1948, zwei Jahre nach der Wiederaufnahme der diplomatischen Beziehungen, schloss die Schweiz einen Handelsvertrag mit der Sowjetunion, auf dessen Basis sich die Handelsbeziehungen erfolgreich entwickelten. In der Breschnew-Zeit, dem Hauptzeitraum der Untersuchung, standen Handels- und...

1948, zwei Jahre nach der Wiederaufnahme der diplomatischen Beziehungen, schloss die Schweiz einen Handelsvertrag mit der Sowjetunion, auf dessen Basis sich die Handelsbeziehungen erfolgreich entwickelten. In der Breschnew-Zeit, dem Hauptzeitraum der Untersuchung, standen Handels- und...

Corporatism is often seen as the way Swiss stakeholders in business and politics are handling industrial challenges in a reasonable and flexible way. The following paper argues, however, that the emergence of corporatist structures in the Swiss watch industry has often encouraged rent-seeking...

Die Stadt Pforzheim feiert im Jahr 2017 die 250 Jahre zurückliegende Begründung ihrer Traditionsindustrie durch Markgraf Karl Friedrich mit einer Vielzahl von Veranstaltungen. Naturgemäß beteiligte sich auch die der Stadt eng verbundene Hochschule mit Beiträgen ihrer drei Fakultäten. Die...

La production mondiale de montres se concentre aujourd'hui essentiellement dans trois pays : la Suisse, le Japon et la Chine. Cette industrie est dominée par une dizaine de grandes entreprises, la plupart organisées à l'échelle globale, à l'exemple de Swatch Group, Richemont, LVMH, Seiko et...

In recent decades, territorial approaches have played an important role in the economy of innovation. They have given rise to a vast array of literature on conceptual models such as innovative milieus, technopoles, industrial districts, or more generally clusters. One the one hand, these models...

Most industries have been losing market share due to the world financial crisis. Even though the marketing strategies of watch makers are constantly studied by BtoC marketers, it is difficult to find a research about theirs subcontractors and the way they are trying to improve their position in...

The objective of this paper is to contribute to a better understanding of the comeback of the Swiss watch industry on the world market since the end of the 1980s. It focuses on the Swatch Group (SG), currently the worldfs biggest watch company. In 1983, the merger of the largest watch group...

The objective of this paper is to contribute to a better understanding of the comeback of the Swiss watch industry on the world market since the end of the 1980s. It focuses on the Swatch Group (SG), currently the world’s biggest watch company. In 1983, the merger of the largest watch group...

La 4e de couverture indique : "Afin de mettre en évidence l'articulation entre les politiques migratoires étatiques et sectorielles, les parcours des migrant·e·s et les pratiques des entreprises, L'emploi du temps analyse le fonctionnement de l'immigration dans le cadre de l'industrie...

Introduction -- The watchmaking crisis of 1975-1985 -- The creation of Swatch group and the Swatch legend -- Rationalization and globalization of the production system (1985-1998) -- A new marketing strategy (1985-1998) -- The major move into luxury (since 1995) -- Omega's choice -- China: a new...

"The brand with the crown is recognized worldwide as an invaluable sports implement and luxury product. This book traces the manufacturer's development from the 1920s, when it began its steady rise to unprecedented international appeal, to the present. Explore the ingenious innovations in...