As the consumer market changes rapidly, retail networks require a system to optimize the quantity and assortment of goods. The authors develop and test theoretical and practical assortment optimization and distribution principles. The study aims to improve retail assortment management by...

The effectiveness of specific marketing actions taken by retailers is different depending on the product category. This paper aims to analyse the role that different product categories play in consumer response to retail assortment. Hypotheses are tested in an online experiment using consumers...

The introduction of Category Management in operational resources purchasing helps to improve logistics service levels and increase the profitability of industrial enterprises. There are two main purposes of the provided article. The first purpose is to develop a methodological framework for...

Consumers tend to choose stores on the basis of "destination categories", or categories that tend to be relatively important attractors relative to others. Whether or not a category is truly important to attracting incremental market share, however, is a difficult empirical question, because...

Conjoint analysis is an ubiquitous market research tool. As normally implemented, each time you wish to understand consumer utilities for a product category, you run a conjoint study for that category. For example, if you require consumer preferences for yogurt features, you run a (choice-based)...

Although assortment optimization has been extensively studied, not much is known about how it is affected by advertising. In this paper, we address this gap by considering a novel joint advertising and assortment optimization problem. To capture the effect of advertising in the context of...

Assortment planning decisions of online marketplaces can have a significant impact on customers' choices. This incentivizes marketplaces to employ algorithms that prioritize marketplaces' short-term goals by featuring products with the highest popularity. However, these algorithms can lead to...

Abstract For retailers and suppliers, keeping track of distribution velocity, which refers to the market-share gains per additional point of distribution, is important to assess the performance of their products in a market. Common distribution-velocity models use distribution-breadth metrics....

Categories intentionally create discontinuities. By breaking the world into cognizable chunks, they serve as shortcuts that simplify the information environment. But the signals they provide may be inaccurate or scrambled by strategic behavior. This essay considers how law might approach the...

Across a wide variety of contexts, people who have experienced an event are more likely to experience that event in the future. This empirical regularity, hereafter referred to as state dependence, has two explanations, each with its own set of policy and managerial implications. One...

It is standard procedure to use short-term measures for designing customized marketing campaigns and evaluating their success. We consider the integration of customer lifetime value (CLV) thinking into the category selection problem for targeted coupons. This problem involves two primary...

We quantify the effects of heavy discounts for certain categories known as loss leading in the supermarket industry. Retailers were quasi-randomly assigned to the likelihood of loss leading due to the Hokkaido East Iburi Earthquake that struck Japan in September 2018. Combining this with a...

As the importance of online grocery shopping increases, both pure-play online grocers and multichannel grocers are likely to be interested in setting optimal prices for their online stores. We use a unique household scanner panel dataset to investigate how a grocery retailer with both online and...

This article offers an insight into category management (CM) practices and their relative impact on customer satisfaction within Karachi retail stores. Six variables of category management i.e. product assortment, product pricing, product presentation, product promotion, product availability,...

he basic purpose of this research is to ascertain the relationship between Category Management Practices (CMP) and Customer satisfaction with specific reference to three major supermarkets of Karachi viz. Imtiaz, Hyperstar and Naheed. The quantitative research design has been used and...

Retailers determine the assortment for a mix of product categories in a particular space; e.g., the checkout aisle, end-of-aisle shelves, or freezer space. Within such a “target” space, shoppers are exposed to a selection of product categories that are not necessarily correlated in consumption...

This paper aims to get a deeper understanding of the gradual background of the concepts of in-store category adjacencies and consumer behavior, and how the different dimensions of category adjacencies can influence the consumer purchase behavior, thus affecting the retailer’s sales and...

Onsite-Werkverträge in der Warenverräumung gehen im Einzelhandel zuweilen mit gravierenden Problemen für den Auftraggeber einher. Trotzdem nimmt das Management diese Werkverträge nicht automatisch zurück. Es bedarf eines Akteurs wie des (Gesamt-)Betriebsrats, der die Rücknahme vorantreibt....

Problem Definition: We study a retailer's category management strategy and interactions with its supply chain partners in a setting in which increasing the store brand (SB) market share in a focal category improves the retailer's overall profitability by creating demand spillover to other...