Understanding consumer choices and their drivers of willingness to pay (WTP) for a bottle of wine has been a research challenge in wine economics, particularly in niche markets such as sparkling wine. This study investigates the determinants of WTP for sparkling wine based on data from...

The growing purchasing power and unique purchase behaviours of Generation Z have captivated the attention of academics, marketers, and researchers, who are keen to understand the nuances of this cohort's consumption patterns. While current studies focus on factors influencing consumer choices,...

Consumers often struggle to make their choice in the highly diversified wine market. With wine being an experience good, consumers must rely on extrinsic characteristics, e.g., information on the label. Thus, easily available quality signals like consumer ratings have become an increasingly...

The wine industry, considered to be male-dominated, has seen a growing share of women winemakers. Using a randomized online experiment, we investigate how the producer's gender influences consumers' willingness to pay for the wine. Gender can be identified either from the first name of the...

Much research shows that the ratings that critics, judges, and consumers assign to wines are heteroscedastic. A rating observed is one draw from a latent distribution that is wine- and judge-specific. Estimating the shape of a rating's distribution by minimizing a sum of cross entropies has been...

The adoption of fungus-resistant grapevines may be a key strategy for substantially reducing fungicide use in pesticide-intensive viticulture. In a representative survey conducted among 436 grapevine growers in Switzerland, we elicited growers' expected share of land devoted to fungus-resistant...

One of the main goals in the establishment of Geographical Indications (GIs) for European agri-food products was to help foster development in rural communities. Given the cultural and economic importance of wine production in Italy, this paper aims to understand how a wine GI in the Umbria...

This study presents a comparative analysis of the Romanian - EU vine and wine sector. Specialized reports and EUROSTAT structural statistics were extremely useful in providing comparable information. Other relevant data were taken from the European Commission. Unlike the EU average, with more...

Little is known about the relationship between distribution and market share in the wine category. Understanding the influences of product and distribution characteristics at the SKU-level and incorporating them into marketing strategy and planning has important managerial and academic...

This paper uses firm-level data to investigate the resilience of the Portuguese wine sector's domestic market in the aftermath of the exogenous shock arising from Covid-19. To address this objective, this article applies a fractional response model. The results allow us to confirm that the...

The goal of this work is to assess the impact of grape varieties on the prices of Italian wines. As an important share of this wine is exported worldwide, we look at international markets. We gauge this influence by estimating a hedonic price model based on a sample of 2315 Italian still wines...

The COVID-19 pandemic itself constitutes an environment for people to experience the potential loss of control and freedom due to social distancing measures and other government orders. Variety-seeking has been treated as a mechanism to regain a sense of self-control. Using Machine Learning...

In 1790, the Revolutionary government expropriated most property owned by the Church and its entities, and sold it by auction. This effectively ended the centuries-old participation of the Church in wine production in France. Focusing on Burgundy, this article sketches the contours of the sale...

The aim of the presented text is to evaluate the structure and development of the Czech wine market, foreign wine trade and to analyse the factors shaping domestic demand for wine. The text presents the results of the analysis of primary and secondary data. Time series on the development and...

Consumer segmentation is very relevant in the design of wine marketing strategies. Previous studies showed that there is a relationship between the consump-tion situation and the willingness to pay for a bottle of wine. In this sense, the con-sumption situation is considered a segmentation...

This study examines the wine revenues of the Rákóczi family and the exchange rates of wines stored in their cellars destined for foreign markets, based on surviving sources from the period between 1660 and 1709. The Rákóczi family, of Transylvanian princely descent, was among the largest...

This article documents the sudden creation of a significant entrepôt for French wine, particularly Bordeaux claret, in Boulogne-Sur-Mer starting in 1720. Scottish Jacobites who practiced a rebellious version of "fair trade" dominated this commerce, and their network had direct links to...

Is the quality of a 91-point wine significantly different from that of an 89-point wine? Which wines are underpriced relative to their evaluation of quality? This paper addresses these questions by constructing a novel wine rating system based on scores assigned by a panel of wine experts to a...

European Commission has recently published the rules on the use of the quality term "mountain product". The new regulation aims to promote the sustainable development of mountain areas and to facilitate the identification of mountain products by consumers. Despite the importance of viticulture...

Scholars showed that in transition and developing countries originating from the Soviet period, the degree of market competition is rather low, as large corporates that had been operating were still prevailing. One can assume that the markets had been highly attractive and many newcomers must...

The wine sector, as all the other businesses, is facing the effects of the recent global pandemic and of the energy price crisis, but at the same time the research has not finished dealing with old/new challenges in the field of sustainability and innovation. And probably never will, as these...

Purpose. The purpose of this study is to examine the internal consistency of wine guides by comparing the judgements of expert wine tasters and reviewers. A classification of wines is provided to establish whether expert reviews of similar wines are coherent. Design/methodology/approach....

Viticulture in Romania is a traditional activity, harmoniously developed as a result of the extremely favourable natural conditions that grapevine encounters throughout the country. Viticulture has always taken an important spot in the agricultural economy on a national level as well as...

The international wine market has undertaken important structural changes in the first decades of the 21st century, both in terms of demand and offer. In order to mitigate the effect deriving from the increase in competition, the European Union (EU) continues to allocate important resources to...

The growing purchasing power and unique purchase behaviours of Generation Z have captivated the attention of academics, marketers, and researchers, who are keen to understand the nuances of this cohort's consumption patterns. While current studies focus on factors influencing consumer choices,...

Purpose: The study explores the country-of-origin effect on the product evaluation of wine offerings from South Africa in European markets. We examine whether a liability of emergingness manifests and its characteristics from an African context. Design/methodology/approach: Using a qualitative...

In an increasingly competitive business world the ability of a company to build a favorable reputation is an essential factor for its success or failure, especially in digital environments. The objective of this study is to analyze what factors affect the online reputation of companies in the...