This study employs EEG and eye-tracking to assess how brand equity, creative complexity, and spatial layout influence implicit consumer responses to point-of-sale (POS) beer advertisements. Through the theoretical lens of predictive coding and processing fluency, laboratory testing with Serbian...

Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In order to achieve this goal, an empirical...

This special issue follows our conference, which was held in October 2021 and attended by beer historians and sociologists from the U.S., Europe and Australia. By taking beer as a lens to approach questions of knowledge transfer and circulation, we seek to refine our historical understanding of...

Brewed in 50 countries and consumed in 150, Guinness Stout has become a global commodity. Although associated with Irish pubs and diasporic populations, it has also become popular in former British colonies of Africa and Southeast Asia. This article adopts a mobility studies perspective to show...

This article traces the development of brewing and the transfer of knowledge in Mandatory Palestine. Brewing in Palestine proceeded under the watchful eye of the mandate government. Although the reluctance of the British to endorse local enterprises inhibited the progress of beer production in...

The Mexican beer industry in general, and advertising in particular, contained both international and national influences. The industry transitioned from significant inputs of capital, technology, and expertise by foreigners during the Porfiriato (1876-1911) to locals carrying out these...

This article focuses on how Mexico's brewers, backed by a collaboration of U.S. and Mexican agronomists and officials who together developed the foundations of the Green Revolution, facilitated the centralization of decision-making over new technologies of production in the malt barley industry...

Decades before beer brewing transformed into a truly global industry toward the end of the nineteenth century, Central Europe - primarily the Habsburg monarchy and the German states - emerged as a sort of laboratory in which networks were forged, new inventions tested, new beer sorts copied, and...

We investigate the impact of beer on mortality during the Industrial Revolution in 18th century England. Due to the brewing process, beer represented an improvement over available water sources during this period prior to the widespread understanding of the link between water quality and human...

Purpose: The purpose of the study is to determine the influence of brand image on brand relationships (brand satisfaction, brand trust and brand attachment), and the impact of these relationships on the current and future consumption of millennial consumers' no and low alcohol (NoLo) beer...

This paper explores how Ontario's craft brewers created new as well as disrupted and changed existing institutions at local and regional levels in the province's beer industry. Using a relational economic geography framework and a markets-as-practices perspective, this study highlights the...

This paper investigates the growth and clustering of craft breweries in New Jersey. We compiled a historical dataset from 1995 to 2020 that allows us to measure the degree of geographic clustering among craft breweries in New Jersey. The number of craft breweries in New Jersey grew 491% from...

Within the field of economics, despite being widespread, African traditional religions tend to be perceived as unimportant and ignored when studying economic decision-making. This study tests whether this presumption is correct. Using daily data on business decisions and performance of beer...

Consumers tend to choose stores on the basis of "destination categories", or categories that tend to be relatively important attractors relative to others. Whether or not a category is truly important to attracting incremental market share, however, is a difficult empirical question, because...

Another quiet revolution is taking place in the alcoholic beverage markets: a trend toward lower-alcohol and even no-alcohol beverages, especially in the world's higher-income countries. This new trend adds to the long-term consumer trend in affluent countries of substituting quality for...

Using newly released public data on beer prices in the state of California, we construct a large dataset (approximately 2 million observations) that includes beer prices and packaging configurations. We merge this dataset with brewery attributes and county demographics to explore pricing...

This paper evaluates the impact on prices of the 2013 merger between Anheuser-Busch InBev(ABI) and Grupo Modelo and the associated court-required divestiture of Grupo Modelo’s US business to Constellation. We use difference-in-differences and event study regressions to capture firms' price...

The success of YCombinator and the proliferation of startup accelerators across the globe have stimulated significant scholarly work. We join the conversation and ask the following question; are accelerators akin to beer, where quality is mainly a function of the institution of origin (i.e.,...

A hedonic regression framework is proposed for evaluating the determinants of beer prices and consumer ratings. This study specifically addresses the endogeneity problem associated with the impact of consumer ratings on beer prices using a set of beer sensory and chemical characteristics as...

The beer industry is one of the businesses affected during the COVID-19 pandemic. Despite the exponential growth of the beer industry throughout the years, this aspect of the beverage industry has gained limited attention and has been underexplored. This study aimed to provide a better and...