Quinoa, a seed esteemed for its nutritional properties and deeply rooted historical significance in the southern highlands of Bolivia for over 6,000 years, has witnessed a transformation in its current landscape. Despite having been the world's primary producer of this grain in the past, Bolivia...

Quinoa, a seed esteemed for its nutritional properties and deeply rooted historical significance in the southern highlands of Bolivia for over 6,000 years, has witnessed a transformation in its current landscape. Despite having been the world's primary producer of this grain in the past, Bolivia...

Regionale Innovationssysteme (RIS) beschreiben das Zusammenwirken von Unternehmen, dem Hochschulsystem und staatlichen Akteuren, wobei die Innovations- und Wettbewerbsfähigkeit einer Region im Fokus steht. Dabei ist die Weitergabe innovativen Wissens aus dem Bereich von Forschung und...

The digitization of content has led to the emergence of platforms that draw information from multiple sources. This paper investigates whether aggregation of content by a single platform encourages users to “skim” content or to investigate it in depth. We study a contract dispute that led a...

Understanding the Digital Environment -- Big Data and Data Mining -- Data Quality -- Customer Analytics: Profiles, Personas, Personalization -- Monitoring Performance and Crushing the Numbers, KPIs -- Search Engine Optimization (SEO) -- Click Analytics -- The Online Buying Process -- Checkout...

"As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and...

Distribution is a key variable in any industry because it ensures the delivery of products and services to consumers. However, over the years businesses have increasingly implemented information and communication technology; this has triggered profound changes in distribution channels. A number...

Einführung in Product Analytics -- Product Analytics in der Unternehmenspraxis -- Auswahl des passenden Product Analytics-Tools -- Datenstrategie und die Bedeutung von Daten in Unternehmen -- Implementierung von Product Analytics -- Marketing-Optimierung mit Product Analytics --...

Data has become an indispensable success factor for every company. However, the road towards a data-driven organization is paved with numerous challenges. This book presents a process model for the path to a data-driven company and provides recommendations for the design of all relevant fields...

We use clickstream data to show that investors' demand for information about macroeconomic factors affecting the path of future interest rates is a measure of their uncertainty about this path. In particular, an increase in information demand ahead of influential economic announcements affecting...

Nowadays, almost all (relevant) firms have their own websites which they use to publish information about their products and services. Using the example of innovation in firms, we outline a framework for extracting information from firm websites using web scraping and data mining. For this...

We use clickstream data to show that investors' demand for information about macroeconomic factors affecting the path of future interest rates is a measure of their uncertainty about this path. In particular, an increase in information demand ahead of influential economic announcements affecting...

The digitization of content has led to the emergence of platforms that draw information from multiple sources. Policymakers are concerned that these new platforms threaten incentives for the production of original content. As a result, policymakers are contemplating regulations that would force...

The objective of this study is to assess the possibility of using Internet search keyword data for forecasting price series in Central America, focusing on Costa Rica, El Salvador, and Honduras. The Internet search data comes from Google Trends. The paper introduces these data and discusses some...

Distribution is a key variable in any industry because it ensures the delivery of products and services to consumers. However, over the years businesses have increasingly implemented information and communication technology; this has triggered profound changes in distribution channels. A number...

The transition economies of Eastern Europe present both the opportunities and challenges for companies operating in these markets. On one hand, these countries have a large number of technology savvy young consumers, and on the other, the markets must also take into consideration the...

Vorliegender Beitrag entwirft einen Leitfaden für eine "State-of-the-Art"-Unternehmenskommunikation in einem digitalen und digitalisierten Kontext. Mehr und mehr Grenzen verschwimmen, mehr und mehr Möglichkeiten tun sich auf, und eine ohnehin noch junge Disziplin findet sich in einer ungeahnt...

In this research, an empirical analysis based on a questionnaire survey was carried out on these sorts of factors on the user side, and the effects that individual attributes and usage conditions have on concerns about privacy and on awareness and understanding of privacy policies were...

Das Ziel dieser Arbeit ist es zu zeigen, wie gut webbasierte Daten für Positionierungsanalysen von Unternehmen geeignet sind. Dazu werden die Ergebnisse einer quantitativen Marktstudie mittels Fragebogen mit den Resultaten einer Datenerhebung aus dem Web mit statistischen Verfahren und mit...

The transition economies of Eastern Europe present both the opportunities and challenges for companies operating in these markets. On one hand, these countries have a large number of technology savvy young consumers, and on the other, the markets must also take into consideration the...

The objective of this study is to assess the possibility of using Internet search keyword data for forecasting price series in Central America, focusing on Costa Rica, El Salvador, and Honduras. The Internet search data comes from Google Trends. The paper introduces these data and discusses some...

The digitization of content has led to the emergence of platforms that draw information from multiple sources. Policymakers are concerned that these new platforms threaten incentives for the production of original content. As a result, policymakers are contemplating regulations that would force...