The aim of the research is to examine the social media activities of film promoters and the factors that have an impact on public decision-making and to watch film in the cinema. This research looked at film audiences in Thailand to evaluate public perception, social media tracking and...

The animated video “Leadership and Discourse” (original title: “Führung und Sprache”) (4:05 min) is produced by us (a filmmaker and a scholar) and stands as an artistic research contribution that is published on the GWO website (https://bcove.video/3yBUL04). It links to and develops...

FlixTime is a movie recommendation web application that recommends a group of friends having different interests in movie genres, some movies that most of them will enjoy. The system uses Hybrid approach to recommend movies due to the downsides of using only content based approach or...

I use two statistical regression models to analyze the American Film Industry based on the relationship between film box office and specific factors of film productions for investment considerations. The first model contains demographic factors specific to the lead actor appearing in the film,...

The success of streaming services seemed to mark the end of the two-decade-long debate about online piracy. However, the emergence of new websites aggregating and distributing illegally content from multiple streaming platforms rekindled the debate. In this paper, we are interested in...

Enhancing cultural awareness and tourist visitations to South Korea and its cultural sites through historical dramas -- Exploring the discrepancy film industrys impact on Destination Marketing in Bulgaria -- Cinematic tourists: forms of authenticity in the consumption of the Moroccan film...

The development of English-language skills, a near necessity in today's global economy, is heavily influenced by historical national decisions about whether to subtitle or dub TV content. While prior studies of language acquisition have focused on schools, we show the overwhelming influence of...

Governing Misinformation in Everyday Knowledge Commons delves into the complex issue of misinformation in our daily lives. The book synthesizes three scholarly traditions - everyday life, misinformation, and governing knowledge commons - to present 10 case studies of online and offline...

This comprehensive work presents a thorough exploration of celebrity 'bromances,' interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity. The authors examine how the performance of intimate male...

Using a uniquely collected dataset on Chinese movies, we investigate the impact of studios’ profit orientation on their movie themes under censorship. The Value Adjustment Mechanism (VAM), which links executives’ incomes with studios’ box office within 5 years after the studios are...

Conventional wisdom holds that illegal copies cannibalize legitimate sales, even though previous research has found mixed effects, with illegal copies acting as both a substitute and complement. Yet, a relatively unexamined aspect to date is the quality of illegal copies. Building on product...

Consumers often rely on product rankings to make purchase decisions. Using data from China’s movie market, we examined the demand effects of opening-week box office rankings. We allowed two potential channels through which such rankings affect consumer demand: quality signaling and information...

The US trade war against China in 2018-2019 can either enhance or diminish the US soft power in China, depending on whether it is recognized as legitimate by Chinese citizens. We study how the viewership of US movies--an important element of the US soft power--is affected by the trade war,...

The electric field manipulation of a magnetic order is a key feature of advanced information technologies and the development of room-temperature multiferroic magnetoelectrics remains an important task. In this work, we report novel single-phase magnetoelectric (ME) films consisting of a (Co...

This study intended to broaden the research on brand-extended film and contribute to the generalization of the theory by applying the concept of brand extension to the film industry. By applying multiple regression analysis, we can grasp the effect of movie performance predictors on the...

Aim/purpose - This study explores how the content feature and source of eWOM affect people's intentions and further analyses the effectiveness of eWOM on people's intention to watch movies. Design/methodology/approach - The study considers two dimensions of movie reviews, including the source...

Why are certain movies more successful in some markets than others? Are the entertainment products we consume reflective of our core values and beliefs? These questions drive our investigation into the relationship between a society's oral tradition and the financial success of films. We combine...