Lanza, Andrea; Simone, Giuseppina - In: Corporate governance and research & development studies … (2025) 1, pp. 95-111
In this study, we investigate whether firms create value in a tradition-led setting, through innovative efforts. Prior research has observed that in such a setting some actors opt for a creative representation of established products (i.e., a song, an opera, a piece of art, a fashion item, and...