier reference source 12 Advances in developing human resources : ADHR 11 Augmented reality and virtual reality : the power of AR and VR for business 11 Journal of marketing management : MM 11 Skill training in multimodal virtual environments 11 Virtuelle Unternehmen 11 Journal of Hospitality and Tourism Technology 10 Journal of management information systems : JMIS 10 Journal of promotion management : innovations in planning and applied research 10 Information systems research : ISR 9 International journal of consumer studies 9
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Source
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ECONIS (ZBW) 2,794 Other ZBW resources 101 USB Cologne (EcoSocSci) 53 EconStor 42 RePEc 25 USB Cologne (business full texts) 11 BASE 9
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Showing 1 - 50 of 3,035
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The bright and dark side of metaverse marketing
Lim, Weng Marc; Bansal, Sanchita; Nangia, Priya; … - In: Global business and organizational excellence : GBOE 44 (2025) 2, pp. 58-82
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015332434
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The metaverse flywheel : creating value across physical and virtual worlds
Ritala, Paavo; Ruokonen, Mika; Kostis, Angelos - In: California management review 66 (2024) 4, pp. 80-101
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015178173
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Teaching students about workplace harassment by letting them experience it in a virtual reality environment
Steinbauer, Robert - In: Journal of management education : the official … 48 (2024) 4, pp. 671-707
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015324638
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Diversity representation in virtual environments : how brand motives mediate consumer perceptions
Ferraro, Carla; Sands, Sean; Demsar, Vlad; Cohen, Justin - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 3, pp. 239-249
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015137991
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Mapping collective consciousness to consumer research : in-person to virtual social presence
Lee, Hyunjung Crystal; Broniarczyk, Susan M.; Zheng, … - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 4, pp. 694-704
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015144281
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Green tech and human dynamics : transforming Indonesia's waste industry with VR, AR, and renewable energy innovations
Manurung, John Sihar - In: International Journal of Energy Economics and Policy : IJEEP 14 (2024) 2, pp. 603-617
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014496887
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Virtual reality : a review and a new framework for integrated adoption
Fares, Omar H.; Aversa, Joseph; Lee, Seung Hwan Mark; … - In: International journal of consumer studies 48 (2024) 2, pp. 1-26
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014531682
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The behavioral intention of young travelers to use virtual reality technology in cultural tourism destinations : an application of technology acceptance model
Chee Hua Chin; Winnie Poh Ming Wong; Ek Tee Ngian - In: Pakistan journal of commerce and social sciences 18 (2024) 3, pp. 552-570
Technology plays a crucial role in safeguarding cultural and heritage assets for tourism destinations. Despite youths' apparent technological proficiency, there has been limited research on their intention to use virtual reality (VR) in such settings. This study stands as one of the pioneering...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015075872
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The metaverse : a new digital frontier for consumer behavior
Hadi, Rhonda; Melumad, Shiri; Park, Eric S. - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 1, pp. 142-166
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014470780
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Virtual front and educational impact : virtual reality effects in war tourism
Popescu, Delia; Militaru, Ionut-Andrei; Bulin, Daniel; … - In: Amfiteatru economic : an economic and business research … 26 (2024) S18, pp. 1160-1176
To better understand the factors influencing technological adoption and the benefits it offers for education, this study looks at the use of Virtual Reality (VR) in war tourism. To comprehend how social influence, effort expectations, performance expectancy, and facilitating conditions influence...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015401021
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Are we there or do we have more to do? : metaverse in facility management and future prospects
El Jaouhari, Asmae; Arif, Jabir; Samadhiya, Ashutosh; … - In: International journal of strategic property management 27 (2023) 3, pp. 159-175
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014427142
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A magic leap in tourism : intended and realized experience of head-mounted augmented reality in a museum context
Bird, Jonathan M.; Smart, Philip A.; Harris, David J.; … - In: Journal of travel research : a quarterly publication of … 62 (2023) 7, pp. 1427-1447
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014368588
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Making emergent technologies more tangible : effects of presentation form on user perceptions in the context of automated mobility
Janotta, Frederica - In: Journal of service management research : SMR 7 (2023) 1, pp. 7-22
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Towards assisting the decision-making process for content creators in cinematic virtual reality through the analysis of movie cuts and their influence on viewers' behavior
Marañes, Carlos; Gutierrez, Diego; Serrano, Ana - In: International transactions in operational research : a … 30 (2023) 3, pp. 1245-1262
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Marketing in the Metaverse : exploring marketing opportunities and potential pitfalls
Wannow, Stefanie; Beck, Chiara - In: Zukunft des Marketings, (pp. 57-76). 2023
Unternehmen aus verschiedenen Branchen wie Gaming, Reisen und Einzelhandel erkunden derzeit, welche Marketingpotenziale das Metaverse bietet. Es besteht jedoch noch große Unsicherheit über effektive Strategien in dieser neuen "Welt". Da die Forschung noch am Anfang steht, möchten wir zu einem...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014516198
