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Year :
2010 (2)
2009 (1)
Subjects :
Schreibgerät (3)
Writing instrument (3)
Aromastoff (1)
Aromatics (1)
Brand management (1)
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Business Network (1)
Business network (1)
Consumer Behaviour (1)
Coordination (1)
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Koordination (1)
Markenpolitik (1)
Perception (1)
Product image (1)
Produktimage (1)
Resource dependence approach (1)
Ressourcenabhängigkeits-Ansatz (1)
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Bauernschmidt, Jürgen (1)
Esch, Franz-Rudolf (1)
Krishna, Aradhna (1)
Lwin, May O. (1)
Morrin, Maureen (1)
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Seifert, Marcus (1)
Spomer, Olga (1)
Thoben, Klaus-Dieter (1)
Zarvić, Novica (1)
Published in ... :
Best practice der Markenführung (1)
International journal of networking and virtual organisations : IJNVO (1)
Journal of consumer research : JCR ; an interdisciplinary bimonthly (1)
Databases :
ECONIS (3)
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Title
1
A task-resource dependency perspective on partner selection during the formation of networked business constellations
Year:
2010
Person:
Zarvić, Novica
;
Seifert, Marcus
;
Thoben, Klaus-Dieter
Published in:
International journal of networking and virtual organisations : IJNVO ; 7
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2
Product scent and memory
Year:
2010
Person:
Krishna, Aradhna
;
Lwin, May O.
;
Morrin, Maureen
Published in:
Journal of consumer research : JCR ; an interdisciplinary bimonthly ; 37
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3
STABILO's move easy : die Revolution im Schulschreibgerät
Year:
2009
Person:
Bauernschmidt, Jürgen
;
Esch, Franz-Rudolf
;
Spomer, Olga
Published in:
Best practice der Markenführung
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