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Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso; Resciniti, Riccardo; Loureiro, Sandra … - In: Psychology & marketing 40 (2023) 3, pp. 596-609
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014290771
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh K.; Hughes, David Laurie; Wang, Yichuan; … - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014290859
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Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry; Camus, Sandra - In: Psychology & marketing 40 (2023) 7, pp. 1329-1343
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014291912
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Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia; Lorey, Thierry; Dosquet, Frédéric - In: International journal of consumer studies 47 (2023) 5, pp. 1758-1771
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Development of guiding virtual reality at the Sultanate Palace in North Maluku as cultural tourism content
Marasabessy, Fachria Yamin; Effendi, M.; Zainuddin; … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014468057
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Exploring the orientation towards metaverse gaming : contingent effects of VR tools usability, perceived behavioural control, subjective norms and age
Mandal, Santanu; Dubey, Ritesh Kumar; Basu, Bhaskar; … - In: Journal of innovation & knowledge : JIK 10 (2025) 1, pp. 1-17
The Gen-Z, who are deemed digital natives, have shown interest in the metaverse. The emergence of augmented reality (AR), virtual reality (VR), and mixed reality (XR) technologies in recent years has fuelled the increased interest in metaverse gaming. However, extant literature is yet to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192343
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Can a 2D shark girl be an influencer? : uncovering prevailing archetypes in the virtual entertainer industry
Tan, Yee Heng; Greene, Barbara R. - In: Journal of business research : JBR 186 (2025), pp. 1-13
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015157993
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Can improving climate change perception lead to more environmentally friendly choices? : evidence from an immersive virtual environment experiment
Luzzati, Tommaso; Baraldi, Stefano; Ermini, Sara; … - In: Ecological economics 229 (2025), pp. 1-9
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015183318
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Journey into virtual reality : Identifying behavioral intentions to use virtual reality in tourism through spectral clustering
Attasit Wiangkham; Komsit Kieanwatana; Rattawut Vongvit - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-13
Virtual Reality (VR) holds immense potential to revolutionize the tourism industry by transforming how destinations are marketed and experienced. Research consistently emphasizes VR's ability to enhance and enrich tourist experiences, offering new dimensions of engagement. However, despite its...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358516
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Unveiling the metaverse : the mediating role of social interaction in enhancing tourism experiences
Sureerut Inmor; Khahan Na-Nan; Kanakarn Phanniphong; … - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-11
This study explores the influence of metaverse experiences and social interaction on tourists' engagement and satisfaction in virtual tourism environments. In the digital era, the metaverse provides an immersive, interactive platform for tourism, allowing users to experience destinations...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358568
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Psychological ownership of avatars in the metaverse : its key antecedents and outcomes
Park, Jinsu; Kim, Hye-yŏng - In: Journal of consumer behaviour 24 (2025) 1, pp. 332-346
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015333931
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Decoding millennials and Generation Z consumers' brand behaviors in the metaverse : the relationships among avatar identification, self-presence, and psychological dynamics
Kim, Mikyoung; Oh, Hyun Jung; Choi, Ji-hyeon; Jung, Yumi - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015333896
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How virtual are we? : introducing the team perceived virtuality scale
Handke, Lisa; Costa, Patricia; Feitosa, Jennifer - In: Journal of business and psychology 40 (2025) 2, pp. 455-478
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015339810
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Into the virtual worlds : conceptualizing the consumer-avatar journey in virtual environments
Peng, Yue; Cowan, Kirsten; Ribeiro, Joel Lo - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373123
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The role of immersive spaces on the customer experience : an exploration of fashion metaverses
Alexander, Bethan; Blazquez Cano, Marta; Chrimes, Courtney - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373139
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Augmented reality experiences : consumer-centered augmented reality framework and research agenda
Barta, Sergio; Gurrea Sarasa, Raquel; Flavián Blanco, … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373148
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Metaverse crimes in virtual (Un)reality : fraud and sexual offences under English law
Karapatakis, Andreas - In: Journal of economic criminology 7 (2025), pp. 1-9
The technological evolution has not only opened new frontiers but has also become an indispensable part of our daily lives. However, the technology that enhances our lives presents a dual reality-it offers opportunities for criminals while creating challenges for law enforcement. Fraud,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015400845
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Interaction with cutting-edge technologies : a bibliometric analysis and a theoretical framework
Cao, Limei; Yang, Qi - In: Journal of hospitality & tourism research : JHTR ; the … 49 (2025) 2, pp. 337-350
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015193308
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The rise of web3 and the metaverse : major disruptors to economic, social, and political systems
Kshetri, Nir - 2025
"This timely book investigates the rise and fall of Web3 and the metaverse, shedding light on how various factors have influenced this trajectory. Nir Kshetri delves into the inherent complexities of the metaverse, exploring competing technologies, external influences and the reactions of...
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XR and Metaverse : Proceedings of the 9th International XR-Metaverse Conference 2024, Busan, South Korea
Jung, Timothy (ed.); Dieck, M. Claudia tom (ed.);  … - International XR-Metaverse Conference <9., 2024, Busan> - 2025
This book offers a comprehensive collection of the latest research presented at the 9th International XR-Metaverse Conference held in Busan, South Korea, in 2024. Its goal is to bridge the gap between academia and industry by advancing the state of the art in Metaverse, XR, AI-based AR and VR...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015334396
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Making decisions when outcomes are irreducible : Shackle's imagination and virtual reality
Adra, Samer - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399646
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Is virtual reality lonely? : the VR-isolation stereotype and its impact on VR adoption
Slivkin, Nikolay; Elgaaied-Gambier, Leila; Hamdi-Kidar, … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373319
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The effects of avatar human-likeness on psychological closeness in virtual-reality
Chae, Rebecca L.; Lee, Hyojin; Kim, Eunsoo - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373323
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Engaging consumers with virtual reality : a moderation role of product types and consumption orientations
Lee, Sol; Choi, Kyungdon; Kim, Minki - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373160
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Immersive impact : sport virtual reality effects on brand recall and recognition
Walton, Derek - In: Sport marketing quarterly : preferred journal of the … 34 (2025) 1, pp. 46-59
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015374702
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Battle of Realities – eine qualitativ-empirische Analyse über den Einsatz von Augmented Reality und Virtual Reality im Vertrieb
Schachtsieck, Daniel - In: Junior Management Science (JUMS) 7 (2022) 5, pp. 1361-1374
Zahlreiche Unternehmen kennen die möglichen Einsatzmöglichkeiten von Augmented Reality und Virtual Reality und die daraus resultierenden Potenziale nicht. Auch die aktuelle Forschung weist hier große Lücken auf. Das Ziel dieser Arbeit ist es, eine Entscheidungshilfe für deren Einsatz im...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014528814
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Do virtual reality experiments replicate projection bias phenomena? : examining the external validity of a virtual supermarket
De Magistris, Tiziana; López-Galán, Belinda; Ballco, … - In: Journal of agricultural economics : JAE 73 (2022) 1, pp. 20-34
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012821179
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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012817124
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Influence of virtual experience immersion, product control, and stimulation on advertising effects
Lin, Hui Fei - In: Journal of global information management 30 (2022) 9, pp. 1-19
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012800085
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Smart operators : how augmented and virtual technologies are affecting the worker's performance in manufacturing contexts
Di Pasquale, Valentina; De Simone, Valentina; Miranda, … - In: Journal of industrial engineering and management : JIEM 15 (2022) 2, pp. 233-255
Purpose: The correct interaction between the workforce and augmented, virtual, and mixed reality technologies represents a crucial aspect of the success of the smart factory. This interaction is, indeed, affected by the variability of human behavior and its reliability, which can strongly...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013382366
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Disrupting marketing realities : a research agenda for investigating the psychological mechanisms of next-generation experiences with reality-enhancing technologies
Hilken, Tim; Keeling, Debbie I.; Chylinski, Mathew; … - In: Psychology & marketing 39 (2022) 8, pp. 1660-1671
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013280183
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Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie; Hohenberg, Sebastian; Homburg, Christian - In: Journal of marketing 86 (2022) 3, pp. 157-179
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Living the experience before you go... but did it meet expectations? : the role of virtual reality during hotel bookings
McLean, Graeme J.; Barhorst, Jennifer Brannon - In: Journal of travel research : a quarterly publication of … 61 (2022) 6, pp. 1233-1251
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013258991
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Use of XR to revitalize and activate shop windows
Kueffmann, Karin - 2024
Virtual and augmented reality (VR/AR) that can be applied in many ways. A number of innovative immersive applications have already been created online commerce and in real retail. More VR/AR applications can be found in the fields of arts, fashion, real estate, architecture, city planning and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014480450
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The behavioral intention of young travelers to use virtual reality technology in cultural tourism destinations: An application of technology acceptance model
In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 18 (2024) 3, pp. 552-570
Technology plays a crucial role in safeguarding cultural and heritage assets for tourism destinations. Despite youths' apparent technological proficiency, there has been limited research on their intention to use virtual reality (VR) in such settings. This study stands as one of the pioneering...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015097081
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